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Maintaining Market Health with Loyalty Programs

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Maintaining Market Health with Loyalty Programs

After quickly losing their grip on the market in the icy north, Target is introducing a loyalty program south of the border in an effort to keep a firm hold on their American customer base.

Called REDperks, the mobile program rewards shoppers when their purchases reach certain levels. The REDperks beta is being rolled out by invitation only on iOS in select markets. REDcard holders retain their five percent discount – on top of the REDPerks benefits – which are awarded based on dollars spent at Target and can be redeemed to a maximum of 5,000 points/$500 worth of merchandise. There will be additional RED perks rewards along the way.

The REDperks is being compared by some analysts to Whole Foods’ ongoing test of its Market Rewards affinity program at 12 stores in Princeton, NJ and the Philadelphia region. Whole Foods shoppers have the choice of using a rewards card or a mobile app downloaded from Apple. Points they earn in the program can be exchanged for discounts or “experiential” rewards, such as free cooking classes. Type of rewards is based on personal preferences.

Whole Foods spokesperson Michael Silverman told USA Today last year. “With such strong existing customer demand for a program like this, we believe it will enhance existing customer loyalty and drive new customers to shop Whole Foods Market stores.”

While a few big grocers such as Safeway offer perks like discounts for gas based on grocery purchases, points-based programs are not common at US supermarkets.

Canada’s PC Plus program is well ahead of the field, and Shopper Optimum Program is arguably one of the most successful in the world.

More than one person has observed that the greatest value Loblaws gets from their acquisition of Shoppers Drug Mart may be learning how to operate a first rate customer loyalty program.

Orgen Nutraceuticals Expands Distribution Across Canada

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Orgen Nutraceuticals Expands Distribution Across Canada

Ayurvedic fusion supplement company, Orgen Nutraceuticals, has announced a major expansion effort to offer its products through more retail and online outlets across Canada. The company’s products are manufactured in Orgen’s homebase of Windsor, Ontario, and the quality of the supplements is tested by outside sources at three different points during the manufacturing process.

Orgen CEO, Mani Patel, who is also a pharmacist, says, “Whether you would like to improve your overall health or have a specific area of concern to address, we have a supplement that can help you.”

The Orgen Nutraceuticals line includes a number of different supplements for improved health in the areas of joints, the immune system, memory, blood sugar, liver function, sexual health and more. They include:

  • Osteo Care, an herbal dietary supplement to maintain cartilage and joint function.
  • Avert-Age@50, a herbo-mineral formula that maintains bones, teeth, and good overall health. It features nutrients people need as they age like zinc, vitamin D3, beta-carotene, calcium and gingko.
  • Relaxo for stress relief.
  • Braineed for memory enhancement.
  • SugarSmart for healthy blood glucose levels and
  • Livex for liver function.

Manitoba Looks to Improve Health with Functional Foods

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Manitoba Looks to Improve Health with Functional Foods

According to the recently completed study, Economic Impact to Manitoba of Increased Adoption of Healthy Food and Food Ingredients for Chronic Disease Management and Mitigation, there is substantial potential savings of between $360 to 400 million annually to the health care system in Manitoba by changing eating habits to include more functional foods – a reduction of more than 10% of the annual health costs in the province.

 

Manitoba Agri-Health Research Network Inc. (MAHRN) defines functional foods as “familiar foods that have a health effect beyond basic nutrition.  All foods provide nutrients like protein that we need to grow. Functional foods have higher levels of certain nutrients like antioxidants; or more of a particular healthy compound like omega 3 fatty acids that have been shown to improve health.  These are often referred to as ‘bioactives’- meaning they have a Biologically Active role in the body.”

 

Agriculture economist Maria Jose Patiño Valiente, MSc used the Canadian Climate Advantage Diet (CCAD) model developed by MAHRN as the basis for determining the economic impact of increased consumption of functional foods on health care costs associated with diabetes and heart disease.  CCAD promotes the health benefits from increased consumption of Canadian grown and processed crops and (particularly grass-fed) livestock products.

 

MAHRN, the sponsor of the study, develops plant and animal-based bioactive compounds and supports the commercialization of these bioactives as functional foods, food ingredients and natural health products through project coordination, communications, outreach and test market services.

 

MAHRN Executive Director Lee Anne Murphy says, “This economic validation is additional evidence of the fit of Manitoba’s “Foods for Health” strategy for improving population wellness as well as returns to growers and food processors.”

