United Natural Foods, Inc. (NYSE: UNFI) recently wrapped up its highly successful 2024 Winter and Holiday Selling Show, showcasing a wide array of innovative products, programs, and services aimed at boosting retailers’ profitability this holiday season.
With nearly 2,100 customers attending and over 800 exhibitors representing 1,500 brands, the two-day event provided a dynamic platform for customers to explore UNFI’s diverse portfolio. Attendees experienced competitively priced products and value-added services designed to create compelling shopping experiences and drive business growth. The show also featured 50 suppliers in the New Product and Diverse Supplier showcases, alongside 70 vendors offering exclusive “Monster Buys” on over 1,700 products.
“Our annual shows unite our community of retailers and suppliers, offering them the opportunity to grow their businesses,” said Steve Dietz, UNFI Chief Customer Officer. “From cross-category deals to the new UNFI Media Network, we’re helping our partners thrive in their markets.”
UNFI Media Network Launch
The show’s opening session featured a presentation on UNFI’s newly launched Media Network (UMN), powered by Swiftly. With retail media networks proving to be effective advertising platforms, the presentation highlighted how UMN can help retailers maximize customer engagement and drive results.
A highlight of the event was the Pitch Slam competition, where emerging brands pitched their products to a live audience. This year, Like Air, a family-run business known for better-for-you snacks, took the top prize. The winner will receive a complimentary campaign on the UNFI Media Network later this year.
