DOSEOLOGY ACQUIRES FEED THAT BRAIN™ AND APPOINTS JOSEPH MIMRAN AS STRATEGIC ADVISOR
By IHR Magazine,
Doseology Sciences Inc. has entered into an asset purchase and sale agreement to acquire the Feed That Brain™ (FTB) division from Joseph Mimran & Associates Inc. for a total consideration of $400,000, structured through the issuance of company securities. The acquisition includes FTB’s full suite of assets, including intellectual property, distribution agreements, and branding rights.
Founded by Forbes-recognized wellness innovator Rena R. Dempsey, FTB specializes in cognitive performance and “beauty-from-within” supplements. This acquisition positions Doseology to accelerate the Canadian rollout of its clean energy pouches, reinforcing its strategy to lead in wellness-driven performance and nicotine harm reduction formats.
In conjunction with the acquisition, Doseology has appointed retail visionary Joseph Mimran as a strategic advisor under a three-year agreement. Mimran, known for building and revitalizing brands such as Kit and Ace, Tilley, and Mastermind Toys, will provide high-level guidance on brand development, retail strategy, and growth execution.
“Doseology is building something both innovative and timely,” said Mimran. “I’m excited to work alongside the team in shaping a brand that redefines how energy and performance can be delivered.”
The transaction remains subject to regulatory approval and customary closing conditions.
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