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Since COVID-19, One-Third Of US And One-Quarter Of Canadian Nutritional Consumers Take More Vitamins, And Supplements

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More than one-third (34%) of US nutritional consumers―defined as those taking vitamins, minerals and/or supplements—say they are taking more now than they did before COVID-19, while more than one-quarter (27%) of Canadian nutritional consumers say so, according to The TricorBraun “Nutritional Purchasing Since COVID-19” Survey, a new survey commissioned by global packaging leader TricorBraun and conducted online by The Harris Poll.

“COVID has intensified consumers’ focus on their health, and as a result, consumption is up,” said Becky Donner, senior vice president, Marketing, Design & Engineering at TricorBraun. “Behavior shifts due to COVID indicate that consumers are unwilling to take health risks, which means it’s likely we’ll continue to see increased consumption of vitamins, minerals, and supplements as a preventive measure. As the category continues to grow, it’s more important than ever that nutritional brands stand out, including through packaging design that is also e-commerce-friendly.”

The TricorBraun “Nutritional Purchasing Since COVID-19” Survey polled more than 1,600 purchasers of vitamins, minerals and/or supplements in the US since the onset of the COVID-19 pandemic and more than 800 nutritional purchasers since the onset of the COVID-19 pandemic in Canada. The survey was conducted to gain a deeper understanding of the impact of COVID-19 on nutritional consumers’ buying behaviours and trends, as well as their packaging preferences.

Consumption Up Across Ages Since COVID-19
TricorBraun’s survey found that among US nutritional consumers, 45 percent. ages 45 – 54 are taking nutritional products more since COVID-19, while 39 percent of those ages 35 – 44 do so, and 34 percent of those ages 18 – 34 do so. US nutritional consumers ages 55+ (26%) also say they take more vitamins, minerals, and/or supplements since COVID-19.

Among nutritional consumers in Canada, 37 percent of adults ages 35 – 44 are taking nutritional products more since COVID-19, while 36 percent of those ages 18 – 34 do. Thirty percent of Canadian nutritional consumers ages 45 – 54 say they take much more or somewhat more vitamins, minerals, and/or supplements, while 17% of those aged 55+ do.

US: Taking More Nutritional Products Since COVID-19 Canada: Taking More Nutritional Products Since COVID-19
Ages 18 – 34 34% 36%
Ages 35 – 44 39% 37%
Ages 45 – 54 45% 30%
Ages 55+ 26% 17%

The TricorBraun “Nutritional Purchasing Since COVID-19” Survey, conducted by The Harris Poll

Top Reasons for Purchasing Nutritional Products Since COVID-19
Among US consumers who purchased vitamins, minerals and/or supplements since the onset of COVID-19, top reasons for doing so include supporting immunity (52%), balancing daily nutrition (48%), and preventing new health conditions/illnesses (32%). Results are similar among Canadian purchasers: to support immunity (55%), to balance daily nutrition (43%) and to prevent new health conditions/illnesses (32%).

According to TricorBraun’s survey, among those US consumers who purchased nutritional products since the onset of COVID-19, women are more likely than men to say they have purchased vitamins, minerals, and/or supplements to support immunity (58% vs. 46%) and bone health (31% vs 25%). Meanwhile, men are more likely than women to have purchased vitamins, minerals, and/or supplements to improve memory (20% vs.12%) and for sports nutrition (17% vs. 6%).

Among Canadian consumers who purchased nutritional products since the onset of COVID-19, women are more likely than men to say they have purchased vitamins, minerals, and/or supplements to support immunity (60% vs. 50%) and bone health (38% vs. 23%). Men are more than three times as likely as women to have purchased vitamins, minerals, and/or supplements for sports nutrition (15% vs. 4%).

Online Versus In-Store
According to TricorBraun’s survey, among those who purchased nutritional products before COVID-19 in the US, 36 percent say they changed where they primarily purchase vitamins, minerals, and/or supplements, with one in four (25%) saying they primarily shopped in-store for these products before the pandemic, but now primarily shop online, and 11 percent saying they primarily shopped online before and now primarily shop in-store.

In Canada, 25% of those who purchased nutritional products before COVID-19 say they changed where they primarily purchase vitamins, minerals, and/or supplements, with 18% saying they primarily shopped in-store for these products pre-pandemic but now primarily shop online, and seven percent saying they primarily shopped online before and now primarily shop in-store.

