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NOW® Partners with Top Wellness Experts to Launch You’re Enough NOW Campaign

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NOW®, a leading brand in the health and wellness industry for over 55 years, proudly announces its “You’re Enough NOW” campaign in collaboration with renowned wellness experts during Mental Health Awareness Month (May). The campaign aims to help individuals manage their hectic lifestyles, boost self-confidence, and recognize their inherent worth in the present moment.

NOW Wellness Experts, including Peloton Instructor Emma Lovewell, Celebrity Health Coach Kelly LeVeque, and Functional Medicine Practitioner Dr. Will Cole, will offer easy-to-follow wellness advice and motivational content to inspire people to prioritize their mental and physical health.

The “You’re Enough NOW” campaign provides FREE access to exclusive workouts, lifestyle recommendations, recipes, and more through two months of downloadable content at nowfoods.com/experts.

Alana Horinko, Senior Public Relations Manager at NOW, emphasizes the importance of combating negative self-talk and promoting self-esteem through this campaign. The two-month calendar of inspirational and practical content is designed to help individuals establish a healthier mindset and lifestyle.

Participants can expect valuable insights from wellness experts, such as Emma Lovewell’s emphasis on daily progress, Kelly LeVeque’s nutritious and tasty Fab Four™ lunches and smoothies, and Dr. Will Cole’s energizing mantras and mood-enhancing habits. Additionally, NOW’s longtime fitness partner, Lindsey Bomgren, contributes eight exclusive total-body workouts at nowfoods.com/experts.

Emma Lovewell, author of “Live Learn Love Well,” shares her excitement about continuing her partnership with NOW, as the company’s reliable products and support play a crucial role in her daily routines. Her book, available this month, highlights her personal journey toward mental and physical wellbeing while embracing the concept of progress over perfection.

Nature’s Way Introduces Brain Fuel

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Nature’s Way Introduces Brain Fuel, A Daily Wellness Supplement To Support Cognitive Function In Adults*
The company introduces Brain Fuel—a tasty, convenient gummy supplement formulated to support short-term memory, focus, and concentration for adults age 18+.* According to Mintel1 research, Millennials say supporting their overall physical health and immune system are the top two reasons for vitamin and supplement (VMS) use. This is in line with consumers overall; however, Millennials are more likely to prioritize VMS use to support their mental well-being within their health journeys.
Brain Fuel reflects the 50-year mission of Nature’s Way to harness the problem-solving power of nature to nourish human potential. The key ingredient in Brain Fuel, COGNIGRAPE®, is a clinically studied red grape extract that can be used to support cognitive function.* Additionally, per serving (two gummies), Brain Fuel provides 100 percent of the recommended Daily Value2 of vitamins B6 and B12 to help nourish the brain and support brain function.*

“Brain health and mental wellness continues to be a priority for many of us,” said Andrew Hartshorn, Chief Marketing Officer at Nature’s Way. “So often we are inspired by nature for the best solutions which is why we’ve introduced Brain Fuel, giving consumers a plant-derived and clinically studied ingredient in a tasty gummy supplement to support cognitive function.*”

1 look forward to 1 Vitamin boost: Half of Millennials are using vitamins and supplements more often than they did before the pandemic | Mintel

How to grow my snack business?

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Email marketing is an effective tool for any business, big or small, to build relationships with customers, increase brand awareness, and grow their business. Health Food stores, in particular, can use email marketing to grow their snack consumer business, by sending rele-vant and engaging content to their target audience.

The fi rst step in growing your Health Food store’s snack consum-er business through email marketing is to create an email list. The store can add customers to its list by asking them to sign up for newsletters or promotional emails. In addition, the store can use an opt-in form on its website or in the store to capture customers’ emails. Once the grocery store has built a list of interested custom-ers, it can start creating an email marketing strategy.
Your store should create content that is relevant to its target audi-ence. This could include recipes featuring Wise Bite snacks, Hip-peas, Caulipower and many brands that we offer, tips on healthy snacking, and discounts or promotions on products. The content should be engaging and informative so that customers are encour-aged to click through and learn more.

In addition to creating content, your store should also encourage its customers to share with their friends and family. This can be done by offering discounts or incentives to customers who refer friends and family to the store.

Finally, your grocery store should focus on personalizing the emails they send out. This can be done by segmenting the list into differ-ent categories, such as frequent shoppers, health-conscious shop-pers, or new customers. By segmenting the list, your store can tailor its emails to the specifi c interests of each group. This will help to ensure that customers are receiving content that is relevant to them and that they are more likely to engage with.
Overall, email marketing can be an effective tool for Health Food stores to grow their snack consumer business. By creating engaging content and personalizing emails to their customers, store owners can increase brand awareness, build relationships with customers, and ultimately grow their business.

