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20-Year GNC Operator Laura Dalton Named IFA’s 2022 Franchisee Of the Year

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Dalton was recognized for growing store portfolio, business leadership, and engaging the Raleigh community.

In summer 2002 Laura and Carter Dalton joined GNC as franchisee partners in the Raleigh, North Carolina area because of the company’s mission to Live Well. And for the past 20 years, they have embodied that motto while also establishing themselves as well-regarded advocates for wellness and community investment. Together these efforts have culminated in Laura’s selection as the 2022 International Franchise Association’s Franchisee of the Year.

“Laura was nominated by GNC for the 2022 IFA Franchisee of the Year Award because of her commitment to the GNC brand and to the communities in which she and her staff live and operate, as well as her concern for other GNC franchisees,” said Maureen DiStefano, Vice President, Franchise Operations, GNC. “In their 20-year partnership with GNC, the Dalton Franchise of Raleigh has embodied the best of us and we’re ecstatic to see Laura earn recognition on a national scale.”

A recognized leader within the GNC franchise network, Dalton’s influence is apparent. Whether it’s building connections with other operators to drive success, creating camaraderie among her associates, or leading the charge through regular donations of nutritious products to WakeMed Health & Hospitals, The Green Chair Project, and The Pretty in Pink Foundation, Dalton is the epitome of a GNC franchisee.

“I love to help people, I love to serve, I love to learn. Hopefully, more stores are in the future; GNC is an amazing company,” Dalton reiterated. “At your core, you have to love to help. That’s just what we do.”

Today the Dalton Franchise Group operates seven locations in and around Raleigh.

“Franchisees like Laura play a critical role in GNC’s success together with our corporate stores and online shopping experience at GNC.com,” said Nate Frazier, Chief Operating Officer, GNC. “The energy, optimism and connection Laura has forged in her community is impressive and is setting a new standard for all of our franchise partners.”

GNC currently has 279 successful franchise groups, across almost 800 locations, with nearly 50 percent of all GNC franchisees operating in more than one store. GNC has been a member of the IFA community since 2017 and continues to be a strong supporter. Dalton is GNC’s first-ever Franchisee of the Year since the company began offering franchise opportunities.

“Franchisee of the Year Awards are the highest honours presented to individual franchisees,” said Matthew Haller, President, CEO, International Franchise Association. “These local business owners, like Laura, represent some of the best entrepreneurs in the country, and we are proud to recognize her contributions to her community, employees, and all those she serves.” 

The countdown to Expo West 2022 is on!

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The industry event you know and love will be back in Anaheim March 8-12, 2022! 

“We are hearing the industry is ready to get back together in Anaheim and needs to convene to move forward and achieve greater prosperity for all. New Hope is excited to bring back the unique magic of Expo West so that it can be a catalyst to bring more health, joy and justice to all people, while also regenerating the planet,” said Carlotta Mast, Senior Vice President and Market Leader at Informa Markets’ New Hope Network.

MARPHYL partners with iLevel Management

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The MARPHYL Marine Phytoplankton Company Inc. is pleased to announce their partnership with iLevel Management, Inc. iLevel Management will be acting as sales broker to Natural Health Food stores, Mass Retail, Food Service and Drug Stores in Canada for MARPHYL Organic Liquid Soil Enhancer / Fertilizer / Plant food.

Since launching the brand in May 2017, Their Organic Liquid Soil Enhancer quickly became an online  bestseller.  They are rightfully very excited to join forces with iLevel Management in order to increase their market share in the retail sectors, from small independent stores to mass retail.

Editor’s Note – Why do web pages drop out of search console reports?

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A query was raised by the user regarding Search Console reports. The user stated they are having a problem with some of their web pages showing up and then dropping out of Search Console reports.
Especially in regards to the Core Web Vitals report, they are seeing a steady decline in the number of pages reported from month to month.
Google’s John Mueller recently addressed this issue in an office hours segment where he said, “it’s a matter of how Search Console reports on web pages. Rather than attempt to include every page in the report, they use a sample of the URLs from your site. The number of pages they use to sample your site can vary from month to month in exactly the way that you’re reporting.”
He further added, “it’s something where having fewer URLs in these reports doesn’t mean that the other URLs are bad or problematic. It’s just we didn’t check them.
So especially for the aggregate reports, which is for the Core Web Vitals to some extent, the AMP report, the Structured Data report, mobile-friendliness … for those reports, we only take a look at a sample … and that sample can change over time.”
He explains, “they might look at 200 URLs in one month and then in the next, they’ll look at maybe 100 URLs or something like that. It doesn’t mean that anything bad is happening; it’s just that Google is looking at a smaller sample of pages from your site.”
He advises that instead of stressing out about the changing sample size you should focus on what is actually being reported – specifically the relationship between the bad pages that are reported and the good ones.
If you see that all of the URLs in the report are without errors, then you’re good to go. But if you’re seeing errors, and especially if the proportion of errors is increasing over time, then you’ve probably got some fixing to do.
In any case, the total number of URLs in the report should not be your primary concern. It’s the relationship between the pages and the reported negatives that you should focus on and attempt to fix.

