Designed with a clinically researched blend of adaptogens, herbs, and minerals, AGZ supports the body’s natural rhythm across three key phases of rest: winding down, deep sleep, and waking refreshed.
Unlike traditional sleep aids, AGZ is a melatonin-free formula, leveraging research-backed ingredients including Magtein® magnesium L-threonate, saffron, L-theanine, ashwagandha, valerian, and lemon balm. These components have been clinically shown to reduce stress, calm the nervous system, and promote restorative sleep cycles without dependency.
AG1 CEO Kat Cole explained that the move into sleep support is a direct response to customer demand and emerging science. “In addition to the growing research on the impact sleep has on overall health, thousands of customer conversations over the years made it clear that foundational nutrition was just the beginning of our opportunity, and sleep issues were a huge need we could address,” said Cole. “With the launch of AGZ, our second all-new product, we continue supporting customers’ health journeys, now both morning and night.”
AGZ complements AG1’s original daily formula by establishing a full-circle wellness routine — AG1 fuels energy and focus throughout the day, while AGZ enhances nightly rest and recovery. The product is NSF Certified for Sport®, ensuring rigorous safety and quality standards. It contains no added sugars, artificial colours, flavours, or binders, making it suitable for a broad consumer base, including elite athletes and health-conscious professionals.
Designed for nightly use, AGZ comes in a convenient powdered format, formulated to mix with as little as four ounces of liquid. Available in three flavours — Mixed Berry, Chocolate, and Chocolate Mint — AGZ is free of artificial sweeteners and crafted to integrate seamlessly into consumers’ evening rituals.
Since its founding in 2010, AG1 has built a global following among wellness enthusiasts, health professionals, and athletes. Following recent product innovations like AG1 Next Gen and AG1 Flavours, as well as expanded retail distribution through Costco, the launch of AGZ underscores AG1’s commitment to offering holistic solutions that support whole-body health around the clock.