Biocell Labs Trains the Trainers in the Medical Use of Phytocannabinoids

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Biocell Labs Trains the Trainers in the Medical Use of Phytocannabinoids

Brazos Minshew, President of Vancouver’s Biocell Labs (a wholly-owned subsidiary of Abattis Bioceuticals Corp), went to Tulsa, Oklahoma this week to train opinion-leaders on the use of cannabinoids in medicine as part of NuMedica’s “train the trainer” program.

NuMedica is a top-tier distributor of nutraceutical remedies to physicians, pharmacists and other licensed health care providers. Their annual sales meeting is attended by their own sales team, plus physicians, pharmacists, chiropractors and naturopaths from all over North America. This year, the training includes the medical use of phytocannabinoids including CBD that are produced by Biocell Labs, Inc.

At the NuMedica forum, Biocell Labs, Inc. is launching a cannabinoid-rich product designed to address the issues of pain and inflammation. Designed to be legal in all 50 States and 10 Provinces, the phytocannabinoid product will be based in Liposomes to enhance nutrient delivery. Liposome technology is provided through an exclusive licensing agreement with Empirical Labs, Ft. Collins Colorado.

NuMedica’s vast distribution network completes the Abattis supply chain from the growers to the formulators at BioCell Labs, to the processors at Empirical Labs, to the distributors at NuMedica and, finally, to the patients who may benefit the most.

Worldwide rights granted to Ceapro to develop and commercialize PGX Technology in “All Industrial Fields”

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Worldwide rights granted to Ceapro to develop and commercialize PGX Technology in "All Industrial Fields"

Ceapro Inc., a growth-stage biotechnology company focused on the development and commercialization of active ingredients for healthcare and cosmetic industries, announced an expansion to its agreement with the University of Alberta for the development and commercialization of an innovative drying technology called Pressurized Gas eXpanded Technology (PGX) to include all fields of use, including emerging industrial opportunities. The original agreement was established in April 2014 for the development and commercialization of the PGX technology in select large markets like cosmeceuticals, functional food, nutraceuticals and pharmaceuticals.

 

PGX is a novel technology for processing water-soluble biopolymers that provides several benefits including drying, micronization, functionality, purification, impregnation and extraction. During the last year Ceapro was able to demonstrate these benefits on a variety of different materials. PGX technology can produce numerous morphologies of biopolymers ranging from fine fibers to granular powder and has the potential to find commercial success in a wide range of industries including pharmaceuticals and nano-scale industrial products.

 

“While we remain focused on our expressed vision in healthcare, the ability of PGX to add value for other industries who face multiple challenges with their biomaterials will allow Ceapro to either act as a contract manufacturer or sub-license PGX to third parties, providing tremendous upside potential,” said Mr. Gilles Gagnon, President & CEO of Ceapro.

 

“We are very pleased with the progress and the potential of this licensed technology which further exemplifies the high level of innovation happening at the University of Alberta,” said Mr. Chris Lumb, CEO of TEC Edmonton, the University of Alberta’s licensing agent. “This agreement will create jobs and export revenue. It also demonstrates the importance of local licensing as a way to develop economic diversity, and to increase linkages between universities and their communities. We are delighted with this expanded relationship with Ceapro.”

 

 

Nitric Oxide Booster Gets Attention

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Nitric Oxide Booster Gets Attention

Nutrition 21’s Nitrosigine® is scientifically engineered to boost nitric oxide levels in athletes. The patented complex bonds arginine and silicate – unlocking powerful synergistic effects. Manufactured in the US, Nitrosigine is a safe (Generally Recognized As Safe (GRAS) at the level of 1,500 mg per day for use in nutritional bars and beverages) non-stimulant, effective ingredient that is easy to formulate into new and existing products for sports nutrition, men’s health and cardiovascular health.

 

The product has been selected as a finalist for the Engredea 2015 NutrAward for best new Functional Ingredient. Finalists were selected based on scientific merit, efficacy, market potential, safety, innovation, and ability to increase market credibility.

 

Nitric oxide is a key factor in increasing blood flow to working muscles. Nitrosigine is engineered to take effect in just 30 minutes, producing increased arginine levels that can last through an entire workout, for up to 3 hours – with just a single dose! With continued use, nitric oxide levels build over time. Increased NO levels can lead to even better blood flow and vessel flexibility.

