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Top 12 website redesign guidelines that improve SEO

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From time to time you come across the drilling task of redesigning your website, and more than often you repeat the same mistakes. So this time, let’s do a simple checklist to go by.
Your 12 checkpoints for SEO-friendly website redesign.
1. MAKE SURE YOUR SITE NAVIGATION IS SEARCH ENGINE FRIENDLY
Using Flash for navigation on your website can just be bad news if you aren’t aware of how to make Flash objects accessible and web-crawler-friendly. Search engines have a really tough time crawling a website that uses Flash. CSS and unobtrusive JavaScript can provide almost any of the fancy effects you are looking for without sacrificing your search engine rankings.2. PLACE SCRIPTS OUTSIDE OF THE HTML DOCUMENT
When you are coding your website, make sure you externalize JavaScript and CSS. Search engines view a website through what’s contained in the HTML document. JavaScript and CSS, if not externalized, can add several additional lines of code in your HTML documents that, in most cases, will be ahead of the actual content and might make crawling them slower. Search engines like to get to the content of a website as quickly as possible.3. USE CONTENT THAT SEARCH ENGINE SPIDERS CAN READ
Content is the life force of a website, and it is what the search engines feed on. When redesigning your website, makes sure you take into account good structure for content (headings, paragraphs, and links). Sites with very little content tend to struggle in the search results and, in most cases, this can be avoided if there is proper planning in the design stages.4. DESIGN YOUR URLS FOR SEARCH FRIENDLINESS
Search friendly URLs are not URLs that are hard to crawl, such as query strings. The best URLs contain keywords that help describe the content of the page. For example, think about the following URLs for a YOUR website:yourcompany.com/services/repairs/
yourcompany.com/services/watch-repairs/
yourcompany.com/services/jewellery  -repairs/5. BLOCK PAGES YOU DON’T WANT SEARCH ENGINES INDEX
There could be pages on your site that you don’t want search engines to index. These pages could be pages that add no value to your content, such as server-side scripts. These web pages could even be pages you are using to test your designs as you are building the new website. Don’t expose these web pages to web robots. You could run into duplicate content issues with search engines as well as dilute your real content’s density, and these things could have a negative effect on your website’s search positions.

6. DON’T NEGLECT IMAGE ALT ATTRIBUTES
Make sure that all of your image alt attributes are descriptive. Search engines will read alt attributes and may take them into consideration when determining the relevancy of the page to the keywords a searcher queries.

7. UPDATE PAGES WITH FRESH CONTENT
Very very important, If your website has a blog, you may want to consider making room for some excerpts of the latest posts to be placed on all of your web pages. Search engines love to see the content of web pages changing from time to time as it indicates that the site is still alive and well. With changing content, comes greater crawling frequency by search engines as well.

Blogs are the easiest and most fun ways to improve your ranking.
8. USE UNIQUE META DATA
Page titles and descriptions should all be different. Many times, web designers will create a template for a website and forget to change out the meta data, and what ends up happening is that several pages will use the original placeholder information. Every page should have its own set of meta data; it is just one of the things that help search engines get a better grasp of how the structure of the website is constructed.9. USE HEADING TAGS PROPERLY
Make good use of heading tags in your web page content; they provide search engines with information on the structure of the HTML document, and they often place a higher value on these tags relative to other text on the web page.10. INCREASE INTERNAL LINKING ON YOUR WEBSITE
Internal linking can boost the rankings of your website when used correctly. It helps Google understand your content better and also sets an informational hierarchy for your website. Websites with information are consistently correlated with each other. It is very helpful for people and search engine bots when relevant information leads them to further information on the subject.11. MAKE YOUR WEBSITE MOBILE-FRIENDLY
Whenever a query is entered in the search bar, Google will rank websites based on several different factors, but mobile-friendliness is one of the primary factors. Thus, Google requires webmasters and businesses to create a mobile-friendly websites.12. IMPROVE YOUR PAGE SPEED
Nobody has the patience to tolerate a loading website nowadays. With so many options available at our fingertips, people swiftly switch from one site to another to look for the desired products or services. Thus, you’ll lose the potential rankings and leads if your site’s speed is low.
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Loblaw leading the way with sustainable packaging on PC® and no name® coffee product

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It is overhauling the coffee aisle by replacing unrecyclable packaging with a first-of-its-kind in Canada paper-based solution.  All 35 President’s Choice® and no name® whole bean and ground coffee varieties are transitioning to this innovative packaging.  This change is helping to reduce the carbon footprint and improve packaging recyclability.
Produced by Loblaw’s long-time partner Club Coffee®, the new AromaPak™ with Boardio® technology is made with a minimum of 80% paper content from renewable, recyclable and sustainable Forest Stewardship Council® sourced tree fibres.  This new packaging has earned the PC® team a 2022 Global Packaging Award for Package Innovation and Sustainable Design.

