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Crowd Funder to kickstart the UK’s first online vegan marketplace for certified vegan cosmetic and fashion

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For Vegans its incredibly difficult to shop vegan products and be assured that they’re certified vegan, without searching endlessly all over google and carrying out extensive ingredient research. Chloe Taylor, 22, CEO & Founder of the startup brand UNEARTHED.CO, from Stourbridge, West Midlands, has created an online marketplace to make shopping certified vegan cosmetics and fashion much easier, faster & more enjoyable for fellow vegans.

Unearthed.co will only house brands that are vegan certified and affordable, to assure customers that they will have no nasty surprises when the product is in their hands, as well as to prove that a vegan lifestyle doesn’t have to be expensive, products listed on site are below £100. The brand is targeted towards millennials of all genders and prides itself on its inclusivity. Disrupting vegan stereotypes, Unearthed.co is for everyone: race, size, gender, whether you’re vegan or not. It does not discriminate, it instead acts as an online destination that serves and unites people with the core interest of shopping more ethically. A Crowd funder for Unearthed.co is currently running on Crowdfunder.co.uk to raise a capital of £30,000 to ensure Unearthedco.uk can launch in January 2021 (Veganuary) and the brand can put substantial spend in marketing to build its awareness and help as many people as possible shop more consciously.

[Chloe Taylor] [CEO & Founder] said: “The vegan market is only going to grow going forward, as people become more conscious of climate change and the impact agriculture has on that. Its important brands do their best to inform people how much their shopping decisions can play a role in that. Whilst there are competitors occupying this space currently, I’ve seen none of them offer affordable vegan brands that are deemed fashionable, for all genders, with sizes ranging up to 6XXL that are under £100. To make a change a vegan lifestyle needs to be viewed as accessible, and that’s exactly what we plan to do by launching Unearthed.co.”

ESE Entertainment Announces Distribution Arrangement for Esports and Athletics Supplement “Over Power”

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ESE Entertainment Inc. is pleased to announce that it has commenced distribution of “Over Power”, one of the world’s first branded esports edible supplements, through direct e-commerce sales. Sales of the supplement will add to ESE’s existing diversified revenue streams of esports related assets and partnerships.

Over Power was designed to enhance performance in various domains relevant to competitive esports and athletic sports, including concentration, focus, caffeine regulation, mood balance, stress regulation, reflex enhancement, anti-fatigue and mental efficiency. Over Power’s principal active ingredients include nootropics of various origins, including Brahmi, Japanese ginkgo and Siberian ginseng. Over Power has completed regulated testing and has shown a positive impact in training and performance for both esports and physical athletes. Over Power is produced by Pharmovit, an established Europe-based pharmaceutical-grade manufacturer of dietary supplements.

ESE will commence online distribution and sales of Over Power on December 11. The supplement will be available for purchase at the official ESE store www.ese.gg/shop and in Poland through and www.zdrowaznatury.pl.

Over Power was created and founded by Łukasz “Puki Style” Zygmunciak, one of the most recognizable esports athletes of the gaming franchise League of Legends in Europe. In April 2020, on the eve of the EU Masters final, the term “Puki Mania” was coined, when 4,000 fans posted Puki Style’s photo on social media in support.

Łukasz “Puki Style” Zygmunciak commented, “As a professional player and athlete, I’ve always sought a supplement that will contribute to my activity both in-game and outside of it. I’m thankful to ESE and Pharmovit for the opportunity to be the first player to contribute to the creation of such a product.”

Paweł Korzeniecki, Pharmovit Commercial Director, commented, “Over Power – by Puki Style is a big step in developing awareness of physical and mental health in the field of computer games. Working with Łukasz, our main goal was to increase mental performance not only of athletes but also aspiring gamers.”

Michał Mango, Chief of Strategy at ESE Entertainment, commented, “ESE collaborating with one of the most recognizable esports athletes in Europe and a pharmaceutical manufacturer is completely original in the domestic esports and gaming-related market. The collaboration also highlights the increasing professionalization of the world of esport through a responsible approach to diet and supplementation.”

Else Nutrition Expands Sprouts Farmers Market’s Formula Set with First Plant-based Non-Dairy Toddler Nutrition Product in All Stores

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ELSE NUTRITION HOLDINGS INC. (TSXV: BABY) (OTCQX: BABYF) (FSE: 0YL) (“Else” or the “Company”), a provider of plant-based alternatives to dairy-based baby nutrition, announces today its plant-based toddler nutrition product will be available for purchase at Sprouts Farmers Market in February 2021.

