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Procter & Gamble will cut over half of its lower-earning brands

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Procter & Gamble will cut over half of its lower-earning brands

Procter & Gamble plans to rid itself of over half of its global brands in an effort to focus on its bestselling products and labels. The world’s largest consumer goods company will have approximately 70 to 80 labels when the cuts are over. There is no word on whether the company will keep its natural supplements brand, New Chapter.

The company did not specify which brands it will keep, but mentioned that these products comprise 90 per cent of its sales. The companies that will be removed from P & G’s roster may be sold to other companies.

“In an ideal world, we would’ve done this at the depth of the financial crisis, in the recession,” says A.G. Lafley, Proctor & Gamble CEO. “Having said that, I don’t see any reason to wait. I don’t see any virtue in waiting another minute.”

The company has already started selling its lower-earning brands such as the sale of Iams pet food and pet products to Mars Inc. By cutting down on its brands, the company hopes to spend more time and money on its higher-earning brands.

In its fourth quarter, the company notes its profits grew by 38 per cent due to cost-cutting measures. In its second quarter, the company reports a net income of US$2.58 billion, while revenue fell to $20.16 billion.

Happy Planet welcomes three individuals to new positions on its team

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Happy Planet welcomes three individuals to new positions on its team

Happy Planet, the British Columbia-based producer of organic foods and juices, welcomes Danielle Pearson, Cristina Wu and Lauren Rebar to their new positions on its team.

Danielle Pearson is the company’s new VP of sales. Danielle has years of experience with companies such as Nature’s Path, Unilever, Nestle and Diageo in the fields of sales, trade marketing, category management and business and customer development.

Cristina Wu is Happy Planet’s new Canadian Sales Coordinator. She has six years of experience in sales and marketing, including a role with Sunrise Soya Foods. Cristina’s role will include debit note management and providing key analysis and support to the sales team.

Lauren Rebar has taken on the role of business development manager after over five years at Happy Planet. She brings a passion for the brand and extensive product knowledge to her role, which will include supporting the company’s Natural Trade retail partners and its broker teams, and will focus on expanding Happy Planet’s export business.

“We’re excited about moving forward and growing our partnerships with you as we continue to offer exceptional feel good food and juice which put smiles on everyone’s faces!” says Rex Sheehy, CEO of the company.

The U.S. implements standards for products to use ‘gluten free’ label

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The U.S. implements standards for products to use ‘gluten free’ label

One year ago, food manufacturers were given until August 5, 2014 to ensure that any products labeled as gluten free contained less than 20 parts per million of gluten, meaning these products would be free of wheat, rye and barley, an amount safe for most sufferers of celiac disease.

Up until now, products could be labeled gluten free without being regulated, and manufacturers could decide independently what that meant. Until this rule came into place, wheat was required to be labeled, though rye and barley were not. The rule also ensures that products cannot be labeled as gluten free if they were cross-contaminated by other products from the same facility.

 

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The Walgreen Company will acquire the entirety of Alliance Boots

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The Walgreen Company will acquire the entirety of Alliance Boots

The Walgreen Company has announced its plan to acquire the remaining part of British pharmacy chain Alliance Boots that it does not own in a deal worth $5.27 billion plus about 144.3 million Walgreens shares. This would bring The Walgreen Company’s total stores to about 11,000 operated in 10 countries. The new holding company, which will be called Walgreen Boots Alliance, plans on keeping its headquarters in Chicago.

This deal is part of a trend of American companies seeking to acquire smaller foreign companies in an effort to avoid higher corporate taxes in the United States, known as inversion, while having an overseas presence. Walgreens was unable to have an inversion deal, as it required the company to renegotiate its terms with Alliance Boots, which Boots did not agree to.

“The company concluded it was not in the best long-term interest of our shareholders to attempt to re-domicile outside the U.S.,” says Gregory D. Wasson, Walgreen’s president and CEO, in a news release.

Wasson went on to say that the full acquisition of Alliance Boots, “was in the best interest of our shareholders, and with this decision, we are now moving forward on an accelerated basis to create the global leader in pharmacy-led health and well-being.”

The deal is expected to close in the first quarter of 2015 after shareholder and regulatory approval. Walgreens purchased a 45 per cent stake in Alliance Boots in 2012, along with a three-year option to acquire the remaining 55 per cent. At that time, Walgreens paid approximately $6.7 billion for its share of the company.

UCLA Neurosurgery is awarded $15 million for a four-year project to help recover lost memory

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UCLA Neurosurgery is awarded $15 million for a four-year project to help recover lost memory

UCLA’s Department of Neurosurgery’s program in Memory Restoration has been given $15 million by the Defense Advanced Research Projects Agency (DARPA) for a four-year project to create, surgically implant and test a memory prosthesis in the brain to help restore lost memory functions.

