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Brookdale Premier Addiction Recovery announces Mallorie Schwartzman as Chief Marketing Officer

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Brookdale Premier Addiction Recovery, a leading provider in addiction treatment, has announced Mallorie Schwartzman as Chief Marketing Officer. With over a decade of experience in various Marketing and Business Development roles, she brings a dynamic leadership approach centred on integrity, collaboration, curiosity, and empathy. Schwartzman brings an unmatched level of enthusiasm for creating and supporting a strong outreach team, ensuring that resources in the community are known, accessible and within reach to anyone in need. Brookdale is excited about her passion and ability to strengthen existing relationships with other treatment providers and create a strong national footprint.
“Mallorie is a renowned, respected, and resilient industry leader who brings tenacity and grit to her role as Chief Marketing Officer,” said Amy Durham, Chief Executive Officer at Brookdale. “Her hands-on approach and strengths in all areas of marketing leadership, from business development outreach to company growth, will be a huge asset. We are very fortunate to have her on board and look forward to expanding our brand under her leadership.”

“The moment I first approached the gates of Brookdale, I could feel the heartbeat of that place- it is magic. I am honoured to be joining such an incredible team and excited to share all that Brookdale is and will be with the world” says Schwartzman.

Brookdale Premier Addiction Recovery opened its doors in August 2019 and sits lakeside on 100 acres in the beautiful Pocono Mountains. The sprawling campus is most known for sophisticated clinical treatment with beautiful amenities including indoor and outdoor pools, tennis courts, volleyball court, basketball, and a full recreational center for a holistic approach to healing the mind, body, and spirit.

Genuine Health Launches New Supplement with Lion’s Mane Mushroom

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The company has introduced a new natural daily solution for improved focus, stress resistance, and brain health support: Clear Focus with Lion’s Mane Mushroom.
Research from the University of California, Irvine found that the average office worker focuses on a single task for just three minutes. While shocking, improving attention span is possible even when inundated with modern distractions. Genuine Health’s Clear Focus provides natural support without a mid-day crash, unlike caffeine which is often used as a stimulant to aid in concentration.

“From professional endeavours to family matters, staying focused and present is incredibly important in so many facets of life. That is why we are excited to launch Clear Focus and provide daily support for concentration, stress management, and overall brain health,” said Genuine Health Holistic Nutritionist, Andrea Sarjeant. “Featuring the powerful Lion’s Mane Mushroom, this is a potent combination of natural ingredients that are studied and proven to improve cognitive performance.”

The newest addition to Genuine Health’s line of daily wellness supplements combines several ingredients that set Clear Focus apart from other supplements on the market.

Lion’s Mane Mushroom has been well studied and proven to support brain health and improve cognitive performance. Studies show that Lion’s Mane Mushroom can stimulate growth factor (NGF) and brain-derived neurotrophic factor (BDNF), two compounds that play an important role in brain plasticity, the production of new cells, and the strengthening of existing ones.

Green Tea extract and L-Theanine work synergistically to support calm focus, attention, and memory, while nootropic and adaptogen Red Ginseng improve learning, memory, focus and resistance to stress. The included B-Vitamin complex supports mitochondrial health while it helps break down homocysteine, a chemical amino acid known to cause brain degeneration.

Global Organic Foods & Beverages Market to Reach US$495.9 Billion

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Amid the COVID-19 crisis, the global market for Organic Foods & Beverages estimated at US$198.1 Billion in the year 2020, is projected to reach a revised size of US$495.9 Billion by 2027, growing at a CAGR of 14% over the analysis period 2020-2027. Fruits & Vegetables, one of the segments analyzed in the report, is projected to grow at a 14.7% CAGR to reach US$192.8 Billion by the end of the analysis period.

After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Meat, Fish & Poultry segment is readjusted to a revised 15.3% CAGR for the next 7-year period. This segment currently accounts for a 19.3% share of the global Organic Foods & Beverages market.

The U.S. Accounts for Over 29.6% of the Global Market Size in 2020, While China is Forecast to Grow at a 13.4% CAGR for the Period 2020 to 2027

The Organic Foods & Beverages market in the U.S. is estimated at US$58.6 Billion in the year 2020. The country currently accounts for a 29.56% share of the global market. China, the world’s second-largest economy, is forecast to reach an estimated market size of US$86.1 Billion in the year 2027 trailing a CAGR of 13.4% through 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 12.5% and 11.9% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 10.2% CAGR while the Rest of the European market (as defined in the study) will reach US$86.1 Billion by the year 2027.