“The PC brand is known for innovation. While that has always meant having the newest flavours and food trends, it increasingly means leading the way with sustainable packaging,” said Kathlyne Ross, Vice President of Product Development and Innovation at Loblaw Companies Limited. “We know the impact our products can have on the environment and we are committed to being part of the solution. This new recyclable packaging is another step on our journey in eliminating waste and reducing greenhouse gas emissions across our operations.”

As part of a growing effort to address environmental, social and governance (ESG) issues, Loblaw has established various packaging commitments to help fight climate change, including ensuring all control brand and in-store plastic packaging will be reusable or recyclable by 2025. In support of this goal, the company has communicated new packaging standards to its control-brand suppliers. These standards are inspired by the global Consumer Goods Forum Golden Design Rules, co-created by Loblaw and many of the world’s largest retail and consumer goods companies.

Taylor Farms Opens Toronto Production Facility

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Taylor Farms, a leading North American producer of salads and healthy fresh foods announces the opening of the new Taylor Farms Toronto facility. With production focused on the retail product portfolio, Canadian customers will now have access to an array of the freshest products including the fan favourite Taylor Farms Chopped Salad Kits and Earthbound Farm Organic Salads.
Kevin Silver, General Manager of Taylor Farms Canada, will oversee the operations at the Toronto facility. The opening of this facility brings new opportunities for Taylor Farms to support local growers and customers as well as the local job market.

“We’re thrilled to expand further into Canada with our new facility in Toronto,” said Kevin Silver, General Manager of Taylor Farms Canada. “We have seen explosive growth in Canada over the last five years, and with this new location we’re able to address that demand by producing and delivering the freshest and most flavorful foods to our customers.”

Did you know? What is April 10th?

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That day is celebrated all over the world of Homeopathy for the last 267 years to mark the birthday of the German physician Dr. Christian Friedrich Samuel Hahnemann.

Dr. Hahnemann was a German physician and the founder of the system of therapeutics known to us as homeopathy. Dr. Hahnemann studied medicine at Leipzig and Vienna and received his M.D. degree at Erlangen in 1779.

In 1790, Hahnemann was translating William Cullen’s Lectures on the Materia Medica into German. Cullen, who was also called the Scottish Hippocrates, had given an explanation about why Cinchona bark was useful in intermittent fever. Cinchona bark contains quinine, which is a medicine used to treat malaria.

It was while translating the Materia Medica that Hahnemann was struck by the fact that the symptoms produced by quinine on the healthy body were similar to those of the disordered states that quinine was used to cure.

Hahnemann experimented with the effects of Cinchona bark on himself. He observed that Cinchona intake resulted in the occurrence of a condition simulating intermittent fevers.

The physician also experimented with substances commonly used in medicines at that time, including Antimony and Rhubarb. He also used poisons such as Arsenic and Belladonna. He observed that every substance he took produced distinct symptoms.

These observations led Hahnemann to assert the theory that “likes are cured by likes,” or “similia similibus curantur.” This means that diseases are cured or should be treated by those drugs that produce symptoms similar to the diseases in healthy persons, according to Britannica.

The physician promoted his principle in a paper published in 1796.

Hahnemann was convinced that drugs in small doses effectively exerted their curative powers. Therefore, four years later, he advanced his doctrine of the medicine “potentiation of dynamization.”

By 1810, he had completed his chief work, “Organon der rationellen Heilkunst”, which means “Organon of Rational Medicine.”

This work contains an exposition of his system, which he called Homöopathie or homeopathy.

Another work of Hahnemann, Regime Arzneimittellehre, 6 vol., which means “Pure Pharmacology”, and was completed in 1811, detailed the symptoms produced by “proving” a large number of drugs. In other words, the physician systemically administered the drugs to healthy subjects.

