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Amai Proteins, voted Global Winner at the 2022 Extreme Tech Challenge Competition

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Amai Proteins, an Israeli start-up developer of novel designer proteins that answer the needs of consumers and industry, is the Global Winner of the 2022 XTC competition. Extreme Tech Challenge (XTC) is the world’s largest start-up competition for purpose-driven companies. Over 2000+ start-ups from 100+ countries competed in 10 impact areas ranging from Biotech to Education, Fintech to Cleantech.
Sugar overconsumption underlies the Metabolic Syndrome (obesity, diabetes, and more), a global health challenge primarily affecting the lower socioeconomic classes. Sugar production also places a significant burden on arable land and water usage, contributing air, land, and sea pollution.
Dr. Ilan Samish, CEO and Founder said: “Amai – ‘sweet’ in Japanese – produces the first great tasting and market-fit 100% protein sweetener via Amai’s Pro3 Platform: Pro-Design AI-CPD (Computational Protein Design), Pro-Planet precision fermentation, and Pro-Taste food technology.

Our first product, sweelin™, is a sustainable, 100% sweet protein that can reduce 40% to 70% of added sugar in a wide variety of food & beverages, without changing the consumer taste experience. The novel proteins mimic proteins that reside in harsh conditions (e.g., the Dead Sea, hot springs, acidic swamps) and are thus fit for the requirements of the mass food market. These include soft drinks, fruit juices, dairy, alternative dairy products, sauces, spreads, snacks, ketchup, chocolate, peanut butter, energy bars, functional foods, and much more.

Kellogg’s will split into 3 companies based on snacks, cereals and plant-based food

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Kellogg Co., the maker of Frosted Flakes, Rice Krispies and Eggo, will split into three companies focused on cereals, snacks and plant-based foods.

Kellogg’s which also owns MorningStar Farms, the plant-based food maker, said Tuesday that the spinoff of the yet-to-be-named cereal and plant-based foods companies should be completed by the end of 2023.

Kellogg’s had net sales of $14.2 billion in 2021, with $11.4 billion generated by its snack division. Cereal accounted for another $2.4 billion in sales last year while plant-based sales totalled around $340 million.

“These businesses all have significant standalone potential, and an enhanced focus will enable them to better direct their resources toward their distinct strategic priorities,” said CEO Steve Cahillane.

Cahillane will become chairman and CEO of the global snacking company. The management team of the cereal company will be named later. The board of directors has approved the spin-offs.

Shareholders will receive shares in the two spin-offs on a pro-rata basis relative to their Kellogg holdings.

Kellogg said it would explore other options for its plant-based business, including a possible sale.

The company’s corporate headquarters will move from Battle Creek, Michigan, to Chicago, but it will maintain dual headquarters in both cities for its snack company, which makes up about 80% of current sales. Kellogg’s three international headquarters in Europe, Latin America, and AMEA will remain in their current locations.

Big-name companies have begun to split up at an accelerated pace, including General Electric, IBM and Johnson & Johnson, but such splits are rare for food producers. The last major split in the sector was in 2012 when Kraft split to create Mondelez.

It is a particularly perilous time in the industry due to rising costs, both for labour and materials. Russia’s invasion of Ukraine has pushed grain prices higher and this month, the U.S. reported that inflation is hitting four-decade highs.

Last fall, about 1,400 workers at Kellogg’s cereal plants went on strike for nearly three months before winning a new contract with immediate, across-the-board wage increases and enhanced benefits for all workers. In March, a few hundred other workers at a plant that makes Cheez-Its won a new contract with 15% wage increases over three years.

GURU Organic Energy Announces Second Quarter 2022 Financial Results

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GURU Organic Energy Corp. announced its results for the second quarter ended April 30, 2022.

“In the second quarter, we delivered our best Q2 topline performance to date with net revenues of $7.6 million, compared to $7.1 million in Q2 2021, while maintaining sector-leading gross margins of 54%,” said Carl Goyette, President and CEO of GURU.

 “This performance was driven by a 26% increase in sales volumes despite the impact of COVID-19 in the first half of the quarter. True to our methodical and prudent approach, we delayed certain marketing activities to Q3, in the context of COVID-19 restrictions across Canada in place during our first quarter and the first half of the second quarter.”