US Canada
Primarily Shopped In-Store Pre-Pandemic, Now Shop Online 25% 18%
Primarily Shopped Online Pre-Pandemic, Now Shop In-Store 11% 7%

The TricorBraun “Nutritional Purchasing Since COVID-19” Survey, conducted by The Harris Poll

“From well-known nutritional companies to emerging online brands, COVID propelled the growth of nutritional products sold via e-commerce,” said Donner. “The pandemic changed how many consumers shop, and that impacts how consumer packaged goods and nutritional manufacturers should consider packaging their products. An e-commerce packaging strategy, in addition to an in-store packaging strategy, is critical. Simply repurposing packaging from the shelf for e-commerce presents several risks, including the high potential for shipping damaged product, resulting in a negative consumer experience.”

Sustainable Packaging Re-Emerges
TricorBraun’s survey shows that for nearly 70% of US nutritional consumers, sustainable[1] packaging is neither more nor less important, less important, or was never important to them since the pandemic onset; in Canada, 74% say so. Meanwhile, nearly one-third (30%) of US consumers purchasing vitamins, minerals and/or supplements say when purchasing these products, sustainable packaging is more important to them since the onset of COVID-19, while 25 percent of Canadians say sustainable packaging is more important since the pandemic.

“When COVID hit, sustainable packaging took a back seat to safety,” said Donner. “As consumers’ reliance on e-commerce and delivery continues, however, they are very conscious of their purchasing impacts on the environment, and we see that awareness growing among nutritional consumers. Sustainable packaging is re-emerging as a need versus a nice-to-have.”

Sustainable Packaging More Important to Younger Consumers
According to the survey, US consumers who have purchased vitamins, minerals and/or supplements since the onset of COVID-19 those ages 18 – 54 (35%) are more likely than those ages 55+ (20%) to say sustainable packaging is more important to them when purchasing vitamins, minerals, and/or supplements since the pandemic onset. The survey shows similar results in Canada: those ages 18 – 34 (34%) are more likely than those ages 45+ (20%) to say sustainable packaging is more important to them when purchasing vitamins, minerals, and/or supplements since COVID-19.

About the Survey
This survey was conducted online by The Harris Poll on behalf of TricorBraun between December 8-11, 2020, among adults ages 18+ in the U.S. (n=2,028, of whom 1,679 have purchased vitamins, minerals and/or supplements since the onset of COVID-19) and in Canada (n=1,066, of whom 801 have purchased vitamins, minerals and/or supplements since the onset of COVID-19). This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.

Maple Organics announces their partnership with iLevel Management

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Maple Organics is pleased to announce their partnership with iLevel Management,
Inc. Acting as Maple Organics’ sales broker to Natural Health Food, Mass Retail, and Drug Stores in Canada, iLevel Management’s sales team will market, distribute and increase sales to create greater impact and reach of our organic products.

The team at Maple Organics is excited to be working with the iLevel Sales Team. Rosy Atwal, Founder and President of Maple Organics, emphatically states, “iLevel will be a welcomed addition to our team.

With their initiatives and experience, it will help us establish ourselves in the Canadian Market to promote our products to a wider audience.”

When Google removes your page

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There are just two such situations when Google removes pages from their index. Danny Sullivan from Google recently posted about them.

1. Content that violates the law

2. Content that can be termed as highly personal

Danny further explained the nuances and grey areas. The laws vary based on the location, particularly in regards to privacy and defamation.

Copyright violations, on the other hand, are hard to confirm unless reported. Child sex abuse material is virtually illegal everywhere and can be detected easily by automated systems.

He noted that Google has published a and policy for personal information removal sites with exploitative materials, personal threats and doxxing 

He went on to explain how Google looks for patterns to address these issues, “with trillions of pages and more being added each minute”.

Eliminating inappropriate content page by page or denying access to the entire site cannot be seen as an ideal option, as it isn’t scalable.

The entire site would be affected only in instances where there is “a high volume of valid copyright removal requests.” This to demote the site in the can be used as a reason search results.

He also pointed out the fact that Google mostly relies on . reported content

What You Can Do – Before reporting any type of content, have a thorough look at it, whether it can qualify as violating or not. Also, keep in mind that even if the content gets removed from Google’s index, it isn’t completely removed from the web.