Sleep by Outwork Nutrition: A Scientifically-Backed Natural Sleep Aid for Enhanced Rest and Recovery

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Layne Norton’s evidence-based supplement company ventures into the sleep aid market with Sleep, a cutting-edge formula supported by science.

Outwork Nutrition, a reputable dietary supplement brand committed to evidence-based formulations, is proud to announce the launch of Sleep. This aptly named natural sleep aid is designed to help users fall asleep faster, enhance sleep quality, and support mood. In line with Outwork Nutrition’s commitment to research-driven products, Sleep is formulated using clinically dosed, evidence-based ingredients proven to be effective in healthy adult populations.

Sleep features melatonin, a well-known supplemental hormone associated with improved sleep quality, and L-theanine, an amino acid that promotes relaxation. The star ingredient, however, is affron®, a natural saffron extract derived from the Crocus sativus flower. Affron® has been shown to enhance sleep in healthy adults experiencing sleep disturbances. Unlike other sleep supplement ingredients lacking robust data, several studies provide evidence that affron® is linked to better sleep quality and mood outcomes in healthy populations.

High-quality sleep is vital for overall health, especially for athletes and those engaged in physical training. Despite its importance, many adults consistently fail to get enough sleep. This is particularly concerning for elite athletes, as one study published in the International Journal of Sports Physiology and Performance revealed that only 3% of participants met their sleep needs, potentially compromising their training, recovery, and performance.

Sleep, as formulated by Outwork Nutrition, may help address this issue. Layne Norton, PhD, the company’s founder, explains: “Quality sleep might be the single greatest natural performance enhancer and recovery boost there is. Our new product isn’t a cure-all for sleep issues, but there is good evidence it may help with both sleep duration and quality.” Norton emphasizes the importance of good sleep habits, adding that “in conjunction with those, this product can be beneficial for improving sleep and making your training more productive.”

Pangea Natural Foods Acquires Glory Juice: A New Era in Organic Health Food Industry

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Pangea Natural Foods Inc., a renowned manufacturer and co-packer of health food products, has recently entered into an agreement to acquire Glory Juice, a company specializing in the development and commercialization of organic health food products. This acquisition aims to combine Pangea’s expertise in the health food market with Glory Juice’s commitment to sustainability, local sourcing, and high-quality organic products.
Glory Juice, with over 9 years of experience in the industry, has built a strong reputation for its cold-pressed juicing method and dedication to using organic ingredients sourced from local farms. The company operates three retail locations in Vancouver and offers a wide range of products, including juices, nut and seed mylks, ready-to-blend smoothies, wellness shots, and more. In addition to their retail presence, Glory Juice provides franchising options, business-to-business partnerships, co-branding, and white-label capabilities.

With this acquisition, Pangea aims to expand its product portfolio and reinforce its commitment to delivering high-quality, organic, and sustainable health food products to its customers. Both companies share a mission to nourish the body, mind, and environment, empowering customers to live vibrant, healthy, and sustainable lives.

The transaction involves Pangea issuing an aggregate of 6,000,000 common shares to the vendors, along with the repayment of outstanding loans to certain Glory Juice shareholders through secured promissory notes.

Danone Institute North America Announces Grant Proposals for Sustainable Food Systems Initiative

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Danone Institute North America (DINA) is now inviting grant proposals for the third offering of its DINA Sustainable Food Systems Initiative, previously known as the “One Planet. One Health” Initiative. This biennial competitive grant program, managed by Danone North America, a purpose-led food and beverage leader and Certified B Corporation, aims to fund up to five transdisciplinary teams in the U.S. and Canada. With a total of US$260,000 in funding, the 2023-2025 initiative is DINA’s most substantial offering to date.

The selected grantees will have two years to design, implement, and evaluate community-based projects that promote sustainable food systems while improving human health and nutrition. Each finalist will receive US$50,000 to support their project, and an extra US$10,000 will be granted to the team with the most effective communications plan in the fall of 2023.

DINA encourages educators, researchers, and activists to apply and share their innovative ideas for actionable, transdisciplinary, community-centered projects that merge sustainable food systems with human health and nutrition. The DINA Sustainable Food Systems Initiative provides crucial funding for new projects, particularly in under-resourced areas, empowering local leaders from diverse backgrounds to transform their individual projects into enduring programs.