“Chuck Norris-Approved” Roundhouse Provisions Launches Morning Kick Nutritional Drink Mix

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Following the official launch of Roundhouse Provisions™ and its Emergency Food Supply Kit, the new emergency preparedness food brand is wasting no time expanding its dynamic product range. Roundhouse Provisions announced, along with spokesperson Chuck Norris, a new nutritional drink dubbed Roundhouse Provisions Morning Kick.
Made with powerful ingredients such as ashwagandha, chlorella, and collagen peptides, Roundhouse Provisions Morning Kick ($79.95) is a delicious, refreshing strawberry lemonade flavoured drink to support healthy digestion, energy levels, overall wellness for your body, and a balanced mood. It’s perfect to help you kickstart your day every morning, and can be used during the day whenever you feel you need a “boost.”*

Specially crafted to be used daily or in emergencies, each jar contains 30 servings and is designed to last up to two years. That’s why Roundhouse Provisions recommends ordering at least 3 jars of Morning Kick for your first order. If you have a family to provide for, you may want to opt for 6 jars, so you have enough to use as part of your daily routine, and enough to keep on hand for your loved ones during an emergency. Like the Roundhouse Provisions Emergency Food Supply Kit, Roundhouse Provisions Morning Kick can be prepared quickly and easily, requiring just one scoop of the powder with eight fluid ounces of water. When you experience extremes beyond your control, your body needs a product as effective as Chuck Norris’ famous roundhouse kick.

“Morning Kick is an easy and delicious way to help you and your family stay healthy, so you’re always at your best and ready for anything,” said Norris.

In a world where there is an ever-growing clutter of claims for thousands of brands and products, people can turn to Norris as someone they know and can trust. Reflecting his values and standard of excellence, all Roundhouse Provisions products feature The Chuck Norris Seal of Approval. The culmination of years of development, the Seal is designed to convey five core value that Norris lives by, makes choice by, and speaks to: Freedom, Family, Fitness, Faith, and Fight.

Google New guidelines for Virtual & Delivery-Only Food Business

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IHR Magazine
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Google laid out new, more specific guidelines to help the virtual food brands and delivery-only businesses with their Business Profiles on Google. These guidelines are meant for food businesses that don’t really have a physical location in an area, but they do re-package and deliver food.

The guidelines can be found in Google’s Guidelines for representing your business on Google, under the section Guidelines for chains, departments & individual practitioners.

Here’s a look at what these new guidelines have to say:

Virtual food brands 

 Virtual food brands are permitted with conditions. 

 Co-located food brands offering pick-up

  • Food brands that are co-located each must have permanent separate signage. They should display their address only if they offer pick-up to all customers.
    • Delivery-only brands (no-pick up option) out of shared kitchens must hide their address and add service areas to that specific brand to avoid confusing their customers.

 Delivery-only food brands

  • Delivery-only brands (i.e. those operating out of virtual kitchens) are permitted if they have distinct branded packaging and a distinct website.
  • Multiple virtual brands operating out of one location are permitted, but are subject to additional verification steps.
  • Delivery-only brands must add their service areas and hide the address on their business profile to avoid confusing their customers.
  • If there is a partnership where a food brand has authorized the virtual kitchen as a verified provider of the food, the virtual kitchen may manage each authorized brand’s business profile once the authorization is confirmed.
  • The facility that houses the delivery-only brands, i.e. Doordash Kitchens, is permitted to have its own separate business profile. Only someone affiliated with the facility can claim and verify this profile.

If you are in the virtual food business, it is in your best interest to take a look at the new guidelines so that you can create a business profile on Google that isn’t suspended.

Plant-Based Maven Elysabeth Alfano Joins All Y’alls Foods™ Advisory Board

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IHR Magazine
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All Y’alls Foods makers of It’s Jerky Y’all & It’s Big Crunchy Bacony Bits Y’all has announced that Elysabeth Alfano has joined their advisory board to support scaling and expanding their mission-driven brand. Elysabeth is a thought leader and connecter in the plant-based arena. She is an investor, and consultant and has her own talk show The Plant-Based Business Hour. In January she along with Seth Goodman launched the VegTech™ Invest advisory, the VegTech™ ETF, which includes 37 publicly traded plant-based companies that are animal-free.

All Y’alls Foods: Leading the herd in a whole new protein direction.

“We are excited to add Elysabeth to our board of advisors and are grateful to have her on the team. She brings an energy, ability and passion to every interaction and her commitment to removing animals from the plate is one so perfectly aligned with All Y’alls mission,” says All Y’alls Foods Founder and CEO Brett Christoffel “My executive team and existing Advisors are some of the finest professionals one could find in the CPG space. Elysabeth joining us on our mission makes us stronger and brings a fresh perspective, insights, and solutions to our efforts.”

