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The health benefits of salmon

By
Olivier Felicio
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Fish and shellfish have been important in human nutrition since prehistoric times. Fish farming is an age-old practice and the ancient Assyrians and Romans farmed fish in ponds. For thousands of years, the Chinese have farmed fish using their rice fields during the periods when the fields are underwater. Throughout history, fish and shellfish have been a source of economic power. During recent decades, per capita, fish consumption has expanded all over the world.

In addition to eating fresh fish, techniques such as smoking and salting have been used to preserve salmon. To this day, smoked salmon is enjoyed as traditional fare in the cuisines of the Russian Federation, Britain, and Scandinavia.

Varieties of salmon
As with all fish consumption, sustainability is a major issue. However, several varieties of salmon are sustainable, and you can find more information at msc.org. Salmon varieties are usually classified by the ocean in which they are located. In the Pacific, they are considered part of the genus Oncorhynchus, and in the Atlantic, they belong to the genus Salmo. There is only one migratory Atlantic species but five existing species of Pacific salmon: chinook (or king), sockeye (or red), coho (or silver), pink and chum. In the UK, the main source of salmon is from Scotland. Wild Alaskan salmon is also available.

Sushi rolls with salmon fish on plate closeup. Traditional oriental food, japanese kitchen, asian cuisine

Salmon flesh is typically pink but their color can range from red to orange. The chinook and sockeye varieties are fattier than pink and chum, favorites for steaks and fillets, while coho falls somewhere in the middle. Pink salmon is primarily used for canned food. Chinook salmon are the largest and sockeye the smallest salmon. Due to the various species parameters, cuts and fillet sizes are variable.

Nutritional information
Fish and shellfish are nutrient-dense and salmon is no exception. It is an excellent source of high-quality protein, vitamins, and minerals (including potassium, selenium and vitamin B12) but it is their content of omega-3 fatty acids that receive the most attention, and rightly so. It is this essential fat which is responsible for oily fish’s reputation as a valuable ‘brain food’.

…A note on omega-3 fatty acids
The most beneficial omega-3 fats occur naturally in oily fish in the form of eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA). These fatty acids are thought to contribute to healthy brain function, the heart, joints, and general wellbeing. The idea that eating fish may reduce the risk of heart disease began in the 1970s and 1980s when it was noted that among the Eskimos in Arctic Greenland (where a high consumption of marine animals was the normal diet), heart disease was very low. In addition to heart disease, scientists are now investigating the role that fish consumption may have in protecting us against some cancers as well as many chronic diseases including Alzheimer’s disease, asthma, depression, diabetes, high blood pressure, macular degeneration, multiple sclerosis, and rheumatoid arthritis.

Omega-3 is termed as an essential fatty acid because the body cannot synthesize it, so it must be obtained from the diet. To optimize your body’s supply of essential fats rich in EPA and DHA, aim to eat oily fish – such as salmon, mackerel, sardines, herring, and fresh tuna regularly. The Department of Health guidelines states that we should aim to eat fish at least twice a week with at least one portion being an oily variety, like salmon. For pregnant and breastfeeding women there is specific guidance. EPA and DHA are important for your baby’s developing the central nervous system, including the brain, so they make a valuable contribution to a healthy balanced diet during pregnancy, but follow do the NHS advice with regards quantities.

Baked salmon fish fillet with tomatoes, mushrooms and spices. Diet menu.

Select and store
Salmon can be purchased as either steaks or fillets, fresh, frozen, canned or smoked. Fresh salmon should have smooth, moist skin. If it has been sold whole, its eyes should be bright and clear, not cloudy or sunken. Rely on your sense of smell to tell you if the fish is fresh. If you cannot eat the fresh salmon within a couple of days, it’s best to freeze it. Once frozen and thawed, it should not be refrozen.

