Target CEO will not turn the retailer’s focus on groceries

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Recently appointed Target Corp. CEO Brian Cornell expressed to St. Paul Business Journal of Minneapolis that he has no intention of turning Target into a grocery store. Cornell has experience in the food and supermarket industries, as he was CEO of PepsiCo, Sam’s Club and Safeway prior to his Target position. Cornell stressed that style, fashion and apparel is the “core to the DNA of this company.”

Other topics Cornell commented on include the Target Canada team, omnichannel retailing, and the reticent consumer. He said he’s confident that the Target Canada team is a solid one, and that omnichannel is critically important to Target’s success, as well as commenting on traditional middle class continuing to be strained in terms of consumers.

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