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Vitacost.com Announces Reinvigorated, Rebranded Autoship Program

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The automatic delivery program offers new savings and conveniences in a user-friendly format

Vitacost.com, Inc., a leading online retailer of health and wellness products, announces Autoship, a reinvigorated and rebranded subscription service formerly known as Set & Save. The decade-old program offering automatic shipments with added discounts has been relaunched with fresh branding and enhanced features based on customer feedback.

 “At Vitacost, we consistently leverage customer feedback to upgrade our offerings and services. Our Autoship program is yet another example of how two-way communication with our customers drives our optimization processes,” said Guy Burgstahler, General Manager of Vitacost.com. “We always start by listening to our customers.”

To enjoy Autoship, shoppers can visit the desired product on Vitacost.com and set a delivery frequency in the Autoship dropdown menu. New Autoship customers are gifted with $10 off their first scheduled order, and many items receive a recurring 5% discount. Additional savings of 10% are available on dozens of Bonus Brands, including Bob’s Red Mill, Garden of Life and Seventh Generation. Customers can add or remove items anytime, skip a delivery or cancel the subscription with ease by visiting the Manage Autoship page.

“Wellness is a lifelong journey,” said Burgstahler. “Deep discounts, exciting promotions and time-saving tools like Autoship are just a few ways we hope to bring wellness within reach for everyone.”

Muscle Endurance – Pycnogenol®, the new Eldorado

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The sports nutrition category has shown another double-digit growth, not by the same educated people about the type buying more but new consumers getting into the class.

The consumption of sports nutrition products is rapidly increasing among mainstream fitness enthusiasts and active lifestyle consumers while getting educated. Of course, the top categories are still products for specific energy gain, muscle support, and weight management. 

Moreover, the prevalence of lifestyle diseases such as obesity is growing. According to an article published in the New England Journal of Medicine, approximately 50% of the U.S. population is estimated to have obesity by 2030. According to Eurostat, 52.7% of the European Union population is overweight.

One of the fastest and trendiest area within the category is “Muscle Endurance”, one area that not too many company have invested into research beside Pycnogenol®

Physical exercise accompanies a dramatically increased oxidation of nutrients to meet the shooting-up energy demand. Numerous physiological systems and many biochemical interactions take place during activity. Yet, the most significant and performance-limiting interplay occurs between the cardio-respiratory system and skeletal muscle. This is obvious from the typical 10- to 20-fold increase in inhaled oxygen over rest.

Why may Pycnogenol® French maritime pine bark extract play an essential role in physical activity?
Physical exercise is vital to overall health and, at the same time, increases our body’s need for oxygen. Research indicates Pycnogenol® may play an essential role in physical activity because it was shown to aid the body in producing nitric oxide (NO), thus enhancing blood microcirculation and improving muscle flow. This helps the body achieve peak muscle performance and speeds recovery after exercise, which may reduce muscular aches in both athletes and healthy individuals.

How does Pycnogenol® help relax blood vessels and improve blood flow?
Pycnogenol® stimulates the enzyme “endothelial nitric oxide synthase” (eNOS) for enhanced NO generation from the precursor molecule L-arginine.

How does Pycnogenol® act as an energy enhancer?
The link between Pycnogenol® and sports endurance was studied several years ago at California State University. Recreational athletes showed an increase in athlete endurance while supplementing with Pycnogenol® as compared to persistence recorded from participants taking the placebo.

In a double-blind, placebo-controlled, crossover study design, recreational athletes were supplemented with either Pycnogenol® or placebo for 30 days. They were then crossed over to the other group for an additional 30 days.  The athletes performed under controlled conditions on a treadmill with individual settings adjusted to 85% of a person’s maximum oxygen consumption to prevent too rapid exhaustion and reduce anaerobic metabolism. The study showed a statistically significant increase in athlete endurance while taking Pycnogenol® as compared to persistence recorded from participants taking the placebo.

Pycnogenol® aids in muscle recovery and alleviates cramping

Increased physical activity can lend itself to sore muscles and fatigue, which can take several days to subside.

Pycnogenol® was shown to significantly reduce muscular pain and cramps in athletes and healthy, normal individuals. Poor circulation in the muscle is known to cause cramps, and the antioxidant improved the cramping in patients due to a stimulation of blood flow to their muscle tissue.