Supporting Canadians with improved labelling for natural health products

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Many Canadians use a wide variety of natural health products (NHPs) daily such as vitamins, minerals, probiotics, homeopathic and traditional products. The demand for these products has increased during the pandemic, as more Canadians rely on them to support their own health and that of their families. Clear and legible labels on NHPs are critical for consumers to make informed purchasing decisions and to use these products safely.

In an effort to better support Canadians in their use of these products, Health Canada announced proposed changes to the Natural Health Products Regulations to make NHP labels more clear, legible and easier to understand.

Health Canada’s proposal includes four key elements, which will help Canadians make informed decisions when selecting and using NHPs:

  1. A Product Facts table: Important product information, such as warnings and directions for use, would be presented in a standardized table;
  2. Clearly and prominently displayed label text: Rules would be introduced to improve NHP label legibility and readability (e.g., improved colour contrast and minimum font size requirements);
  3. Labelling of food allergens, gluten and aspartame: Priority food allergens, gluten, and aspartame would be identified in the warning section of the label;
  4. Modernized contact information: A manufacturer may display either an email address, telephone number or website instead of a postal address, as currently required.

This regulatory proposal to improve labelling for NHPs is a key component of the Self-Care Framework, initiated in 2016. Throughout the development of the Framework, there has been extensive consultation with more than 4,500 consumers, academics and health professionals on this proposal. Health Canada also consulted directly with the NHP industry to develop a proposal that balances cost to the industry with the Department’s goal of providing Canadians with better labels.

This proposal also addresses a key recommendation from the recent audit on Health Canada’s Natural Health Products Program. It will improve product labels to help consumers understand key product information provided to protect their health.

We recognize that clear labelling is one aspect of improving Canadians’ access to safe, effective and high-quality NHPs among a broader suite of improvements envisioned as part of the Self-Care Framework and in response to findings of the recent audit. Health Canada will continue working, in parallel, with industry and other key stakeholders to advance work in other priority areas such as extending risk-based oversight, introducing cost recovery and strengthening compliance and enforcement powers through Vanessa’s Law.

Health Canada welcomes all feedback through the formal consultation process in Canada Gazette, Part I, which will be open for 70 days.

Health Canada is also consulting on draft guidance that will outline the various flexibilities available to the industry in implementing the labelling changes. This consultation can be accessed via the Consulting with Canadians web page over the same time period. All interested parties are encouraged to review the proposed regulations and guidance and provide feedback.

Quick Facts:

  • Evidence supports that the proposed labelling changes will improve Canadians’ ability to safely use NHPs and make informed decisions about their health, including:
    • Increased font and contrast will improve Canadians’ ability to read and understand NHP labels, supporting safe use and resulting in fewer harms; and,
    • Standardized formatting, with more prominent warnings (including for allergens and aspartame), will better support Canadians when choosing products, reducing risks associated with inappropriate product selection.
  • Taking into account the benefits to Canadians and the costs to industry, the expected net benefit of the proposal is $161.7 million present value (PV) over a 15-year period.
  • Canadians rely on NHPs for their health. More than 50% of Canadians say the pandemic increased their interest in finding information, products and services to care for their own health.
  • Even low-risk products, like hand sanitizers, can lead to harmful outcomes. During the pandemic, data from Canadian Poison Centres showed hand sanitizer exposure incidents, such as ingestions, were up to 4.5 fold higher from March to September 2020 compared to the same period in 2019, including an 8-fold increase in youth aged 13 to 19 and 5 fold in seniors over 60.
  • An online poll published by the Office of the Auditor-General identified that the product label was the second most important factor that influences consumer decisions to purchase natural health products.
  • Informed by feedback from extensive pre-consultation with the industry, the proposal incorporates a range of flexibilities, such as moving certain information to a digital space. These flexibilities, along with a multi-year transition period, are intended to minimize the environmental impact as well as the implementation burden, particularly for small and medium-sized companies.

Walmart Beats Amazon in Grocery

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According to Jungle Scout, more than b50 percent of Walmart.com shoppers have purchased groceries in the first quarter, compared with only 23 percent of Amazon.com shoppers.
Almost a third of purchasers (27%) answered that their spending on Walmart.com increased in the first quarter. This most likely boosts Walmart to achieve a 37% increase in its first-quarter e-commerce growth, which included digitally enabled sales fulfilled by stores.

