SFI Health™ EMEA, the regional division of global natural healthcare leader SFI Health™, has announced a strategic shift to localize the packing of its key product brands in South Africa. This move leverages domestic manufacturing capabilities and talent, reinforcing the company’s commitment to the South African market and economy.
Operating through its South African subsidiary since 2004, SFI Health™ offers a portfolio of clinically researched natural health supplements focused on microbiome, cognition, and overall well-being. The transition to local packing will enhance operational flexibility, enabling the company to tailor pack sizes more precisely to consumer demands while maintaining its high standards for product quality and efficacy.
Susan Lewis, Head of Sales Direct Markets EMEA and co-leader of the initiative, highlighted the broader significance of the project:
“This initiative goes beyond business optimization; it is a deliberate investment in our local communities. By sourcing packaging materials and labour domestically, we strengthen the regional supply chain, support local jobs, and contribute to South Africa’s economic resilience.”
This localization strategy aligns with SFI Health™’s sustainability objectives, reducing environmental impact by minimizing transportation needs and promoting a circular, locally anchored supply chain.
South Africa’s growing consumer market will benefit from improved availability and accessibility of SFI Health™’s key brands, which include:
- Equazen® – A globally respected product formulated with essential fatty acids to support cognitive health.
- KeenMind® – Clinically studied to enhance memory, concentration, and learning retention.
- Gincosan® – Combines standardized Ginkgo biloba and Panax ginseng extracts to combat mental fatigue and improve cognitive function.
- Ginsana® – Utilizes a proprietary natural ingredient to support immune function and physical endurance.
Headquartered in Australia, SFI Health™ operates across more than 50 countries, with its EMEA regional office in Lugano, Switzerland, overseeing commercial activities across Europe, the Middle East, and Africa. The company combines a pharmaceutical rigour with natural health solutions, advancing confidence in natural healthcare through evidence-based products and collaborative partnerships with healthcare professionals worldwide.SFI Health EMEA Localizes Key Brand Packaging in South Africa
