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November 13th is World Pancreatic Cancer Day

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On November 13, the second World Pancreatic Cancer Day will unite advocates around the globe in their mission to raise awareness of pancreatic cancer. This initiative is being led by 56 patient advocacy organizations from around the world that are committed to tackling the fight against the disease.

 
Pancreatic cancer has the lowest survival rate of all major cancers: just 2-10 per cent of those diagnosed survive five years. There is no early detection method.

 

“Global awareness is the first step to action,” said Julie Fleshman, World Pancreatic Cancer Day Chair and president and CEO of the Pancreatic Cancer Action Network. “The more people who know about pancreatic cancer, the greater our opportunity to demand more research and develop better resources for those facing the disease.”

 

World Pancreatic Cancer Day encourages everyone to “see purple” on Nov. 13 by wearing purple, lighting landmarks purple, using purple on social media channels, etc. In addition, supporters will tackle a series of social media challenges to help people understand the need to know about the disease.

The ABC’s of SEO

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If you ever wondered why you’re not getting the number of patients you want, try typing “naturopathic doctor” into a Google search and see what happens. Does your business appear on the first page? If your clinic doesn’t rank high on Google, Yahoo or any other search engine, this is probably due to your search engine optimization (SEO) being poorly strategized.

 

SEO can be an important tool to attract clients to your website, says Jeff Quipp, CEO of Search Engine People, SEO, PPC and inbound marketing company based in Pickering, Ont.

 

“Without SEO making your website search-engine friendly and helping you rank better within the search results, your website is really a customer service tool,” says Quipp. “It helps your existing clients to know more about your clinic, but it doesn’t help you attract more clients.”

 

PAID vs. ORGANIC

Paid advertising on Google appears at the top of a search page and has nothing to do with SEO, organic, or natural search results.

 

“With paid advertising, you are paying every time somebody clicks on your advertisement,” says Richard Nosek, director of digital marketing at Graphically Speaking, a web design and development company in Vancouver, B.C.

 

This cost can be extremely high in some cases, an example being personal injury law, where you have to pay $20 or more per click. To give you an idea of how much money can be spent on paid advertising, Nosek sets Graphically Speaking as an example.

 

Relying exclusively on organic ranking, Graphically Speaking uses nearly 200 words that help the company rank on the first page.

 

“If we took nearly 200 words and we were about to pay for advertising, we would be spending over $40,000 a month to get the equivalent traffic.”

 

With organic ranking, you can make your website rank high without paying a dime for the clicks. This is the real benefit and the real value, Nosek says.

 

“The statistics from Google show that people who are clicking on the organic results are more qualified visitors to your website. They are more likely to fill out your contact form and are more likely to purchase. It’s a better source of leads.”

 

To make sure your website is functioning to its full potential, it has to be mobile-friendly. Quipp says the number of searches being done from mobile devices have already surpassed desktop searches.

 

“A vast majority of websites at this time are not mobile-friendly. This means if you do a search from your smartphone for a website and you land on it, it might not be easy to read or might not render properly at all.”

 

Nosek also recommends setting up a Google My Business listing, keeping it up-to-date and making sure it has the correct address and phone number. Google My Business listings are different than regular organic search results. They are located closer to the top of a search page and are displayed with a Google map. Nosek adds that it’s vital to add your clinic to other local directories, such as 411 and Yelp. Make sure that your contact information is consistent through all directories.

 

“The best way to do this is to go to Google maps. Type in your business name, your address and your phone number and see what the formatting is in Google. You want to follow that format everywhere you use your contact information—in all directories or anywhere on your website,” says Nosek.He also suggests clearly indicating the areas where you serve.

 

“Doctors want to be hyperlocal and geographically focused. They are not going to get concerned about ranking or getting traffic in Montreal if they are in Toronto. They will be concerned about that radius around their business and people that are in that radius.”

 

KEY WORDS

Quipp says that in order for Google to organize its search, it uses an algorithm—a really complicated mathematical formula. About 300 different factors are taken into account to determine how some websites rank higher than others.

 

According to Quipp, key words are the foundation of healthy SEO. Wrong key words will drive a wrong kind of traffic to your website. Even though you’ll receive numerous inquiries, few of them will be worthwhile.

 

“It’s like a florist trying to rank for the term “plumber,” or an Ottawa-based cosmetic surgeon is ranking for “Vancouver cosmetic surgery” or even more generic—“cosmetic surgery.”