Consumers seeking healthy plant-based alternatives for their toddlers will soon be able to find ELSE’s complete Toddler Nutrition product in over 360 Sprouts locations nationwide.  The organic formula is primarily made of almonds, tapioca and buckwheat; three core ingredients that go through a clean, all-natural process that offers the protein, carbohydrates, and fat directly from the whole plants, along with phytonutrients, fibre, vitamins and minerals nature intended to provide optimal nourishment for children. Else is free of dairy, soy and corn-syrup, and is made with non-GMO ingredients.

“Being on the shelves at Sprouts Farmers Markets is an incredible milestone for our brand,” said Ms. Hamutal Yitzhak, CEO and Co-Founder of Else. “We are appreciative of the belief and support Sprouts has shown in our line of products, as they become the first natural grocery account to distribute Else on a national level. We have our sights set on being highly accessible across the United States, and this will begin with retailers who share our values and exceptionally high standards for progressive nutrition and ‘better-for-you’ foods.”

Loblaw becomes first Canadian retailer to purchase beef from CRSB Certified Sustainable Farms and Ranches

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Loblaw Companies Limited (TSX: L) (“Loblaw”) announced its purchase of one million pounds of beef from CRSB Certified farms and ranches. As the first Canadian retailer to do so, Loblaw is reaffirming its commitment to sustainable sourcing and the Canadian beef industry.

Loblaw was a founding member of the Canadian Roundtable for Sustainable Beef (CRSB) and has been a key contributor in developing standards to measure, set strategic goals and recognize sustainable practices that also reward Canadian beef producers for their on-going sustainability efforts at the farm level. The beef purchased was raised on Certified Sustainable farms and ranches that meet the sustainability standards set by the CRSB, and sourced using a mass balance system, whereby the beef sourced as CRSB Certified will be incorporated into Loblaw’s overall beef purchases.

“This is one of the many investments we have and will continue to make as we advance our commitments to a local and sustainable food future,” says Tonya Lagrasta, Senior Director, Corporate Social Responsibility at Loblaw. “Supporting solutions in Canada that contribute to the protection and preservation of nature and our shared biodiversity are critical and we are committed to engaging at all levels of the supply chain to drive greater transparency, traceability and sustainability.”

Already a global leader in sustainable beef production, lands used for Canadian beef production represent 44 million acres of grassland which store approximately 1.5 billion tonnes of carbon in Canada. The beef industry provides the largest proportion of wildlife habitat capacity within the agricultural landscape – 68% on only 1/3 of Canada’s agricultural land.1

“CRSB is excited to see a large grocery retailer like Loblaw, committed to working collaboratively with the beef industry, show their support for the sustainable practices in beef production, and sharing that story with Canadian consumers,” says Anne Wasko, Chair of the CRSB and rancher from Eastend SK.  “Now more than ever, people are keen to know more about how their food is raised, and as a rancher myself, we appreciate the dedication of our partners in sharing the positive impact of Canadian beef as part of a sustainable food system.”

Eat Beyond Portfolio Company Nabati is Changing the Game for Plant-Based, Non-Dairy Cheese Products

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Eat Beyond Global Holdings Inc. (CSE: EATS) (OTCPK: EATBF) (FSE: 988) (“Eat Beyond” or the “Company“), an investment issuer focused on the global plant-based and alternative food sector, is announcing that its portfolio company, Nabati Foods Inc. (“Nabati“), has gained a listing for its first chain of supermarkets in the United States, Food Bazaar Supermarket, with the support of KeHE Distributors. The chain has 29 stores in New York, New Jersey, and Connecticut. Nabati’s dairy-free cheesecakes are currently listed in 4 of their 29 stores.

Edmonton-based Nabati offers healthy, plant-based products that are distributed throughout the North American Market. All products are certified gluten-free, dairy-free, egg-free, refined sugar-free, non-GMO, certified kosher, and certified vegan.

Nabati’s dairy-free cheesecakes are in over 120 independent stores across the U.S. Sales of Nabati’s dairy-free cheesecakes and Nabati Cheeze has increased by 66% in the past year.

“What we hear from the market is that our dairy-free cheesecakes are really unrivaled. There is nothing else on the market quite like these,” said Ahmad Yehya, CEO of Nabati. “We already have a month-long production queue for all of our products, and we are rushing to get our second facility up and running to allow us to process multiple product lines simultaneously and increase production capacity significantly.”

