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Havas Health & You Appoints Industry Veteran David Leonardi as Chief Creative Officer of Havas Tonic

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As the needs of modern health and wellness brands continue to evolve, Havas Health & You (HH&Y) today announced the network will bring on industry-leading creative veteran David Leonardi as Chief Creative Officer (CCO) of Havas Tonic, its largest consumer-focused health and wellness agency. David will join Havas Tonic on June 6th, working closely with Tonic’s Managing Director Corey Cirillo and HH&Y Global CCO Eric Weisberg to rethink the future of Havas Tonic as a direct response to the expanding needs of the consumer health and wellness brands of today and tomorrow.
David brings over 20 years of experience across consumer, health and wellness to HH&Y. Leonardi joins from Hill Holliday Health, where he led a massive expansion of their health practice with 10X growth and award-winning work for blockbuster brands Cosentyx, Invokana, Xarelto, Zarbee’s, Kisqali and more. Earlier in his career, David held important creative leadership roles at Ogilvy NY and Merkley+Partners. David will report to Eric Weisberg in his new role while partnering with Corey to craft Havas Tonic’s dynamic future.

“I love the challenge and adventure of building and shaping things; a great culture where everyone can feel safe, have fun, and thrive; and lasting client relationships that are full of trust. I also love teaching and helping to influence people’s careers so that they might hire me one day,” said David. “And of course, I love the satisfaction of building powerful, successful brands that connect with and help people through smart, insight-driven work. Leading Tonic with Corey and working alongside Eric to help him achieve his vision across the network will help me do more of all of these things I really love.”

Havas Tonic is one of HH&Y’s most storied agencies and has revolutionized communications across OTC, DTC, and wellness communications for more than two decades – demonstrating deep capabilities in strategy, social, and video content since its inception. David’s appointment builds on the momentum started when Corey Cirillo joined Havas Tonic from BBDO in late 2020. Corey brings deep expertise in FMCD, personal care and retail, having previously led the ground-breaking work for CVS Health, among others.

Corey states, “I am ecstatic to unlock the next era of Havas Tonic in partnership with David. David’s creative strength is second to none and with his leadership, we’ll have an offering that is truly unmatched in the marketplace.”

“Today, every brand is a health and wellness brand. That’s why there has never been a more exciting time to be in the consumer health and wellness space, and David’s work is proof of that,” says Eric Weisberg. “We wanted a modern, innovative and proven leader with both IQ and EQ to unlock the future of our consumer offering, and in David, we found all of that and more.”

METRO eliminates single-use plastic shopping bags in all its food stores and pharmacies

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All METRO’s food and pharmacy banners will stop offering single-use plastic shopping bags this September 1. This decision supports the objective of METRO’s 2022-2026 Corporate Responsibility Plan to reduce overpackaging and single-use plastic.
“Our ambition is to optimize our packaging and printed materials by reducing their use, relying on optimal design, choosing environmentally responsible materials and facilitating their recovery and recycling; these are the principles on which is based our Packaging and Printed Materials Management Policy, which METRO published in 2019”, commented Marie-Claude Bacon, Vice President, Public Affairs and Communications. “With a network of some 950 food stores and 650 drugstores, the elimination of single-use plastic shopping bags will prevent the circulation of more than 330 million of these bags annually.”

Since the early 2010s, METRO has completed numerous packaging and printed optimization initiatives and will continue to work towards achieving its Policy targets.

For more information on METRO’s corporate responsibility (CR) approach and achievements, visit metro.ca/responsibility or consult its 2022-2026 Corporate Responsibility Plan.

Choice Properties Real Estate Investment Trust and Loblaw Companies Limited Announce Industrial Development in the GTA

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The group announced equity conversion right from Rice Group to acquire a 75% ownership interest in 154 developable acres of industrial land in East Gwillimbury in the Greater Toronto Area (the “Property”), and that Loblaw intends to build a 1.2 million square foot, automated, multi-temperature industrial facility on part of the Property to add capacity and create new capabilities for the retailer (the “Distribution Facility”). The Property is strategically located at the corner of Highway 404 and Green Lane East, with excellent access to major highways.
The development plan for the Property is for the Trust to build a multi-phase industrial park with the potential for approximately 1.8 million square feet of new generation logistics space (the “Development”). For the first phase of the Development, the Trust and Loblaw entered into an approximately 100-acre land lease. Choice Properties and Rice Group’s total initial cost of the project is approximately $170 million, including land and site preparation. Preparation of the site for the first and following phases is anticipated to take place over a period of 15 months. The cost of the Distribution Facility is already contemplated in Loblaw’s capital planning and projections and Loblaw expects to bring the Distribution Facility into its operations in the first quarter of 2024.