Safety
Fish farms now contribute a large amount of salmon being consumed. The wild (free-range) fish are superior in many ways to their farm-raised counterparts. Wild salmon have also been found to have fewer pesticide residues than farmed, however, studies fail to make a strong case that eating farm-raised fish poses a significant safety concern. Smoked salmon is seen as a safe food to eat during pregnancy.

Follow the same food safety rules for salmon as you would with raw meat or poultry. Make sure it is cooked thoroughly by measuring it at its thickest point and cook for 10 minutes per inch. Properly cooked salmon will have firm but moist flesh that will flake apart.

By Jo Lewin
Source: www.bbcgoodfood.com

Purica Rebalance

By
Olivier Felicio
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0

 

Purica Rebalance – Menopause Relief:

• Naturally balances hormones and reduces stress.
• Halts hot flashes and night sweats.
• Regulates mood, enhances libido and skin health. 

Once a dreaded phase of life, menopause is now regarded as an empowering passage – a time when all a woman has experienced and learned comes to fruition. No longer seen as merely the end of fertility, menopause is finally being recognized for what it actually brings – a phase of life that is ripe with freedom and opportunity. Many of Nature’s plants and fungi are noted both scientifically and anecdotally for helping ease the transition through menopause. Not all are effective, and some—such as soy—have been linked to dangerous mutations. All ingredients in Purica Menopause Relief have been carefully assessed, to ensure you derive maximum benefit, at minimal risk.

Rebalance Vegetarian Capsules

PowerPlant Ventures Raises $165M Fund To Keep Betting On Plant-Based Nutrition

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Editor
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PowerPlant Ventures announced today that it has closed an oversubscribed fund to invest in plant-based food technology companies. The fund, the firm’s second, totals $165 million dollars and has already invested in two companies: wellness shots startup Vive Organic, and plant-based nutrition company Your Super.

Dan Gluck, a partner at the fund and co-founder of Health Warrior, said PowerPlant doesn’t like using the word vegan to describe itself.

“[We are] about businesses that are more plant-centric, and advancing more of a plant-centric world,” he said. The “inhumane and unsustainable” reality of modern food management can only be solved through plant-centric companies, he said.

The firm plans to lead or co-lead Series A and Series B round in the space with check size ranging between $4 million to $8 million dollars. He added that the firm will reserve money for follow-on rounds. This new foundation is almost four times larger than PowerPlant’s first fund, which was $42 million dollars and has been fully deployed.

Previously, PowerPlant invested in recently-public Beyond Meat, as well as startups,  Thrive Market, Veggie Grill, among others. The firm describes itself as a growth equity firm that provides capital, guidance and operating expertise to “disruptive plant-centric brands.”

The alternative meat space has been sizzling for quite some time now. In May, Impossible Foods raised $300 million in funding for its plant-based burger. And, as mentioned, Beyond Meat had a strong debut as a public company and is currently valued at $12 billion, according to  Yahoo Finance. In Boston, a city known for its biotech scene, the largest recent funding rounds went to food tech companies, not life science startups.

Even products are drawn from animals, like milk, for example, are undergoing innovation from upstarts across the world. Oat milk, for example, is being branded a cow milk alternative. Sweden’s Oatly, one of the more popular oat milk brands, caught on in the United States and is now eyeing the Chinese market. Lastly, at one point, was so high in demand that it faced shortages. Other brands tackling oat milk include Thrive Market and Blue Crate.

One almond milk startup, New Barn Organics, said it isn’t rushing into starting a line of oat milk due to supply shortages. With an uptick of interest comes a reminder that new territory has room for risk.

PowerPlant’s Gluck says there’s a lot of funds that are writing smaller checks in early-stage food companies, like Blueberry Ventures, and Nebari Ventures. And there are larger funds too like Encore Capital and VMG. He sees PowerPlant Ventures “playing at a stage where there is a lack of capital for Series A and B, and add value.”

I’ll leave you with an anecdote. I’m the token vegetarian among carnivorous friends and family, often. But, time and time again, when they try Impossible Meat whether, in dumplings or burger form, there’s a wince, and soon after, a white flag that “it’s not so bad after all.”