 

“With a return to in-person events in Canada and with the majority of restrictions lifted since late spring, we have been going full steam ahead with our summer programming and marketing activations, building on our recently executed ‘Made in Plants’ marketing campaign. This includes the launch of our summer marketing campaign ‘Good Energy for the Everyday’ with digital, out-of-home, in-store and third-party event components, and a mix of sponsorship and sampling activities at various events across Canada throughout the summer. This comprehensive campaign will provide us with a solid baseline for our future marketing programs as we continue to build our brand awareness and reach new health-conscious energy drink consumers seeking natural, plant-based energy across Canada.”

“In the U.S., our strong growth in Q2 was driven by strong demand at the consumer level, as shown by Q2 SPINS data, with a 61% increase in consumer purchases in California, quarter over quarter, and a 31% increase in the U.S. overall5, and by a limited-time rotational program in the wholesale club channel. We are also pursuing other selective customer acquisition initiatives in the U.S. and through our various online platforms,” added Mr. Goyette.

Results of operations
Net revenue in the second quarter increased by 7% to $7.6 million, compared to $7.1 million for the same period a year ago. The increase is reflected by a 26% growth in volume overall, as a result of higher velocities, new product launches, and increased points of sale in Canada, and a new club rotational program entry in the U.S., partially offset by costs associated with the exclusive Canadian distribution agreement. For the six-month period, net revenue increased by 7% to $14.6 million, up from $13.7 million for the same period in 2021, as volume overall grew by 24%.Gross profit totalled $4.1 million, compared to $4.4 million in Q2 2021. Gross margin was 54%, compared to 55% in Q1 2022, reflecting careful supply chain management and prudent pricing practices. For the six-month period, gross profit totalled $7.9 million, compared to gross profit of $8.5 million a year ago. Gross margin for the period was 54% versus 64% last year. The decrease in gross margin was anticipated due to the change in our Canadian distribution, sales and merchandising model, effective as of Q4 2021, and comprises distribution, selling and merchandizing fees (a portion of which was previously categorized as SG&A expenses). Gross margin was also slightly impacted by higher product costs driven by inflationary pressures on input and transportation costs.

Selling, general and administrative expenses (“SG&A”), which include operational, sales, marketing, and administration costs, amounted to $8.2 million in the second quarter, compared to SG&A of $5.5 million for the same period a year ago. Selling and marketing expenses accounted for more than 70% of the increase in SG&A as the Company invested in targeted sales and marketing campaigns during the quarter, notably its ‘Made in Plants’ marketing campaign, the launch of GURU Guayusa Tropical Punch across Canada, the launch of the 500 ml format in Quebec and the listing of the 355 ml 4-pack across Canada, as well as continued trade marketing investments in the U.S. For the six-month period, SG&A amounted to $15.3 million, compared to $10.2 million a year ago.

Adjusted EBITDA3 amounted to $(3.7) million compared to $(0.8) million last year. The decrease in adjusted EBITDA was mainly due to higher selling and marketing expenses, and to a lesser extent, to lower gross margins.

Net loss for the first quarter totalled $4.0 million or $(0.12) per share (basic and diluted), compared to a net loss of $1.2 million or $(0.04) per share (basic and diluted) for the same period a year ago. The increase in net loss reflects the lower margins and the additional costs associated with brand, field and trade marketing activities.

As of April 30, 2022, the Company had cash, cash equivalents and short-term investments of $52.8 million and unused $CA and $US denominated credit facilities totalling $10 million.

1. Nielsen: Last 52-week period ending April 23, 2022 – All Channels, Canada.
2. Market Research conducted by element54 and Patterson Langlois for GURU in June 2021 with 1,500 participants in the province of Quebec.
3. Nielsen: Last 52-week period ending April 23, 2022 – Convenience and Gas (C&G) channel, Quebec.
4. Please refer to the “Non-GAAP financial measure” section for additional information on reconciliation of net loss to adjusted EBITDA at the end of this release.
5. SPINS IRI data, Total Multi-Outlet (MULO) channels, period ending March 20, 2022.