 

One of Search Engine People clients was a cosmetic surgery clinic that didn’t have high ranking on the web. Once Search Engine People decided what key words worked best for the clinic, they mapped them to specific pages of the client’s website, with one to three key words per page. Applying best SEO practices, Quipp and his team optimized the clinic’s website, moving it from the third to the first search page. This increased the clinic’s traffic by 44 per cent and the number of visitors that became leads—to over four per cent.

 

It took a year to achieve these results. Quipp says it’s possible to have a profound impact even within a few months, depending on how long the clinic has been around for and their competitors.

 

LINKS

Links leading to your website from other websites will help you rank better, says Quipp. It’s also important that your business is mentioned on various news, government and university websites, and in online publications.

 

“Google reasons if another site links to you—the more links your website has, the more popular it must be,” says Quipp. “The more sites link to your website, the better your site will rank.”

 

According to Quipp, this idea originated from scientific papers, where certain material gained credit to others. Obviously, the papers quoted in other scientific works were the most important. Google applied that logic to organizing its web search.

 

SOCIAL MEDIA

Social media, which is another way of driving traffic to your website, ironically, is now Google’s direct competitor, says Quipp.

 

“People can now go on a social network and ask where the best chiropractor in Oakville is. Then, their friends will reach out to them and say, ‘Hey, my chiropractor is great!’ Where will you get the best advice from—from your friends on a social network or from Google?”

 

While social media is a great way of driving traffic to your website, Quipp says because of the rules Facebook now has for businesses, organic reach on this social media platform is currently almost zero. So if you are on a limited budget, he recommends giving priority to SEO.

 

“It really comes down to the marketing budget you’ve got and your priorities. If you have one dollar today and you will need two tomorrow, then do SEO first—it gives you the quickest payback.”

 

Nosek says having a blog on your website might be a very good idea, but it’s very important that you contribute to it on a regular basis.

 

“The content shouldn’t be light or superficial. It should be meaningful and useful, relevant to your target audience and provide substantial information.”

 

Through co-relational research, Search Engine People found that their clients who blog frequently generate a lot more business than those who don’t. Quipp says blogs will definitely help people find your website, but it’s not an instantaneous process.

 

Nosek says doctors should definitely have a LinkedIn profile and they should use it as much as possible to reach their target audiences.

 

“Quite often, other professionals will use LinkedIn to find professional services. Let’s say, an engineer needs to get acupuncture. Oftentimes, he will use LinkedIn to try and find that other professional.”

 

PLAYING GAMES WITH GOOGLE? PREPARE TO LOSE.

Google was founded in the late 90s by two PhD students from Stanford University. Without any marketing budget, they managed to win a battle against two major search engines at the time—Yahoo and MSN. How did they do it, you ask?

 

“MSN and Yahoo were both so focused on extracting as much money from businesses as they possibly could that they lost sight of the fact that they have to satisfy the user,” says Quipp.

 

The founders of Google took advantage of that and introduced the most user-friendly and user-oriented search engine ever. Google’s mission “is to organize the world’s information and make it universally accessible and useful.” Any attempt to violate Google terms of service by manipulating the ranking may and will result in banning your website from the system.

 

“Even if you think you can beat them in the short term, there will be long-term consequences,” says Quipp.

 

Panda, Penguin and Hummingbird, which are Google algorithms controlling the quality of content on all websites in its index, will bite you back if you try to manipulate them.

 

And there are many ways that people do this, says Nosek. It can be done through personal blog networks, where, for example, with 20 domains, you create 20 different websites and you link all of them back to your website—the one that you want to rank high.

 

“That kind of activity leaves a footprint because Google can certainly find out who owns the domain and where it is hosted. It can put together a picture: so this website xyz is associated with these 20 other websites, all linking back to it. Google will remove you from its index. People will try to find you but they won’t because you are not in the index.”

 

Nosek says link farming, a tactic of buying links that direct to your website, used to be very popular. In the long run, Google penalized one network with over 40,000 websites by removing it completely from its index. And this can happen to anyone.

 

“Manufacturing links is a definite no-no,” Quipp agrees. “Google will look at this and think: it doesn’t make sense. And if it doesn’t make sense, we are not going to let them rank.”

 

“Google wants to deliver you the best answer to your query,” Quipp continues. “If anybody is trying to manipulate that or try to play games with the algorithm, Google will punish them.”

 

WHAT ELSE?

The more pages and content you’ve got on your website, the better are your chances to rank, says Quipp.

 

“Make sure that you have images on your website. Google’s job is to deliver people to the information as fast as possible, but it’s not sure what type of the information they want. They may be looking for images or text. Google is not sure what that person is looking for. If there’s a page that has a lot of text and images to complement it, Google is going to rank that website better.”