Dr. Devin Byrd Appointed President Of Bastyr University

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Bastyr University, a private, natural health and science university, has named Devin A. Byrd, Ph.D. as its new and first African American president. Dr. Byrd will assume the post of president on July 26, succeeding Harlan Patterson, who has been president since 2017.

Bastyr’s first African American president in its 43-year history, Dr. Byrd brings two decades of leadership experience in higher education. He holds a Ph.D. and a Master of Science in Psychology from Virginia Polytechnic Institute & State University. Most recently, he served as the Vice President for Academic Affairs at Saybrook University in Pasadena, CA.

“It is a privilege and an honour to have been selected to lead an institution that is an innovator in the field of natural health,” said Dr. Byrd.

“Having an opportunity to become part of a rich and science-based environment at such a pivotal time in academia is very exciting. Initially, I plan to focus on learning more about our university while understanding how I can effectively engage and support the members of our community. My commitment to fulfilling the university’s mission is rooted in addressing the challenges and opportunities within the natural health landscape.”

Over several months, the Bastyr Board of Trustees completed a nationwide executive search and interviewed an extensive list of candidates. The goal was to find a candidate with strong experience in strategy, academia and diversity. “We are confident that Dr. Byrd will propel our organization forward in new ways as we continue to excel and grow in our near post-pandemic world,” said Carol Taylor, the Chair of Bastyr University Board of Trustees.

In his new role, Dr. Byrd will work with internal and external partners to support a strong, integrated approach to education. This will include upgrading research and clinical services to serve not only the Seattle and San Diego communities but regional and national ones as well.

“Dr. Byrd’s extensive experience in developing and overseeing in-person, online and hybrid educational program offerings puts him in an excellent position to help Bastyr University to improve and evolve program offerings and to grow student enrollment,” added Gary Quarfoth, Chair of the President Search Committee. “The range of health-related programs that he has worked with is impressive and gives him a broad perspective on how to best meet the needs of students interested in receiving training in various health professions.”

Little Green Pharma Acquires a World-Class Production and Manufacturing Facility in Denmark

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Little Green Pharma Ltd has acquired a world-class, fully-operational, GMP medicinal cannabis cultivation and manufacturing facility in Denmark from Canopy Growth Corporation.

The facility, located in Northern Odense, has the capacity to produce in excess of 12 tonnes per annum of finished flower and provides LGP with much-needed product supply from its current inventory of ~1 tonne of medicinal cannabis flower products.

Previously operating as a production site, LGP hopes to broaden the facility’s service offering by building out a sales and marketing division and empowering the facility to engage with EU and global markets. LGP expects that its established brand and distribution channels and EU cannabis markets know-how will help generate additional valuable sales opportunities for the facility. The LGP Group will also share best-practice cultivation, manufacturing and pharmaceutical insights and expertise between its global assets.

The LGP Group plans to immediately focus on delivering products in Australia and Germany as it grows its portfolio of export destinations over time. The facility is also well advanced along the medicine registration process for its first medicinal cannabis products for the Danish market, with current plans to release in early 2022.

LGP’s Managing Director Ms. Fleta Solomon said “The opportunity to acquire this facility came up and it was clear at the outset this was a compelling strategic move for LGP.

“We have a moment in the market now to capitalize on the brand equity LGP has built with our existing patients in Germany, the UK, and France as well as Australia, and the immediate access to medical-grade product on the scale we will now have provides us with the opportunity to accelerate our growth strategy.

“At Little Green Pharma our mission is to develop and supply cannabis medicines to patients that improve their quality of life. We are driven by patient outcomes and value every person’s contribution to producing the final medicine, from those nurturing the mother plants, to those packing the final product.

“We have been particularly impressed with the levels of expertise, professionalism and engagement from all Danish facility staff throughout the acquisition process and look forward to meeting the rest over the coming weeks.”

“The acquisition accelerates our ability to provide medicinal cannabis to Danish, Australian, and other patients across Europe. We want to work together to do extraordinary things for patients around the world and this is a wonderful next step.”

With this purchase, existing facility team members will have continuity of employment resulting in no job losses and LGP will become a significant employer in Odense. Further, LGP looks forward to expanding its local workforce as it grows its production output over time.

The C$20 million acquisition of the 21,500 m2 cultivation and 4,000 m2 GMP manufacturing facility positions LGP as the leading Australian medicinal cannabis producer and owner of one of the largest and highest-quality cannabis production facilities in Europe.