In 1835, Hahnemann moved to Paris, where he practised medicine with great popularity until his death.

Previously published on: abplive.com

NOW® Partners with Seven Top Wellness Experts on NEW Commit to YOU Campaign

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NOW®, a trusted and family-owned natural products manufacturer, is launching a new “Commit to YOU” campaign today that aims to inspire people to invest in their health, put themselves FIRST and conquer their wellness goals.

With a new season comes new opportunities to recommit to your health, and what better way than doing it alongside a dream team of seven top wellness experts, including Peloton Instructor Emma Lovewell, Celebrity Holistic Health Coach Kelly LeVeque, and leading Dermatologist Dr. Dendy Engelman. The campaign features FREE and exclusive workouts, lifestyle tips, recipes, skincare solutions and more, all packaged into three months of downloadable calendars available on nowfoods.com/experts.

Additional experts include Functional Medicine Practitioner and New York Times Best-Selling Author Dr. Will Cole Registered Dietitian Nutritionist (RDN) and Good Morning America Nutrition Expert Maya Feller; RDN and “Flexitarian Diet” author DJ Blatne; and Certified Personal Trainer and founder of NourishMoveLove.com, Lindsey Bomgren. Those who sign up for the calendar starting today will also be entered to win $300 to shop the experts’ favourite products and support their goals with products they can feel good about, plus a private consultation with LeVeque.

“Wellness to me means being at peace mentally, physically, emotionally, and spiritually, and really knowing it’s about progress to get there,” said Lovewell, whose videos on her daily routines off the bike can be viewed from the calendars at nowfoods.com/experts. “Everyone is at different points in their wellness journey, but no matter where that is, it’s empowering when you can find trusted brands to support you, and it feels right to know I can count on NOW.”

With more than 1,400 affordable products, from functional foods and supplements to sports nutrition and health & beauty products, as well as essential oils, there’s really something for everyone when it comes to meeting their wellness goals. All NOW products are exhaustively tested to ensure purity, potency, efficacy and safety.

In addition to visiting nowfoods.com and downloading the calendar, you can follow NOW (@nowfoodsofficial on Instagram and Facebook) and the experts for more exclusive inspiration, Instagram Live experiences, product promotions and giveaways. All NOW products are available online at nowfoods.com or at fine health food stores and natural retailers nationwide.

Open Book Extracts Raises Series C Funding Round

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Open Book Extracts announced the first close of a Series C equity financing round. This round of funding, led by KEY Investment Partners, is a resounding vote of confidence in the Company and positions the Company to continue providing top-tier quality and service to its quickly expanding client base. The financing will be used to expand finished goods manufacturing capabilities, support ongoing and new safety studies and efficacy research, and accelerate international distribution opportunities.

With their leading position in the Series C round, Tiby Erdely, Founding Partner of KEY Investment Partners, will join the Company’s Board of Managers. Erderly has more than 10 years of experience structuring and leading investment opportunities in the hemp/cannabis space and other industries.

“We have been exceptionally impressed with the OBX team, their vision, and their commitment to operational excellence for the next generation of cannabinoid consumer products,” Erderly said. “OBX’s innovative approach provides their clients access to quality ingredients, efficacious formulations, and leading technologies, as well as deep-rooted expertise spanning product development, operations, and manufacturing. We are excited to be partnering with this team as they continue on their path as both the pioneer and the industry leader.”

OBX recently achieved 455-2 GMP certification from NSF International at its 76,000-SF. research and production facility near Durham, North Carolina. NSF International is recognized as the gold standard for public health and environmental safety for global public health organizations. OBX holds numerous other accreditations including USDA Organic Certification and Kosher Certification. In addition to its broad selection of cannabinoid ingredients, OBX offers concept-to-market formulation and manufacturing services, leveraging leading water-soluble technology and unique delivery mechanisms to help its clients bring to market a wide range of finished goods, from core soft gels, capsules, and gummies, to orally dissolving tablets, tongue strips, and aerosol sprays. OBX achieved close to 4x year-over-year growth between 2020 and 2021 and expects to more than double again in 2022.

“This is a watershed moment for OBX as it goes into hypergrowth mode. We are motivated by the continued support from KEY Investment Partners, and the rest of our broad investor community,” said Dave Neundorfer, OBX CEO. “We are on a mission to equip the customers of today and tomorrow with the products and services they need to not only survive but thrive in this dynamic industry. This new investment enables OBX to further strengthen our operations as well as continue to invest in the research that will define the future of the category.”