Nabati has recently expanded its distribution channel mix to include e-commerce and industrial sales, rounding out its already healthy sales via grocery and foodservice. Industrial sales will enable third party consumer packaged goods companies to use Nabati Cheeze as an ingredient.

“We created these products to bridge the gap between plant-based cheese and dairy cheese; we weren’t happy with what was already available in the market because it felt like a compromise,” said Ahmad Yehya, CEO of Nabati. “We wanted to create something that can directly compete with dairy cheese. It is designed to melt and feel the same, and we even made the packaging consistent with dairy cheese, offering a 320-gram package rather than a 200-gram package that we see other plant-based cheese brands offering.”

Nabati will be also launching cheese slices in 2021, for which there is already market demand.

“Something that we have heard from so many of the successful entrepreneurs in this space is that if you really want people to switch to plant-based foods, you need to make something that is as good or better than the legacy product,” said Patrick Morris, CEO of Eat Beyond. “Nabati has done that – they have refused to compromise on taste and it is paying off.”

EU parliament decides the fate of ‘veggie meat’ industry

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The discussion surrounding the denomination of plant-based meat substitutes is particularly timely given that the new strategy is to urge consumers to move towards a more plant-based diet in order to reduce “the risk of life-threatening diseases and the environmental impact of our food system”.

Included in the list of proposed amendments was a request to restrict the use of meat-related terms such as ‘burger’, ‘sausage’ and ‘steak’ for products that actually contain no meat. European Meat and dairy organizations, including Copa-Cogeca (the voice of European farmers and agri-cooperatives), the European Livestock and Meat Trades Union and the International Butchers’ Confederation, among others, argued that using such terms for plant-based products is misleading.

Parliament divided

Members of the European Parliament (MEPs) were divided on the subject. The different sectors were divided as well. The plant-based food industry argues that such a move hinders Europe’s transition towards a healthier and more sustainable food system, one that – under the EU Farm to Fork strategy – calls on consumers to move to a more plant-based diet. They argue that current labels are not confusing and that consumers buy plant-based products to address concerns related to their health, the environment and animal welfare.

Europe’s farmers and farming associations did not agree. In October, Copa-Cogeca, along with several other farming associations, launched a campaign against the misuse of meat denominations. “The meat denomination debate is not an attack on vegan or vegetarian products,” explained Paul-Henri Lava, senior policy advisor at the poultry processors’ organization AVEC.

“We accept and recognize the consumer’s choice to opt for vegan products,” he continued. “However, what we cannot accept is that vegan and vegetarian products use the reputation and heritage of some meat denominations to sell products which are completely different and have nothing to do with them in terms of taste, composition and nutritional value.”

Describing plant-based foods

Organizations like the World Resources Institute have spent years exploring what language works and what does not when it comes to describing plant-based foods in the US and the UK. Its conclusion is that the way foods are named does indeed significantly influence their uptake. The institute suggested moving away from words like ‘meat-free’, ‘vegan’ and ‘vegetarian’, in favour of a focus on ‘provenance’, ‘flavour’ and ‘look and feel’. An example provided in the final report revealed that changing the name ‘meat-free sausage and mash’ to one of the suggested alternatives had indeed boosted sales.

Using ‘better sausages and mash’, for example, boosted sales by 6.5%. Switching to ‘field-grown sausages and mash’ boosted sales by 51.3%, while opting for ‘Cumberland spiced veggie sausages and mash’ boosted sales by 76.2%.

“The use of ‘meaty’ names on plant-based products makes it easier for consumers to know how to integrate these products in a meal and, as such, they should not be banned,” BEUC concluded. “The denomination of vegetarian and vegan products should neither mislead consumers nor discourage them from buying these products.”

The imitation industry has taken advantage of a European loophole to hijack these powerful common names in its favour and make huge profits from that

Cultural appropriation

Pekka Pesonen, head of Copa-Cogeca, disagreed: “If the purpose is to promote plant-based products, why should this be done at the expense of tradition and work are done by other product categories?” Lava agreed, saying that meat denominations are deeply rooted in EU cultural heritage. Ham, escalope, fillet, sausage and cordon bleu are all traditional names that have been derived from the hard work of farmers and producers, he said. “Although these products can have different local interpretations depending on the European region, everybody knows what to expect when they buy them,” Lava said. “This is why there has never been a need to protect them.”