 

What many doctors don’t realize is that the relationship with a patient starts with their first visit to your website. In fact, the impression they get when they first land on your site oftentimes determines if these visitors will, in the long run, become your patients.

 

According to a research done almost 10 years ago at Carleton University, first impression about a website is made in the first 50 milliseconds of viewing. If people find your website unappealing in the blink of an eye, they will doubtfully stay on it to look for more information and are unlikely to become your patients.

 

To help you benchmark your website performance, Quipp recommends installing Google Analytics. Free to the world, this application will show you how much traffic you are getting, how long people stay on your website and what pages they are going to the most. It can also show how many phone calls and form submissions you receive from your website.

 

“Make sure that there is a good user experience with your website,” says Quipp. “One element is to secure good rankings within Google, the other element, which is too often forgotten, is the human element. If your website doesn’t look professional, it will turn off a lot of users. Make sure it puts your best foot forward.”

 

Women, Platelets & Cardiovascular Risk

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Introduction

Cardiovascular disease has an earlier onset of 7-10 years in women compared to men (Maas 2010) and remains the leading cause of death in women (CDC 2013). One of the many links between the female sex hormone, estrogen, and cardiovascular risk may be through platelets, which express the estrogen receptor β and increase its expression upon activation (Wang 2012). Conflicting studies report increased coagulation during the luteal menstrual phase, as evident by increased binding of platelets to fibrinogen resulting in platelet aggregation (Kurrelmeyer 2003) while other studies report no significant menstrual related changes (Jones 1983). The continuous presence of estrogen has been correlated to a reduction of pro-coagulant substances such as fibrinogen, antithrombin and plasminogen activator inhibitor and thus supports the possibility of fluctuation in coagulation with the menstruation. Studies exploring platelet reactivity and platelet count observe sex-related difference and thus set the stage for this review, which hopes to explore the differences in platelet physiology between males and females and their impact on cardiovascular health.

 

Platelets: Quick to React

Platelet reactivity implies greater rate of activation and platelet aggregation. When compared, platelets from female participants were more reactive than those from males when activated by agonists such as adenosine diphosphate (ADP) and thrombin receptor agonist protein (Wang 2012). While the overall level of fibrinogen is higher in women, platelets from women additionally bind more fibrinogen and demonstrate more spontaneous aggregations than in men. (Diazepam) The increased platelet reactivity is associated with an increased risk of myocardial infarctions (MI)(Wang 2012).

 

MPV: Why Size Matters

Large platelets, as measured by the mean platelet volume (MPV), are more enzymatically and metabolically active, contain more α-granules with prothrombic substances and have been associated with increased platelet aggregation, increased thromboxane synthesis and β-thromboglobulin release (Chu 2010). Epidemiologically, elevated MPV have been cited as an independent risk factor for recurrent ischemia and death post MI and associated with other cardiovascular morbidities such as obesity, hypertension, diabetes and smoking. The size of the platelets correlates with thrombopoetin, which stimulates platelet production, and interleukin 6; a pro-inflammatory cytokine. While an analysis of the Framingham Heart Study revealed no statistically significant difference in MPV between males and females (Sloan 2015) a small observation study comparing the impact of smoking cessation demonstrated a significant reduction in MPV with smoking cessation in female participants but not in males (Cho 2014).

 

Aspirin: Different Impact?

Aspirin may benefit women to a different extent than it does men as studies report statistically significant differences in platelet aggregation post treatment. According to the Gene STAR study, platelet aggregation in response to collagen, after aspirin therapy, was 31.8 per cent for women and 27.2 per cent for men (p<0.001) (Wang 2012). However this difference may be due to the higher baseline reactivity of platelets in females (Bailey 2009).

 

Another Player: Microvesicle

Microvesicles (MV) are submicron-sized vesicles that are released from the plasma of various activated cells including erythrocytes, platelets, leukocytes, endothelial cells and others. MV differ in their functions depending on their cell of origin and state of function and can thus be pro- or anticoagulant and/or pro-inflammatory (Gustafson 2015). MV carrying phosphatidylserine are used to catalyze thrombin production and as such have a pro-coagulant impact. Phosphatidylserine positive MV have been found to be significantly higher (p<0.05) in healthy women as compared to age-matched, healthy men, along with MV containing P-selectin, another pro-coagulant. There were no significant differences in the anticoagulant MV. This may be an additional mechanism contributing to elevated risk of cardiovascular events through induction of a more pro-coagulative state.