Plant Based Jerky & snacks sales continue to grow By Leaps and Bounds

While the area of focus and innovation in better-for-you and healthy eating continually shift and evolve, one consistent and explosive growth platform is in the area of plant-based foods. According to an October 31, 2021 SPINS report, plant-based jerky & meat snacks have enjoyed a 68% increase within natural retailers while those in specialty and wellness enjoyed a 232% increase YOY and finally within the conventional retail space they realized a 345% increase. Further proving that plant-based options are not just a fad but rather the future of food.

GNC Completes New Global Headquarters Amid Continued Business Transformation

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When GNC was in the process of evaluating potential sites for its new world headquarters, it focused on three key criteria: the location needed to align with GNC’s brand vision and business outlook, reflected its culture of innovation, and would foster conversation and communication among associates and teammates. And 75 Hopper Place, part of the 3 Crossings development in Pittsburgh’s innovative Strip District, delivered.
“Our Real Estate and Development teams did an incredible job identifying, vetting, and selecting a space that allows our associates to be creative while also supporting our strategic business plan,” said Josh Burris, CEO, GNC. “With the new office we are leaning into a hybrid work environment while also creating opportunities for growth and innovation that ultimately support the needs of our people – our consumers, our associates, our partners and our community here in Pittsburgh.”

GNC’s space spans three floors and 75,000 square feet. Located in one of the tallest buildings in the Strip District, the space is anchored by a fully-functioning GNC campus store at which associates can shop, a creative and production studio, and test kitchen for product innovation. In addition, there is a GNC branded shared gym for all 3 Crossings tenants to foster health and wellness as well as convenient on-site parking for associates directly across from the office.

“GNC is an iconic brand and for our new headquarters to be located in one of Pittsburgh’s most iconic neighborhoods – the Strip District – felt like a perfect fit for our business,” continued Eric Ravotti, Chief Development Officer, GNC. “We considered several locations but ultimately, it came down to finding a space that reflected our culture while also allowing us the flexibility to grow.”

The office also offers indoor-outdoor working spaces including a private outdoor terrace aptly named “The ‘Burgh” and accompanying balcony. The thoughtful layout also includes both permanent and hoteling desks, coffee bars, huddle rooms for small meetings and conference spaces for larger engagements. 75 Hopper Place also offers privacy booths and wellness rooms to ensure associates can Live Well.

GNC collaborated with several companies to brings its new world headquarters to fruition acknowledging partners like AHK Ventures, Donahue Advisors, LGA Partners, Oxford Development Company, Rycon Construction Inc., and Workscape Inc. as critical to the company’s successful move.

“We are fortunate to have incredible partners invested in our success,” Ravotti said. “There are so many individuals who devoted time, energy and expertise into our new headquarters and we’re grateful for their dedication and continued support.”

COSMAX NBT debuts Zeta Probiotics technology claiming 1,000× higher intestinal survival

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IHR Magazine
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COSMAX Group has succeeded in developing and commercializing a technology that dramatically increased the intestinal survival rate of lactic acid bacteria.

COSMAX NBT (CEO Yoon Won-il), one of affiliates for food supplement business in COSMAX Group, announced that it has developed and commercialized “Zeta ProbioticsTM” technology that increases probiotics’ intestinal survival rate and adhesion ability.

Zeta probiotics(TM) : Probiotics cell recovery

Zeta ProbioticsTM is the technology that improves the intestinal survival rate of probiotics by 1000 times compared to freeze-dried strains when passing the gastrointestinal tract.

Normally, probiotics products are distributed in freeze-dried conditions to increase the expiry date. Probiotics have damaged cell walls during freeze-drying. For this reason, consumers are taking probiotics which have lower vitality and survival rate.

In order for probiotics to function in the intestines such as immune control, the intestinal survival rate and adhesion ability must be high. A dietary supplement industry regards probiotics reactivation technology as the key to increase a survival rate.

Accordingly, COSMAX NBT has developed the technology that can reactivate probiotics in a short time. Zeta ProbioticsTM, developed by COSMAX NBT, is the technology that revitalizes freeze-dried lactic acid bacteria in a state similar to probiotics. Probiotics were added to water with reactivation substances to increase the intestinal survival and adhesion. The intestinal adhesion capacity increased 66.7% compared to the freeze-dried strains.

Yoon Won-il, CEO of COSMAX NBT, said, “In the health functional food market, probiotics are showing a rapid increase every year,” adding, “Aligned with the market growth, COSMAX NBT will steadily improve probiotics technology.”