Eligible teams must consist of four members representing diverse disciplines related to food systems, including but not limited to nutrition, health, economics, agriculture, community food access, and social, behavioral, or environmental sciences. At least one team member should be a current academic faculty member.

Serge Boulanger of METRO Honored with the 2023 Canadian Grand Prix Lifetime Achievement Award

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Retail Council of Canada recognizes Boulanger’s exceptional contributions to the grocery industry

The Retail Council of Canada (RCC) is proud to announce that Serge Boulanger, the former Senior Vice President of National Procurement and Corporate Brands at METRO Inc., will be awarded the prestigious 2023 Canadian Grand Prix Lifetime Achievement Award. The accolade honors Boulanger’s remarkable career and extraordinary contributions to the Canadian grocery industry.

The Canadian Grand Prix Lifetime Achievement Award celebrates individuals or families who have exemplified outstanding service, dedication, and a lifelong commitment to the growth and innovation of the Canadian retail and grocery sectors. Recipients embody the spirit of community and trust, as well as contributing to the communities they serve and to philanthropy.

Boulanger’s impressive career at METRO began in 1996 within the marketing department. Over the years, he held several key positions, spearheading initiatives such as the 2008 rebranding of five conventional banners to the Metro brand in Ontario. Boulanger also played a crucial role in launching the Brunet Plus and Brunet Clinique banners and the “Ma Santé” program in Quebec. His achievements led him to be promoted to the position of Senior Vice President, National Procurement and Corporate Brands in 2012, where he continued to expand his responsibilities and contribute significantly to the industry.

Diane J. Brisebois, President and CEO of Retail Council of Canada, expressed her excitement in honoring Boulanger, stating that his “outstanding leadership, innovation, and dedication to the retail industry have left an indelible mark, and his contributions have been invaluable to the growth and success of the grocery industry in Canada.”

Boulanger expressed his gratitude for the recognition, noting that he is proud of his contributions to the industry and shares the honor with the colleagues, partners, and mentors who have supported and inspired him throughout his career.

The Lifetime Achievement Award will be presented to Boulanger at the Retail Council of Canada’s Canadian Grand Prix Awards Gala on May 31, 2023, at the Toronto Congress Centre.

CULT Food Science Announces Noochies! Brand Launch and Commercialization Outlook

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CULT Food Science Corp. a pioneer in the investment, development, and commercialization of cellular agriculture technologies and products, is pleased to announce the public debut of the Noochies! brand, packaging, and website.
Our Noochies! products offer the world’s first freeze dried, high protein cultured pet foods. The vet-formulated foods are made with unique, nutrient-rich ingredients designed to benefit immunity, digestion and the overall health of dogs and cats. Our patent-pending freeze dry process avoids nutrient degradation in the extrusion process and helps keep proteins bioavailable for better absorption. Freeze dried foods are among the most sought-after formats of premium pet food today.

Noochies!’ projects its first products being available in Q3 2023, with an initial focus on direct-to-consumer e-commerce sales in the United States, followed by online marketplace partnerships and pursuing in-store sales in the influential California market.

Noochies! products contain Bmmune™, a patent-pending animal-free ingredient that delivers high quality and sustainable proteins with nutrient specifications similar to conventional meat. Bmmune™ has been shown to provide health benefits to pets, including improved digestion, gut health, immune system support, and general cognitive, arterial and heart health.

In addition, Noochies! has formulated its own probiotic, Bflora™, designed specifically for the gastrointestinal system of dogs and cats. Bflora™ is a blend of four bacterial strains of healthy gut bacteria paired with a probiotic yeast for optimal gut health effect in our pets.

Dinner and Breakfast Food
Noochies! Dinner and Breakfast foods are a nutritionally complete diet with immune system benefits and savory flavor that’s 100% meat-free.  The star ingredient in both Breakfast and Dinner foods is Bmmune, our proprietary blend of cultured nutritional yeast. Packed with bioavailable protein, immune-supporting B vitamins and a taste omnivore dogs love!

Dog and Cat Treats
Take koji, an ancient cultured protein with an irresistible savory flavor. Blend it with a high-protein strain of nutritional yeast. Then freeze dry it to lock in nutrition, taste and aroma. And what do you get? A whole new take on treats! Packed with essential B vitamins and high in protein, these super savory morsels are great for immune, digestive and heart health, while their super-savory taste makes them perfect for training or treating.

