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Plant-Based Maven Elysabeth Alfano Joins All Y’alls Foods™ Advisory Board

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All Y’alls Foods makers of It’s Jerky Y’all & It’s Big Crunchy Bacony Bits Y’all has announced that Elysabeth Alfano has joined their advisory board to support scaling and expanding their mission-driven brand. Elysabeth is a thought leader and connecter in the plant-based arena. She is an investor, and consultant and has her own talk show The Plant-Based Business Hour. In January she along with Seth Goodman launched the VegTech™ Invest advisory, the VegTech™ ETF, which includes 37 publicly traded plant-based companies that are animal-free.

All Y’alls Foods: Leading the herd in a whole new protein direction.

“We are excited to add Elysabeth to our board of advisors and are grateful to have her on the team. She brings an energy, ability and passion to every interaction and her commitment to removing animals from the plate is one so perfectly aligned with All Y’alls mission,” says All Y’alls Foods Founder and CEO Brett Christoffel “My executive team and existing Advisors are some of the finest professionals one could find in the CPG space. Elysabeth joining us on our mission makes us stronger and brings a fresh perspective, insights, and solutions to our efforts.”

Plant Based Jerky & snacks sales continue to grow By Leaps and Bounds

While the area of focus and innovation in better-for-you and healthy eating continually shift and evolve, one consistent and explosive growth platform is in the area of plant-based foods. According to an October 31, 2021 SPINS report, plant-based jerky & meat snacks have enjoyed a 68% increase within natural retailers while those in specialty and wellness enjoyed a 232% increase YOY and finally within the conventional retail space they realized a 345% increase. Further proving that plant-based options are not just a fad but rather the future of food.

GNC Completes New Global Headquarters Amid Continued Business Transformation

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When GNC was in the process of evaluating potential sites for its new world headquarters, it focused on three key criteria: the location needed to align with GNC’s brand vision and business outlook, reflected its culture of innovation, and would foster conversation and communication among associates and teammates. And 75 Hopper Place, part of the 3 Crossings development in Pittsburgh’s innovative Strip District, delivered.
“Our Real Estate and Development teams did an incredible job identifying, vetting, and selecting a space that allows our associates to be creative while also supporting our strategic business plan,” said Josh Burris, CEO, GNC. “With the new office we are leaning into a hybrid work environment while also creating opportunities for growth and innovation that ultimately support the needs of our people – our consumers, our associates, our partners and our community here in Pittsburgh.”

GNC’s space spans three floors and 75,000 square feet. Located in one of the tallest buildings in the Strip District, the space is anchored by a fully-functioning GNC campus store at which associates can shop, a creative and production studio, and test kitchen for product innovation. In addition, there is a GNC branded shared gym for all 3 Crossings tenants to foster health and wellness as well as convenient on-site parking for associates directly across from the office.

“GNC is an iconic brand and for our new headquarters to be located in one of Pittsburgh’s most iconic neighborhoods – the Strip District – felt like a perfect fit for our business,” continued Eric Ravotti, Chief Development Officer, GNC. “We considered several locations but ultimately, it came down to finding a space that reflected our culture while also allowing us the flexibility to grow.”

The office also offers indoor-outdoor working spaces including a private outdoor terrace aptly named “The ‘Burgh” and accompanying balcony. The thoughtful layout also includes both permanent and hoteling desks, coffee bars, huddle rooms for small meetings and conference spaces for larger engagements. 75 Hopper Place also offers privacy booths and wellness rooms to ensure associates can Live Well.

GNC collaborated with several companies to brings its new world headquarters to fruition acknowledging partners like AHK Ventures, Donahue Advisors, LGA Partners, Oxford Development Company, Rycon Construction Inc., and Workscape Inc. as critical to the company’s successful move.

“We are fortunate to have incredible partners invested in our success,” Ravotti said. “There are so many individuals who devoted time, energy and expertise into our new headquarters and we’re grateful for their dedication and continued support.”

COSMAX NBT debuts Zeta Probiotics technology claiming 1,000× higher intestinal survival

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COSMAX Group has succeeded in developing and commercializing a technology that dramatically increased the intestinal survival rate of lactic acid bacteria.

COSMAX NBT (CEO Yoon Won-il), one of affiliates for food supplement business in COSMAX Group, announced that it has developed and commercialized “Zeta ProbioticsTM” technology that increases probiotics’ intestinal survival rate and adhesion ability.

Zeta probiotics(TM) : Probiotics cell recovery

Zeta ProbioticsTM is the technology that improves the intestinal survival rate of probiotics by 1000 times compared to freeze-dried strains when passing the gastrointestinal tract.

