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Pangea appoints Jordan Melville to an Advisory role

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Pangea, a natural food company, has announced the addition of Jordan Melville to its team, to provide franchising and food-related consulting and advisory services. This marks the second hire for the company this year, following the appointment of Daryl Louie as Chief Marketing Officer.

Pratap Sandhu, CEO of Pangea, expressed his excitement over the expansion of the team as the company grows and matures. With Jordan’s decades of experience in food manufacturing, distribution, and franchising, Sandhu is confident that he will play a significant role in helping Pangea achieve its 2023 goals.
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Jordan Melville is no stranger to providing strategic direction, having worked with the executive team at the Boston Pizza franchise, where he led the opening of over 400 locations across North America. He is also the founder of Brandlive Management Group, an award-winning event production company based in Vancouver.

In his new role, Melville will support Pangea’s executive leadership team in optimizing the supply chain, improving manufacturing processes, and providing strategic direction on distribution. Pangea is looking forward to achieving further milestones with its new hires and continuing to expand its product lines in over 250 retail outlets.

Fitlife completes previously announced acquisition of Mimi’s Rock

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Mimi’s Rock Corp. (TSXV: MIMI) (“MRC” or the “Corporation”) announces the successful completion of its previously-announced statutory plan of arrangement with FitLife Brands, Inc. (“Parent”) and its wholly-owned subsidiary, 1000374984 Ontario Inc. (the “Purchaser” and, together with the Parent, “FitLife”). The Purchaser acquired all outstanding Common Shares of MRC, making it a wholly-owned subsidiary of FitLife.

FitLife CEO, Dayton Judd, expressed excitement in welcoming Mimi’s Rock to the FitLife family and collaborating with their talented team to drive growth and profitability for their brands.

As per the arrangement, former shareholders of MRC are entitled to receive a cash consideration of $0.17 per Common Share, and all outstanding options to acquire Common Shares have been accelerated and cancelled.

Registered shareholders must complete, sign, and return the letter of transmittal to TSX Trust Company, along with their certificate(s) or DRS advice(s) representing their Common Shares, to receive the Cash Consideration. Common Shares held in the CDSX system will receive the Cash Consideration automatically.

Following the closing of the Arrangement, MRC will apply to delist from the TSX Venture Exchange and terminate its public reporting obligations by submitting an application to the applicable securities regulators.

Advanced Orthomolecular Research (AOR): Winner of delicious living Supplement Awards

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Advanced Orthomolecular Research (AOR) is thrilled to announce that its Cold & Flu product has been awarded the Silver/Retailer’s Choice Award in the Immunity Category of delicious living magazine’s 13th annual Supplement Awards. This prestigious recognition highlights the brand’s commitment to developing advanced, evidence-based dietary supplements.

AOR, a trusted natural health brand in Canada, has earned a reputation for being the most advanced dietary supplement formulator in the country. The brand shares delicious living’s mission of providing effective health and wellness solutions and trustworthy information to its consumers.

Cold & Flu, AOR’s award-winning immunity supplement, features a revolutionary formulation of traditional herbal and proven mineral ingredients that have been clinically shown to reduce common cold symptoms and enhance the immune system. The supplement’s key ingredients, including Andrographis, South African Geranium, Tinospora cordifolia, zinc, and copper, work together to support the immune system’s cells, promote overall wellness, and provide comprehensive relief.

“We are extremely proud to introduce our Cold & Flu supplement, which was created with the highest-quality ingredients and the most scientifically advanced formulas possible,” stated Dr. NavNirat Nibber ND and Medical Advisor for AOR. “At AOR, we are passionate about helping people live their best, healthiest lives, and this supplement can make a significant difference for people during flu season (and all year long). It is an incredible honor to be recognized for this supplement by delicious living, a like-minded company that values our commitment to science-backed health products that really work.”

In conclusion, AOR’s award-winning Cold & Flu supplement is an outstanding testament to the brand’s dedication to providing science-based, effective health solutions to its consumers.