 

Genetic Polymorphism

The impact of sex hormones on cardiovascular risk may differ depending on genetic predisposition. A genetic study by Bray et al (2007) demonstrated two opposing effects from hormone therapy on risk of coronary disease. Postmenopausal women with -5HT>C and 13254T>C polymorphisms in the platelet glycoprotein genes experienced a 6 per cent increase in absolute risk, while women with complementary genotypes experienced a 5 per cent absolute risk reduction. Future studies are needed to explore the mechanism by which these changes are produced.

 

Conclusion

This review introduces several different risk factors associated with the female sex that remain to be further explored in research in the hopes of refining tools of screening for cardiovascular risk and open new avenues for therapeutic interventions. One wonders if the plants termed as “alteratives” and “blood purifiers” by traditional herbalism have any impact on platelet reactivity and volume and thus, subsequently, cardiovascular health.

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New study gives more proof that sunscreens threaten coral reefs

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New study gives more proof that sunscreens threaten coral reefs

A group of Tel Aviv scientists have conducted the latest study published in the Archives of Environmental Contamination and Toxicology further revealing that sunscreen is toxic to the eco system that gives life to coral reefs.

The new research shows that sunscreens containing the chemical oxybenzone (benzophene 3) poses significant threats to the environment even in the smallest amounts.

According to one of the principal researchers Dr. Omri Bronstein of TAU’s Department of Zoology, “The chemical is found in more than 3,500 sunscreen products worldwide. It pollutes coral reefs via swimmers who wear sunscreen or wastewater discharges from municipal sewage outfalls and coastal septic systems.”

The study was done in partnership with the Inter University Institute in Eilat and it used coral reef embryos. Previous studies have already unveiled the fact that sunscreens, particularly those containing oxybenzone, are toxic to coral reefs.

“Oxybenzone pollution predominantly occurs in swimming areas, but it also occurs on reefs five to 20 miles from the coastline as a result of submarine freshwater seeps that can be contaminated with sewage,” says Dr. Bronstein. “The chemical is highly toxic to juvenile corals. We found four major forms of toxicity associated with exposure of baby corals to this chemical.”

He adds that, “Although the use of sunscreen is recognized as important for protection from the harmful effects of sunlight, there are alternatives – including other chemical sunscreen, as well as wearing sun clothing on the beach and in the water.”

Publix reports 3Q sales increase

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Publix reports 3Q sales increase

Publix Super Markets has announced that third quarter earnings increased 7.3 per cent. The retailer revealed that sales for the period that ended September 26, totaled $7.8 billion. Comparable-store sales grew by 4.2 per cent as a result of product cost inflation and a jump in customer counts.

Third quarter net earnings were $412.3 million, compared with $384.2 million in 2014. Gross profits stayed the same as in the third quarter last year resulting from a decrease in administrative costs as a percentage of sales.

Reflecting the change in the stock market, Publix stock dropped to $41.80 a share from $42. It’s only available to company employees and directors.

LeBeau Excel welcomes Kara Stewart

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LeBeau Excel welcomes Kara Stewart

LeBeau Excel has announced that Kara Stewart has joined the company’s Sales & Marketing team as a part-time demo coordinator. Kara is a recent graduate of Nipissing University with a Bachelor of Arts.

She has spent the last five years in a variety of roles such as founder and coordinator of Eat Talk Live (a nutrition program at the university), Nipissing’s international program coordinator, as well as her own business doing nutritional consulting.

Kara also has a strong passion for healthy foods and fitness. She will be answering to Angie Mochrie and has started in her new role on November 3. She can be reached at: kara@lebeauadvance.com.

Alzheimer Society of Ontario and OBA partner for MAKE A WILL MONTH

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Alzheimer Society of Ontario and OBA partner for MAKE A WILL MONTH

This November, the Alzheimer Society of Ontario and Ontario Bar Association (OBA) are partnering for MAKE A WILL MONTH to help more Ontarians preserve their wishes and safeguard their loved ones by making a Will and a power of attorney.

Although many people believe that Alzheimer’s disease only affects older people, up to 10 per cent of all Alzheimer cases and other dementias start before the age of 65. When a capacity issue strikes, a person may no longer be able to complete or change a Will.

During MAKE A WILL MONTH, the organizations are collaborating to dispel common myths and promote helpful information about capacity issues and end-of-life planning. Toolkits and other resources developed by the organizations will assist people in taking the first steps: determining their goals, collecting the relevant information, and preparing for an estate-planning meeting with a lawyer.