The findings indicate that Pycnogenol® can play an important role in sports by improving blood flow to the muscles and hastening post-exercise recovery.  This is excellent news to the millions of athletes worldwide and highly significant to all individuals interested in muscle cramps and pain relief with a natural approach.

Pycnogenol® enhances blood microcirculation for better blood flow and oxygenation of muscle.

Two clinical studies have shown that Pycnogenol® causes vasodilatation and consequently improves blood micro-circulation. An increased presence of oxygen and decreased carbon dioxide after consumption of Pycnogenol® was shown. Pycnogenol® contributes to better blood flow and oxygenation of muscle.

Jamieson Wellness Inc. Completes Acquisition of Nutrawise Health & Beauty Corporation, Owner of youtheory Brand

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Platform Acquisition Accelerates Growth in U.S. Market with Leading Premium Brand Jamieson Wellness Inc. announced it has completed the previously announced acquisition of Nutrawise Health & Beauty Corporation (“Nutrawise”), a leading innovator, manufacturer and marketer of premium supplements under the youtheory brand in the United States and other international markets, for approximately US$210 million ($265 million1), plus potential additional consideration contingent on achieving pre-determined growth targets post-closing.

The acquisition provides the Company with a platform for expansion in the U.S. VMS market through the addition of its premium brand and product offering, highly complementary to the Company’s branded portfolio. The transaction is immediately accretive with 2022 pro forma revenues of $155 million to $159 million2 and Adjusted EBITDA3 of $28 million to $29 million.

In connection with the closing of the Nutrawise acquisition, the Company’s subsidiaries, Jamieson Laboratories Ltd. and Jamieson Health Products USA Ltd., successfully amended and restated their existing senior credit facilities pursuant to a second amended and restated credit agreement (the “Credit Agreement”) with a syndicate of lenders. The Credit Agreement adds the Company’s newly acquired subsidiary, NutraWise Health & Beauty LLC, as a borrower thereunder, extends the maturity date of the credit facilities to July 19, 2027 and provides availability of up to $500 million under revolving credit facilities, plus an expanded accordion feature of up to $250 million, providing for future growth opportunities.4

“The closing of this transaction significantly enhances our global platform, opening exciting new growth opportunities for Jamieson Wellness,” said Mike Pilato, President and CEO of Jamieson Wellness. “With our new team members, brand and state-of-the-art manufacturing facility, we are well positioned to accelerate our expansion in the largest vitamin, mineral and supplement market in the world. We look forward to continuing to work closely with co-founders Darren and Patty Rude and the Nutrawise team to integrate youtheory into the Jamieson Wellness portfolio, leveraging our combined strengths to improve the health and wellness of consumers around the world.”

More details on the transaction can be found in the investor presentation on the Company’s website.

“We are thrilled to officially join the Jamieson Wellness organization today,” said Darren Rude, co-founder of Nutrawise. “We look forward to working as part of the Jamieson team to continue to grow the youtheory brand in the United States and internationally.”

TELUS Health opens a new mental health clinic in Montréal

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TELUS Health opens a new mental health clinic in Montréal, offering much-needed support to meet growing demand.
Since the onset of the pandemic, mental health challenges have climbed, as has the list of individuals waiting for mental health services in Québec and response to an alarmingly high number of individuals waiting for mental health support in Québec, TELUS Health announced the opening of its Mental Health Clinic in Montréal on 600 Boul. de Maisonneuve Ouest, now accepting new clients and offering appointments, and individualized programming with trained and compassionate psychologists, counsellors and life coaches.
A little over a year ago, the list of people waiting for mental health services in Québec climbed to 20,000 individuals, and according to a May 2021 Canadian Institute for Health Information (CIHI) report, half of Canadians wait up to one month for ongoing counselling services in the community, while one in 10 can wait more than four months.

“Regardless of the level of challenge a client is facing, our expert team will develop a care plan that is individualized, taking a whole-person approach to wellness,” said Sonya Lockyer, Vice-president, TELUS Health Care Centres and Pharmacy, TELUS Health. “We are committed to delivering compassionate, evidence-based mental health and wellness services that are easily accessed by individuals living in Montréal and surrounding areas.”

Located in the heart of downtown Montréal, TELUS Health’s new mental health clinic features 3,700 sq. feet, seven consultation rooms and five registered psychologists, psychotherapists, and counsellors.