The grant will allow a UCLA team of experts in various fields, such as neurosurgery, engineering, neurobiology, psychology and physics to work on the project, which hopes to support the memory by stimulating the entorhinal area of the brain, an area that plays a major part in learning, memory and Alzheimer’s disease. The region is the entrance of the hippocampus, which helps form and store memories.

“Losing our ability to remember past events and form new memories is one of the most dreaded afflictions of the human condition,” says Dr. Itzhak Fried, the lead investigator for the UCLA project. “The entorhinal cortex is the golden gate to the brain’s memory mainframe. Every visual and sensory experience that we eventually commit to memory funnels through that doorway to the hippocampus. Our brain cells send signals through this hub in order to form memories that we can later consciously recall.”

The implanted neural device will be developed through a separate grant of $2.5 million from DARPA by the Lawrence Livermore National Laboratory and Stanford University Engineers, as well as UCLA Henry Samueli School of Engineering and Applied Science researchers, led by Dejan Markovic.

Sycamore Partners may purchase Sears Canada

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Sycamore Partners may purchase Sears Canada

Sycamore Partners, a New York-based private equity firm, is considering purchasing Sears Canada. Sycamore Partners has recently purchased retailers Jones Group, Talbots and Hot Topic.

According to the New York Post, Eddie Lampert, the controlling stakeholder of Sears Holdings Corp., expects up to US$2 billion in the sale, which is comprised of 176 stores. Both Sycamore Partners and Sears Holdings have declined a comment.

Sears Canada has experienced a loss in market shares due to fellow American companies such as Wal-Mart entering the Canadian market. In May, Sears announced it would sell 51 per cent of its stake in Sears Canada and hire an investment bank to discuss its options for its share of Sears Canada.

Target hires Brian Cornell as its new CEO and chairman

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Target's U.S. stores achieve better-than-expected profits

Target Corp has hired Brian Cornell, a former PepsiCo and Sam’s Club executive, as its new CEO and chairman in an effort to regain customer confidence. Cornell is the retail giant’s first executive that was hired externally, and will start his role on August 12.

Cornell is replacing Gregg Steinhafel, who left the company in May following the holiday data breach and its disappointing entry in the Canadian market. Target’s comparable store sales have dropped in three of the last five quarters, and the company has also faced lower store visits for the past six quarters.

Target may have looked to Cornell to turn around the business, much like he did with Sam’s Club, a Wal-Mart banner, from 2009 until 2012. In 2012, Cornell joined PepsiCo Inc. where he was in charge of the Americas Foods unit. Prior to that, Cornell was CEO at the Michael’s chain of arts and crafts stores for two years.

“…His experience at large retail and consumer product goods organizations should be instrumental in guiding Target,” says Simeon Gutman, a Morgan Stanley analyst.

Manitoba Harvest welcomes five new team members

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Manitoba Harvest welcomes five new team members

Manitoba Harvest Hemp Foods, the largest vertically integrated hemp food manufacturer in the world, has hired five new team members since June 1. Two new team members are within the sales and marketing support team, two are working in production, and one is within an administrative and human resources role. We wish them luck in their new roles!

Land Art is looking for a new Territory Manager for Toronto

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Land Art is looking for a new Territory Manager for Toronto

Land Art, a leading brand in the field of liquid dietary supplements, is looking for a new Territory Manager for the Toronto region. Land Art develops and produces its own liquid dietary supplement products, which are then distributed across Canada.

Please see below for the full job posting.

 

TERRITORY MANAGER – TORONTO

Land Art is a leading brand in the field of liquid dietary supplements. Our unique,

multidisciplinary team develops and produces its own products, which are distributed across Canada. Joining our dynamic and human scale team is a great opportunity as we always strive to innovate and outpace the growth of our industry.

We have an exciting opportunity within our Sales Team for a TERRITORY MANAGER in Toronto. Using superior sales skills to address and fulfill customer’s needs, this position will be responsible for bringing our sales to another level while building and maintaining solid client relationships with all natural health retailers within the GTA. The chosen candidate will have a unique opportunity through this strategic position to help achieve the global objective of the Land Art brand.

 

Duties and Key Responsibilities

  • Build and maintain solid relationships with key customers through superior service and follow up.
  • Introduce our products to existing and potential Independent Health Retailers within the GTA.
  • Develop these accounts through effective sales strategies, negotiation, communication and follow up.
  • Provide accurate and concise information to buyers on the use of all company products.
  • Manage in-store promotion, merchandising, display opportunities, demos and inventory control where applicable.
  • Support and work closely with our distributor partners to optimize sales and products knowledge.
  • Manage call cycle through prioritization for effective and efficient time usage.
  • Become our product specialist and brand ambassador through retailer and consumer seminars as well as product presentations to key opinion leaders.
  • Maintain regular contact with the director of sales & marketing
  • Attend 2-3 trade shows and up to 3 consumer shows per year.
  • Submit sales report on a weekly basis.
  • Other responsibilities may be assigned from time to time.