Deux Twins Come Onboard as Investor/Ambassador with Plant-based Nutritional Supplement Company PlantFuel

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The company is proud to announce the signing of DJ group the Deux Twins as an investor/ambassador for the brand.

Identical twins Brigitte and Jaimee Navarrete, known as the Deux Twins, have been taking the US nightclub circuit by storm. The open format DJ duo, born and raised in Los Angeles, have quickly risen to fame with their high-energy, hip-hop and EDM music sets; playing venues from LIV in Miami, to HARD Music Festival, and a recently announced residency at The Wynn in Las Vegas. The twins’ health and fitness lifestyle align well with PlantFuel’s ethos, and as an investor/ambassadors, Brigitte and Jaimee will promote the brand through their music world.

Developed by athletes, formulated by doctors, and clinically proven for optimal performance, PlantFuel is a premium plant-based health and wellness company founded by former NFL player and serial entrepreneur Brad Pyatt. The Deux Twins is yet another example of the diversity in PlantFuel’s partners and ambassadors, which spans from professional and college sports to music and entertainment, and beyond.

“The Deux Twins embody health and wellness, and they bring a great energy to what we’re building here at PlantFuel as we work towards launching our Plant Nation community,” says Brad Pyatt, PlantFuel CEO.

Since PlantFuel’s inception in 2021, the brand has built an impressive network of ambassadors that include NFL Hall of Famer Terrell Owen, international music artist Lil Yachty, NCAA football star Spencer Rattler, national gymnast Olivia Dunne, television actress and singer Lucy Hale, NASCAR driver Natalie Decker, and many more. PlantFuel’s diverse ambassador network is part of the brand’s strategy to support the launch of Plant Nation later this year.

“We’re building a lifestyle brand with PlantFuel, which I’ve had tremendous success with before, designed to be disruptive and culture-shifting. For us to be a category leader in wellness, we’re strategically partnering with a diverse network of influential trendsetters who are effectively building our brand through their communities,” says Pyatt.

Metro Ontario Inc. maintains service to its customers despite UNIFOR Local 414 strike

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Metro Ontario Inc. regrets the decision made by its full-time distribution centres’ unionized employees represented by UNIFOR Local 414 to reject the Company’s proposal and to go on strike, despite the fact that the union bargaining committee unanimously recommended the settlement to its members.

METRO has been negotiating with the union for the past few weeks and reached a fair and equitable agreement that meets the needs of our employees and our customers while ensuring that METRO remains competitive. The settlement provided significant increases for employees, including an increase of 6% on average to hourly wages in the first year of the agreement and a total of 14% wage increase over 4 years as well as pension and benefits improvements.

“We are disappointed with the employees’ decision to strike but remain ready to go back to the table. We have implemented our contingency plan and our stores will remain open to serve our customers,” said Carmen Fortino, Executive Vice President, Ontario Division Head & National Supply Chain, Metro Ontario Inc.

Amazon Canada donates more than $180,000 to Halton Region Organizations

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Amazon employees from across Halton Region gathered with local dignitaries, including Minister of Citizenship and Multiculturalism Parm Gill, Member of Parliament Adam Van Koeverden and Mayor of Milton Gordon Krantz, to celebrate the local community through donations of $126,000 to Milton District Hospital Foundation and more than $60,000 to Halton Women’s Place.

“At Amazon, we are passionate about providing our team with opportunities to give back in the communities where we operate,” said Talia Mohammad, Site Leader of Amazon YYZ2. “Our goal is to not only have a positive, lasting effect on the families in these communities, but to also inspire our employees to get directly involved in local charitable initiatives that they are passionate about.”

Amazon’s donation to Milton District Hospital Foundation will directly support the purchase of vital ICU equipment, helping hospital staff better provide quality urgent care to members of the local community.

“Amazon’s donation will help us deliver comprehensive and continuous care for our patients facing life-threatening conditions,” says Cindy McDonell, SVP Clinical Operations, Halton Healthcare. “We are grateful that Amazon chose to partner with us in providing the best possible care to these patients and keeping pace with the growing healthcare needs of our community.”