I see alternative protein popping up in a range of establishments from fancy restaurants to the Burger King down the street. So it makes sense that firms like PowerPlant are there on the sidelines to capitalize on the potential of changing taste buds.

Source Crunchbase Daily

Kratom highly toxic!!!

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Editor
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A recent study suggests that it might not be safe to use it as an herbal supplement. The study was led by faculty at Binghamton University, State University of New York. Kratom is an herbal supplement extracted from a plant that can be found across Southeast Asia. It is known to have active chemicals in the plant that act on opioid receptors in the body. Patients have typically used the supplement to treat opioid use disorder, treat/prevent withdrawal, or pain. William Eggleston, Clinical Assistant Professor, Pharmacy Practice, Binghamton University, observed that more and more patients were reporting of toxicity or withdrawal from kratom use.

Eggleston’s team carried out a retrospective review of kratom exposures reported to the National Poison Data System along with a study of records from a County Medical Examiner’s Office in New York State to look for kratom-related deaths. They found reports of 2312 kratom exposures, out of which, 935 cases saw Kratom as the only substance. The most common symptoms associated with kratom use included agitation (18.6%), vomiting (11.2%), drowsiness (13.6%), tachycardia (16.9%), and confusion (8.1%). Other severe effects included withdrawal (6.1%), seizure (6.1%), hallucinations Kratom was identified as a cause or contributing factor in the death of four decedents as found in the County Medical Examiner’s Office. The findings indicate that Kratom could be a threat to public health owing to its easy accessibility as an herbal supplement.

Eggleston says that even though Kratom is not as potent as some other prescription drugs, it still acts as an opioid in the body. He explains that if taken in large doses, it can lead to slowed breathing and sedation, which can cause the patient to develop the same toxicity as any other opioid product. His team is currently working with colleagues at SUNY Upstate Medical University to gain better access to the number of patients using Kratom and if the risk for toxicity is subject to its dosage.

Source: world chronicle

Sandra Hanna named Neighbourhood Pharmacy Association of Canada’s interim CEO

By
Olivier Felicio
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0
Neighbourhood Pharmacy Association of Canada name Sandra Hanna as Interim CEO. (CNW Group/Neighbourhood Pharmacy Association of Canada)

“On behalf of the Board of Directors, Members and Associates of Neighbourhood Pharmacies, I am pleased to announce the promotion of Sandra Hanna to interim CEO,” says Karl Frank, Chair of the Board at Neighbourhood Pharmacies. “Sandra is a proven leader with a thorough understanding of pharmacy practice, operations and business development that will assist members and the Association to address the industry headwinds and future opportunities. She is a charismatic and collaborative team player with a talent for motivating people and delivering results. She has the unanimous support of the Board.”

Hanna is a graduate of the Faculty of Pharmacy at the University of Toronto, a practicing pharmacist, and currently completing her Masters in Health Law at Osgoode Hall Law School. Hanna transitions into the interim CEO role after serving for the past two years as the Vice President, Pharmacy Affairs at the Association. Hanna will be focused on executing the remaining two years of the three-year strategic plan and helping to navigate the pharmacy industry through a transformation while continuing to build strong relationships with stakeholders.

“I’m honored and excited by the opportunity to lead Neighbourhood Pharmacies’ team, to represent Canada’sleading pharmacy brands,” says Hanna. “Thank you to Justin Bates who has led the Association over the past 3 years and to the Board for its confidence in me. It’s an exciting time in the pharmacy. There are many opportunities ahead and I am looking forward to working with our members and associate members – some of the industry’s greatest leaders, to continue to innovate, and carry out the Association’s ambitious strategic plan and execute on our vision for pharmacy.”

Prior to her role at Neighbourhood Pharmacies, Hanna’s counsel was sought by pharmacy retailers, manufacturers and service providers in her capacity as Chief Innovation Officer at Gold Links Health Solutions. She continues to practice in an independent pharmacy in Guelph, Ontario and has a passion for innovation in healthcare.