Loblaw to eliminate all single-use plastic shopping bags from its stores by early 2023

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Loblaw Companies Limited plans to eliminate all single-use plastic shopping bags from its corporate and franchise grocery stores, pharmacies, and PC Express service across the country, to be completed by the end of the first quarter of 2023.  This move completes a 15-year journey, which commenced with the company being one of the first major retailers in Canada to implement a pay-for-bag program to help reduce plastic waste.
“As a purpose-led organization, committed to helping Canadians live life well, we are proud to be taking a significant step on such an important environmental issue,” said Robert Sawyer, Chief Operating Officer, Loblaw Companies Limited.  “Since 2007, our efforts to reduce the number of single-use plastic shopping bags leaving our stores has led to 13.8 billion fewer bags potentially going into landfill.”

Loblaw customers have already rallied around the reusable bag approach. The adoption of a plastic bag fee led to a 70% decline in the use of plastic bags in its stores, and shoppers have turned to the iconic PC reusable bag and plastic bins as sustainable alternatives.  As single-use plastic shopping bags are phased out systematically, province by province, customers will be supported with a variety of reusable alternatives as well as ongoing communications to raise awareness of the options available.

This is the latest in a long line of announcements related to Loblaw’s environmental, social and governance (ESG) efforts.  Notably, to help fight climate change, Loblaw will achieve the following: net-zero greenhouse gas emissions by 2040 for Scope 1 and 2, and net-zero greenhouse gas emissions by 2050 for Scope 3; reduce plastic waste by making all of its control brand and in-store packaging recyclable or reusable by 2025; send zero food waste to landfill by 2030; and more.  The full scope of the Company’s ESG commitments can be found in its 2021 ESG Report.

Athleta expands in Canada, adding five new stores in 2022

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The company announced it will add five new Canadian stores in 2022 with today’s opening of Mapleview Centre in Burlington, Ontario at 10:00 a.m. EST.

The new 4,260-square-foot performance-lifestyle store is Athleta’s third company-operated Canadian location. Last year, Athleta expanded into Canada with the launch of e-commerce in August, followed by the opening of its first company-operated stores outside of the U.S. in September at Park Royal Shopping Centre in West Vancouver, and in November at Yorkdale Shopping Centre in Toronto.

This fall, Athleta will open four additional stores at:

• Chinook Centre, Calgary
• Sherway Gardens, Etobicoke
• West Edmonton Mall, Edmonton
• 1035 Robson Street, Vancouver

Founded in 1998, Athleta is a purpose-driven brand with a powerful mission to empower women and girls to realize their limitless potential. Athleta stores highlight the brand’s versatile, on-trend performance lifestyle products for women and girls.  The stores feature inclusive sizing in more than 200 styles ranging from XXS-2X, in-store styling appointments, free alterations, and wellness-focused community events.

“Since our launch last year, Canadian customers have quickly gravitated toward our offerings.  We have highly differentiated performance lifestyle product unlike anything else in this market. As a certified B. Corporation, we are filling a need in the market for a sustainable, purpose-driven brand, and we can see how that connects back to our Canadian customer’s focus on health, wellness and active living,” comments Jenelle Sheridan, VP and GM Athleta Canada. “Athleta’s Canadian business is a key contributor to long-term growth, and we believe our store fleet growth strategy will get us there as we see Canadians return to in-store shopping.”

Athleta’s Canadian entry has made a strong first impression on consumers.  In Q1 of 2022, the brand’s new customer acquisition goal exceeded expectations by over 40% as brand awareness continued to rise with a combination of new product offerings, localized marketing and events with the launch of Alicia Keys and Simone Biles collections, and partnership with the Toronto Six Women’s professional hockey team. The Canadian market remains a priority for the strategic growth of Athleta and Gap Inc.’s portfolio of purpose-led brands.

Designed for women, by women, the brand was built on the premise that what unites active women and girls is stronger than any obstacles in their way, and sport and fitness create confidence, courage and powerful bonds.

In 2016, Athleta Girl was launched along with the brand’s community-driven Power of She campaign. The brand’s mission comes to life through inclusive and sustainable product design, connecting with customers through unique experiences in stores, online and within local store communities. Athleta believes in using business as a force for good and became a certified B Corp in 2018. The brand has joined over 230 certified B Corp businesses operating in Canada.  Today, 70% of Athleta products are made with at least 30% more sustainable materials like recycled polyester, recycled nylon, organic cotton, Tencel or Fair Trade.

