Online grocery services and their growing popularity show that e-commerce might finally be affecting the food and beverage industry. BI Intelligence has estimated that less than one per cent of food and beverage sales occur online, but companies like Amazon are offering e-commerce grocery services that are both convenient and offer a wide selection.
BI intelligence’s report looked into the relationship between the grocery industry and e-commerce companies, and the strategies that e-commerce companies are conducting to increase grocery sales online.
According to the report, online grocery sales are expected to grow at a compound annual growth rate of 21.1 per cent between 2013 and 2018. Some online startups are offering concierge shopping and subscription prepared meals, which brings something new and different to the table. Amazon, eBay and Google are starting to promote same-day delivery services, which have had positive response. 25 per cent of millennials in the study said that they would pay a premium price for same-day delivery.