Canadian Beach Volleyball Player Brandie Wilkerson Teams Up with PVL for Olympic Qualifying Season

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Canadian Olympian Brandie Wilkerson, the current women’s World Beach Volleyball Silver Medalist, has joined forces with Pure Vita Labs (PVL®) as her Official Protein Partner for the 2023 Olympic Qualifying season. PVL’s Natural Series Collection will provide Wilkerson with the fuel she needs to compete for Olympic Gold at the Paris 2024 Summer Games.

PVL is a legacy leader in the Canadian sports supplements industry, offering 100% all-natural products with no artificial flavors, colors, or sweeteners. Their entire portfolio is “Informed Choice Certified” and has been tested and vetted for banned substances by the world-class sports anti-doping lab, LGC. For Wilkerson, who is a vegetarian, partnering with PVL was a natural fit.

Wilkerson is the most followed Canadian beach volleyball player on social media and the first black woman to represent Team Canada in her sport. She is a recognized voice in the athletic community, building relationships of influence with young athletes. PVL’s products are available coast-to-coast and are well-respected beyond marketing hype.

“We’re pumped to be working with PVL,” says Michael Edwards, Partner & VP of Sales with EQ. “From our first conversation, Ian and Dean from the PVL team showed genuine interest in supporting Brandie and providing her with the products she needs to be at her best.”

EQ CEO & Founder Dakota Rae states that “EQ is a big game hunter,” and that there is a lot of anticipation surrounding Wilkerson’s rising momentum. Brands want their customers’ attention, and Wilkerson has it. EQ looks forward to showcasing the great content and activations these two Canadian powerhouses have planned for 2023.

In summary, Wilkerson’s partnership with PVL is a natural fit, given the brand’s commitment to all-natural products that are “Informed Choice Certified” and free of banned substances. As a recognized voice in the athletic community and the most followed Canadian beach volleyball player on social media, Wilkerson’s partnership with PVL is sure to generate excitement and anticipation as she competes for Olympic Gold in the upcoming 2024 Summer Games in Paris.

Jamieson Wellness Inc. reported financial results for its fourth quarter and the year ending December 31, 2022

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Jamieson Wellness Inc. reported financial results for its fourth quarter and the year ending December 31, 2022. All amounts are expressed in Canadian dollars. Certain metrics, including those expressed on an adjusted basis, are non-IFRS and other financial measures.

Highlights of Fourth Quarter 2022 Results versus Fourth Quarter 2021 Results

  • Revenue increased by 48.5% to $192.8 million;
  • Jamieson Brands’ revenue increased by 56.3%, with organic growth of 5.6%;
  • Adjusted EBITDA(1) increased by 44.7% to $48.9 million;
  • Net earnings were $22.1 million and Adjusted net earnings(1) increased 30.6% to $26.8 million; and
  • Diluted earnings per share were $0.52, and Adjusted diluted earnings per share(2) increased 26.5% to $0.62

Highlights of Full Year 2022 Results versus Full Year 2021 Results

  • Revenue increased by 21.4% to $547.4 million;
  • Jamieson Brands revenue increased by 27.9%, with organic growth of 8.1%;
  • Adjusted EBITDA(1) increased by 23.6% to $123.8 million;
  • Net earnings were $52.8 million and Adjusted net earnings(1) increased 18.0% to $65.1 million; and
  • Diluted earnings per share were $1.25, and Adjusted diluted earnings per share(2) increased 17.4% to $1.55

“2022 was a transformative year for Jamieson Wellness,” said Mike Pilato, President and CEO of Jamieson Wellness. “In addition to celebrating our 100th year of improving the world’s health and wellness with our Jamieson brand, we made significant advancements in our primary growth pillars as we continue to expand our category leadership globally beyond this milestone year.