Hapbee Appoints Yona Shtern as Chairman of the Board

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Hapbee Technologies, Inc. a leading provider of wellness wearable technology, is pleased to announce that CEO Yona Shtern has been appointed as the Company’s new Chairman of the Board (“Chairman”).
Yona will succeed Chris Rivera, the founder who served as Chairman since Hapbee’s inception. Mr. Rivera will continue to provide guidance on key strategic initiatives and remain a valuable asset to the Company as a member of the Board of Directors.

While Chairman, Mr. Rivera played an instrumental role in guiding Hapbee to its current stage of development, having helped structure the Company’s licensing deal with EMulate Therapeutics, Inc. Among other leadership responsibilities during his tenure as Chairman, Mr. Rivera spearheaded the assembly of Hapbee’s board and executive teams, while overseeing signal R&D initiatives.

“Thanks to our dedicated shareholder base and leadership team, Hapbee has advanced rapidly over the last two years,” stated Chris Rivera. “I am proud of where the Company stands today and excited at the opportunity which lies ahead for our one-of-a-kind wellness platform. In his role as CEO, Yona has demonstrated excellent leadership and an acute understanding of what is required to successfully commercialize a cutting-edge wellness product. He will make a fantastic Chairman of the Board, and I look forward to working with him and other board members in implementing our aggressive growth strategy.”

“I would like to thank Chris for serving as the Company’s founding Chairman of the Board and helping to guide it through critical stages,” said Yona Shtern, CEO of Hapbee. “He will remain an invaluable member of our board. In addition to my role as CEO, I’m honoured to accept the position as Chairman of Hapbee.”

With several initiatives underway, the Company expects to provide business development updates in the coming weeks.

Hapbee’s Board of Directors

●     Yona Shtern – Chairman, Director
●     Chris Rivera – Director
●     Charles McNerney – Director
●     Robert Dzisiak – Director
●     Michael Matysik – Director
●     Mark Timm – Director

GoodLife teams up with George Foreman III to bring Craft Boxing to Canada

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GoodLife Fitness is stepping into the boxing ring with the launch of Craft Boxing Clubs at its gyms, starting in Winnipeg, Manitoba. Developed by entrepreneur and former professional boxer George Foreman III, Craft Boxing delivers a premium authentic boxing experience that uses the physical, mental, and spiritual tenets of boxing as a platform to develop courage, discipline, and self-belief people need to achieve the best versions of themselves. GoodLife has acquired the exclusive Canadian rights to the program.

“When we met George Foreman III, we knew right away that he would be an amazing asset to our team and that Craft Boxing would be an incredible fit for GoodLife. George’s depth of experience with boxing, his dedication and entrepreneurial approach, and the company’s larger purpose to change lives by delivering a real, authentic boxing experience made it an easy decision. Craft Boxing complements our other group fitness and team training classes and delivers an incredible workout for the body and the mind,” said David ‘Patch’ Patchell-Evans, founder and CEO of GoodLife Fitness.

As the son of legendary heavyweight boxer George Foreman, George Foreman III spent his childhood absorbing the art of boxing and the science of boxing training. After working in business, he started training in his mid-20s to get into better shape, but soon developed an appetite to box professionally. When that time came, George Foreman Senior stepped up to guide him in his training, and Foreman III went on to fight in the professional circuit in 2009, finishing with a perfect 16-0 record.

Soon, George Foreman III switched to training others and developed a passion for what authentic and safe boxing can do to promote physical and mental health. He started Craft Boxing with a mission to keep the traditional, authentic experience of boxing alive and, as a result, created a community of boxers – seasoned pros and beginners alike – who use boxing as an outlet for mental health support, fitness and personal development. The company aims to help others become better versions of themselves under pressure, providing the tools, community and encouragement to get them there. Craft Boxing is hyper-focused on the details and authentic elements of boxing, from the space and equipment they use to the programs and the techniques they teach. At its core, Craft Boxing is the result of a collective love affair with boxing – the art, intensity, history, culture and people.

