“Chuck Norris-Approved” Roundhouse Provisions Launches Morning Kick Nutritional Drink Mix

By IHR Magazine, June 16, 2022. Updated July 27, 2026

Store-floor brief

In June 2022, emergency preparedness food brand Roundhouse Provisions launched Morning Kick, a strawberry lemonade flavoured nutritional drink mix, with spokesperson Chuck Norris.
Morning Kick was listed at $79.95 per jar, with 30 servings per jar and a shelf life of up to two years, according to the company.
The company said the mix contains ashwagandha, chlorella and collagen peptides and is prepared with one scoop in eight fluid ounces of water.

What it means for your shelf: The 2022 launch was an example of an emergency food brand pitching one product for both daily use and long-term storage, backed by a celebrity seal of approval.

Following the official launch of Roundhouse Provisions™ and its Emergency Food Supply Kit, the new emergency preparedness food brand is wasting no time expanding its dynamic product range. Roundhouse Provisions announced, along with spokesperson Chuck Norris, a new nutritional drink dubbed Roundhouse Provisions Morning Kick.

Made with powerful ingredients such as ashwagandha, chlorella, and collagen peptides, Roundhouse Provisions Morning Kick ($79.95) is a delicious, refreshing strawberry lemonade flavoured drink to support healthy digestion, energy levels, overall wellness for your body, and a balanced mood. It’s perfect to help you kickstart your day every morning, and can be used during the day whenever you feel you need a “boost.”*

Specially crafted to be used daily or in emergencies, each jar contains 30 servings and is designed to last up to two years. That’s why Roundhouse Provisions recommends ordering at least 3 jars of Morning Kick for your first order. If you have a family to provide for, you may want to opt for 6 jars, so you have enough to use as part of your daily routine, and enough to keep on hand for your loved ones during an emergency. Like the Roundhouse Provisions Emergency Food Supply Kit, Roundhouse Provisions Morning Kick can be prepared quickly and easily, requiring just one scoop of the powder with eight fluid ounces of water. When you experience extremes beyond your control, your body needs a product as effective as Chuck Norris’ famous roundhouse kick.

“Morning Kick is an easy and delicious way to help you and your family stay healthy, so you’re always at your best and ready for anything,” said Norris.

In a world where there is an ever-growing clutter of claims for thousands of brands and products, people can turn to Norris as someone they know and can trust. Reflecting his values and standard of excellence, all Roundhouse Provisions products feature The Chuck Norris Seal of Approval. The culmination of years of development, the Seal is designed to convey five core value that Norris lives by, makes choice by, and speaks to: Freedom, Family, Fitness, Faith, and Fight.

Frequently asked questions

What is Roundhouse Provisions Morning Kick?

Morning Kick is a strawberry lemonade flavoured nutritional drink mix launched in 2022 by Roundhouse Provisions, an emergency preparedness food brand with Chuck Norris as spokesperson. The company listed ashwagandha, chlorella and collagen peptides among its ingredients.

How much did Morning Kick cost?

At its 2022 launch, Roundhouse Provisions listed Morning Kick at $79.95 for a jar of 30 servings.

How long does a jar of Morning Kick last?

Roundhouse Provisions said each jar of Morning Kick is designed to last up to two years, so it can be used daily or kept on hand for emergencies.

What is the Chuck Norris Seal of Approval?

The Chuck Norris Seal of Approval appears on all Roundhouse Provisions products. The company said it is meant to convey five values Norris lives by: Freedom, Family, Fitness, Faith and Fight.

Sections: Product Announcement