TELUS Health has five mental health clinics across Canada, offering sessions with therapists who practice leading and innovative treatment and counselling approach with clients, including, but not limited to, Cognitive behavioural therapy (CBT), Acceptance and commitment therapy (ACT), Dialectical behaviour therapy (DBT), mindfulness-based psychotherapy, and behavioural interventions. TELUS Health has a long-standing commitment to putting people first and recognizes that human connection can make a significant difference in someone’s mental health journey.

Greenspace Brands Inc. reports fiscal 2022 results

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GREENSPACE BRANDS INC. REPORTS FISCAL 2022 RESULTS, HIGHLIGHTING IMPROVEMENTS IN GROSS PROFIT PERCENTAGE AND ADJUSTED EBITDA VERSUS PRIOR YEAR

GreenSpace Brands Inc, announces that it has filed its annual audited Consolidated Financial Statements for the year ended March 31, 2022, its related Management Discussion and Analysis and its Chief Executive Officer and Chief Financial Officer certifications.

SUMMARY RESULTS OF FISCAL 2022:
Gross Revenue from continuing operations was $18.3 million, representing a (37.8%) decrease compared to the same prior-year period

1 This year-over-year decline is largely attributable to: i) the decision by certain customers, primarily during the prior fiscal year, to stop doing business with the Company or to reduce their product assortment due to poor customer service levels at that time, resulting from the Company’s then working capital constraints. With improvements in customer service levels, some of these customers have chosen to relist certain products and the Company will continue to seek to expand its customer base amongst former and new customers; and ii) the portfolio simplification initiated as part of the Project FIT initiative, which has reduced active stock keeping units (“SKUs”) across the business by approximately 69%.
Gross Profit Percentage increased 4.1 percentage points to 17.0% compared to 12.9% in the prior year1, largely attributable to better net pricing and mix, driven in part by price increases, reduced listing fees and the prioritization of higher-margin items within the portfolio. Although the gross profit percentage improved in the year ended March 31, 2022, the extent of the improvement fell short of management’s expectations largely due to higher clearance costs on aged inventories. With the simplification of its operating model and improved forecasting and replenishment disciplines firmly embedded across the organization, Management expects to reduce aged inventory clearance costs, which is expected to drive gross profit percentage improvements in the coming year.

Selling, General and Administrative (“SG&A”) expenses of $6.6 million improved by 43.0% or $5.1 million compared to $11.7 million in the prior year1 with significant reductions in general and administrative expenses, salaries and benefits, storage and delivery expenses and professional fees. These improvements reflect the Company’s progress on significantly reducing SG&A expenses as it executes its Project FIT initiatives.

Net Loss of ($10.2) million, compared with ($20.8) million in the prior year1, primarily reflects significantly reduced SG&A expenses (by $5.1 million), lower non-cash impairment charges (by $6.2 million) and a restructuring gain (of $0.6 million) partially offset by increased interest and accretion expense (by $0.6 million) and lower foreign exchange gains (by $0.7 million).

Adjusted EBITDA of ($3.8) million was improved 41.1% or $2.6 million compared to the prior year1, reflecting the matters described above.

__________________________________________
1.
Twelve-month period ended March 31, 2022 compared to the twelve-month period ending March 31, 2021.

“This past year we have been implementing our new Focused Growth Strategy across the business and heightening our drive towards profitable growth,” said Shawn Warren, President and CEO of GreenSpace Brands Inc.  “We are seeing encouraging progress with stronger service levels, broader retailer support, new distribution wins with large retailers and continued momentum from Project FIT cost savings initiatives.  Better inventory levels are supporting our efforts to improve pricing, build consumption with customer promotions, expand margin-accretive innovations and accelerate our route-to-market excellence initiatives.  To address inflationary pressures across our industry, we have announced a series of additional pricing actions to retail and foodservice customers.  Overall, Management is optimistic that Fiscal 2023 will see continued adjusted EBITDA improvements with improved topline growth and better gross profit percentages.”

OUTLOOK:
Management believes that its new Vision, Strategic Plan and implementation of its Focused Growth Strategy will lead to improvements in adjusted EBITDA that will continue into subsequent years.  The Company has improved customer service levels across all three of its branded businesses, leading to the resumption of widespread promotional activities with select retailers. The Company has been able to regain distribution with certain strategic customers and has been able to make inroads into launching margin-accretive new products and new channel growth across e-commerce platforms.  Aligned with its Focused Growth Strategy, Management has prioritized improvements in gross profit percentage and overall profitability through better product mix, price increases and enhanced cost management at all levels.