Supplements
Noochies! supplements, called Sprinkles, are premium supplements made with super-functional ingredients missing from even the healthiest pet food brands. And Noochies! is the only brand to feature Bmmune™, our high protein blend of nutritional yeast to benefit digestion, immunity and more, and Bflora™, our exclusive, research-proven, probiotic blend designed specifically for cats and dogs. Add a sprinkle a day to your pet’s food, and get ready for all the positive feedback to pour in.

With the launch of these products, Noochies! Cultivated Pet Food is elevating the sustainable pet nutrition category. Relying on rigorous research and development, the Company has created nutrient-rich, safe and environmentally friendly ingredients that are freeze dried into ultra-premium pet products – automatically making Noochies! a market leader in quality, sustainable pet nutrition.

Transaction Update
The assets underlying the Noochies! brand and products are subject to a binding LOI between CULT’s subsidiary, Further Foods Inc., and Joshua Errett (collectively, the “parties”), under which Further Foods Inc. will acquire the assets from Mr. Errett. The parties are nearing completion of the due diligence process and expect to announce the closing of the transaction in the near future.

The transaction is subject to receipt of all necessary regulatory approvals, including, as applicable, all required filings with the CSE, completion of due diligence reasonable or customary in a transaction of a similar nature, and entering into a definitive agreement. The transaction will not constitute a fundamental change or result in a change of control of the Company, within the meaning of the policies of the CSE.

Canadian BY’s Apitherapy Niagara Honey Surpasses Manuka Honey in Therapeutic Potency

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BY’s Apitherapy and Wellness Center is the first Canadian clinical based Apitherapy facility dedicated to natural products and treatments from the Honey Bee. Bee products such as propolis, pollen, bee venom, and royal jelly have been used effectively for Women’s and Men’s Health for more than 1000 years for a variety of health concerns.

For over a millennium, bee-derived products like propolis, pollen, bee venom, and royal jelly have been used in both men’s and women’s health treatments to address various health issues. Until recently, Manuka Honey was considered to have superior therapeutic qualities due to its high hydrogen peroxide and pH levels.
However, BY’s innovative research has revealed that their Niagara honey exhibits stronger antibacterial properties, attributable to its increased acidity, osmotic effect, antioxidant content, and hydrogen peroxide concentration. These findings position BY’s Apitherapy honey as the new gold standard in natural health remedies.
Niagara based BY’s Apitherapy and Wellness Center has now been documented to have the strongest formulation for therapeutic advantages for naturally produced honey. The strongest and most effective formula for positive healthcare was the proprietary Immune Boost™ Honey from BY’s Apitherapy product line which includes all the bee products noted including Turmeric and Garlic in a raw unpasteurized Honey base.

Per Bank Appointed as Loblaw’s New CEO: A New Era of Retailing

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Per Bank Joins Loblaw as CEO in Q1 2024

George Weston Limited (TSX: WN) and Loblaw Companies Limited (TSX: L) have announced the appointment of Per Bank as Loblaw’s President and Chief Executive Officer, effective Q1 2024. The decision comes after a comprehensive global talent search, launched in August 2022, to find a successor for the retiring Robert Sawyer, Loblaw’s current Chief Operating Officer.

Building on a Strong Foundation for Retailing

Galen G. Weston, Chair of Loblaw and George Weston Limited, expressed confidence in Bank’s ability to further strengthen the company’s leadership and retail excellence. Under Weston’s guidance, Loblaw has cultivated a strong management team and successfully executed a customer-focused strategy.

Per Bank’s Background and Expertise in Retail

Per Bank brings with him 30 years of retail experience, including his tenure as CEO of Salling Group A/S, Denmark’s largest retailer. He has a deep understanding of retail operations and supply chain management and has overseen the growth of Salling Group’s multi-banner supermarkets across three countries.

Leadership Changes and Continuity at Loblaw and George Weston Limited

Upon assuming the role of President and CEO, Bank will be responsible for Loblaw’s daily operations and report to the company’s Board of Directors. Galen G. Weston will maintain his roles as Chair of Loblaw and George Weston Limited, as well as CEO of George Weston Limited. Richard Dufresne will continue as Loblaw’s CFO and President and CFO of George Weston Limited. Robert Sawyer will serve as COO until the end of 2023 to facilitate a smooth transition.

A Bright Future for Loblaw under Per Bank’s Leadership

Weston praised Bank’s track record in delivering retail excellence and successful growth, highlighting the smooth transition he will provide for the company. Bank expressed his excitement to join Loblaw, a company known for its innovation, strong values, and impressive history.

With Per Bank at the helm, Loblaw is set to continue its journey of retail excellence, building on the strong foundations laid by George Weston Limited.

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