“Every day we see the emotional and financial costs to families that can result from the failure to make a Will or a power of attorney,” said Chris Dennis, CEO of the Alzheimer Society of Ontario. “We’re joining with the OBA for MAKE A WILL MONTH to help people take the steps needed to have these important documents in place.”

“The OBA is proud to work with the Alzheimer Society to help people complete the process of getting a properly drafted Will that provides protection and peace of mind,” said Ed Upenieks, OBA President. “The Alzheimer Society of Ontario has a wealth of experience helping people be prepared before they are unable to make decisions on their own.”

Here are 10 tips for creating your Will from the Alzheimer Society of Ontario and the Ontario Bar Association:

Ask for expert advice from an estate lawyer. Don’t do it yourself. Your wishes and assets are too important.

Prepare a list of your assets (real estate, investments, personal effects) and liabilities (mortgages and debt).

You should keep your Will with a lawyer or trust company. However, always keep an unsigned copy at home for reference!
Store all of your legal and financial documents in a binder so that your Executor/Trustee can access them easily.

Choose an Executor/Trustee who is mature and capable of conducting business affairs. Also it’s best to choose someone younger than yourself.
When creating your list of beneficiaries, consider distributing your estate in percentages, rather than fixed amounts, in case the value of your estate changes.

If you make a charitable bequest in your Will, you could actually increase the amount of money passed on to your beneficiaries by reducing your tax burden. Meet with an estate planning professional to find a strategy best suited to your needs and goals.

You need two people to sign as witnesses for your Will. They should be younger than you and reside in Canada in case they are called upon to give evidence as to the execution of your Will.

Review your Will every few years. Your family, tax and investment circumstances can all change.
A Will is what you leave behind. Reflect on what you want to be remembered for and what kind of legacy you want for future generations.

Join in the conversation on social media using the hashtag #OBAmakeawill and #AlzSuperhero.

Alzheimer Society of Ontario and Ontario Bar Association partner for MAKE A WILL MONTH

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This November, the Alzheimer Society of Ontario and Ontario Bar Association (OBA) are partnering for MAKE A WILL MONTH to help more Ontarians preserve their wishes and safeguard their loved ones by making a Will and a power of attorney.

 

Although many people believe that Alzheimer’s disease only affects older people, up to 10 per cent of all Alzheimer cases and other dementias start before the age of 65. When a capacity issue strikes, a person may no longer be able to complete or change a Will.

 

During MAKE A WILL MONTH, the organizations are collaborating to dispel common myths and promote helpful information about capacity issues and end-of-life planning. Toolkits and other resources developed by the organizations will assist people in taking the first steps: determining their goals, collecting the relevant information, and preparing for an estate-planning meeting with a lawyer.

 

“Every day we see the emotional and financial costs to families that can result from the failure to make a Will or a power of attorney,” said Chris Dennis, CEO of the Alzheimer Society of Ontario. “We’re joining with the OBA for MAKE A WILL MONTH to help people take the steps needed to have these important documents in place.”

 
“The OBA is proud to work with the Alzheimer Society to help people complete the process of getting a properly drafted Will that provides protection and peace of mind,” said Ed Upenieks, OBA President. “The Alzheimer Society of Ontario has a wealth of experience helping people be prepared before they are unable to make decisions on their own.”

 
Here are 10 tips for creating your Will from the Alzheimer Society of Ontario and the Ontario Bar Association:

 

  1. Ask for expert advice from an estate lawyer. Don’t do it yourself. Your wishes and assets are too important.
  2. Prepare a list of your assets (real estate, investments, personal effects) and liabilities (mortgages and debt).
  3. You should keep your Will with a lawyer or trust company. However, always keep an unsigned copy at home for reference!
  4. Store all of your legal and financial documents in a binder so that your Executor/Trustee can access them easily.
  5. Choose an Executor/Trustee who is mature and capable of conducting business affairs. Also it’s best to choose someone younger than yourself.
  6. When creating your list of beneficiaries, consider distributing your estate in percentages, rather than fixed amounts, in case the value of your estate changes.
  7. If you make a charitable bequest in your Will, you could actually increase the amount of money passed on to your beneficiaries by reducing your tax burden. Meet with an estate planning professional to find a strategy best suited to your needs and goals.
  8. You need two people to sign as witnesses for your Will. They should be younger than you and reside in Canada in case they are called upon to give evidence as to the execution of your Will.
  9. Review your Will every few years. Your family, tax and investment circumstances can all change.
  10. A Will is what you leave behind. Reflect on what you want to be remembered for and what kind of legacy you want for future generations.

 

Join in the conversation on social media using the hashtag #OBAmakeawill and #AlzSuperhero.

