Bodybuilding.com specializes in dietary, sports, and bodybuilding supplements. Its platform includes an e-commerce store with private label (“Signature”) and third-party brands, an interactive fitness coaching app (“Bodyfit”), and a loyal online community, (“BodySpace and Forum”), with over 15 million registered members.
“We couldn’t be more excited to become partners in the Bodybuilding.com platform. My dad was a professional bodybuilder, and this is a brand I have been passionate about for nearly two decades”, said Tai Lopez, who co-founded REV along with Alex Mehr. “This company’s history is only in its first inning, and at a time when there’s so much noise and confusion on the internet, Bodybuilding.com’s trusted content, products, and community are more valuable than ever.”
This partnership marks yet another high-profile deal for REV, whose mission is to transform iconic legacy brands into e-commerce success stories. Their impressive portfolio includes globally-recognized brands, such as Pier 1, Radio Shack, Dressbarn, Ralph & Russo, Stein Mart, Franklin Mint, Modell’s, MentorBox, FarmersCart, Linens ‘n Things, and more.
“We are thrilled to welcome Retail Ecommerce Ventures into the Bodybuilding.com family”, said Karl Walsh, CEO of Bodybuilding.com. “Their expertise in e-commerce, digital marketing, technology, and community-building is a significant value-add to our platform and will further catalyze our growth both domestically and internationally. At Bodybuilding.com, we are stewards of a legacy that supports individuals building their bodies and their lives – and this relationship will enable us to achieve our mission at an even greater scale.”
Bodybuilding.com has been helping people achieve their fitness, health, and wellness goals since 1999 alongside a loyal community of lifestyle enthusiasts that now boasts +11 million social media followers and +5 million YouTube subscribers.