“Throughout 2022, we saw consistent growth in our brands in Canada, as Canadian consumers continued to trust Jamieson for their health and wellness needs. In July, we closed on our acquisition of the youtheory brand, providing us with a strong platform and premium brand offering in the United States. In just a few short months we have identified and begun to execute multiple opportunities to leverage our combined strengths across channels, product innovation and capabilities to drive revenues and profitability in 2023 and beyond. In November, we announced the pending acquisition of our Chinese distributor’s assets. This is a natural evolution of our strategy and supports significant brand expansion as we transition to full control of the value chain, enabling us to capitalize on our strong momentum in the world’s second largest VMS market.

“These major strategic actions defined our centennial year and have placed us in a strong position for growth as we enter our next century of helping consumers around the world optimize their health and wellness. We delivered solid performance across our business in 2022 with total revenues up 21%, while profitability was similarly strong with adjusted EBITDA increasing 24%. We are extremely proud of our team for our achievements in 2022, and equally excited for the future. In 2023, we will continue to invest in our long-term opportunities, with a focus on our four primary growth pillars of Canada, U.S., China and International. We will continue to build our world-class brands by leveraging our best-in-class marketing, innovation and omni channel distribution capabilities to drive significant global expansion of our high-quality products and enhance value for all stakeholders.”

Fourth Quarter 2022 versus Fourth Quarter 2021 Results

Revenue increased 48.5% to $192.8 million in the fourth quarter of 2022 driven by 56.3% growth in the Jamieson Brands segment and 22.4% growth in the Strategic Partners segment.

  • Jamieson Brands segment revenue increased by $56.2 million or 56.3% driven by the following:
    • Jamieson Canada revenue growth of 6.3%, reflecting continued consumer demand, higher average retailer inventories in conjunction with a severe cold & flu season, and in-year pricing;
    • Jamieson China revenue growth of 41.5%, reflecting strong consumer demand as COVID-19 related lockdowns were eliminated in the quarter;
    • Jamieson International revenue decline of 21.0%, largely resulting from geopolitical and economic pressures in eastern Europe and delayed entry into certain markets due to regulatory changes;
    • Newly acquired youtheory business in 2022 contributed revenue of $50.6 million driven by seasonally higher promotions ahead of new year offset by lower customer inventory levels as specific partners reduced stocks on-hand in support of 2023 innovation plans.
  • Strategic Partners segment revenue increased by $6.7 million or 22.4%, to $36.8 million reflecting pricing to maintain existing margin structure and volume changes of customer products.

Gross profit increased 44.1% to $71.2 million in the fourth quarter of 2022. Gross profit margin(3) decreased by 120 basis points to 36.9% in the fourth quarter of 2022, driven by 80 basis points from youtheory gross profit margins which are inherently lower than the base business and 40 basis points due to a higher proportion of Strategic Partner sales.

Selling, general and administrative (“SG&A”) expenses increased by $13.2 million to $32.8 million in the fourth quarter of 2022. Normalized SG&A(1) increased by $8.8 million driven by the inclusion of the youtheory acquisition of $7.0 million while expanding its resources and marketing activity plus $1.8 million in the base business.

Earnings from operations increased 28.5% to $37.1 million in the fourth quarter of 2022 and operating margin(3) decreased by 300 basis points to 19.2% due to factors affecting gross profit margin and higher SG&A investments discussed above. Normalized earnings from operations(1) increased by $13.4 million or 46.2% in the fourth quarter of 2022 and normalized operating margin(2) was 22.0% compared with 22.4% in the fourth quarter of 2021.

Adjusted EBITDA increased by 44.7% to $48.9 million in the fourth quarter of 2022 and Adjusted EBITDA margin(2) was 25.4% compared with 26.0% in the fourth quarter of 2021 as youtheory Adjusted EBITDA margins are inherently lower than the base business.

Interest expense and other financing costs increased by $4.4 million to $5.8 million due to higher average borrowing rates and higher borrowings to support the youtheory acquisition.

Net earnings for the fourth quarter of 2022 were $22.1 million compared with $20.2 million in the fourth quarter of 2021. Adjusted net earnings increased by $6.3 million, or 30.6%, to $26.8 million in the fourth quarter of 2022.