Normally, probiotics products are distributed in freeze-dried conditions to increase the expiry date. Probiotics have damaged cell walls during freeze-drying. For this reason, consumers are taking probiotics which have lower vitality and survival rate.

In order for probiotics to function in the intestines such as immune control, the intestinal survival rate and adhesion ability must be high. A dietary supplement industry regards probiotics reactivation technology as the key to increase a survival rate.

Accordingly, COSMAX NBT has developed the technology that can reactivate probiotics in a short time. Zeta ProbioticsTM, developed by COSMAX NBT, is the technology that revitalizes freeze-dried lactic acid bacteria in a state similar to probiotics. Probiotics were added to water with reactivation substances to increase the intestinal survival and adhesion. The intestinal adhesion capacity increased 66.7% compared to the freeze-dried strains.

Yoon Won-il, CEO of COSMAX NBT, said, “In the health functional food market, probiotics are showing a rapid increase every year,” adding, “Aligned with the market growth, COSMAX NBT will steadily improve probiotics technology.”

Meanwhile, according to Mordor Intelligence, the U.S. probiotics market is expected to reach 13.5% by 2027 It is expected to record a growth rate (CAGR). In particular, after the COVID-19 pandemic, probiotics sales increased by 33% as consumers’ interest in health increased.

Natrol® introduces Sleep+ capsules to enhance your sleep with essential wellness benefits

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The company announced the launch of Natrol Sleep+ Capsules – a new line of melatonin supplements, uniquely formulated with clean ingredients to support your sleep and provide added muscle recovery, immune health, and calming benefits. The innovative new line is an expansion of Natrol’s award-winning Sleep+ suite of products which bring together the benefits of melatonin with secondary ingredients to plus up your sleep.

Sleep is the foundation of health and when the body is able to rest and restore itself. Natrol crafted the new Sleep+ Capsules line with whole-body wellness in mind to support both a person’s sleep and other wellness needs while they rest. Formulated with high-quality, clean ingredients, Sleep+ Capsules include three adult products. Natrol will debut a new wellness benefit to the brand’s Sleep+ portfolio with the launch of Sleep+ Recovery within the line.

“We continue to see huge growth momentum in the sleep category as consumers continue to prioritize their health and wellness, and Natrol’s innovation portfolio of simple sleep solutions that address multiple wellness benefits allows us to push the boundaries to better meet the needs of our consumers,” said Hanan Wajih, Chief Marketing Officer of Vytalogy Wellness. “Following the success of Natrol Sleep+, the decision to expand the premium sleep line into capsules was developed out of the growing consumer preference and market for sleep aid solutions in the capsule format. The powerful formulations of these products are crafted with the optimal level of Melatonin that our consumers can trust and complemented with sleep supporting ingredients that offer additional essential health benefits for the whole body.”

Natrol Sleep+ Capsules are 100% drug-free and non-habit forming, non-GMO, and vegetarian. The innovative blends include:  

• Natrol Sleep+ Recovery Capsules: Crafted to support a restful night’s sleep, healthy inflammatory response and recovery from daily activity including mild to moderate exercise.†
• Effective sleep formulation of Melatonin to support sleep + Turmeric to help healthy inflammatory response + an antioxidant blend of Green Tea, and Blueberry
Natrol Sleep+ Immune Health Capsules: Developed to support a healthy immune system and provide a restful night’s sleep.†
• Revitalizing sleep blend of Melatonin + Elderberry + Zinc + Vitamins C & D
Natrol Sleep+ Calm Capsules: Designed to help relax the mind and reduce occasional stress, this tranquil blend helps ease you to sleep.†
• Soothing sleep blend of Melatonin + Ashwagandha + L-Theanine, and Lemon Balm

Dr. Bill Rawls Announces Launch of Cellular Wellness Conversation Series

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Dr. Bill Rawls, the Medical Director for online holistic health company Vital Plan, announced today the launch of a conversation series that will count down to the June 21st release of his new book: The Cellular Wellness Solution: Tap Into Your Full Health Potential with the Science-Backed Power of Herbs.
“The sheer amount of conflicting health information that people are being bombarded with is overwhelming, but the key point is actually very simple: wellness starts at the cellular level,” said Dr. Rawls. “I wrote The Cellular Wellness Solution to highlight the critical role our cells play in supporting optimal health, and our need to emphasize maintaining our cellular wellness as long as we can to keep living healthy lives as we age.”