“This development is a unique opportunity for Choice Properties to scale its existing industrial portfolio, and further demonstrates the benefits of our strong and strategic relationship with Loblaw,” said Rael Diamond, President and Chief Executive Officer of Choice Properties. “The development is a significant opportunity in a key market to develop industrial land alongside the Rice Group, who is a long-standing development partner of ours.”

“This new facility reflects our continued drive to advance our supply chain to better serve our customers and meet their evolving needs,” said Robert Sawyer, Chief Operating Officer, Loblaw. “This is also a strong demonstration of the benefits of our strategic relationship with Choice Properties.”

New Survey Shows Majority of Cannabis Consumption is Attributable to Consumers’ Desires to Address Health and Wellness Concerns

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A new survey conducted by The Harris Poll on behalf of Curaleaf Holdings, Inc., finds that 91% of adults aged 21+ who have ever consumed cannabis have done so for health and wellness purposes. The findings offer important takeaways revealing people’s attitudes toward both cannabis and the desire for holistic health and wellness, as 75% of Americans say they would prefer holistic solutions over pharmaceuticals to treat a medical issue when possible, with 62% of people saying they would prefer to use cannabis rather than pharmaceuticals to treat a medical issue.
According to the survey conducted online among nearly 2,000 U.S. adults ages 21+ by an independent pollster, the top health and wellness reasons Americans have consumed cannabis include:

• to relax (52%)
• to help with sleep (49%)
• to reduce stress (44%)
• to reduce anxiety (41%)

As cannabis legalization continues to sweep the United States, beliefs and behaviours surrounding consumption are shifting to become more mainstream and inclusive for patients and consumers who rely on it for a variety of health and wellness needs – from helping to relieve menstrual cramps and arthritis to supporting stress and sleep issues.

Curaleaf understands this shift and growing need for cannabis solutions and places an emphasis on the accessibility and approachability of a variety of products for individuals seeking alternatives for their health and wellness needs. The Company continues to be a wellness destination with 130 retail locations, and an assortment of cannabis products in different form factors, including an upcoming wellness line expected to launch later this summer.

“Educating consumers on how cannabis can be leveraged to support everyday health and wellness needs is critical to destigmatizing the plant and providing consumers with more choices to best fit their personal lifestyle,” said Dr. Stacia Woodcock, Clinical Cannabis Pharmacist for Curaleaf New York. “There are a wide variety of ways to consume cannabis safely, and many formulations actually have minimal intoxicating effects. Different product options with various ratios of THC and CBD give patients the opportunity to consume cannabis in a way that works with their lifestyle and comfort level.”

The survey also found that 88% of those who have consumed cannabis as an alternative and/or in addition to pharmaceutical treatments feel that doing so has improved their overall well-being. In fact, 86% of those who have leveraged cannabis for health or wellness would recommend cannabis to a friend or family member for medical reasons.

Randomized Clinical Trial to Analyse the Efficacy of Eggshell Membrane to Improve Joint Functionality in Knee Osteoarthritis

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Osteoarthritis is a source of chronic pain and disability. Dietary supplements have been shown to be a more secure option than NSAIDS. Particularly, the eggshell membrane has demonstrated efficacy in relieving joint pain and stiffness. A clinical trial was designed in which three groups were assigned to two different doses of this supplement and compared to a placebo control group.
The primary outcome variable was knee pain, which was assessed using a visual analogue scale. Secondary outcome variables were knee functional ability, quadriceps muscle strength (assessed by isometric and isokinetic trials), and quality of sleep. All groups showed a significant decrease in pain perception, although maximum values were obtained in the high-dose group. Isokinetic and isometric trials showed a significant increase in strength in the high-dose group. Eggshell membrane showed the potential to reduce pain and stiffness symptomatology. Here, for the first time, two quantitative variables (mobility and strength of knee joint) were used to accurately evaluate changes in the quality of life of subjects affected by knee joint pain. The results of this study indicate a dose-dependent response, which should be taken into account for later use in therapeutics to establish the correct dosage.
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Modern Meat opens new “Modern Commissary” kitchen to launch new food start-ups