Adjusted net earnings in the quarter exclude costs associated with foreign exchange gain/loss, acquisition related costs, IT system improvements, and other non-operating earnings or expenses net of related tax effects. A quantitative reconciliation of reported net earnings to EBITDA, Adjusted EBITDA, and non-IFRS normalized gross profit, normalized SG&A, normalized earnings from operations and Adjusted net earnings are included in the table accompanying this release under the heading “Non-IFRS and Other Financial Measures”.

Balance Sheet & Cash Flow

The Company generated $40.8 million in cash from operations during the fourth quarter of 2022 compared with $34.3 million generated in the fourth quarter of 2021. Cash from operating activities before working capital considerations(1) of $29.1 million was $4.5 million higher due to increased earnings in the current quarter. Cash generated from working capital increased by $1.9 million mainly driven by favourable timing of payables and accelerated inventory purchases realized earlier in 2022. The Company’s cash as at December 31, 2022 was $26.2 million compared with $6.8 million on December 31, 2021 due to foreign currencies (U.S. dollars) held for short-term obligations in Canada as well as the impact of its expanded global operations. The Company ended the year with approximately $126.2 million in cash and available operating lines and net debt(1) of $373.8 million.

Fiscal 2023 Outlook

The Company is introducing its outlook for fiscal 2023 and anticipates revenue in a range of $670.0 to $700.0 million, which represents annual growth of 22.0% to 28.0%. The Company estimates Adjusted EBITDA in a range of $140.0 to $146.0 million representing approximately 13.0% to 18.0% growth and Adjusted diluted earnings per share in a range of $1.62 to $1.72.

This outlook for revenue growth reflects the following assumptions:

  • Jamieson Brands segment revenue growth of 24.0% to 30.0%, driven by the following:
    • Jamieson Canada revenue growth of 3.0% to 6.0%, reflecting continued consumer demand, marketing plans, innovation, and the impact of prior year pricing;
    • Youtheory revenue of between $145.0 and $155.0 million (approximately 11.5% to 19.0% on a pro-forma basis) driven by product innovation, expanded e-commerce initiatives and distribution gains;
    • Jamieson China revenue to increase by 65.0% to 75.0%, reflecting a transition to an owned distribution model and the related step-up in distributor level pricing realized on revenues beginning the second quarter of 2023 along with continued consumer demand in e-commerce and distribution gains in the domestic retail channels (approximately 25.0% to 30.0% growth on a pro-forma basis);
    • Jamieson International revenue growth of 5.0% to 20.0% driven by marketing, innovation, and distribution into new markets as well as expansion across key regions.
  • Strategic Partners segment revenue growth of 15.0% to 20.0%, reflecting pricing to maintain existing margin structure and program changes with existing customers.

The outlook for Adjusted EBITDA growth and Adjusted diluted earnings per share reflect the following assumptions:

  • Gross profit margin to remain consistent with the prior year as the expected decline in Jamieson Brands margins is offset by favourable customer and program mix impacting Strategic Partners. Jamieson Brands margins will be approximately 100 basis points lower impacted by the full year inclusion of youtheory and the transition to an owned distribution model in China;
  • Normalized SG&A including marketing expenses are expected to increase 35.0% to 40.0% based on the acquisition of youtheory and an accelerated investment in marketing, resources and infrastructure to support long-term growth opportunities in the United States and in China;
  • Based on the resource and marketing investments being made to drive long term growth, adjusted EBITDA margins are expected to decline by 175 basis points in 2023. The decline includes the margin profile of the acquired businesses and proportionate revenue growth within Strategic Partners;
  • Interest expense of $17.5 to $18.5 million reflecting incremental debt to fund the acquisition and higher prevailing interest rates.

For additional details on the Company’s fiscal 2023 outlook, including guidance for the first quarter of 2023, refer to the “Outlook” section in the management’s discussion and analysis of financial condition and results of operations (“2022 MD&A”) for the three and twelve months ended December 31, 2022.