 

The Role of Adaptogens in Women’s Health

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Adrenal fatigue is just one of the examples of the afflictions of the stress of modern life. The stressors we face on a daily basis, such as family and financial problems, increased work load, lack of physical exercise, insufficient rest, poor diet, environmental toxins, electromagnetic radiation all contribute to more stress on the stress-adaptive organs, the adrenal glands and other stress regulating systems in the body.

 

Men and women respond differently to stress, both physically and mentally.1 They attempt to manage stress in very different ways and also perceive their ability to do so differently. Findings suggest that while women are more likely to report physical symptoms associated with stress, they are doing a better job connecting with others in their lives and, at times, these connections are important to their stress management strategies.1

 

Stress on the Rise for Women

Women are socialized to be the caretakers of others. More women than men have both a career outside the home and continue to try to juggle traditional responsibilities after hours.1 In fact, over 70 per cent of married women with children under the age of 18 are employed outside the home.2 Women are often known as “multi-taskers’ — struggling to balance a career with the role as ‘perfect’ wife and mother at home. As women progress through life’s stages, hormonal imbalances associated with premenstrual, post-partum and menopause can also affect chemical vulnerability to stress, depression and anxiety.2

 

The Role of Adaptogens

Adaptogenic herbs are one of the most important groups of herbs to take into the 21st century. Adaptogens not only increase the resistance to the adverse effects of long-term stress but the majority are also tonifying, immune-stimulating and increase the general sense of well-being.4

 

The term “adaptogen” was first defined by Russian pharmacologist Nikolai Lazarev in 1947. These herbs were classified as a group of substances that could improve the body’s nonspecific resistance after being exposed to various stressing factors, promoting a state of adaptation to that exceptional situation. Israel Brekhman, his successor, established that a plant should meet four requirements in order to be considered an adaptogen: (1) it is harmless to the host; (2) it has a general, nonspecific effect; (3) it increases the resistance of the recipient to a variety of physical, chemical, or biological stressors; and (4) it acts as a general stabilizer/normalizer. 3

 

By 1984 Russian scientists had published in excess of 1,500 pharmacological and clinical studies on adaptogenic herbs and research continues today with little doubt that adaptogens increase an organism’s adaptation to stress and have a normalizing influence on our physiology.4

 

The various phases of hormonal change, such as monthly premenstrual time, the perimenopause transition and pregnancy, can challenge a woman’s stress adaptation mechanisms. The ‘hallmark’ hormone of stress, cortisol, is synthesized in the adrenal cortex and regulated via the HPA axis. The effects of cortisol are felt virtually throughout the entire body and impact several mechanisms—especially the regulation of hormonal balance in women. For example, chronic stress suppresses gonadotropin hormones from the pituitary that act on the ovaries and testes, which can lead to the disruption of a normal menstrual cycle and eventually lead to the complete impairment of reproductive function.6

 

There are several adaptogenic herbs that have been studied extensively and proven very effective in the support of the body during times of increased demands and stress.3   Most notable are Rhodiola (Rhodiola rosea), Ashwagandha (Withania somnifera), Siberian ginseng (Eleutherococcus senticosus) and Maca (Lepidium meyenii). Given the strong connection between cortisol and its impact on hormonal balance, there is an absolute role for adaptogens in women’s health.

 

Rhodiola rosea

Rhodiola rosea (also known as golden root and Arctic root) has been categorized as an adaptogen by Russian researchers due to its ability to increase resistance to a variety of chemical, biological and physical stressors. It has been used in the traditional medicine systems of Eastern Europe and Asia for more than 3,000 years with a reputation for stimulating the nervous system, improving depression, enhancing work performance, improving sleep, eliminating fatigue and preventing high-altitude sickness.3   Rhodiola seems to help the body adapt to stress by affecting the levels and activity of serotonin, dopamine and norepinephrine.3 It is believed that the changes in the above monoamine levels are due to inhibition of the activity of the enzymes responsible for monoamine degradation and facilitation of neurotransmitter transport within the brain.15

 

Rhodiola appears to offer an advantage over other adaptogens due to its ability to exert relaxation and antianxiety in periods of acute stress. In one randomized, placebo-controlled trial of 60 patients with stress-related fatigue, rhodiola was found to have an antifatigue effect that increased mental performance, particularly the ability to concentrate; it also decreased the cortisol response to stress of awakening from sleep.7

 

Rhodiola may also enhance fertility. It has been shown to enhance thyroid function in animal studies as well as improve egg maturation. This led to a study of 40 women with amenorrhea and infertility to be treated with 100 mg of rhodiola twice daily for two weeks. Normal menses were restored in 25 women, 11 of whom became pregnant.8