“Every punch combination we teach in our classes comes from a real boxing match. The ring feels like a professional boxing ring. The bags are stitched leather like the ones boxers used in the old days. We believe boxing helps build character and confidence to do the hard things in life,” said George Foreman III. “When you come to a Craft Boxing session, you get technique and conditioning, but it’s more than that – it’s a transformation to a stronger, more confident version of yourself. It makes you walk taller and feel more accomplished.”

GoodLife will open its first Craft Boxing studio at the 58,000-square-foot newly built Winnipeg Refinery club in the first half of 2022.  The 2,800-square-foot Craft Boxing studio, which can hold up to 60 people, will feature all of the bags expected of a traditional boxing gym, a boxing ring, and functional training equipment, equipping the trainers to deliver high-energy group classes, small-group sessions, and personal training.

George Foreman III and the Craft Boxing team will be in Winnipeg in early 2022 to train coaches for the Winnipeg Refinery GoodLife location. After passing their audition, the trainers will study remotely for six weeks, then work with George in person for the entire week leading up to the official club opening.

“The training to be a Craft Boxing coach is challenging and incredibly thorough, emphasizing the importance of authentic details and moves. Craft Boxing-certified coaches are trained to deliver a challenging, engaging workout while coaching proper boxing form and skills. The result is that you feel stronger and more self confident, ready to take on all aspects of life. And we have fun doing it.” Foreman III said.

Watch the video here.

Vitality Signs U.S Broker to launch South of the border

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The United States is the world’s largest market for vitamins and supplements. Vitality has successfully established its product line of 13 products in Canada and won 11 industry awards including best new supplement, consumer choice and retailer choice – women’s health.

“This is a pivotal time for Vitality as we enter the world’s leading market for vitamins and supplements,” says Cheryl Grant, President & CEO, Vitality Products Inc. “With the reopening of the border, and green light on tradeshows, we are excited to build Vitality. I have clearly spoken to the sales potential for Vitality including Power Iron + Spirulina in the US and we are now standing at the doorstep of turning a plan into a reality.”

Vitality will target sales in the Western US and signed Grass Roots Marketing, an established broker, to build sales. Grass Roots Marketing provides an exceptional full-service sales and marketing team for natural, organic, and specialty brands. Their committed staff of 26 are dedicated to providing superior natural and specialty brokerage services including bringing products to top distributors, retailers and ongoing sales management in the Pacific Northwest, California, and Western States (https://www.grmarketing.net).

“It has been an immense effort to prepare the product line for the US and we are excited to introduce Vitality to US retailers and consumers,” added Cheryl Grant

Four Renowned Medical Doctors Join Forces to Launch MDbio, Patient-Tested Plant-Based Medicines Targeting Common Ailments

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MDbio, The Doctors Brandᵀᴹ committed to providing therapeutic plant-based medicines, today announced its official launch. Founded by four renowned medical doctors in Southern California, with over 80 combined years of patient care, MDbio combines the best of modern science with holistic remedies through medical-grade, patient-tested Full Spectrum Hemp + high-potency botanical products.

MDbio originates with four Board-Certified Medical Doctors whose career-long mission has been to maximize positive patient outcomes and minimize harm. Through the course of their respective practices–which include Urological Oncological Surgery, Otolaryngology/Head and Neck Surgery, Gastroenterology and Hepatology, and Foot and Ankle Surgery–the founding doctors recognized that the pharmaceutical drugs they prescribed could have harmful or addictive impacts on a significant percentage of their patients.

With “alternative remedies” becoming more mainstream in recent years, it became increasingly clear to MDbio’s physicians that full-spectrum hemp-derived cannabinoids could form a primary building block for a new approach to targeting common ailments as an alternative or complement to prescription drugs. Paralleled by a firm belief in plant-based medicine stemming from the Eastern cultures they grew up in, the doctors realized that the correct combination of full-spectrum hemp extracts and other naturally occurring plant compounds offered a new and exciting therapeutic option that could be used in conjunction with, or in some cases an alternative to, pharmaceuticals.

“As doctors, we have taken an oath to uphold the principles of modern medicine in all its forms, but we believe there are solutions for targeting conditions beyond what is typical in Western science,” said Dr. Babak Larian, MD, FACS and co-founder of MDbio. “With MDbio, we leverage what we have learned in clinical settings to bring a comprehensive medical and scientific approach to naturally-derived medicines that have been in use in some fashion for thousands of years.”

Under the direction of the founding doctors, MDbio products were formulated by leading chemists, herbalists and botanical experts to naturally restore balance to the body and maximize overall health and wellbeing. For over three years, MDbio continuously experimented with varying amounts of the purest and most potent ingredients to arrive at the optimal ratios. Rigorous observational testing and extensive product research trials were also conducted to identify the best formulations for patient outcomes.