Declaration of Fourth Quarter Dividend

The board of directors of the Company authorized and declared a cash dividend for the fourth quarter of 2022 of $0.17 per common share, or approximately $7.1 million in the aggregate. The dividend will be paid on March 15, 2023 to all common shareholders of record at the close of business on March 3, 2023. The Company has designated this dividend as an “eligible dividend” for the Income Tax Act (Canada) purposes.

Diamond Herpanacine of PA Unveils New Look for Their Line of Award-Winning Formulations

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As Diamond Herpanacine of PA celebrates their 32nd anniversary, they announce a total re-branding of their brand and more. While maintaining the same award-winning formulations, the line will have a fresh, sleek new look. All formulas are made in the USA in an FDA licensed facility. The new labels are expected to hit store shelves in late spring or early summer.

During the celebration of 32 years in business, DH of PA has worked to give their line a fresh, new look. While their award-winning formulations will remain the same, all labels in the line will have a sleek new design.

“Our new labels should be hitting store shelves in late spring or early summer,” says Leslie Diamond, President of Diamond Herpanacine of PA. “We will continue offering the same, proven and effective formulas to customers around the world,” says Mrs. Diamond. “Just with an exciting new look.”
Diamond Herpanacine of PA has been sharing the award-winning vitamin formulas of Dr. Wayne Diamond, ND since 1990. Dr. Diamond, a Naturopathic Physician and pioneer in Natural Medicine, scientifically formulated many formulas including Herpanacine Skin & Immune Support, DiamondMIND, Diamond Eye Health, Diamond Etern-L and Healthy Horizons Stress Fighting Multi.
Diamond Herpanacine of PA remains a family owned and operated company. All formulas are manufactured in the USA in an FDA licenced facility, following the strictest GMPs, and utilizing only high quality, non-GMO, gluten-free ingredients.
Meta Description: Diamond Herpanacine of PA has rebranded their labels, website, and logo during their 32nd anniversary celebration. Their award-winning vitamin formulations remain the same, but with a new sleek design.

Unauthorized prescription and controlled drugs

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Unauthorized prescription and controlled drugs seized from two natural food stores in Sudbury, Ontario

The unauthorized products include prescription-strength vitamin D3 supplements, hormones in capsule and cream format, and a sexual enhancement product.

Selling unauthorized health products in Canada is illegal. Unauthorized health products have not been approved by Health Canada, which means that they have not been assessed for safety, efficacy and quality and may pose a range of serious health risks. For example, they could contain high-risk ingredients, such as prescription drugs, additives or contaminants that may or may not be listed on the label. These ingredients could interact with other medications and foods. In addition, these products may not actually contain the active ingredients that consumers would expect them to contain to help maintain and improve their health.

Prescription drugs should only be used under the advice and supervision of a health care professional because they are used to treat specific conditions and may cause serious side effects.

Natrix Nutraceuticals Inc.
Dioscorene Natural Progesterone Cream

Hormone replacement therapy

Labelled to contain progesterone

Paris Natural Foods
1500 Paris Street
Sudbury, ON

Paragon Alternative Medical Clinic
Amore Exotic Herbal Formula

Sexual enhancement

Labelled to contain yohimbe

Paris Natural Foods
1500 Paris Street
Sudbury, ON

Paris Natural Foods Vitamin D3 (4,000 IU)

Vitamin supplement

Labelled to contain prescription-strength vitamin D3

Paris Natural Foods
1500 Paris Street
Sudbury, ON

Durham Natural Foods
1191 Montrose Avenue
Sudbury, ON

Paris Natural Foods Vitamin D3 (10,000 IU)

Vitamin supplement

Labelled to contain prescription-strength vitamin D3

Paris Natural Foods
1500 Paris Street
Sudbury, ON
Durham Natural Foods

DHEA
(Dehydroepiandrosterone)

Workout supplement

Labelled to contain DHEA (dehydroepiandrosterone)

Paris Natural Foods
1500 Paris Street
Sudbury, ON

 

source: Health Canada

Amazing Grass Partners with Jenna Bush Hager to challenge you to “get your greens”