 

Skills

  • Minimum of 5 years experience in sales (retail).
  • Sales driven and invent creative ways to grow business within the assigned territory.
  • Experience/knowledge within the natural health sector an asset.
  • Excellent objection handling skills.
  • Excellent in negotiation and closing deals with retailers.
  • Excellent business planning skills.
  • Ability to present the unique key features of the products to sell.
  • Proven track records in sales development.
  • Must be results oriented and work independently.
  • Excellent communication, presentation and interpersonal skills.
  • Demonstrated ability to build solid clients relationships.
  • Valid driver’s license and access to a vehicle.

 

To apply, please email your resume to mboivin@aromatik.ca. We thank all candidates who choose to apply; however only selected candidates will be contacted for an interview.

Where are they now: Michael Theodor Brokerage Inc.

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Where are they now: Michael Theodor Brokerage Inc.

Michael Theodor has years of brokerage experience to his name. After starting his first company, Organic Connection, in 1976, Theodor focused on building one of the first organic distribution companies exclusively for British Columbia-grown organic fruits, an unusual goal due to the fact that there were only two organic growers in the southern Okanagan Valley.

“I had previously lived in southern California and was lucky to have experienced the very beginnings of the organic and natural products industry in the U.S. I knew back in the late 1960s that these products would help me to create a healthy personal lifestyle. I also knew back then that millions of others would eventually gravitate to these products to support the health and wellbeing of themselves and their families,” says Theodor.

According to Theodor, the Canadian natural products industry was quite limited in the mid-to-late 1970s. Organic products usually consisted of fruits and vegetables, brown rice and a few other products.

“When I came to Canada I knew that being involved with these products and helping to create an organic and natural products industry was my destiny. This is exactly what happened with the starting of Michael Theodor Brokerage.”

Michael Theodor Brokerage Inc., or MTB, was established in 1980 as the first natural and organic broker in Canada. It successfully launched and represented several top brands in the categories of organic and natural grocery and natural health and beauty. MTB is now owned by the Cyba Stevens Management Group, which purchased the brokerage in April of 2013. The Calgary-based marketing firm focuses on work in the consumer packaged goods industry. It has provided brokerage, distribution and brand activation services nation-wide for over 26 years to customers in club, mass, food, drug and convenience and gas channels.

The industry has changed dramatically over the past 40 years since Theodor’s start in the natural channel, with dramatic growth over the past 10 years in particular. He notes a shift in consumer acceptance leading to increased sales and competition. Theodor’s advice is to adapt to change in a creative way by seeking out new avenues of distribution, promoting products carefully and building new industry relationships.

“Companies that were very strong in the natural sector have bought out other companies with an existing focused business into mass-market retailers and have separated those brands by class of trade,” he says. “Other domestic brands have aggressively and successfully gone into mass-market retailers. Some of those brands have higher price points than competing conventional brands and bring higher gross profit margins to the retailers.”

In terms of changes with regulatory rules and regulations, Theodor believes strict government requirements for natural health products have allowed claims and dosage guidelines, however these requirements have also created issues.

“In some cases, companies have dropped out of Canada due to ingredient disclosures on the public record and other inherent Canadian rules,” says Theodor.  “Overall, the regulatory climate is working and its guidelines help companies know exactly what can be said or not said when taking a product to market in Canada.”

Theodor also mentions a shift in what certifications are important to consumers, with a focus on non-GMO, which, according to him, was not a major topic of discussion even 10 years ago.

“Verified Non-GMO certification is now bigger in North America than organic certification due to the widespread media coverage about this key issue,” he says. “Some domestic brands and distributors have been bought out or consolidated with other companies, with American companies leading the way.”

In terms of running a company in the natural health industry, Theodor believes that management style has changed as well. “Many original industry owners had a much more personal style and were rooted in strong organic or health related principals,” he says. “This is changing, with companies bringing in outside managers who have strong business backgrounds, yet not always the same original ideals that the company started with. Company cultures change and may shift into a much stronger business model without the same personal feel of the original owners.”

Online marketing of organic and natural products have grown in prevalence over the past several years, according to Theodor. “In Canada, online sales in general are going up every month. Many sites feature organic and natural products. Prices can vary widely versus traditional retailers and online sellers don’t have the same overheads and costs as a bricks and mortar store does,” he says. “Suppliers need to look at this transition carefully and make sure pricing accommodates retailers so online sellers do not become ongoing price cutters in Canada.”

Theodor’s decades of experience in the industry have provided him with advice to give to the newest generation of brokers.

“Listen carefully to the client’s needs. Work with the allocated clients’ budgets and get creative. Be a guerilla marketer,” he suggests. “I seek out domestic organic companies for offshore opportunities, which in some cases they have never done before. This is brand new business to them and it doesn’t thin out existing domestic business at all. Private label opportunities may be another option. Think out of the box.”