The first topic in the Cellular Wellness Solution Conversation Series: “A Sneak Peak at The Cellular Wellness Solution” will be offered at 8PM ET/ 5PM PT on Wednesday, June 15, 2022. This first event will feature Dr. Rawls in conversation with Tim Yarborough of Vital Plan and sign-up is free to all attendees. This webinar will:

• Demystify the science and explains in plain English how our cells function, age, and deteriorate;
• Explain how maintaining cellular wellness allows you to slow down the aging process – and increase your energy so you feel better, and even look younger;
Show how to get off the hamster wheel of health fads and harness the natural cleansing and restorative powers of your own cells;
• Help viewers understand the healing and restorative properties found in herbs – properties confirmed by the most up to date science and discoveries;
Provide easy-to-follow natural solutions and steps we can take to protect our own cells – and our health.

“Our entire healthcare system has gravitated towards prescribing drugs to treat and block underlying symptoms, while not giving people options to take control of their own health,” said Rawls. “While prescription drugs are not long-term solutions, the unique properties of herbs promote healing at the cellular level, giving them a unique power to reduce the incidence of all chronic illnesses, slow aging, and boost performance.”

The Vita Coco Company Appoints Aishetu Fatima Dozie to Board of Directors

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Bossy Cosmetics founder and CEO joins the board as The Vita Coco Company continues to build beverage company of the future.
The Vita Coco Company, Inc. announced the appointment of Aishetu Fatima Dozie to the Company’s board of directors following her election at the Company’s annual meeting of stockholders held on June 1, 2022.
Ms. Dozie brings more than 20 years of significant investment and executive entrepreneurial experience to the Company’s board. The other directors standing for re-election, Martin Roper and John Zupo, were also elected at the annual meeting of stockholders and will continue serving as board members.

“I am excited that Aisha has joined our board. We will benefit not only from her nearly two-decade career in finance but also from her experience building a successful business around the idea that a company can have a purpose and a passion,” said Company Co-Founder and Executive Chairman Mike Kirban.

Upon her appointment, Ms. Dozie said, “Mike and the team at The Vita Coco Company are building a beverage company for the future, where the return on investment is measured hand in hand with return on impact. I am excited to join the Company’s board and look forward to using my expertise to help shape the Company’s journey.”

Ms. Dozie is the Chief Executive Officer of Bossy Cosmetics, Inc., a company she founded in 2018 after deciding to leave an 18-year career in finance to build something that offered her a purpose and aligned with her passion. Bossy Cosmetics offers its customers clean beauty products as well as access to content for driven, ambitious women.

In addition to building a successful company, Ms. Dozie served as a Fellow at the Distinguished Careers Institute at Stanford University. She has held a variety of investment banking leadership roles at Rand Merchant Bank, Lehman Brothers, Morgan Stanley, and Standard Chartered Bank.

Ms. Dozie also worked at the World Bank in Washington, D.C., where she focused on financing businesses in the manufacturing, infrastructure, and service sectors in Central and South America, Eastern Europe, and East Africa.

Aishetu Fatima Dozie holds a bachelor’s degree in economics from Cornell University and a master’s degree in business from Harvard Business School. She also participated in the Leaders in Development Program at the John F. Kennedy School of Government, at Harvard University.

FMI – The Food Industry Association

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FMI – The Food Industry Association, the trade group representing food retailers and their supply chain partners, released Part III of its U.S Grocery Shopper Trends 2022 series, titled “Navigating A Hybrid World.” The most recent release from the expansive, industry-leading survey of food shoppers’ journeys explores the attitudes and behaviours of the hybrid shopper – consumers who grocery shop both in-store and online.
The expanding food retail marketplace has prompted new habits for shoppers who have embraced hybrid options and integrated them into their routines. As the research notes, in 2015, only 7% of shoppers reported ordering groceries online within the previous 30 days. By 2022, half of online food shoppers said they shop online every two weeks or more.

Digital shoppers are drawn to the online marketplace for its convenience and value. Being able to see the total cost of their virtual shopping cart before checking out gives them more control and the opportunity to eliminate unnecessary purchases and stay within their budgets. Additionally, 62% of online-reliant shoppers believe online shopping saves more time than in-person shopping, while 40% say online is better than in-person at helping them discover new products.

“The recent wave of online shopping adoption and the growing variety of online methods may represent the most dramatic upheaval of the food shopping landscape we once knew,” said Leslie G. Sarasin, president and CEO of FMI. “Still, despite shoppers embracing online grocery shopping, the in-person experience is here to stay. Food is deeply personal, and many shoppers still prefer shopping in person.”

Despite the many advantages, the rise in popularity of online ordering has forced shoppers to cede some control in terms of being able to touch and choose items themselves. Nearly half of shoppers (43%) believe they get better quality products when they shop in-store, as opposed to just 17% who believe the same about online shopping. Even those who shop online at least some of the time said that 70% of their grocery trips are done in person.

