Retail Council of Canada recognizes Boulanger’s exceptional contributions to the grocery industry
The Retail Council of Canada (RCC) is proud to announce that Serge Boulanger, the former Senior Vice President of National Procurement and Corporate Brands at METRO Inc., will be awarded the prestigious 2023 Canadian Grand Prix Lifetime Achievement Award. The accolade honors Boulanger’s remarkable career and extraordinary contributions to the Canadian grocery industry.
The Canadian Grand Prix Lifetime Achievement Award celebrates individuals or families who have exemplified outstanding service, dedication, and a lifelong commitment to the growth and innovation of the Canadian retail and grocery sectors. Recipients embody the spirit of community and trust, as well as contributing to the communities they serve and to philanthropy.
Boulanger’s impressive career at METRO began in 1996 within the marketing department. Over the years, he held several key positions, spearheading initiatives such as the 2008 rebranding of five conventional banners to the Metro brand in Ontario. Boulanger also played a crucial role in launching the Brunet Plus and Brunet Clinique banners and the “Ma Santé” program in Quebec. His achievements led him to be promoted to the position of Senior Vice President, National Procurement and Corporate Brands in 2012, where he continued to expand his responsibilities and contribute significantly to the industry.
Diane J. Brisebois, President and CEO of Retail Council of Canada, expressed her excitement in honoring Boulanger, stating that his “outstanding leadership, innovation, and dedication to the retail industry have left an indelible mark, and his contributions have been invaluable to the growth and success of the grocery industry in Canada.”
Boulanger expressed his gratitude for the recognition, noting that he is proud of his contributions to the industry and shares the honor with the colleagues, partners, and mentors who have supported and inspired him throughout his career.
The Lifetime Achievement Award will be presented to Boulanger at the Retail Council of Canada’s Canadian Grand Prix Awards Gala on May 31, 2023, at the Toronto Congress Centre.