 

Rhodiola has a very low level of toxicity. Some anxious individuals may be over activated and become agitated with Rhodiola. Rhodiola is not recommended for individuals with bipolar disorder.3

 

Ashwagandha (Withania somnifera)

Also known as Indian ginseng, Ashwagandha is considered an adaptogen and rejuvenating tonic in Ayurveda. It provides both adrenal and immune support, increasing resistance to environmental stressors, is beneficial for pain relief, has antioxidant effects, reducing inflammation and stimulating thyroid function, has anti-stress effects by modulating cortisol levels as well as stimulates respiratory and immune function.3 In fact, in one double blind study, chronically stressed individuals taking Ashwagandha had significant reductions in anxiety, serum cortisol, C-reactive protein, pulse rate, and blood pressure compared with the placebo group.9

 

Reductions in cortisol as well as optimal thyroid function may encourage balanced hormones for optimal fertility in those women struggling to conceive.11 Toxicity studies in humans are limited with ashwagandha.

 

Siberian Ginseng (Eleutherococcus senticosus)

Siberian ginseng, also known as eleuthero, has been used for centuries in Eastern countries, including China and Russia as an “adaptogen”. Research indicates that Eleutherococcus increases the ability to accommodate to adverse physical conditions, improve mental performance, and enhance the quality of work under stressful conditions.3 Research has also shown decreases in the testosterone: cortisol ratio as well as improvements in heart rate and systolic and diastolic blood pressure in response to a particular stressor. In fact, Eleutherococcus accounted for a 60 per cent reduction in systolic blood pressure, which suggests that this herb may be helpful for stress adaptation.3

 

Premenstrual syndrome and perimenopause are their own kind of stress on the system and many women find their threshold of tolerating stress decreases and fatigue can result. Fluctuations in estrogen, progesterone, cortisol and thyroid interact with brain neurotransmitters such as serotonin, dopamine, GABA and therefore, eleuthero may be a beneficial herb to restore vitality in women who are chronically fatigued or who have decreased mental and physical performance and/or stamina.12

 

Eleuthero may elevate serum digoxin levels.14

 

Maca (Lepidium meyenii)

Maca, the herbal root from Peru, is best known as an adaptogenic plant. Its uses have shown to be beneficial for the endocrine and reproductive systems— in treating chronic fatigue and infertility, and to support hormonal balance and enhanced stamina. Research suggests that maca’s therapeutic actions are due to plant sterols stimulating the hypothalamus, pituitary, adrenal and ovarian glands, and therefore, also affecting the thyroid and pineal gland. Maca has been found to be useful in perimenopausal and menopausal women for hot flashes as well as helping with sleep, mood, fertility and energy.   Research on menopausal women indicates that maca can stimulate the body’s production of estrogen and reduce levels of cortisol. In one double-blind, randomized four month study of women in early postmenopause, patients were given either a placebo or two 500-mg capsules of maca twice per day for a total of 2g per day. After two months, estrogen production had increased and FSH and cortisol had decreased. The maca also had a small effect on increasing bone density and alleviated numerous menopausal symptoms including hot flashes, insomnia, depression, nervousness, and diminished concentration.10

 

Adaptogens continue to be an important group of herbs effective in various health conditions—especially in women’s health and indicated not only to counteract stress and its resulting damage on hormonal balance but may also be used to elicit a healthy state. Although the above adaptogens are considered very safe, not much research has been conducted during pregnancy and lactation and therefore, they are not recommended during those times. Adaptogens have an important role for prevention and should be considered as key supplements in many women’s health conditions.

 

The Road to Health: The journey of Natural Terrain Naturopathic Clinic

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To move a business can be a risky thing; even a few blocks’ difference can be a deal-breaker for some clients. But Natural Terrain Naturopathic Clinic had no trouble relocating from Fort McMurray to Edmonton.

“It was a smart business move. A lot of our patients followed us; most people from Fort McMurray come to Edmonton several times a year, so we started with pretty much a full schedule,” says Dr. Chris Bjorndal, who co-owns the clinic with her husband, Dr. Michael Mason-Wood.

Dr. Bjorndal initially encountered naturopathic medicine when she developed debilitating depression, anxiety and an eating disorder as an undergraduate at UBC in the late 1980s. After a suicide attempt that left her with permanent health problems, she became a patient of Dr. Abram Hoffer, founder of the Canadian Society of Orthomolecular Medicine, and began a long healing process that eventually led her to leave a senior position in the financial world to follow her interest in naturopathy.

