Reebok has teamed up with Generation Joy, a wellness company focused on cutting-edge nutrition, to launch a new line of performance and nutritional supplements. The partnership will bring Reebok-branded protein, collagen, vitamins, and hydration supplements to consumers in the U.S. and Canada. These products are designed to enhance performance and recovery for everyone, from dedicated athletes to casual fitness enthusiasts.
“A performance line of nutritional supplements is a natural extension for Reebok, reinforcing our commitment to sports and wellness,” said Steve Robaire, EVP of Reebok at Authentic.
Generation Joy, known for its research-driven approach, is thrilled to bring Reebok’s fitness legacy into the nutrition space. “We’ve formulated a disruptive performance system that fuels fitness from within,” said Laura Dweck, President of Generation Joy.
Simplifying Fitness Nutrition
The new line offers a range of supplements tailored to various needs, including:
Protein & Collagen: For muscle recovery and joint support
Pre/Post-Workout Supplements: Boost energy and speed up recovery
Vitamins & Hydration: Ensure overall wellness and electrolyte balance
Reebok’s expansion into supplements reflects the growing demand for health products that complement active lifestyles. This partnership combines Reebok’s fitness expertise with Generation Joy’s nutritional innovation, offering an easy-to-use system of products to meet diverse consumer needs.