GreenSpace has been able to rebuild credibility with its supplier base and renegotiate payment terms with a number of key suppliers across its ingredient and manufacturing network.  While rebuilding customer revenue momentum may take time after the working capital challenges of the previous two years, Management expects that the foundational elements have been established to deliver improvements in both topline performance and profitability.  Management believes that the continued implementation of its Focused Growth Strategy will drive improvements in the operation over time and remains optimistic that this initiative will improve adjusted EBITDA to help finance the future growth opportunities available to the Company.

The Yumy Candy Company launches at Loblaws locations Nationwide, including The Great Canadian Superstore

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The Yumy Candy Company Inc.,  will be placing its low-sugar better-for-you Yumy Bear products into Loblaws locations across Canada. Loblaws is Canada’s largest retailer. Loblaws focuses on grocery, pharmacy, health and beauty, apparel, and general merchandise. With more than 2,400 corporate, franchised and associate-owned locations, its franchisees and associate owners employ almost 200,000 full- and part-time employees, making it one of Canada’s largest private sector employers.
“Loblaws is Canada’s number one retailer and being on their shelves is a huge milestone achievement for our Company. There is no other retailer in Canada that can move the needle like Loblaws with over 2,400 locations nationwide and visited by millions of Canadians the exposure and sales our company can achieve with this partnership is second to none,” states Chief Executive Officer, Erica Williams.

Loblaws has held the title of the largest food retailer for over 100 years in Canada and has yet to relinquish the title. The company has made aggressive acquisitions and opened hundreds of locations cementing its position as the largest retailer in Canada. With some of the most recognizable brands in the supermarket industry, servicing Canadians and ethnic tastes alike, the company captures a significant portion of Canadian consumption.

“Our mission to never be satisfied with our growth is a sentiment we share with Loblaws. As we continue our journey to the top of the confectionary world, we continue to be aggressive with getting on shelves and going to new territories. Over the last few months, we have proven to our consumers and investors that some of the largest retailers in the world are interested in what we have to offer and I expect the trend to continue,” states Chief Executive Officer, Erica Williams.

Yumy Candy is an affordable health-conscious low-sugar plant-based confectionery company based in Vancouver, B.C., and it has developed a portfolio of healthier gelatin-free candies made from non-genetically modified organism ingredients with proprietary recipes. All of its products are free of gelatin, soy, gluten, nuts, dairy, eggs, sugar alcohols, artificial sweeteners and genetically modified organisms.

Shoppers Drug Mart strengthens its commitment to sustainable packaging by announcing key beauty launch in collaboration with Oceanworks

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This new sustainable collection includes an assortment of colour cosmetics that were developed in collaboration with Oceanworks®: these products were made with a focus on sustainability, including the use of renewable materials and reclaimed ocean-bound plastic.
“We are committed to finding innovative product and packaging solutions to support our sustainability goals. For example, we’re making it easier for Canadians to create more sustainable beauty routines with our Quo Beauty brand,” says Kelly Jessop, Vice President, Category Management, Shoppers Drug Mart. “Working with Oceanworks on select cosmetic products means that consumers can take an active role in reducing ocean plastic pollution with their beauty purchasing decisions.”

The Big Planet, Big Love collection from Quo Beauty includes colour cosmetics, hair and makeup accessories, nail colour and jewelry. The entire collection is vegan, cruelty-free and PETA-certified with a focus on sustainability. Packaging innovations include the use of Oceanworks reclaimed ocean-bound plastic in eye and face palettes (100%), facial mist bottles (76%) and lip/cheek products (37-45%). Product innovations include the launch of reusable accessories such as swabs and cleansing pads, and the use of bio-sourced materials from renewable vegetal sources in the brand’s plant-based nail colour range.

This is the latest in a long line of announcements related to Loblaw Companies Limited’s environmental, social and governance (ESG) efforts.  Notably, to help fight climate change, Loblaw is committed to ensuring all control brand and in-store plastic packaging will be fully reusable or recyclable by 2025.  The full scope of the Company’s ESG commitments can be found online at loblaw.ca/en/responsibility.

The Quo Beauty Big Planet Big Love collection is now available exclusively at Shoppers Drug Mart and Pharmaprix locations and shoppersdrugmart.ca.

Classaura Announces Labrada Products Class Action Settlement

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A proposed settlement has been reached in the case of Woodard v. Labrada, a class action lawsuit. The proposed settlement establishes a $625,000 settlement fund.