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It has been reported that it is expanding the Company’s presence in the food innovation space by opening the “Modern Commissary” kitchen facility to tap into the growing trend of ghost kitchens, meal prep, and innovative food start-ups, and has already received extensive interest from a number of unique food players.

“There is an abundance of local and ethnic talent in the lower mainland, and we are ecstatic to be able to offer an accessible and well-equipped kitchen facility for passionate food and beverage companies to do what they love.

Our community-focused approach aims to provide affordable means for companies to continue to innovate and grow. The facility is well equipped and can provide the necessary scalability needed for growing business and allows the Company to better utilize its space while generating additional revenue. Given our own humble beginnings, we are happy to be able to serve as a starting point for small businesses to create, connect, and have access to the resources needed to one day reach the same heights and success as Modern Foods,” explains Avtar Dhaliwal, CEO of Modern Plant-Based Foods.

The Modern Commissary tenants include food businesses that operate locally, have established reputations at some of Vancouver’s top food festivals, as well as Asian-focused food operators with past food development experience in Southeast Asia. The Modern Commissary provides top-of-the-line equipment that allows start-ups to scale their operations and grow into significant production scenarios. The Modern Commissary is a versatile facility that can accommodate a variety of food products and has the storage required for frozen, cooler, and dry goods, along with state-of-the-art packaging machines. The facility is perfect for small businesses in the research and development phase of their life cycle, including and up to, finished products being placed on shelves.

Tenants of the facility must meet the company’s guidelines for food preparation and safety. The facility is a bit unique providing around-the-clock access to tenants to create and experiment any time of day, seven days a week. This has effectively expanded the usage capacity of the facility and further solidifies the Company’s presence within the food sector. The facility allows Modern Foods to expand its presence in the Vancouver area and provide an additional revenue stream for the Company.

Two plant-based vaccines requiring no cold storage are in the works

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Amazing news for the developing countries, which don’t have cold storage facilities (minus 70-degree C) to store vaccines such as Pfizers.

“Studies are apace on now Phase 3 clinical trials for two novel Covid-19 vaccine platforms,” said CBS news in a special dispatch.

The studies have been published in the ‘New England Journal of Medicine showing promise of results for two novel Covid-19 vaccine platforms — a plant-based coronavirus-like particle vaccine, and a receptor-binding domain (RBD)-dimer-based vaccine.

The most significant feature of the new vaccines is that neither of them requires extreme cold chain storage, which makes them appealing candidates for low and middle-income countries, a key component of global Covid-19 vaccination efforts.

Vaccines Perform Well Despite Variants

The first vaccine is a plant-based particle vaccine developed by Medicago/GSK, which was tested on participants in Argentina, Brazil, Canada, Mexico, the United Kingdom, and the United States as early as March 15 to September 2, 2021, CBS said.

The vaccine, CoVLP, was administered to candidates in two doses within a frequency of 21 days and the results were compared to a placebo. The study continued until at least 160 Covid-19 cases were detected in participants at least seven days following the second dose of the vaccine.

A total of 24,141 volunteers participated in the trial. Vaccine efficacy was claimed to be 69.5 percent (95 percent confidence interval [CI], 56.7 percent to 78.8 percent) against any symptomatic Covid-19 caused by five variants that were identified by sequencing, the study found.

The results were even stronger for efficacy against moderate-to-severe disease, at 78.8 percent (95 percent CI, 55.8 percent to 90.8 percent).

No severe cases or deaths were recorded in the vaccine group. The vaccine group had more adverse effects, but none were severe, the study reported.

“CoVLP+AS03, like all currently deployed vaccines, was designed to target the original viral strain, but no case caused by this strain was identified,” the study said, adding, “The context in which vaccines are currently being tested has clearly changed since early in the pandemic.”