SOURCE Neighbourhood Pharmacy Association of Canada

Global Sports Nutrition Market With Good Projections to 2024

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Editor
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Global sports nutrition market is projected to grow at a CAGR of 8.42% during the forecasted period (2019 – 2024).

  • Sports nutritional products were once classified as a niche category – designed particularly for athletes and hardcore full-time sports personnel. The scenario has been altered quite significantly with such products getting popular and being demanded by a more diverse consumer group – the regular exercisers and the everyday consumer looking for an extra boost in their workouts.
  • Sports drinks product type segment is expected to account for the highest revenue share by 2024 end in the global sports nutrition market attributable to a burgeoning interest in fitness and healthy lifestyle across the globe.

Scope of the Report
The global sports nutrition market is segmented by product type into sports food, sports drink, and dietary supplement. By distribution channel, the scope includes supermarkets/hypermarkets, convenience stores, specialty stores, online stores, and others.

Key Market Trends
‘Veganism’ Trend to Accelerate Revenue Generation
Globally the mainstreaming of sports nutrition has not peaked and protein continues to reign supreme in the respective market space. An increase in plant-based diets has resulted in an increasing number of sports nutrition products being rolled out on retail shelves claiming ‘natural’ and ‘organic’, thus resulting in increased market revenues for sports nutrition products. For example, GHT Companies have introduced Vegan Life Nutrition (VLN), to provide nutritional supplements that are completely free of animal products. Vegan Life Nutrition created this supplement range to meet the growing demand for animal-free plant-based products.

Also, a Harris Poll conducted in 2016 found that approximately 3% of the U.S. population eats a strictly vegetarian diet, and about half of those are vegan. The bigger revelation was that 36% opt for at least some vegetarian meals on a regular basis. All of this points to an emerging trend toward a decreasing reliance on animal-based nutrition.

Asia-Pacific is the Fastest Growing Market
Strong fitness culture across countries such as China, Japan, and Australia and the wide availability of sports nutrition products, with a plethora of brands on the market and constant new product launches, are some of the factors contributing towards increasing market for sports nutrition products across the Asia Pacific. Additionally, increasing dependency on social media marks a significant attribute in the success of sports nutrition brands, with the use of social media channels including Instagram and Facebook, as well as brand ambassadors having a strong influence on sales.

Furthermore, increasing government efforts to educate consumers on the importance of fitness is further adding to the overall revenues in the Asia Pacific sports nutrition market. In this regard, in 2016, the Chinese government introduced, the National Fitness Programme, encouraging consumers to take part in various sporting activities being held throughout the country, such as marathons.

For more information about this report visit https://www.researchandmarkets.com/r/6g410w

Mother Raw roots for plant-based eating momentum across North America

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Editor
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With plant-based eating gaining a greater share of North American hearts, minds and mouths, Mother Raw, makers of delicious dressings, dips, condiments, and quesos, is set for full bloom at retail and online across North America.

Mother Raw is gaining strong market presence at an ideal time, supported by new data released on July 2019 by the Plant-Based Foods Association and The Good Food Institute that showed U.S. retail sales of plant-based foods have grown 11 percent in the past year, bringing total plant-based sales to $4.5 billion.

Organic and plant-powered, the current roster of 19 Mother Raw varieties are made with nature’s best ingredients by real people in Mother Raw’s own facility based in Toronto, Canada.

Mother Raw products are organic, vegan, free of common allergens, suitable for many dietary lifestyles and contain no artificial ingredients, preservatives or refined sugar. The vision of Mother Raw is rooted in the company’s belief that what goes on plants and veggies should be as healthy as plants and veggies. Mother Raw aims to honor Mother Earth by making delicious, nutritious and versatile products that do her bounty justice. Product details: https://motherraw.com/collections/all

“Our Mother Raw products appeal to ingredient-conscious food lovers who are seeking out convenient ways to add flavor and variety to their plant-based meals and snacks but are avoiding ingredients like refined sugars and oils, gluten and other allergens. Fans of Mother Raw have informed label readers and they expect ingredients that are familiar, good for them and carefully sourced. Our consumers are increasingly turning to homemade recipes as they are aware that most store-bought dressings, dips, and condiments are highly processed,” shared Kristi Knowles, CEO of Reunion Foods Inc., makers of Mother Raw. (Learn more about Kristi Knowles here).