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For many Americans, the old “eat your fruits and veggies” food guideline rings in their ears as they make ambitious changes in the New Year. We probably all remember the old days of walking down a street corner with some kind of fruit or vegetable. For those of you who are currently confused about how to get your recommended eight daily servings, there’s a ready-made solution. Amazing Grass – the leading greens brand and part of Glanbia Performance Nutrition – is dedicated to making consuming whole fruits and vegetables easy and convenient. Organic, nutrient-dense Amazing Grass Greens Blend powder can be easily added to water for on-the-go, or added to smoothies or recipes to sneak in your greens throughout the day.

With only 10 percent of Americans eating eight servings of fruits and vegetables a day1, Amazing Grass is launching a nationwide call to action urging consumers to “Buy your greens.” This winter, supermom and TV personality Jenna Bush Hager will share her personal journey to go green with Amazing Grass on Instagram @jennabhager, sharing nutrition tips and healthy habits.

“I’m excited to be partnering with Amazing Grass as it challenges Americans to be ‘Get Your Greens,'” Bush Hager said. “As a busy, working mother of three, I turned to Amazing Grass for a simple solution to support proper nutrition every day, even when I was on the go. Make this simple part of my daily routine It’s amazing how much better I feel after choosing, which is why I want to challenge more Americans to discover the nutrients in Amazing Grass Greens Blend to boost their health.”

As part of the national “Get Your Greens” challenge, Jenna Bush Hager and Amazing Grass are giving away 250 free Amazing Grass Greens mixes to consumers who want to join the movement to increase their fruit and vegetable servings. To get a free Greens Blend product, visit the Get Your Greens Instagram post on one of two pages – @AmazingGrass or @jennabhager, then use the hashtag #GetYourGreens to share a fun or poignant fruit or vegetable flip story from the past.

“The realistic path to health starts with how we eat and making sure we’re consuming nutrients that support nutritional balance, digestive health and the immune system,” said Erica Morris, Brand Director, Amazing Grass and Glanbia Performance Nutrition (GPN) .

“Through this exciting partnership with Jenna Bush Hager and amazing consumer giveaways from Amazing Grass, we hope ‘Get Your Greens’ will help people integrate their fruits and vegetables in an easy-to-implement way Fortify nutrients and help them feel great years and beyond.”

Amazing Grass Greens Blend is gluten-free, formulated with no added sugar, rich in fiber to support digestive health, and rich in vitamins C and K to boost immunity. Amazing Grass Greens Blend is available in a variety of flavors and adjuncts, each providing at least one serving of whole fruits and vegetables, carefully blended for nutrition and convenience. It’s easy to scoop into a water bottle, stir it into a drink, or blend it into a smoothie, making it the on-the-go solution for every type of on-the-go lifestyle. Each product is plant-based, certified organic, and made with non-GMO ingredients to provide your body with whole food nutrition.

Flashfood Appoints Grocery Industry Veteran Nicholas Bertram

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Flashfood Appoints Grocery Industry Veteran Nicholas Bertram as President and Chief Operating Officer.

Former President of The GIANT Company Joins Flashfood in its Mission to Reduce Food Waste and Help Families Save Money on Groceries

Flashfood, a digital marketplace that connects consumers to heavily discounted food nearing its best-by date, today announced the addition of Nicholas Bertram to the leadership team in a newly created position of president and chief operating officer.

Bertram’s appointment comes on the heels of a historic year for Flashfood. The company has successfully diverted over 65 million pounds of food from landfills – a milestone achieved following the company’s rapid expansion to over 1,550 grocery stores across North America. In addition to providing consumers and retailers with a simple solution to reduce food waste, Flashfood has also saved shoppers more than $150 million on grocery bills during a time when food costs are rising more than 11 percent.

Bertram joins the company with more than 20 years of experience in the retail industry where he has dedicated his career to achieving sustainability, innovation and growth for companies including Jewel-Osco, Walmart and most recently as president of The GIANT Company, an Ahold Delhaize brand.

