L’Oréal Canada Consumer Products Division is taking another step towards a greener world in collaboration with London Drugs and TerraCycle®

Every year, Canadians throw away 3 million tons of plastic waste, only 9% of which is recycled. The vast majority of plastics end up in landfills and about 29,000 tons find its way into our natural environment*. The Consumer Products Division of L’Oréal Canada now enables Canadians to recycle their empty cosmetics products in all London Drugs locations across Canada, in partnership with TerraCycle.

Customers will be able to recycle their beauty empties, including foundation, mascara, and lipsticks, in the cosmetics section of their favourite London Drugs location. Once collected, TerraCycle will break down the waste, separate it by material, and convert it into usable recyclable forms.

“In partnership with London Drugs and TerraCycle, we wanted to develop a program that would empower Canadians to commit to a greener future,” explains Carole Maury, Brand Director at L’Oréal Canada. “We are thrilled to provide an opportunity to our consumers to integrate sustainable shopping practices that can enable everyone to be a part of the change.”

“We are thrilled to be collaborating once again with TerraCycle®, and with our excellent partner L’Oréal to give our customers the chance to recycle their cosmetics and help us in our commitment to sending zero waste to landfills,” says London Drugs COO and President, Clint Mahlman. “We are inspired by the communities where our stores are located, in their efforts to reduce, reuse and recycle wherever possible, so are confident this will be a popular program in our stores across Western Canada. Our long history of finding innovative and responsible ways for customers to reduce their environmental impact is something we are proud to provide to our customers with partners like L’Oreal and TerraCycle®.”

In 2020, L’Oréal Group international launched “L’Oréal for the Future” which sets bold, measurable targets for 2030 on climate, water, biodiversity and natural resources, in accordance with what scientific experts demand and what our planet needs. This global program was embraced by L’Oréal’s Consumer Products Division and its growing commitment to reaching the company’s sustainability goals by 2030. “L’Oréal’ for the Future” marks the beginning of a more radical transformation and embodies what a company’s vision, purpose and responsibilities should be to meet the challenges facing the world.