At Halton Women’s Place, Amazon’s donation will help support the organization’s Public Education Fund and the development of a new Diversity, Equity and Inclusion Room for local women and children who face abuse.

“We admire Amazon’s commitment to providing spaces that promote diversity, equity and inclusion for employees in their facilities across the country and are grateful they have helped us to do the same,” says Laurie Hepburn, Executive Director, Halton Women’s Place. “Now, women and children in our community seeking a secure space at Halton Women’s Place will also have a safe area for a variety of inclusive practices.”

In 2020, Amazon donated more than $10 million to charities and not-for-profit organizations across Canada, including charities that address the company’s focus on “Right Now Needs” like food, shelter, and basic goods for children and their families.

“Amazon’s donations to Halton Women’s Place and Milton District Hospital Foundation highlight the company’s commitment to our local community,” says Milton Mayor Gordon Krantz. “The Halton Region is home to multiple Amazon facilities, and has felt the positive impact of the company’s local presence through employment opportunities and positive charitable initiatives like this one.”

“Amazon’s donations to Milton District Hospital and Halton Women’s Place will have an incredible impact on community members of all backgrounds,” says Parm Gill, Minister of Citizenship and Multiculturalism. “We are grateful the company has chosen to invest in Halton Region and will continue to work alongside Amazon to identify areas of need.”

“As Halton Region continues to recover from the pandemic, we are grateful to see organizations like Amazon investing in our local community,” said Adam van Koeverden, Member of Parliament, Milton, Ontario. “The company’s donation will help Milton District Hospital and Halton Women’s Place deliver vital services to members of our community from all walks of life. Thank you to all the Amazon operations employees who made this happen!”

Grain Growers of Canada to lead ‘Road to 2050’ net-zero emissions initiative

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“As part of Canadian grain farmers’ ongoing leadership as environmental stewards, we continue to look forward to ensuring our competitiveness,” said GGC chair Andre Harpe. “The farmer-driven path to net-zero must reflect what farmers have done and can sustainably do in the future, which is why GGC has decided to lead this important initiative.”
“The ‘Road to 2050’ will propose a path forward that focuses on innovation, research and beneficial management practices. This will boost productivity while continuing to enhance soil quality, improving the carbon sequestration potential of cropland and reducing emissions. This decision represents a practical and proactive approach to tackling climate change,” added Harpe.

In addition to identifying opportunities for the sector to continue its contributions to GHG emission reductions, the Road to 2050 is intended to guide government policies and programming directed at Canada’s grains sector, ensuring farmers are supported in their efforts. All recommendations will reflect farmers’ priorities, providing direction for legislators and policymakers who are making investments in research and incentivizing the adoption of beneficial management practices.

GGC is committed to being a leader in this area and finding solutions that align Canada’s climate goals with the unique needs and opportunities of the sector. Canadian farmers are poised to capitalize on this opportunity, as they have a demonstrated history of innovation.

Farmers have been proactive in steadily decreasing their carbon footprint through the adoption of numerous practices that improve soil carbon sequestration, without the need for regulation. Since 1981, there has been a 10 per cent reduction in net agricultural GHG emissions in Canada – primarily driven by beneficial management practices in the regions where crop production is most intensive. This reduction in emissions has been accompanied by a period of historic growth in crop yields and agri-food exports, meaning farmers have been producing more food with fewer emissions.

“We recognize that governments around the world are taking important steps to fight climate change and the reality is that Canadian farms can continue to play a major part in Canada’s efforts,” Harpe added.

Public and private sector collaboration will be a key component of ensuring resiliency in food production systems while moving to reduce emissions. Immediate next steps will involve seeking potential partners as GGC develops solutions for farmers and government, supported and guided by the establishment of a scientific advisory committee.

“Through innovation, we must continue to find ways to produce even more food to support a growing world population while maintaining our track record of constant improvement when it comes to sustainability,” Harpe explained.

“Canada’s grain sector is up for the challenge.”

The Grain Growers of Canada are proud to partner with the Saskatchewan Wheat Development Commission in the development of this initiative.

Grain Growers of Canada provides a strong national voice for over 65,000 active and successful grain, oilseed and pulse producers through its 14 provincial, regional and national grower groups. Our mission and mandate are to pursue a policy environment that maximizes global competitiveness and to influence federal policy on behalf of independent Canadian grain farmers and their associations.

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