Meanwhile, according to Mordor Intelligence, the U.S. probiotics market is expected to reach 13.5% by 2027 It is expected to record a growth rate (CAGR). In particular, after the COVID-19 pandemic, probiotics sales increased by 33% as consumers’ interest in health increased.

Natrol® introduces Sleep+ capsules to enhance your sleep with essential wellness benefits

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IHR Magazine
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The company announced the launch of Natrol Sleep+ Capsules – a new line of melatonin supplements, uniquely formulated with clean ingredients to support your sleep and provide added muscle recovery, immune health, and calming benefits. The innovative new line is an expansion of Natrol’s award-winning Sleep+ suite of products which bring together the benefits of melatonin with secondary ingredients to plus up your sleep.

Sleep is the foundation of health and when the body is able to rest and restore itself. Natrol crafted the new Sleep+ Capsules line with whole-body wellness in mind to support both a person’s sleep and other wellness needs while they rest. Formulated with high-quality, clean ingredients, Sleep+ Capsules include three adult products. Natrol will debut a new wellness benefit to the brand’s Sleep+ portfolio with the launch of Sleep+ Recovery within the line.

“We continue to see huge growth momentum in the sleep category as consumers continue to prioritize their health and wellness, and Natrol’s innovation portfolio of simple sleep solutions that address multiple wellness benefits allows us to push the boundaries to better meet the needs of our consumers,” said Hanan Wajih, Chief Marketing Officer of Vytalogy Wellness. “Following the success of Natrol Sleep+, the decision to expand the premium sleep line into capsules was developed out of the growing consumer preference and market for sleep aid solutions in the capsule format. The powerful formulations of these products are crafted with the optimal level of Melatonin that our consumers can trust and complemented with sleep supporting ingredients that offer additional essential health benefits for the whole body.”

Natrol Sleep+ Capsules are 100% drug-free and non-habit forming, non-GMO, and vegetarian. The innovative blends include:  

• Natrol Sleep+ Recovery Capsules: Crafted to support a restful night’s sleep, healthy inflammatory response and recovery from daily activity including mild to moderate exercise.†
• Effective sleep formulation of Melatonin to support sleep + Turmeric to help healthy inflammatory response + an antioxidant blend of Green Tea, and Blueberry
Natrol Sleep+ Immune Health Capsules: Developed to support a healthy immune system and provide a restful night’s sleep.†
• Revitalizing sleep blend of Melatonin + Elderberry + Zinc + Vitamins C & D
Natrol Sleep+ Calm Capsules: Designed to help relax the mind and reduce occasional stress, this tranquil blend helps ease you to sleep.†
• Soothing sleep blend of Melatonin + Ashwagandha + L-Theanine, and Lemon Balm

Dr. Bill Rawls Announces Launch of Cellular Wellness Conversation Series

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IHR Magazine
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Dr. Bill Rawls, the Medical Director for online holistic health company Vital Plan, announced today the launch of a conversation series that will count down to the June 21st release of his new book: The Cellular Wellness Solution: Tap Into Your Full Health Potential with the Science-Backed Power of Herbs.
“The sheer amount of conflicting health information that people are being bombarded with is overwhelming, but the key point is actually very simple: wellness starts at the cellular level,” said Dr. Rawls. “I wrote The Cellular Wellness Solution to highlight the critical role our cells play in supporting optimal health, and our need to emphasize maintaining our cellular wellness as long as we can to keep living healthy lives as we age.”

The first topic in the Cellular Wellness Solution Conversation Series: “A Sneak Peak at The Cellular Wellness Solution” will be offered at 8PM ET/ 5PM PT on Wednesday, June 15, 2022. This first event will feature Dr. Rawls in conversation with Tim Yarborough of Vital Plan and sign-up is free to all attendees. This webinar will:

• Demystify the science and explains in plain English how our cells function, age, and deteriorate;
• Explain how maintaining cellular wellness allows you to slow down the aging process – and increase your energy so you feel better, and even look younger;
Show how to get off the hamster wheel of health fads and harness the natural cleansing and restorative powers of your own cells;
• Help viewers understand the healing and restorative properties found in herbs – properties confirmed by the most up to date science and discoveries;
Provide easy-to-follow natural solutions and steps we can take to protect our own cells – and our health.

“Our entire healthcare system has gravitated towards prescribing drugs to treat and block underlying symptoms, while not giving people options to take control of their own health,” said Rawls. “While prescription drugs are not long-term solutions, the unique properties of herbs promote healing at the cellular level, giving them a unique power to reduce the incidence of all chronic illnesses, slow aging, and boost performance.”
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