Dr. Bjorndal met Dr. Mason-Wood at the Canadian College of Naturopathic Medicine in Toronto. “This was a career change for both of us; we were among the very few people who were over the age of 30,” she says. Dr. Mason-Wood opened a clinic in Whitehorse in 2003, and in 2005, Dr. Bjorndal obtained her license in April, gave birth to a child in May and turned 40 in June. The new parents relocated to Fort McMurray that same year to take over an existing clinic from a colleague who was moving away.

IHP ClinicProfile 2“I feel like I’m caught between two generations: Gloria Steinem and Leave it to Beaver,” Dr. Bjorndal says. “Recognizing that I’m not Superwoman from Perfectionville has been the biggest part of my healing. The beauty of my husband and I owning the clinic together was that we could divide up the week [between shared work and childcare duties]. When my son got to grade 1, I had a whole lot more time on my hands.”

In 2009, they made the move to Edmonton, where they were associates for a while and in 2012, reopened as Natural Terrain Naturopathic Clinic.

The 950-square-foot clinic features three doctor’s offices and one IV room. There are currently four naturopathic doctors working at Natural Terrain, each with a different focus in naturopathic medicine, and three support staff.

Although Dr. Bjorndal has many areas of interest in health, she focuses on balancing hormones for women to promote fertility and overall health, and also on assisting patients who are experiencing mental illness. Her interest in orthomolecular medicine—which she describes as “making sure you’re meeting your body’s nutrition requirements”—has not diminished.

”I think some clinicians have a misconception that it’s just mega-dosing with megavitamins,” she says.

Dr. Mason-Wood has complementary skills. Like his wife, he works with hormone balancing. He also treats autism, and is interested in injection therapies for pain management, including prolotherapy and PRP (Platelet Rich Plasma).

“Michael is First Nation, and that’s where his roots are: the herbal botanicals, using the things in nature to heal,” Dr. Bjorndal says. “Michael is incredible in his knowledge of plants… and also in his passion for the environment.”

There are two other practitioners at the clinic—Dr. Candace Haarsma, who focuses on general and mental health, and Dr. Lorraine McCarthy, who has a special interest in pediatrics, women’s health and geriatrics.

“I think we are well rounded,” says Dr. Bjorndal. Apparently, clients think so too, as Natural Terrain is very busy. At the time this article was written, Dr. Bjorndal had no plans to take on any new patients for the next four months.

“I have about 30 people on the wait list, and I have had since about 2012.”

Natural Terrain’s key demographic consists of women between the ages of 25 to 50. Dr. Bjorndal says she believes the clinic sets itself apart with “the level of service that we provide from the minute you walk in the door and are greeted by our front staff, and the level of care we bring as practitioners.”

She names cancer treatment as an area outside the clinic’s normal scope. “I think that cancer is much more than a physical condition; you have to address all four aspects: mental, emotional, physical and spiritual. I don’t know many clinicians who are focusing on the spiritual aspect,” she says, adding that she has developed a course on how to work with patients’ spiritual and emotional aspects.

Dr. Bjorndal says naturopathic medicine is now gaining more awareness as people are seeking alternative ways of addressing their health concerns. She also notices that more conventional medicine practitioners, especially the recent graduates, are now open to exploring alternative medicine.

“I think that our profession still has a recognition problem, there are still people who don’t know what we do,” she says. “I think that more awareness needs to be generated and I think that’s what is happening now with the help of the Canadian Association of Naturopathic Doctors.”

IHP ClinicProfile 3Natural Terrain has a strong promotional advantage in Dr. Bjorndal’s former career as head of marketing for a division of the global financial giant HSBC.

“The skills of marketing are translatable across any business,” she says. “You must have a product, some type of promotion, placement and positioning: the four Ps of marketing.”

Dr. Bjorndal explains that since her story and profession is the message, she promotes the clinic through writing. This includes a monthly newsletter, her own blog, articles in a local newspaper and work on a forthcoming book. Because she stands by the saying, “you have to be well known in your own backyard,” Dr. Bjorndal and her colleagues appear regularly on local television, and she advocates networking with other types of health professionals, giving talks and advertising in local papers. Natural Terrain also has a strong presence on Twitter, Facebook and most recently, Instagram.

But “the biggest thing,” Dr. Bjorndal says, is that “with every patient, I give them two things: I give them hope, and I give them an explanation of what I’m going to be doing next time, so they know there’s a next step. The goal is not to be seeing people every week; I want to get you better.”