The expansion of hybrid shopping presents retailers with a variety of exciting opportunities to better engage with consumers by improving and streamlining the overall shopping experience both online and in stores.

Chlorella Industry Has Acquired FDA GRAS Certification for the Chlorella Powder Product

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Chlorella Industry Has Acquired FDA GRAS Certification for the Chlorella Powder Product, Unprecedented in Japan for the Exclusively Domestic Cultivation and Production of Chlorella

Chlorella Industry Co., Ltd. has acquired FDA GRAS (Generally Recognized As Safe) certification for the chlorella powder product, unprecedented in Japan for the exclusively domestic cultivation and production of chlorella.
Chlorella is a plant-based food source, made up of about 60% protein, and comprised of a variety of vitamins and minerals, chlorophyll and omega-3 fatty acids. In addition, it contains vitamin B12, which is often deficient in vegans and vegetarians.

Having high contents of chlorophyll, Chlorella is used in green food colouring and the prevention of colour fading. It is used in various foods such as health foods and supplements, bread and noodles, confectionery, probiotic beverages, smoothies, protein bars, green curry, etc.

About Chlorella Industry Co., Ltd.Chlorella Industry Co., Ltd. (Headquarters: Minato-ku, Tokyo, President: Eiichiro Itanami) was founded in 1964 as the world’s first chlorella manufacturer. We carry out integrated production from cultivation to commercialization of the single-cell green alga Chlorella at the Kyushu Chikugo Factory in Chikugo City, Fukuoka, Japan. We have a wide range of chlorella product lineups including health foods, supplements, additives, and agricultural and aquacultural materials.

Jamieson Wellness Inc. to Acquire Nutrawise Health & Beauty Corporation

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Jamieson Wellness Inc. to Acquire Nutrawise Health & Beauty Corporation, Owner of your theory Brand Platform Acquisition Accelerates Growth in the U.S. Market with Leading Premium Brand

Immediately Accretive with 2022 Pro Forma Revenue of $155 million to $159 million and Adjusted EBITDA1 of $28 million to $29 million (2,3)

Jamieson Wellness Inc. announced it has signed a definitive agreement to acquire Nutrawise Health & Beauty Corporation (“Nutrawise”), a leading innovator, manufacturer and marketer of premium supplements under the youtheory brand in the United States and other international markets, for approximately US$210 million ($265 million) on closing, plus potential additional consideration contingent on achieving pre-determined growth targets post-closing. Management anticipates the transaction will close during the Company’s third quarter of 2022, subject to certain regulatory approvals and customary closing conditions.
“This transaction is a major strategic milestone for Jamieson, accelerating our expansion in the world’s largest vitamin, mineral and supplement market,” said Mike Pilato, President and CEO of Jamieson Wellness. “Youtheory’s co-founders Darren and Patty Rude have built a remarkable company and brand that is highly complementary to our existing portfolio and perfectly aligned with our commitment to providing consumers with high-quality products they can trust. The transaction is immediately accretive to Jamieson, and we see significant opportunities for future growth synergies as we leverage our broad product portfolio, best-in-class operational capabilities and global footprint to accelerate youtheory’s expansion across multiple categories and channels in the United States and around the world.”

Darren and Patty Rude have committed to working with the Company to help drive mutual growth aspirations for the youtheory brand. “Patty and I founded Nutrawise over ten years ago with the mission to build a business based on integrity, authenticity and quality,” said Darren Rude, co-founder of Nutrawise. “Jamieson Wellness shares a similar mission and values, and we are confident that the combination of Nutrawise, the youtheory brand and Jamieson’s expertise will further accelerate our growth and continue to support the health and wellness needs of our consumers.”

Transaction Details
The acquisition of Nutrawise fits Jamieson’s disciplined acquisition strategy and is expected to leverage the Company’s best practices, enhancing its overall growth and margin potential. The transaction is valued at approximately US$210 million ($265 million), including US$25 million ($32 million) in Jamieson Wellness common shares to be issued to the sellers, plus potential additional consideration contingent on achieving pre-determined growth targets post-closing, payable at the election of the sellers in cash, Jamieson common shares, or some combination thereof. The addition of Nutrawise is expected to be immediately accretive with pro forma 2022 revenue of between US$123 and US$126 million ($155 and $159 million) and Adjusted EBITDA of between US$22 and US$23 million ($28 and $29 million), which excludes transaction and integration-related costs and certain purchase accounting expenses. Jamieson expects to complete the transaction in the third quarter of 2022, subject to certain regulatory approvals and customary closing conditions including approval of the Toronto Stock Exchange.

