Shane Conti: The New Vice President of Global Sales at NAI

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Shane Conti, with his impressive 25-year career in the domestic and international nutritional supplement industry, has been appointed the new Vice President of Global Sales at Natural Alternatives International, Inc. (NAI). Conti’s proven track record of success in building new business within multiple markets makes him a valuable addition to our team.

As the Vice President of Global Sales, Conti is responsible for overseeing the development and implementation of sales strategies. He leads the NAI sales team and client service departments to meet or exceed sales revenue, sales profitability, and budgetary objectives.

Conti is no stranger to NAI, having worked here in a Senior Business Development Manager role from 2016 to 2021. “Shane is a skilled relationship builder and comes to NAI with a rich knowledge of our company. We are thrilled to welcome him back,” said Ken Wolf, President of NAI. “His leadership, wealth of experience, and network of global contacts will help to accelerate our new business objectives while strengthening existing customer relationships.”

Conti shared his excitement about his new role, “I’m excited to be back at NAI to lead global sales. I look forward to showcasing NAI’s contract manufacturing capabilities and capacities—especially with the recent addition of the new state-of-the-art powder blending and packaging facility in Carlsbad, California.

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