Amazon Prime added 10 million new members this holiday season

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Amazon experienced record-breaking growth this past holiday season, as 10 million new members tried Amazon Prime, according to a company press release.

Amazon’s 20th holiday season also featured lower prices, called Lightning Deals, on over 25,000 products.

“We are excited to welcome more than ­­­10 million new members to Amazon Prime this holiday season, who benefited from unlimited Free Two-Day Shipping on their holiday gifts…” said Amazon.com Founder and CEO Jeff Bezos in a company press release. “We are working hard to make Prime even better and expanding the recently launched Prime Now to additional cities in 2015.”

Members of Amazon Prime enjoy fast and free shipping, free streaming of television shows and movies on Prime Instant Video and free reading using the Amazon Kindle Lending Library. New additions to member services include Prime Music, Prime Photos, Prime Pantry and Amazon Elements, among others.

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