Heritage

As the marketing of meat alternative products grows, the meat sector believes its common heritage is at stake. “Without protection, tomorrow an escalope could easily be made of carrot, soybean or potato starch, while for many years consumers have always known that it was made of poultry meat,” said Lava. “The imitation industry has taken advantage of a European loophole to hijack these powerful common names in its favour and make huge profits from that.”

Jean-Pierre Fleury, chair of the Copa-Cogeca working party on beef and veal, agreed. “I am sorry to say that this is an obvious case of cultural appropriation,” he said. “Certain marketing agencies are using this to deliberately confuse consumers by promoting the view that substituting one product for another has no impact on the nutritional intake. This path may be paved with good intentions, but in the long term, it will open the door to the arrival of other confusing denominations… We are about to create a ‘brave new world’ where marketing is disconnected from the real nature of products, one which blithely amalgamates big business interests and values,” he added.

We know that nationally, some member states have already put forward some initiatives to protect meat sales denomination

Vote disappoints meat sector

In late October, MEPs voted 284 in favour of the amendment and 379 against, with 27 abstentions. The MEPs, however, did approve an amendment to further limit the use of dairy-related names for plant-based dairy alternatives such as “cheese substitute” and “yogurt-style”. EU law has already banned the use of ‘milk’, ‘cheese’ and ‘butter’ on vegan products that do not come from animals. ‘Soy milk’, for instance, is not allowed but ‘soy drink’ is.

“Of course, we are disappointed with the result of the vote,” said Lava following the announcement, “given that, initially, back in 2019, we knew that the Agriculture Committee supported our amendment. We fail to understand the logic of those MEPs who voted for an amendment to protect milk denominations but rejected our amendment to have the same protections for meat.”

The organization plans to continue its efforts to protect meat denominations. “We know that nationally, some member states have already put forward some initiatives to protect meat sales denomination,” said Lava, pointing to France. “This shows that our argument is justified.”

In the meantime, Lava suggests that the meat-alternative sector should follow its own path and get creative with new names, as margarine producers once did. They did not hijack the term “butter” to promote the new alternative, he pointed out. “Today the two denominations coexist, and margarine has become a popular alternative to butter,” he said in conclusion.

Source: Pig progress

Vitality Announces Third Quarter Results

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Vitality achieved a 26% increase in sales during the third quarter primarily driven by the expansion of the product line into current retail locations, new retailers and online sales on Amazon in Canada and the United States.

During the third quarter, the Company received 5 alive Awards, recognizing the best in the Canadian natural health industry. Vitality was recognized with the honour of Best New Supplement – Retailer Choice (Gold) for Trace Minerals + Chlorella, Best New Supplement – Consumer Choice (Gold) for Vitality Glow Collagen + Cranberry, and Women’s Products – Retailer Choice (Silver) for Power Iron + Organic Spirulina.

The Company’s third quarter sales increased significantly due to listings of new products launched in the second quarter including at Choices Markets (10 locations), Nature’s Fare (7 locations), Healthy Planet (29 locations), Vita Health (7 locations) and online at vitasave.ca, yeswellness.com, amazon.ca and amazon.com.

With the launch of the new products and increased promotion, the financial results of the Company for the three months ended October 31, 2020 show a net loss of $42,189 or $0.00 per share compared to a net income of $1,223 or $0.00 per share for the same period last year.  Sales for the three months ended October 31, 2020 of the Company’s premium vitamins and supplements increased 26% to $205,437 (2019 – $162,809).  The Company’s general and administrative expenses for the three months ended October 31, 2020 increased to $185,601 (2019 – $114,672).  Wages and salary increased to $97,461 (2019 – $56,079).  Promotion tripled to $30,120 (2019 – $9,457) as the Company increased advertising spend with a priority focus on new listings and online sales with amazon.com, amazon.ca and vitality.ca.

5 Vegan Charities To Donate To

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Not every gift you give this year has to come in glossy wrapping or from a large corporation.

One in ten charities in the UK alone faced bankruptcy in the wake of the COVID-19 pandemic, a report in The Guardian found, and funding fell short for charities across the rest of the world as well.

Now is a better time than ever to show your support, or gift that support to a loved one.

Switch4Good

Spawn from anger over a ‘misleading’ dairy advert, a group of Olympians formed Switch4Good to campaign about the problems with the dairy industry. They also promote the health benefits of ditching dairy for good.

Support them here – any funds sent before December 31 will be matched by Mioyko’s Creamery.