The performance of CoVLP is similar to the current vaccines in use against the current strains. Meaning they are effective against the Alpha, Delta and Kappa variants.

The second vaccine, ZF2001, was tested at 31 clinical sites in Uzbekistan, Indonesia, Pakistan, and Ecuador, and later in China. The vaccine made by Anhui Zhifei Longcom of China was given to participants in a randomized manner of three doses within 30 days of each one.

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Daiya’s Latest Plant-Based Innovations, Inspired by Mediterranean Cheeses

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Daiya’s Latest Plant-Based Innovations, Inspired by Mediterranean Cheeses, Now Available: Unique Grilling Cheeze Block and a Made-to-Crumble Feta Flavour Block

The company announced its Daiya Grilling Cheeze Block, the first plant-based grilling cheeze made with oats and chickpeas, which forms a crispy, golden-burst outer crust without melting away when grilled or fried, and its new Feta Flavour Block, which crumbles easily—and beautifully!—for use in hot or cold recipes.
“The chance to once again gather with family and friends to reconnect over our favourite foods this summer provides the perfect opportunity to awaken new and exciting culinary experiences with people—and flavours, some new and some familiar—we love,” said Dan Hua, vice president of marketing at Daiya. “Our new artisan-inspired cheeze blocks, crafted with wholesome plant-based ingredients for an authentic Mediterranean taste, will inspire new tasty and robust creations and ensure those with dietary restrictions don’t have to miss out.”

Daiya Grilling Cheeze Block
This truly innovative cheeze—made with certified gluten-free oats and chickpeas and inspired by traditional Halloumi cheese from Cyprus—invites your taste buds to set sail on a new culinary adventure. This one-of-a-kind cheeze isn’t prepared like most others: Daiya’s Grilling Cheeze Block is meant to be grilled and pan-fried (or even deep-fried or air-fried!), maintaining its shape without melting. Crispy on the outside but creamy on the inside, this unique plant-based grilling cheeze also features tangy notes of herb and garlic throughout and will add an unexpected twist to all your favourite Mediterranean-inspired dishes. Not only is it the perfect addition to grilled burgers and kebabs, but it’s also a great compliment to salads, sandwiches, wraps and mezze platters.

Daiya Feta Flavour Block
Inspired by traditional Feta cheese from Greece, Daiya’s versatile and full-of-flavour Feta Flavour Block will transport you to the sunny seaside of Santorini: salty, tangy and bright with a semi-smooth bite. It is thinner in shape than Daiya’s other plant-based blocks, which allows for an easy and satisfying crumbling experience – the favourite way most consumers enjoy feta. Perfect for use in both hot and cold recipes, Daiya Feta Flavour Blocks are made with certified gluten-free oats and a touch of olive oil—an ideal addition to salads, wraps, and bruschetta, pasta, pizzas and more.

According to a recent Bloomberg Intelligence report, the global plant-based food market is expected to reach nearly US $162B in the next decade and could make up to 7.7% of the global protein market by 2030. These strong growth predictions indicate rising demand and Daiya remains committed to delivering flavourful and versatile category innovations that bring new possibilities to consumers while supporting the planet at the same time.

Empire becomes co-owner of Scene+; unveils refreshed loyalty strategy

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Empire Company Limited (“Empire” or the “Company”) (TSX: EMP.A) today unveiled a new loyalty strategy to thrill, reward and connect with customers through Scene+, one of Canada’s leading loyalty rewards programs. Along with Scotiabank and Cineplex, Empire is now a co-owner of Scene+. Together, these iconic Canadian customer-focused brands will transform the Scene+ program into a preeminent loyalty program in Canada.
The Scene+ rollout in Empire stores will begin in Atlantic Canada in August 2022 and then continue across the country, culminating in early 2023.
Scene+ will be introduced to Sobeys stores in Atlantic Canada beginning August 2022 and then gradually rolled out across the country, culminating in early 2023. (CNW Group/Empire Company Limited)

Today, Scene+ boasts over 10 million members and offers a superb assortment of opportunities to earn and redeem points across a broad spectrum of partners. Members can earn points through banking with Scotiabank; escape to Cineplex Theatres and entertainment venues; visit more than 700 Recipe restaurants across Canada, including Swiss Chalet, Harveys and Montana’s; and enjoy extraordinary experiences like trip planning with Expedia. Redemption partners also include retailers like Apple and Best Buy.

