To remain competitive in the ongoing battle against online retailers, over half of U.S Target stores will stay open until midnight to win over late-night shoppers.
While previously, most Target stores closed at 10 p.m. Monday through Saturday and 9 p.m. on Sunday, this would apply to store hours on weeknights, according to the Wall Street Journal.
According to a U.S. Labor Department survey, 0.3 per cent of customers prefer to shop after 10 p.m. and Target hopes to attract these customers over online retailers.
Among other recent changes made by the company, it recently cut prices as well as its yearly outlook following declining same-store sales.