UK fitness class sales soar despite demand for online sessions, where would Canada be?

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As Covid controls eased in the U.K, much return to gyms. ClassPass reports a 600% week-on-week rise in new members.

Fitness classes have recorded a sharp rise in sales as British consumers return to the gym after lockdown despite demand for online sessions that experts say will persist after the coronavirus pandemic.

ClassPass, a company that provides access to fitness classes across the UK, said in the past week it had recorded a 600% week-on-week increase in the number of new members as lockdown measures were relaxed.

The business said that while live-stream reservations remained strong, two of its top London fitness studios, Blok and Digme, reported a tenfold increase in reservations since in-person classes relaunched, compared with digital-only reservations the previous week.

Gerber® and Terracycle® Partner to Launch Recycling Program Throughout Canada

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Gerber®, the early childhood nutrition leader, has partnered with international recycling leader, TerraCycle® to help give typically hard-to-recycle baby food packaging a new life. This partnership is rooted in Gerber and TerraCycle’s shared values around eliminating waste and supports the recovery of hard-to-recycle baby food packaging on a national scale throughout Canada.

Participation in the program is easy – parents are invited to sign up on the Gerber® Recycling Program page at https://www.terracycle.com/en-CA/brigades/gerber-en-ca and mail in baby food packaging that is currently not municipally recyclable, including flexible plastic bags, pouches and inner bags, using a prepaid shipping label. Once collected, the packaging is cleaned, melted down and then remolded to make new products.

“We know that creating a sustainable future is critically important and especially so for today’s parents, who are raising the next generation of leaders. As the world’s largest baby food company, we are thrilled to partner with TerraCycle to reduce our carbon footprint,” said Alison McLean, President, Nutrition, Nestlé Canada. “With this new partnership, approximately 200,000 Gerber pouches or over 1,800 kgs of packaging material, will be redirected and won’t end up in landfills. This is a significant milestone on our journey to tackle plastic waste and preserve the planet for our future generations.”

“Through this free recycling program, Gerber is offering parents an easy way to divert waste from landfills by providing a responsible way to dispose of certain hard-to-recycle Gerber baby food packaging,” said TerraCycle CEO and Founder, Tom Szaky. “By collecting and recycling these items, families can demonstrate their respect for the environment not only through the products that they choose for their children, but also with how they dispose of the packaging.”

The Gerber® Recycling Program is open to any interested individual, school, office, or community organization nationwide. As an added incentive, for every pound of packaging waste sent to TerraCycle through the Gerber® Recycling Program, registered participants can earn $1 to donate to a non-profit, school or charitable organization of their choice.

Gerber was founded on the ambition to give babies the best start in life and their work doesn’t stop at nutrition. These efforts on sustainable packaging build on more than a decade of progress and investment to achieve Nestlé Canada’s ambitious sustainability goals to make 100% of its packaging reusable or recyclable by 2025. More information on the Nestlé’s climate change roadmap and packaging commitments can be found at www.nestle.com/csv/global-initiatives/zero-environmental-impact.

Rritual announcement

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Rritual Superfoods Inc. is pleased to announce that the Company has received purchase orders totalling CAD $306,000 in the last week of May, with goods now shipping to customers.

“We are extremely excited to have had such a strong launch in our first month of full-scale commercial operations,” said Rritual CEO, Mr. David Kerbel. “We fully expect that these initial orders from our cornerstone retailers will establish Rritual products on shelf with regular re-orders to follow. As we establish our distribution foot-print we will continue to execute our marketing strategies to support our retail partners.”

Rritual has scaled its production to meet growing demand, with a sales and a marketing strategy targeting major retailers in Mass, Food & Drug, and Grocery across the USA in 2021. The Rritual Sales Team is in active discussion with a number of target retailers and will provide updates as new retail accounts are onboarded. Based on our projected distribution guidance of 6,000 stores and 20,000 points of distribution by the end of 2021 we expect to achieve a monthly run rate in the United States of CAD $1,300,000 achieving approximately 31-42% blended margins.

Rritual product offerings are all USDA-certified organic and are a caffeine-free option that can be mixed with other beverages or enjoyed by itself. Rritual’s proprietary Immune-Synergy Six Mushroom Blend is the only functional health product on the market that contains a daily prebiotic blend which nourishes a healthy gut microbiome and facilitates balanced digestive function.

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