 

“Nitrosigine is backed by pre-clinical and clinical studies showing unique benefits important to the training athlete,” said James Komorowski, MS, CNS, Vice President of Scientific and Regulatory Affairs for Nutrition 21. “We are confident that this new ingredient will have a significant impact in the sports nutrition, cardiovascular health, and men’s health categories.”

 

“Nutrition 21 has a rich history of sponsoring clinical science, with over 50 peer-reviewed published studies, providing our customers with strong, substantiated claims. We are proud to stand behind our new, high-quality scientifically-backed ingredient,” said Bill Levi, Vice President of Strategy and Business Development for Nutrition 21 –

 

Nutrition 21 – a wholly owned subsidiary of JDS Therapeutics – currently holds over 100 domestic and international issued and pending patents for products. Many support unique claims associated with, among others, glucose metabolism, weight management, brain health, cardiovascular health, and sports nutrition.

 

Nitric Oxide Booster Gets Attention

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Nutrition 21’s Nitrosigine® is scientifically engineered to boost nitric oxide levels in athletes. The patented complex bonds arginine and silicate – unlocking powerful synergistic effects. Manufactured in the US, Nitrosigine is a safe (Generally Recognized As Safe (GRAS) at the level of 1,500 mg per day for use in nutritional bars and beverages) non-stimulant, effective ingredient that is easy to formulate into new and existing products for sports nutrition, men’s health and cardiovascular health.

 

The product has been selected as a finalist for the Engredea 2015 NutrAward for best new Functional Ingredient. Finalists were selected based on scientific merit, efficacy, market potential, safety, innovation, and ability to increase market credibility.

 

Nitric oxide is a key factor in increasing blood flow to working muscles. Nitrosigine is engineered to take effect in just 30 minutes, producing increased arginine levels that can last through an entire workout, for up to 3 hours – with just a single dose! With continued use, nitric oxide levels build over time. Increased NO levels can lead to even better blood flow and vessel flexibility.

 

“Nitrosigine is backed by pre-clinical and clinical studies showing unique benefits important to the training athlete,” said James Komorowski, MS, CNS, Vice President of Scientific and Regulatory Affairs for Nutrition 21. “We are confident that this new ingredient will have a significant impact in the sports nutrition, cardiovascular health, and men’s health categories.”

 

“Nutrition 21 has a rich history of sponsoring clinical science, with over 50 peer-reviewed published studies, providing our customers with strong, substantiated claims. We are proud to stand behind our new, high-quality scientifically-backed ingredient,” said Bill Levi, Vice President of Strategy and Business Development for Nutrition 21 –

 

Nutrition 21 – a wholly owned subsidiary of JDS Therapeutics – currently holds over 100 domestic and international issued and pending patents for products. Many support unique claims associated with, among others, glucose metabolism, weight management, brain health, cardiovascular health, and sports nutrition.

 

No Bittersweet Kiss Goodbye for This Mistletoe Fan

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Ottawa ND Dugald Seely, executive director of the Ottawa Integrative Cancer Centre says that mistletoe – as part of an integrated treatment can be effective fighting cancer. And one of his patients, 43-year-old Susie Saghbini, strongly agrees.

Suffering from stage 4 colon cancer, Saghbini had undergone 39 chemotherapy treatments over a two year period before doctors suggested she visit the Ottawa Integrative Cancer Centre on the chance that she might find some relief from her chemo symptoms – which were so severe that Sagbini says she couldn’t look down without her nose starting to bleed. She said she was falling apart. As part of her treatment she received injections of European mistletoe extract.

Much to her surprise – and no doubt the surprise of a few doctors – her tumours began to grow smaller. There is no direct evidence that this was due to the mistletoe, but Saghbini believes it was.

Combined with chemotherapy, says Seely, “it seems to reduce symptoms like fatigue, nausea, neutropenia, some of the issues [cancer patients] commonly deal with.”

He explains that, at his clinic, mistletoe is primarily used to support the immune system and that it helps support the quality of life during chemotherapy.

While therapeutic use of mistletoe is not recognized by the American Cancer Society or by medical associations in North America, Seely insists that some trials have shown that mistletoe used alongside conventional treatments can help ease symptoms. But he also concedes that more research must be done.

Saghbini, however, demands no such evidence, happy with the fact that it has now been over a year since her last chemo. She is sure in her heart that it was the mistletoe.