The Company intends to finance the acquisition with an expanded, amended and extended credit facility. BMO Capital Markets, National Bank of Canada, Royal Bank of Canada and The Bank of Nova Scotia have provided committed financing in support of the transaction.

Following the transaction, Jamieson Wellness expects to continue to have access to capital to support further acquisitions and strategic growth initiatives, aided by a strong balance sheet and expanded free cash flow expected from the combined business. After giving effect to the acquisition and related financing, Jamieson Wellness expects to have a prudent level of leverage at approximately 3.0 times pro forma Adjusted EBITDA as of closing of the transaction.4

Advisors
BMO Capital Markets and RBC Capital Markets are serving as financial advisors and Ernst & Young LLP as tax advisors to Jamieson Wellness. Paul, Weiss, Rifkind, Wharton & Garrison LLP and McCarthy Tétrault LLP are serving as the Company’s legal advisors.

William Hood & Company are serving as exclusive financial advisors and Greenberg Glusker LLP and Bowen Tax Law are serving as legal advisors to the sellers.

Jamieson Wellness has received fairness opinions from BMO Capital Markets and RBC Capital Markets to the effect that, as of the date of the fairness opinions, subject to the assumptions, limitations and qualifications contained therein, the consideration to be paid under the transaction is fair from a financial point of view to the Company.

1 This is a non-IFRS financial measure. See the “Non-IFRS and Other Financial Measures” section of this press release for more information on this non-IFRS financial measure. The adjusted EBITDA of the Company for the year ended December 31, 2021, was C$100.1 million.
2 Unless otherwise indicated, pro forma figures for 2022 give effect to the Nutrawise acquisition as if it had occurred on January 1, 2022.
3 All figures in $CAD millions unless otherwise indicated.
4 This is a non-IFRS ratio. Refers to trailing twelve months Adjusted EBITDA of the Company and Nutrawise divided by net debt, each as of the expected closing date for the transaction. “Net debt” is a non-IFRS financial measure. See the “Non-IFRS and Other Financial Measures” section of this press release for more information on these non-IFRS and other financial measures.

Hungry Squirrel, LLC Aligns With KeHE Expanding North American Grocery and Retail Distribution

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Gourmet food sauce and dressing maker, Hungry Squirrel, LLC (“Hungry Squirrel”) announced that it is growing its North American grocery and retail expansion efforts by aligning with U.S. wholesale food distributor, KeHE. Hungry Squirrel also became a member of a select group of companies to join the prestigious KeHE elevate™ program.

The KeHE elevate™ program provides emerging brands with added market visibility through mentoring, education, sales and marketing support, promotional support, and networking opportunities in the competitive grocery industry.

“KeHE is extremely excited to partner with a woman-owned brand like Hungry Squirrel in our elevate™ Program. They bring some extremely delicious, low cal, low sugar versions of some family-favourite condiments and dressings! They are also very versatile and the unique, fun packaging helps stand out from other brands out there,” according to Chris Lorentz, Category Manager at KeHE Distributors, LLC.

Hungry Squirrel President and Founder, Sandra DiCicco, states, “As a woman-owned business, we are delighted to have been accepted by the KeHE elevate™ program. Hungry Squirrel sauces and dressings were created from my 35 years of restaurant industry experience and my passion to give consumers an option they’ve never had before. I am proud to contribute a product that tastes good and is good for you.”

The growing popularity and demand for Hungry Squirrel’s award-winning, all-natural gourmet sauces and dressings stems from its ability to meet lifestyle and dietary requirements with flavorful options in keto-friendly, low-calorie, gluten-free, and reduced sugar categories.

Hungry Squirrel’s manufacturing recently scaled to include a centralized U.S. facility in Texas, and its online presence includes Walmart.com, UNFI Community Market Place, Alibaba, and Amazon. The Company’s products are also available in San Diego grocery stores and at the many locations of the Grand Restaurant Group. Additionally, Hungry Squirrel recently scaled its distribution to an international level, launching in Dubai, U.A.E.

With KeHE as its North American grocery and retail expansion partner, Hungry Squirrel will increase its presence at industry trade shows and events that bring early-stage brands to the forefront for retailers to add to their shelves and for consumers to discover.

The brand’s next stop will be at the Specialty Food Association’s Fancy Food Show in New York City’s Javits Center, June 12-14th, where it will showcase a large assortment of its industry-leading products as well as new innovative flavours. Additionally, due to the popularity of the Hungry Squirrel sauces and dressings, DiCicco is announcing the launch of her cookbook.