On July 7, 2021, United States District Court for the Central District of California, Judge Jesus G. Bernal, preliminarily approved a settlement of a lawsuit between Labrada and California purchasers of Labrada’s Green Coffee Bean Extract and Labrada Garcinia Cambogia. The class action claims that Labrada violated California’s consumer protection laws with misleading marketing of these products.  The defendant denies this…

The defendant denies this and the Court has made no decision on these issues. Rather than continue litigating the case in court, the two sides have agreed to a class action settlement.
The proposed settlement establishes a $625,000 settlement fund and eligible class members may be eligible for estimated cash payments of up to $5 for each product purchased up to a maximum of ten products if they have proof of purchase, and with a maximum of four products if they have no proof of purchase.

You are a Class Member if you purchased, in California, the Labrada Green Coffee Bean Extract product and/or the Labrada Garcinia Cambogia product, for personal or household use and not for resale, during the time period between February 2, 2012, until July 15, 2022.

You have a choice of whether to stay in the Class and participate in the Settlement or not, and you must decide this now. If you stay in the Class, you will be legally bound by all orders and judgments of the Court, and you will not be able to sue or continue to sue Labrada as part of any other lawsuit involving the same claims that are in this lawsuit. This is true even if you do nothing by not submitting a claim.  You can exclude yourself from the class, in which case you get no settlement payment but keep the right to sue over these claims at your own expense.  You can object to the settlement and tell the judge why you do not want the settlement to be approved.

You can file a claim to receive payment from the settlement fund at LabradaClassAction.com, as well as get more detailed information about this case, the settlement, and your options. If you need help, you can also ask questions by mail by writing to Labrada Products Class Action Settlement, c/o Classaura, 1718 Peachtree St NW #1080, Atlanta, GA 30309 or call 1-800-801-7097

Garden of Life Brings Three Times the Digestive Power With New Triple Action Dr. Formulated Probiotics

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“We learn more every day about the complexity of our gut microbiome and how it affects our overall health,” said Brian Ray, president of Garden of Life. “Our innovative triple-action formula provides the comprehensive gut support that’s so critical to our well-being in order to empower extraordinary health.”

The line of products couldn’t come at a better time as many Americans look to establish more normalcy in life, yet their stomachs may be keeping them from their regular routines. New data1 from Garden of Life reveals nearly all Americans (89%) report digestive issues are keeping them from feeling their best, and for one in three people, the problem is so extreme they say it has a huge impact on their life. But Americans are taking action to improve their digestion, as more than 2 in 5 Americans (44%) report taking supplements over the last 12 months in hopes of improving their gut health.

What’s Inside the Triple-Action Blend
The Garden of Life team worked collaboratively with David Perlmutter, M.D. – the actual doctor behind “Dr. Formulated” products – to create this exclusive triple action blend. As a distinguished fellow of the American College of Nutrition and New York Times best-selling author, Dr. Perlmutter is often referred to as “America’s Brain Health Expert.”

The specially formulated triple-action blend helps build and maintain a healthy gut biome. By combining prebiotics, probiotics and postbiotics, the elements of the triple-action formula work together to help weed out negative bacteria from the gut, add good bacteria, and give nourishment to help the balanced microbiome flourish.

Prebiotic: Built from carbohydrates that humans can’t digest, prebiotic fibre serves as an important food source for our gut bacteria to grow and reproduce. The proprietary PreforPro® prebiotic from Garden of Life is effective and fast-acting in a smaller dose, so it doesn’t cause the gas or bloating that other higher-dose prebiotics can cause.

Probiotic: With up to 18 different strains in each formulation, the probiotics included in the line are clinically studied, highly diverse and highly potent, designed to make an impact and support specific conditions.
Postbiotic: Supernatant can be considered an upcycled byproduct from the probiotic fermentation process. This postbiotic addition to the blend is rich in enzymes, acids, proteins, peptides and vitamins, and preliminary studies confirm it makes probiotics even more powerful.
The Full Triple Action Collection
With six varieties, the Triple Action Dr. Formulated Probiotics line is designed to have an option for everyone. And to promote health for both people and the planet, the line is also Non-GMO Project Verified and certified carbon neutral.