Brookdale Premier Addiction Recovery announces Mallorie Schwartzman as Chief Marketing Officer

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Brookdale Premier Addiction Recovery, a leading provider in addiction treatment, has announced Mallorie Schwartzman as Chief Marketing Officer. With over a decade of experience in various Marketing and Business Development roles, she brings a dynamic leadership approach centred on integrity, collaboration, curiosity, and empathy. Schwartzman brings an unmatched level of enthusiasm for creating and supporting a strong outreach team, ensuring that resources in the community are known, accessible and within reach to anyone in need. Brookdale is excited about her passion and ability to strengthen existing relationships with other treatment providers and create a strong national footprint.
“Mallorie is a renowned, respected, and resilient industry leader who brings tenacity and grit to her role as Chief Marketing Officer,” said Amy Durham, Chief Executive Officer at Brookdale. “Her hands-on approach and strengths in all areas of marketing leadership, from business development outreach to company growth, will be a huge asset. We are very fortunate to have her on board and look forward to expanding our brand under her leadership.”

“The moment I first approached the gates of Brookdale, I could feel the heartbeat of that place- it is magic. I am honoured to be joining such an incredible team and excited to share all that Brookdale is and will be with the world” says Schwartzman.

Brookdale Premier Addiction Recovery opened its doors in August 2019 and sits lakeside on 100 acres in the beautiful Pocono Mountains. The sprawling campus is most known for sophisticated clinical treatment with beautiful amenities including indoor and outdoor pools, tennis courts, volleyball court, basketball, and a full recreational center for a holistic approach to healing the mind, body, and spirit.

Genuine Health Launches New Supplement with Lion’s Mane Mushroom

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The company has introduced a new natural daily solution for improved focus, stress resistance, and brain health support: Clear Focus with Lion’s Mane Mushroom.
Research from the University of California, Irvine found that the average office worker focuses on a single task for just three minutes. While shocking, improving attention span is possible even when inundated with modern distractions. Genuine Health’s Clear Focus provides natural support without a mid-day crash, unlike caffeine which is often used as a stimulant to aid in concentration.

“From professional endeavours to family matters, staying focused and present is incredibly important in so many facets of life. That is why we are excited to launch Clear Focus and provide daily support for concentration, stress management, and overall brain health,” said Genuine Health Holistic Nutritionist, Andrea Sarjeant. “Featuring the powerful Lion’s Mane Mushroom, this is a potent combination of natural ingredients that are studied and proven to improve cognitive performance.”

The newest addition to Genuine Health’s line of daily wellness supplements combines several ingredients that set Clear Focus apart from other supplements on the market.

Lion’s Mane Mushroom has been well studied and proven to support brain health and improve cognitive performance. Studies show that Lion’s Mane Mushroom can stimulate growth factor (NGF) and brain-derived neurotrophic factor (BDNF), two compounds that play an important role in brain plasticity, the production of new cells, and the strengthening of existing ones.

Green Tea extract and L-Theanine work synergistically to support calm focus, attention, and memory, while nootropic and adaptogen Red Ginseng improve learning, memory, focus and resistance to stress. The included B-Vitamin complex supports mitochondrial health while it helps break down homocysteine, a chemical amino acid known to cause brain degeneration.

Global Organic Foods & Beverages Market to Reach US$495.9 Billion

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Amid the COVID-19 crisis, the global market for Organic Foods & Beverages estimated at US$198.1 Billion in the year 2020, is projected to reach a revised size of US$495.9 Billion by 2027, growing at a CAGR of 14% over the analysis period 2020-2027. Fruits & Vegetables, one of the segments analyzed in the report, is projected to grow at a 14.7% CAGR to reach US$192.8 Billion by the end of the analysis period.

After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Meat, Fish & Poultry segment is readjusted to a revised 15.3% CAGR for the next 7-year period. This segment currently accounts for a 19.3% share of the global Organic Foods & Beverages market.