Evolving our loyalty offering is one of the final building blocks of our transformation strategy at Empire,” said Michael Medline, President & CEO. “This is such an important milestone in our loyalty and customer experience journey. Scene+ is a great example of the game-changing moves we can now make because of the strong foundation we’ve put in place at Empire. Coupling Scene+ with the investments we’ve made in technology, data and personalization will push the customer experience in our stores to new heights. Scene+ is on an exciting evolution to become a world-class loyalty program in Canada. We’re thrilled to be able to offer our customers significant opportunities to be rewarded when, how and where they want.”

“Scene+ members and extensive customer research tell us that grocery is such an important piece of any loyalty offer. We are thrilled to welcome Empire as a new co-owner of Scene+. Together, we will offer Canadians an innovative loyalty offering powered by some of Canada’s strongest and most beloved brands,” said Tracey Pearce, President, Scene+. “Scene+ intends to add select high-profile consumer and retail brands to the program to make the offers, collection opportunities and overall Scene+ member experience even more exciting for Canadians.”

Empire will gradually roll out Scene+ across its banners including Sobeys, Safeway, Foodland, IGA, FreshCo, Chalo! FreshCo, Voilà by Sobeys/Safeway/IGA, Needs, Thrifty Foods, Les Marchés Tradition, Rachelle Bery and Lawtons Drugs, as well as its liquor stores in Western Canada.

As Empire gradually transitions from AIR MILES to Scene+, AIR MILES collectors will continue to earn and redeem in Empire stores until the new Scene+ program is available in that region. Empire is committed to continuing to deliver great value and promotion opportunities to customers through the AIR MILES program as part of the transition.

Scene+ is anticipated to be incremental to sales and earnings in Empire’s first year of operating the program.

Grand Wailea Partners with Erewhon, Southern California’s Upscale Organic Grocer and Café

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Grand Wailea – an iconic resort nestled on 40 acres of lush, tropical gardens fronting Maui’s Wailea Beach – is proud to partner with Erewhon, the celebrated LA-based food and beverage market that has inspired a following of like-minded individuals focused on health and good decision-making for people and the planet. As Erewhon’s first hotel partner for the brand’s newly expanded membership program, Grand Wailea will bring exclusive resort benefits to Erewhon members and offer select Erewhon goods and offerings on property. With a resort-wide focus on farm-to-table, nutritious dining options, Grand Wailea shares Erewhon’s commitment to holistic wellness, creating a natural synergy for an exciting brand partnership.
“Much like Grand Wailea, Erewhon is more than just a place; it’s an elevated lifestyle destination and extraordinary community centred on world-class experiences and optimal well-being,” said JP Oliver, Grand Wailea’s Managing Director. “We strive to provide our guests the most thoughtfully curated, premiere wellness and nutrition options, and Erewhon’s offerings are second to none.”

Erewhon’s newly expanded membership program provides bespoke benefits including a point accrual program, exclusive access to upscale brand offers and promotions, and more. As a partnering brand, Grand Wailea will offer a $100 resort credit per night booked (up to seven nights) as well as a complimentary one-category upgrade, available for Erewhon members only. Later this year, Grand Wailea and Erewhon will also release a limited-edition, co-branded beverage inspired by the flavours of Maui that will be sold at Erewhon locations throughout Los Angeles.

Adding to the resort’s array of dining options, Grand Wailea will soon feature nutritious Erewhon cult favourites such as dried chilli lime mango, spirulina popcorn, and chocolate chip oatmeal cookies throughout the property. In addition, gourmet takeaway outlet Café Kula and pop-up style food truck Aloha Trick Pony will offer “Curated by Erewhon” menus with items such as Toodaloo Trail Mix, French Squirrel protein bites, and many more fan-favourite items that cannot be found anywhere else in Hawaii. Grand Wailea and Erewhon will continue to build upon this partnership throughout 2022, including activations and promotions in LA and Hawaii later this year.

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