“Mother Raw only uses cold-pressed extra virgin olive oil because that’s what people use at home to make their own dressings. We then go the extra distance by sourcing superfood ingredients to create amazing flavor and variety. With the growing market for healthy plant-based options, choices like Caesar, Japanese and Maple Fig dressings and marinades, as well as French Onion Dip, Spicy Vegan Queso, Ketchup, and BBQ sauces sweetened naturally with dates, make plant-based eating exciting and easy. That’s why our products have already developed a loyal following of fans who support our motto “Put Good on Good”, ” she added.

The company is guided by the principle that over-processing is over-rated, and all Mother Raw products are ‘never heated, depleted or mistreated™. They are always cold-blended and kept cold from Mother Raw’s kitchen to the refrigerated produce section and responsibly packaged in fully recyclable glass bottles and lids. Mother Raw’s line-up continues to grow as the brand develops new product offerings.

“At Mother Raw, we are blown away by the interest of customers and consumers across North America, both in our products as well as our mission to encourage everyone, everywhere to eat more plants,” said Knowles.

Since the initial launch in January 2019, Mother Raw set an ambitious store count target and has already quadrupled its distribution, landing a targeted mix of niche and large retailers.  Several new retailers are poised to come on board shortly. Online sales growth has more than quadrupled quarter over quarter, and overall revenue growth in 2019 is expected to be well into triple digits.

To meet the demand for healthy eating on the go, the company also recently launched single-serve Mother Raw To-Go-Packs of its popular dressing varieties and further innovation efforts are in the works to appeal to evolving consumer tastes and demands with the growing interest in plant-based eating.

Mother Raw Available Across North America 
Mother Raw products are available in select grocery stores and natural food stores, including Metro, Whole Foods and Save-On-Foods in Canada and HEB and Fresh Thyme in the US with distribution coming soon in Gelson’s and Buehler’s. Mother Raw has already established a strong distribution network serving all of  North America, including KeHE, UNFI, Horizon, ONFC and a number of produce-specific distributors.  All products can also be ordered online at Motherraw.com, for cold shipment across Canada and the United States.

As interest in exploring plant-based eating continues to evolve and attract more consumers, the Mother Raw brand will be engaging with people at consumer events and industry trade shows, and through targeted sampling efforts, public relations and influencer outreach, and association partnerships. A strong social and digital marketing push is a lead part of their communication strategy, coupled with significant product sampling and word of mouth from the loyal Mother Raw tribe of friends and followers.

About Mother Raw
Launched in 2018 as Mother Raw, the brand has grown out of an entrepreneurial Canadian brand RawFoodz, which was originally established in 2011.  RawFoodz was acquired by Reunion Foods Inc. in 2016, with the goal to improve and increase production and bring the company’s products to more food lovers across North America.  Reunion Foods Inc. was started by members of the former executive team of a successful North American food producer, Protenergy Natural Foods, who reunited to invest and build a company in the growing plant-based foods space.

SOURCE Mother Raw

Happy Trails Natural Foods has been a downtown fixture for four decades

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Happy Trails Natural Food proprieter Walter Johnson stands alongside daughter Erin Johnson at their Gardner store.

Proprietor Walter Johnson, who has owned Happy Trails since 1978, said that deciding to run the store seemed like a natural progression 40 years ago because at the time he was driving a truck for a natural food wholesaler to make ends meet.