The U.S. Accounts for Over 29.6% of the Global Market Size in 2020, While China is Forecast to Grow at a 13.4% CAGR for the Period 2020 to 2027

The Organic Foods & Beverages market in the U.S. is estimated at US$58.6 Billion in the year 2020. The country currently accounts for a 29.56% share of the global market. China, the world’s second-largest economy, is forecast to reach an estimated market size of US$86.1 Billion in the year 2027 trailing a CAGR of 13.4% through 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 12.5% and 11.9% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 10.2% CAGR while the Rest of the European market (as defined in the study) will reach US$86.1 Billion by the year 2027.

“Chuck Norris-Approved” Roundhouse Provisions Launches Morning Kick Nutritional Drink Mix

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Following the official launch of Roundhouse Provisions™ and its Emergency Food Supply Kit, the new emergency preparedness food brand is wasting no time expanding its dynamic product range. Roundhouse Provisions announced, along with spokesperson Chuck Norris, a new nutritional drink dubbed Roundhouse Provisions Morning Kick.
Made with powerful ingredients such as ashwagandha, chlorella, and collagen peptides, Roundhouse Provisions Morning Kick ($79.95) is a delicious, refreshing strawberry lemonade flavoured drink to support healthy digestion, energy levels, overall wellness for your body, and a balanced mood. It’s perfect to help you kickstart your day every morning, and can be used during the day whenever you feel you need a “boost.”*

Specially crafted to be used daily or in emergencies, each jar contains 30 servings and is designed to last up to two years. That’s why Roundhouse Provisions recommends ordering at least 3 jars of Morning Kick for your first order. If you have a family to provide for, you may want to opt for 6 jars, so you have enough to use as part of your daily routine, and enough to keep on hand for your loved ones during an emergency. Like the Roundhouse Provisions Emergency Food Supply Kit, Roundhouse Provisions Morning Kick can be prepared quickly and easily, requiring just one scoop of the powder with eight fluid ounces of water. When you experience extremes beyond your control, your body needs a product as effective as Chuck Norris’ famous roundhouse kick.

“Morning Kick is an easy and delicious way to help you and your family stay healthy, so you’re always at your best and ready for anything,” said Norris.

In a world where there is an ever-growing clutter of claims for thousands of brands and products, people can turn to Norris as someone they know and can trust. Reflecting his values and standard of excellence, all Roundhouse Provisions products feature The Chuck Norris Seal of Approval. The culmination of years of development, the Seal is designed to convey five core value that Norris lives by, makes choice by, and speaks to: Freedom, Family, Fitness, Faith, and Fight.

Google New guidelines for Virtual & Delivery-Only Food Business

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Google laid out new, more specific guidelines to help the virtual food brands and delivery-only businesses with their Business Profiles on Google. These guidelines are meant for food businesses that don’t really have a physical location in an area, but they do re-package and deliver food.

The guidelines can be found in Google’s Guidelines for representing your business on Google, under the section Guidelines for chains, departments & individual practitioners.

Here’s a look at what these new guidelines have to say:

Virtual food brands 

 Virtual food brands are permitted with conditions. 

 Co-located food brands offering pick-up

  • Food brands that are co-located each must have permanent separate signage. They should display their address only if they offer pick-up to all customers.
    • Delivery-only brands (no-pick up option) out of shared kitchens must hide their address and add service areas to that specific brand to avoid confusing their customers.

 Delivery-only food brands

  • Delivery-only brands (i.e. those operating out of virtual kitchens) are permitted if they have distinct branded packaging and a distinct website.
  • Multiple virtual brands operating out of one location are permitted, but are subject to additional verification steps.
  • Delivery-only brands must add their service areas and hide the address on their business profile to avoid confusing their customers.
  • If there is a partnership where a food brand has authorized the virtual kitchen as a verified provider of the food, the virtual kitchen may manage each authorized brand’s business profile once the authorization is confirmed.
  • The facility that houses the delivery-only brands, i.e. Doordash Kitchens, is permitted to have its own separate business profile. Only someone affiliated with the facility can claim and verify this profile.

If you are in the virtual food business, it is in your best interest to take a look at the new guidelines so that you can create a business profile on Google that isn’t suspended.

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