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Thorne Basic Prenatal bottle with NSF Certified for Sport badge — certified prenatal supplements entering women's health retail

Sport Certification Is Moving Into the Prenatal Aisle

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A sport-doping certification just landed on prenatal vitamins. That move signals how the entire category will compete next—and which brand managers will be left...
Undaria pinnatifida brown seaweed, the source of the fucoidan studied for prostate BPH symptoms

Seaweed Enters the Prostate Aisle: What Fucoidan’s First BPH Trial Means for Retailers

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The first human trial of purified fucoidan against BPH symptoms is positive and safe, but not yet a licensed Canadian claim. The independent retail read.

Company Profile

Oil of the old world

Oil of the old world

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A leader in the production of wild oregano oil, North American Herb and Spice has helped bring this healing ingredient back into the market By...
Artisanal science

Artisanal science

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What started as a gamble in the natural food industry turned into a success for the creators of SURO. By Kavita Sabharwal Sylvain Mercier never intended to...
Rootalive - Helping customers make healthier choices

Rootalive – Helping customers make healthier choices

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BY INNA LEVCHUK Rootalive, founded just three and a half years ago, has managed to earn a reputation of a trusted supplier of organic herbs,...

Cover Story

Project Soil – Food Production at Health Care Institutions

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The “local food” phenomena… A truly incredible happening… Resurgence of farmers markets in communities across the country, individual citizens and families committing to generate...

About IHR Magazine — Canada’s Natural Health Trade Magazine

IHR Magazine is Canada’s natural health trade magazine, serving the retailers, brand managers, buyers and manufacturers who drive the country’s natural health, supplement and nutraceutical market. We cover the business of natural health — the regulatory decisions from Health Canada that reshape what brands can claim, the merchandising strategies that turn shelf space into sales, and the deals, launches and appointments that signal where the category is heading next.

Written for the trade rather than the end consumer, IHR Magazine translates clinical research, NNHPD policy and market data into practical intelligence that independent health food stores, pharmacies and grocery buyers can act on. Our business news and health news coverage spans ingredient science and emerging categories, retail execution and store operations, and the competitive moves shaping Canada’s independent and banner retail landscape.

As Canada’s natural health trade magazine, our mission is simple: give the people who sell natural health products the intelligence they need to buy smarter, merchandise better and stay ahead of regulation. Learn how the IHR retailer network connects independent stores into a single fulfilment platform, or consult Health Canada’s Natural and Non-prescription Health Products Directorate for the regulations behind the headlines.

IHR Magazine — Canada's natural health trade magazine