Element Nutritional Sciences Names CPG Executive Vito Sanzone CEO


Element Nutritional Sciences Inc. has recently announced the appointment of Vito Sanzone as its new Chief Executive Officer (CEO). This change is effective immediately, with Sanzone taking over from the company’s founder, Stuart Lowther, who has resigned from both his CEO and Chairman positions to attend to personal matters.

Element Welcomes Executive

Vito Sanzone is not new to the health and fitness industry. He has previously served Element as the Chief Marketing Officer, playing a pivotal role in developing Element’s innovative product portfolio. With a proven track record, Sanzone has been instrumental in executing over US$1 billion in mergers and acquisitions in the health and active nutrition sector since 2016.

Sanzone’s Previous Endeavours

Before joining Element, Sanzone held the CEO position at Complete Nutrition, Inc., a private equity-backed chain of franchised sports and nutrition stores headquartered in Omaha, Nebraska. Under his leadership, the company transitioned significantly towards a robust digital presence. He also served as the President of Maximum Human Performance, a legacy sports nutrition brand based in New York, where he successfully repositioned the brand for sale in 2017. Furthermore, Sanzone was a key executive at Iovate Health Sciences in Oakville, Ontario from 2007 to 2016.

Commitment to Element’s Growth

“I am fully committed to propelling Element’s muscle health brands into prominence,” stated Mr. Sanzone. “Our team has recently engaged with over 30 major North American retailers to showcase our new Rejuvenate™ products. We are focussed on getting our products into the hands of more consumers than ever before. I would like to extend my gratitude to Stuart for his visionary leadership and wish him all the best for his future endeavours.”

New Addition to the Board

In addition to the CEO change, Dean Mosca will be joining the Board of Directors at Element. Mosca, the founder and President of Proprietary Nutritionals Inc., brings a wealth of experience and strategic insight to the table. He has been a lifelong entrepreneur in the nutritional category and offers strategic support to companies with disruptive products and technologies.


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