US Declares War on Global Tuberculosis Epidemic

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National Institutes of Health (NIH) Awards Seven Year Grant to Tackle World Health Problem

In an effort to stop tuberculosis (TB) from becoming progressively less treatable worldwide, the NIH (the US Government’s medical research agency) has awarded Weill Cornell Medical College more than $6.2 million in first-year funding to support a research collaboration among six institutions in close alliance with voluntary pharmaceutical partners. The total funding, provided by the National Institute of Allergy and Infectious Diseases, could be up to $45.7 million over seven years.

 

TB-causing bacteria are increasingly becoming resistant to the most commonly used treatments, presenting a growing problem in a globalized world, says TB Research Unit principal investigator Dr. Carl Nathan, chair of the Department of Microbiology and Immunology at Weill Cornell. For patients who don’t respond to those drugs, the infection can require more than two years of therapy with multiple, toxic and expensive alternatives, which often fail. When TB, which is spread through the air, is not effectively treated, it is usually lethal.

 

“Neither academia nor pharma can solve this problem working alone. We have to work together to improve treatment of tuberculosis, or it will continue to spread and become even more resistant to treatment than it is today,” says Dr. Nathan.

 

Infectious disease specialist, Dr. Michael Glickman, who is serving as the TB Research Unit’s co-principal investigator, notes that TB is the single leading cause of death from bacterial infection, and the second leading cause of death from any pathogen. One in three people globally is infected with the bacteria that cause TB. In 2013, an estimated 9 million new cases of TB were reported and 1.5 million people died, according to the World Health Organization.

 

The Tuberculosis Research Unit involves two main tracks. The first addresses TB infection biology in patients, and the center of this work shifts to Haiti, where TB, including drug-resistant TB, is a major health problem.  Dr. Glickman’s group will study the expression of genes by blood cells that may provide markers of resistance to initial infection and an early indication of treatment response. He will also investigate the effect of special types of lymphocytes and the role of composition of the intestinal bacteria in resistance to infection and response to therapy.

 

The second, parallel track of the grant, led by Dr. Nathan, continues and expands ongoing efforts by investigators at Weill Cornell and other institutions who have been working with the Bill & Melinda Gates Foundation’s TB Drug Accelerator. In that program, pharmaceutical companies provide chemical compounds that academic labs test in diverse ways, seeking compounds with new mechanisms of action. The active compounds, called “hits,” must pass through a gauntlet of increasingly stringent tests, often undergoing extensive chemical modifications, before they qualify as “leads” that can be considered for later stages of drug development.

 

In this “hit-to-lead” work, researchers seek the active compounds that are most potent and least toxic, try to identify their molecular targets, and test whether their properties can be improved. In particular, Dr. Nathan’s lab tests if the compounds can kill persistent TB bacteria. These tests were developed in response to ongoing studies of TB’s biology, including its genetics and the genetics of the host response, Dr. Nathan says.

 

Through the Drug Accelerator program and related collaborations, multiple drug companies have allowed Dr. Nathan’s team to screen more than 1.3 million compounds. Such open access to company compound collections “is almost unheard of,” says Dr. Nathan, “particularly when access is granted to the same academics by several companies at once.“

Acosta Sales & Marketing to Acquire Higgins Cohn Brand Management

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Acosta Sales & Marketing to Acquire Higgins Cohn Brand Management

Acquisition broadens Natural/Specialty Sales reach in Canada

Acosta Sales & Marketing, a leading full-service sales and marketing agency in the consumer packaged goods (CPG) industry, announced it has signed a definitive agreement to acquire Higgins Cohn Brand Management,  the largest natural foods sales agency in Canada.

“Higgins Cohn is the leading natural foods agency in Canada representing many of the top natural product brands,” said Robert Hill, President & CEO of Acosta. “Higgins Cohn’s extensive experience, strong relationships and service excellence will enable us to expand our reach in the Natural/Specialty Sales channel.”

Acosta created a U.S. Natural/Specialty Sales channel in 2001 by partnering with top local and regional agencies specializing in natural and specialty foods. The team is comprised of experienced, dedicated associates who have spent their entire careers in the natural foods channel. Acosta Natural/Specialty Sales has grown to become the largest provider of integrated sales and marketing solutions to leading natural and specialty brands in every category across all retail channels.

“Our team is excited to become a part of Acosta’s culture focused on people, teamwork, trust and results,” commented Patrick Higgins, President, Higgins Cohn Brand Management. “We are aligning ourselves with experienced industry experts and providing best-in-class training opportunities for our associates. By joining forces with Acosta, we will be able to provide our clients and customers with enhanced capabilities and new resources to drive growth.”

The transaction is expected to close in March, 2015.