Canadian Olympian Brandie Wilkerson, the current women’s World Beach Volleyball Silver Medalist, has joined forces with Pure Vita Labs (PVL®) as her Official Protein Partner for the 2023 Olympic Qualifying season. PVL’s Natural Series Collection will provide Wilkerson with the fuel she needs to compete for Olympic Gold at the Paris 2024 Summer Games.
PVL is a legacy leader in the Canadian sports supplements industry, offering 100% all-natural products with no artificial flavors, colors, or sweeteners. Their entire portfolio is “Informed Choice Certified” and has been tested and vetted for banned substances by the world-class sports anti-doping lab, LGC. For Wilkerson, who is a vegetarian, partnering with PVL was a natural fit.
Wilkerson is the most followed Canadian beach volleyball player on social media and the first black woman to represent Team Canada in her sport. She is a recognized voice in the athletic community, building relationships of influence with young athletes. PVL’s products are available coast-to-coast and are well-respected beyond marketing hype.
“We’re pumped to be working with PVL,” says Michael Edwards, Partner & VP of Sales with EQ. “From our first conversation, Ian and Dean from the PVL team showed genuine interest in supporting Brandie and providing her with the products she needs to be at her best.”
EQ CEO & Founder Dakota Rae states that “EQ is a big game hunter,” and that there is a lot of anticipation surrounding Wilkerson’s rising momentum. Brands want their customers’ attention, and Wilkerson has it. EQ looks forward to showcasing the great content and activations these two Canadian powerhouses have planned for 2023.
In summary, Wilkerson’s partnership with PVL is a natural fit, given the brand’s commitment to all-natural products that are “Informed Choice Certified” and free of banned substances. As a recognized voice in the athletic community and the most followed Canadian beach volleyball player on social media, Wilkerson’s partnership with PVL is sure to generate excitement and anticipation as she competes for Olympic Gold in the upcoming 2024 Summer Games in Paris.