“By developing MDbio through on-going observational research studies, we’ve created products that are not only backed by data but also a brand that is uniquely positioned within the industry to continually evaluate and improve its offerings,” said Dr. Siamak Tabib, MD and co-founder of MDbio. “We’re thrilled to launch with four different products, but this is just the beginning for MDbio and our desire to establish personalized plant-based medicine as the vision for the future.”

Featuring different blends of full-spectrum hemp and botanical compounds in easy to take softgels, MDbio products include:

MDsleep™– contains a full-spectrum organic hemp extract rich in natural CBD and CBN with GABA and botanical extracts that work synergistically to help you get a good night’s rest.

MDcalm™– combines a CBD-rich full-spectrum organic hemp extract with adaptogens, botanicals and magnesium L-Threonate to calm your body and ease your mind, naturally.
MDrelief™– blends a full-spectrum organic hemp extract with CBD plus CBG, CBC, and a unique combination of botanical ingredients used to soothe discomfort.

MDimmune+™– contains a CBD-rich full-spectrum organic hemp extract blended with immunity-boosting botanicals like black seed oil, quercetin, plus vitamins and zinc to ramp up your defences.

Ascent Protein Signs Partnership with Jonathan Taylor

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Ascent Protein, a sports nutrition company committed to providing clean products for athletes, announces professional football star Jonathan Taylor as their newest Ascent Athlete following his breakout 2021 season.

Known for his extreme work ethic and relentless drive to improve, Taylor is a perfect fit for Ascent and their “Official Sponsor of Hard Work” mantra. He finished the 2021 season leading all professional running backs in rushing yards (1,811) and touchdowns (20). He is the youngest player in professional football history with at least 2,000 scrimmage yards (2,171) and 20 scrimmage touchdowns in a single season (2021).  He finished his collegiate career as the sixth all-time leading rusher and the first player in history to rush for more than 6,000 yards in a three-year span.

“I’ve been using Ascent Protein since I turned pro in 2019 and their products have made a huge impact on my on-field success,” says Jonathan Taylor. “Ascent not only tastes great but provides my body with clean fuel to help me recover after every workout and game. Their commitment to using zero artificial ingredients gives me complete confidence in their products and I couldn’t be more excited to announce this partnership to continue to work hard and recover right with Ascent Protein.”

Ascent offers a full line of sports nutrition products that support clean-eating, hard-working athletes dedicated to their fitness and nutritional goals. Ascent products use only real food ingredients, no artificial flavours or sweeteners, and are designed to improve muscle health and performance for athletes. All of Ascent’s products are Informed Choice Certified, meaning they are third-party tested for banned substances.

“We’re excited to welcome Jonathan to Team Ascent,” says Kirsten Karlsson, Associate Marketing Director of Ascent Protein. “Jonathan truly lives and breathes hard work and we’re committed to providing him with clean and pure sports nutrition products to help him perform at an elite level every day. He had a huge 2021 season and he’s ready to come back even stronger in 2022 – we couldn’t be more thrilled to be supporting him.”

Vitamins and Dietary Supplements Industry Procurement Intelligence Report

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Vitamins and Dietary Supplements Industry Procurement Intelligence Report: Plant-based Vitamins to Propel the Growth of Global Industry | Grand View Research, Inc.

The global vitamin and dietary supplements market is expected to exhibit a CAGR of 4.9% from 2020 to 2025 with capsules and tablets being the most consumable dosage form of supplements. Powder is expected to emerge as the fastest-growing dosage form from 2020 to 2025 with a projected CAGR of 6.4% from 2020 to 2025.

Multivitamins have been traditionally used as supplements along with diet to improve nutritional qualities and lower health problems, like osteoporosis and arthritis. With the onset of COVID, there has been a public notion that vitamins could reduce the severity of symptoms (although it is not a cure) for COVID. Manufacturers of multivitamins are capitalizing on this and the demand for multivitamins has increased since 2020. Overall, the vitamins and dietary supplements market is expected to expand at a CAGR of 4.9% from 2020 to 2025. However, as time progresses, these myths have been debunked by several studies. For example, NCBI has published articles stating that CBD-based supplements are not a cure for coronavirus or any other maladies caused due to the infection of coronavirus.

One of the recent trends witnessed in the market is the entrance of vitamin and dietary supplement manufacturers into the food and snacks business. For example, Chinese dietary supplement provider BY-HEALTH is investing in product diversity and is segregating its products between food and snacks with “light” functionalities and supplements with “strong” functionalities. Protein bars have become the choice of snack for such dietary supplement suppliers. The company, by the end of 2020, has received filing approvals for 112 health foods and registration approvals for over 140 health foods.