TRUBAR™ Expands Across Canada with Walmart Partnership and New Canadian Broker

By IHR Magazine, October 15, 2024. Updated July 27, 2026

Simply Better Brands Corp. announced the nationwide launch of TRUBAR™ in Walmart Canada stores. This marks a major step in the brand’s North American expansion, as TRUBAR™ continues to gain traction in both the U.S. and Canadian markets. Soon, TRUBAR™ will be available in over 1,000 Walmart locations across North America, further solidifying its presence in the plant-based snack industry.

With the inclusion of Walmart, TRUBAR™ is now accessible in more than 12,500 stores throughout the continent, offering consumers a healthy, plant-based snack option they can trust. Erica Groussman, Co-Founder & CEO of TRUBAR™, shared her excitement:

“Expanding our reach in Canada is a thrilling milestone for us. Partnering with Walmart and our new Canadian broker will accelerate our mission to make TRUBAR™ a household name across the country. We are energized by this opportunity to share our plant-based snacks with even more consumers.”

TRUBAR™ has experienced tremendous growth since the beginning of 2024, securing key partnerships with major retailers like Costco, Whole Foods, GNC, CVS Pharmacies, and Sheetz. The Walmart Canada launch adds another powerful channel to TRUBAR™’s expanding distribution, making it easier for Canadian families to enjoy nutritious, plant-based snacking options.

Sections: Product Announcement