During Bertram’s tenure at The GIANT Company, the retailer saw historic growth through acquisitions, new formats, market expansion, as well as the exponential growth of digital engagement and eCommerce sales. Even greater than the commercial success was the impact Bertram had on its purpose-led culture.

“Nick brings an unprecedented level of first-hand leadership experience with some of the biggest names in the retail sector,” said Flashfood Founder and CEO, Josh Domingues. “His vision and successes around sustainable retailing align perfectly with our company’s mission to reduce food that is wasted throughout the retail sector. Nick has seen how the level of waste experienced by grocers represents billions of dollars in lost revenue and understands the massive impact this also has on our planet. More importantly, he understands how this food could have helped families which is a shared passion he brings to Flashfood that will help fuel our next phase of growth.”

As the new President and COO of Flashfood, Bertram will accelerate Flashfood’s growth, working closely with Domingues and internal department leaders to further develop capabilities and innovation that impacts the connected problems of food insecurity and food waste.

“I have never been more excited about the collective impact the food industry, sustainability-minded investors and technology companies like Flashfood can have on our future,” said Bertram. “Josh and the rest of the board of directors have given me an amazing opportunity to join at this stage, with such a talented team and unique product. Together with its retail partners, Flashfood is already making huge inroads in reducing food waste while helping consumers save money – and now is the right time to accelerate this bold work.”

The Flashfood app enables consumers to browse deals – directly from their phone – as a way to save up to 50% off high-quality items nearing their best-by dates, such as meats, dairy, seafood, fresh fruits and vegetables, bakery items and more. Shoppers conveniently browse and buy discounted food items directly through the Flashfood app on their mobile phones, and then simply pick up their order from the Flashfood Zone located inside their participating stores

Pharmanutra S.P.A Partners with Ferrari

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PHARMANUTRA S.P.A PARTNERS WITH FERRARI-AF CORSE TO FACE THE CHALLENGES OF THE NEW LE MANS HYPERCAR 499P

Specialized in mineral and iron-based nutritional supplements and medical devices for muscles and joints, PHARMANUTRA is ready to face the great challenge of the FIA World Endurance Championship (WEC) alongside Team Ferrari-AF Corse, which will be competing with two official Ferrari 499P prototypes.
Under the agreement, the Cetilar® brand, a line of products containing Cetylated Fatty Acids for healthy muscles and joints, available as Cream, Patch, Tape and now also Oro, will feature on the two new Le Mans Hypercar category cars, which will make their début at Sebring, Florida (USA), in March, for the first race of the World Endurance Championship. Cetilar® will also appear on the suits of the six official Ferrari drivers at the wheel of the two Prancing Horse Hypercars.

“This partnership will not merely consist in the presence of our Cetilar® brand on the magnificent Ferrari 499P and on the drivers’ suits, but also in a close medical and scientific partnership with Med-Ex, the sector leader that has worked with Ferrari for many years” stated Roberto Lacorte, Deputy Chairman of the Company, who plays a hands-on role in racing activities as a driver in the all-Italian Cetilar Racing team, which is competing in the IMSA WeatherTech Sports Car Championship with a Ferrari 296 GT3 under the technical management of AF Corse.

As the official Medical Partner of Ferrari Competizioni GT, Med-Ex will attend to the physical preparation and all aspects of the health of the Prancing Horse’s official drivers participating in the FIA WEC behind the wheel of the 499P, and the rest of the team, using Cetilar® products, in the run-up to the launch of the new sports nutrition line, and the other nutritional supplements in which Sucrosomial® Technology ensures better tolerability and outstanding absorption levels.

“The ideal bond between Cetilar® and the project involving Ferrari-AF Corse’s team with the 499P is, in many ways, almost natural. Cetilar® is a market-leading product developed by PharmaNutra, a symbol of Italian excellence in the pharma and healthcare field, and the same excellence inspires the partnership between Ferrari and our team in the Le Mans Hypercar project”, explained Amato Ferrari, founder and Team Principal of AF Corse.

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