• Probiotics 30 Billion: Designed to be a probiotic that fits most people’s needs, this small-capsule probiotic is built for everyday wellness.
• Probiotics 100 Billion: This extra-strength formula is designed for those who may need a bit of extra support, whether they’ve had a poor diet recently or are seasoned probiotic users.
• Probiotics Immune†: With 14 probiotic strains, zinc and vitamin D3, this formula is designed to help support both the immune system and digestive health.
Probiotics Women’s pH: Formulated with vaginal health in mind, this probiotic includes specific strains that have been shown to support a healthy vaginal pH and promote yeast and bacterial balance.†
• Probiotics Gas & Bloating†: Designed for those whose digestive system may need a bit more attention, the probiotic strains and pre- and post-biotic blends all work together to effectively promote regularity and support digestive comfort.
• Probiotics Calm†: Evidence suggests that the microbiome influences the molecules our brain releases, hinting at the direct connection between the gut and the brain. This formula includes probiotic strains aimed at supporting mood and relaxation, with the added benefit of organic ashwagandha, which clinical studies show improves stress responses.

Also Introducing: Dr. Formulated Pre + Probiotic Gummies
In addition to the Triple Action line, Garden of Life is also introducing two new gummy Dr. Formulated Probiotics options for both children and adults. Formulated with prebiotics, probiotics and D3, these gummies balance great taste with high potency, offering multiple probiotic strains and a high CFU count at 10 billion for adults and 5 billion for children.

Affron® Saffron for Better, More Enjoyable Athletic Performance

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Pharmactive Biotech Products, S.L.U., moves into the sports nutrition sector following the results of the latest research[1] on its affron® natural saffron ingredient. The clinical study demonstrates two important findings: Affron improved enjoyment in sport active adults, and, in males, it can help increase the resilience to stress and anxiety by increasing the cardiac parasympathetic response that regulates post-exercise heart rate.
“While most consumers agree to exercise and physical activity are vital, especially after so many have spent too much of the past three years in lockdown, for most people routine exercise three times a week is hard and often is boring,” explains Jean-Marie Raymond, CEO for Pharmactive. “But if it’s possible to better enjoy the activity, it can create positive feedback that encourages doing more and maintaining a routine much longer.”

Although previous research demonstrated the pure, clean-label saffron ingredient can help promote better sleep and boost recovery for athletes, results of a new clinical study in Australia revealed that affron supplementation in recreationally active males was associated with increases in self-reported exercise enjoyment and positive Heart Rate Variability (HRV).

The six-week, randomized, double-blind, placebo-controlled trial included healthy, nonprofessional participants, aged 18 to 65 years, who performed moderate-to-intense aerobic exercise more than three times per week. Activities included such exercises as cycling, running, swimming, tennis, aerobics, and/or boxing. Study subjects were chosen using strict exclusion criteria. 62 volunteers participated in the study, and 59 completed it. Each subject took 14 mg of affron, two times per day.

The researchers provided participants with a standard sports wearable to measure HRV, allowing the subjects to engage with their watch and see results daily and in real-time. At the end of the trial, the male participants taking affron demonstrated statistically significant changes compared to the placebo group in heart rate variability (HRV), measured during bedtime. The HRV is an indicator of recovery as previously revealed in studies on adults with occasional stress and/or burnout, who exhibit decreased HRV.

“We decided to use a sports watch in the study model during sleep-time as it offers a very easy-to-use means of measuring heart rate. Using the sports watch, consumers can see for themselves the impact of affron in real-time and in the long term,” notes Raymond. To measure how much the volunteers enjoyed their workouts, the research team employed the Physical Activity Enjoyment Scale (PAES). Results revealed a statistically significant increase in PAES score over time in the affron group, with no such increase in the placebo group. This suggests an improvement in enjoyment and mood with a daily intake of affron.

“Affron’s positive effect on heart rate and workout enjoyment could be attributed to various physiological mechanisms at play,” adds Alberto Espinel, Head of Strategic R&D in Active and Functional Natural Ingredients for Pharmactive. “Previous animal studies have endorsed it role in reducing stress hormones such as cortisol while raising the “happy hormones” serotonin and dopamine. The botanical also demonstrated a relaxant effect on smooth muscles and blood vessels. Studies suggest it may even positively interact with the gut flora, which affects the nervous system. Moreover, saffron is touted as a potent anti-oxidant anti-inflammatory.”

Pharmactive’s affron is naturally extracted from saffron with full control by the company from farm to shelf. It is water-soluble and versatile across multiple applications, including supplements, powders, and shots. The recommended amount of affron is 28 mg per day, either enjoyed in a single dose or split into two 14 mg doses per day.

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