“That’s generally how I got involved in this business, through all of the connections I was making with other health food stores I was delivering to throughout the Northeast — buying used equipment and getting ideas from other wholesalers — that’s how it started,” Johnson said, adding that he continued his truck driver career for about 15 years even after buying the existing store from a couple named Yonkers, who had opened it a few years earlier. “Her husband had died, and that’s when I came along. I bought it from her.”

Johnson recalled how small the original store on Pleasant Street was, with enough space to stock only a limited supply of bulk cheese, bulk herbs and a small line of vitamins.

“It was tiny,” he said, “and that was in 1978, when things were just starting in the health food industry.” But Johnson said his customer base began growing as the public became more educated about taking better care of themselves and their families. “There was just a lot more insight about what you were putting into your body and putting on your body. That’s how it really began and things started snowballing from there.”

Johnson said he’s seen all kinds of trends come and go in the natural health industry, including a craze for diet supplement products, which he admitted he was never a fan of.

“I was never a big believer in those,” he said. “As far as (losing weight) goes, I always thought it came down to diet and exercise.” He said his most popular products these days include aromatherapy products and CBD oils. “We have a very loyal base for those, and vitamins and medicinal herbs have always been big.”

Johnson’s customers has remained loyal over the decades, even has the shop has jumped from location to location downtown. The store has occupied three buildings on Parker Street — including a short stint in the old Gardner Cinema — before settling into its current address at 43 Parker St., where it has remained for the past 12 years.

“I’ve always had a loyal customer base,” Johnson said. “You know, parents used to come in with babies, and now I’m taking care of those babies with their babies.”

Even though he has no plans to step down any time soon, Johnson said he has been training his daughter, Erin, on how to run the day-to-day operations of the store. Erin, who lives in Westminster, said she is pleased to have a chance at keeping a small store in business in the downtown area.

“Especially today when everybody can just buy most things online, we could easily be out of business, but people just love this store and they really want to support us, which means everything,” she said. “I fell like we’re just going to get busier and busier.”

Erin said she plans on making a few changes to the business, including bringing back a feature her father tried during the store’s early years — a small cafe area, which was probably an idea a little bit too ahead of its time in the early 1980s. (“Gardner wasn’t ready for a natural food café back then,” Johnson admitted. “We used to have live entertainment, it was like a coffeehouse atmosphere, but it didn’t catch on. I was my own best customer.”) Erin said she had just finished updating the store’s retail counter and was planning on expanding the business’s inventory. She said she planned on offering more natural cosmetics, which have become increasingly popular over the years.

“People today are worried about not just what you’re eating but what you’re putting on your skin,” she explained.

Johnson said he attributes his longevity in the health business to providing the best quality products he can to his customers.

“We do our work, we do our diligence to make sure the quality is there, and people feel the difference,” he said.

Federal NDP health critic pushes back on plans to require more evidence for health claims of natural products

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Vitamins would be affected by the proposed Health Canada regulations. (Iryna Imago/Shutterstock)

The federal NDP’s health critic says he’s dismayed by proposed regulations that would require the claims on labels of natural health products to be supported by the same level of scientific evidence as non-prescription drugs.

Health Canada is currently consulting on a potential new set of regulations for labelling of “self-care” products, including cosmetics, natural health products and over-the-counter drugs.

Vancouver Kingsway MP Don Davies told reporters he’s concerned about the implications for the public and for manufacturers of things like vitamins and herbal medicines.

“This has caused great consternation and concern among patients, among practitioners and industry in Canada, as they see that these changes may lead to consumers having far less choice over the products that they wish to access,” Davies said Monday morning.

Health Canada says it’s trying to make the rules more consistent for everything from vitamins to traditional Chinese medicine to non-prescription drugs like Tylenol.

The proposed changes would mean, for example, that a homeopathic remedy claiming to relieve cold symptoms would require the same level of scientific evidence as an over-the-counter drug.

Products that are not reviewed for their effectiveness might require a disclaimer on the label making that clear.

Concerns about cost of clinical trials

Right now, health claims associated with these alternative treatments can be approved by Ottawa if they’re supported by non-scientific evidence like traditional use or an herbal pharmacopoeia.