Vegan Outreach

The worldwide non-profit Vegan Outreach delivers their ’10 weeks to vegan’ booklets to aid people as they move to a vegan diet – on the premise of ending animal suffering for all.

Vegan Outreach also joined up with the Black Lives Matter movement in Los Angeles to deliver food to those who need it.

To donate, visit this fundraising page.

Farm Sanctuary

You could go one step further this Christmas and adopt a turkey from the Farm Sanctuary, a rescue center based in the U.S. which provides a new home for ‘survivors’ of the animal agriculture industry.

You can also donate here.

Food For Life

Paul McCartney-endorsed Food For Life is the world’s largest vegan food relief charity, committed to providing plant-based meals to the ‘disadvantaged’, including victims of disaster.

To donate, visit the website where there is the option of signing up to monthly donations.

Viva!

The ‘U.K.’s leading campaigning vegan charity’, Viva! conducts vital investigations into farming. Activists working for the charity uncovered ‘appalling’ conditions on turkey farms which were certified by Red Tractor.

You can donate here to ensure Viva! can keep up this vital work.

Source: plantbasednews.org

Kamala Harris Faces Increasing Pressure To Go Plant-Based And Help End Animal Agriculture

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Nearly 3,000 people have signed a petition calling on the new Vice President-elect to eliminate animal products entirely.

The call comes after she said she would support health guidelines advocating for a reduction in red meat intake during a CNN town hall on climate change last year.

Jivinti Women’s Coalition

The petition was launched by BIPOC women-led organization Jiviniti Women’s Coalition, which focuses its advocacy efforts on low-income women and women of colour across the US, serving people who are often marginalized and underrepresented in society.

It was accompanied by an open letter to the Biden-Harris administration, outlining the benefits of plant-based eating.

 

Kamala Harris: go plant-based?

The coalition explained a how widespread shift towards a plant-based diet could help reduce the risk of future pandemics, as well as assist in tackling food insecurity, chronic illness, structural inequality, and climate change.

In its petition titled Dear Kamala: Go Vegan, Pivot to a Plant-Based Economy, it says: “Kamala, you are a role model for millions of people, especially women and women of color.

“Your position on healthy eating is one of the most powerful ways you can drive a fundamental transformation in the way America produces, processes, and eats food.”

It later adds: “Making America and its women, especially women of color, HEALTHY, HAPPY & HOPEFUL is going to depend on what we fuel ourselves with.”

‘Incredible courage’

Now Emmy-winning journalist Jane Velez-Mitchell of JaneUnChained News has joined the Jiviniti coalition – and hosted a news conference with it earlier today.*

She said: “Kamala Harris has already shown incredible courage in suggesting that Americans cut back on meat. This is why it makes sense to invite her to take it to the next level and try plant-based herself.”

*Velez-Mitchell hosted the special News Conference with the Jiviniti Women’s Coalition today (December 21)  at 4pm UK / 11am Eastern. It was streamed live on Facebook via Jane Unchained Network.

source: Plant based news

Toronto Fitness Company Reaps the Rewards of Its COVID Pivot

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Though the pandemic has affected them greatly, Toronto-based personal training company ‘Nielsen Fitness’ didn’t close up shop (or break the law) as a result of COVID precautions; instead they adapted their entire business model to continue serving clients through the pandemic with a focus on safety and the ‘long game’.

Poul Nielsen, CEO and fitness industry veteran says, “when COVID hit, we had to rapidly pivot from in-home personal training to virtual training.”

Though it wasn’t part of the original plan, “it was our only option if I wanted to keep my 20 employees working and clients – who needed us more than ever – working out,” says Nielsen.

As a result, instead of a pandemic sob story, Nielsen Fitness is busier than ever – and embracing the opportunities that have come their way as a result of this shift.

“It took us a good few months to work out the kinks but, now that we have, business is booming – I just hired four new team members, and our revenue in November was higher than January,” says Nielsen. “Going virtual has unlocked unlimited possibility for us geographically – and we’re so excited to be working with clients from across Canada, the United States and Europe.”

His team is enjoying the perks too. Says Nielsen: “My trainers are making more money, because they don’t need to travel and can therefore schedule more sessions into a day.”

On a personal note, Nielsen reports that it’s been incredibly fulfilling to be able to help people cope with the stress of COVID in a positive way and he’s on a mission to do that for as many people as possible.

Source: www.newswire.ca

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