The maximum penalty for breaking the rules for natural health products is $5,000, while pharmaceutical companies can be fined more than $5 million for violating Canadian laws about non-prescription drugs.

Davies told CBC he believes any health claims should be backed up by evidence, but clinical trials are too expensive for manufacturers to justify when they can’t patent their natural health products.

“It will result in the industry having to spend a lot of money and losing business to other industry actors outside of the country,” he said.

Homeopathic remedies are not supported by scientific evidence. (Shutterstock/Yuri Nunes)

According to Davies, natural health products generate more than $12 billion in revenue annually in Canada, and exports are valued at $1.5 to $2 billion.

Bernie Garrett, a UBC nursing professor who studies deception in health care, rejected the argument that clinical trials are too expensive for manufacturers of natural health products.

“That is the price of safety,” he told CBC. “Unless we do the kind of research that we have to do with standard pharmaceuticals and drugs, then how do we know that they’re safe and what the long-term side effects are?”

NDP appears with controversial group

During Monday’s news conference, Davies appeared alongside fellow New Democrat Jenny Kwan, and provided reporters with a petition calling on the Canadian government to stick with the current regulations for natural health products.

That petition says that natural health products “are not drugs, and should be regulated appropriately given their long-standing use and unique applications.”

The petition was developed by the Health Action Network Society (HANS), a Vancouver charity with a history of spreading anti-vaccination claims, along with practitioners of traditional Chinese medicine.

HANS general manager Naida Geisler said the proposed regulations “disrespect … the health traditions of a multicultural society” — particularly homeopathic and traditional Chinese remedies.

Health Canada says the proposed rules are not expected to impact the availability of natural health products.

“While these proposed changes aim to make labels easier to read, they would in no way affect how the product is otherwise regulated,” a ministry spokesperson said in an email.

À Fleur de Vie

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Editor
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Located in the Sherbrooke province of Quebec, a university city with over 40,000 students, Sherbrooke ranks 20th among Canadian cities with a population density of 212,000. Sherbrooke is nearly a two-hour drive from beautiful Montreal and for a community of this size, it’s health food store offerings are impressive; with eight natural health food/supplements stores in the region.

With such a density of health food stores, our mission is to respond to the specific needs of our community and to offer the capacity, originality, creativity, and vision to offer outstanding service to our clients. At Fleur de Vie we aim to provide much more to our clients than simply offering us a competitive price. Our mission is to provide a deep understanding of our client’s needs and to be able to offer judicious advice that can help make a real difference in the lives of our clients. Our clients return to us because of the quality of service they receive and the results they experience when following our advice on their health needs.

History
Lucie Bisson, the visionary founder of the famous A Fleur De Vie, has been established in the Sherbrooke community for almost 40 years. She purchased the business in 1985, at a time when there were very few natural health products on the market. Shortly after, Lucie’s brother Sylvain Bisson joined A Fleur De Vie and placed an emphasis on providing therapeutic advice to clients. This quickly established customer loyalty where clients appreciated a close approach to their health needs and where products could be catered to them specifically.   

Sylvain came to be known as the man who could provide answers to complicated health questions and concerns, even to other practitioners; and Émilie Belleville has a Bachelors Degree in biology and a degree in Naturopathic Medicine. Her role at A Fleur De Vie has been placing projects into action! Today A Fleur De Vie is running with this successful trio serving the community.

The move
In March 2017, A Fleur De Vie moved to a larger location to be able to accommodate a larger inventory of products and be able to provide customers with even more opportunity to come to A Fleur De Vie for advice on their health needs.

The new store offers 2000 square feet with private areas to provide clients with consultations. The second floor boasts offices, consultation rooms, and a conference room.

Despite the increase of several health stores in recent years, A Fleur De Vie remains a local institution that is a staple in Sherbrooke, proving that taking a deep interest in clients’ needs leads to loyalty, integrity, and success. Bravo on 40 years well served!

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