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HealthyCell Launches Bone Strength MicroGel Supplement for Daily Bone Support

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HealthyCell announces Bone Strength, a MicroGel-based formula for daily bone maintenance

HealthyCell, which describes itself as a leader in gel-based nutritional supplements, has announced the launch of Bone Strength, a comprehensive formula designed to help adults maintain strong, flexible bones as they age. Delivered in the company’s MicroGel™ technology, Bone Strength is positioned as an alternative to traditional pills and powders, with HealthyCell stating the gel format is designed for superior absorption so the body can absorb and use more of the nutrients that support bone health.

“Bone Strength was created to address a silent but significant challenge,” said Douglas Giampapa, CEO of HealthyCell. “Strong bones aren’t just about calcium. You need the right combination of nutrients in a format your body can actually absorb. That’s exactly what Bone Strength delivers. Many people, especially women over 45, aren’t getting or absorbing the nutrients they need to maintain healthy bone density. In fact, over half of women over 50 have some degree of weaker bones than ideal, often without any obvious symptoms.”

A multi-nutrient approach beyond calcium

HealthyCell is positioning Bone Strength around the idea that bone maintenance requires a broad nutrient “team,” not a single ingredient. The formula combines minerals and vitamins commonly associated with skeletal support and tissue renewal, aiming to support everyday bone maintenance routines for adults focused on long-term mobility and healthy ageing.

What’s in the Bone Strength formula

According to HealthyCell, Bone Strength includes nine bone-supporting nutrients in a single daily gel pack:

  • Calcium, magnesium, silica, and boron to help maintain healthy bone density
  • Potassium, vitamin K2, and vitamin C to support skeletal preservation
  • Zinc and vitamin D3 to promote healthy bone tissue renewal

MicroGel™ delivery and convenience positioning

A key part of the launch is format differentiation. HealthyCell says its MicroGel™ nutrient delivery system can deliver the full nutrient blend in one “ultra-absorbable” gel pack that would otherwise require up to 12 large pills. For retailers and practitioners, the format may appeal to consumers who are pill-averse, managing supplement fatigue, or looking for simpler daily compliance.

Bone health remains a high-interest category for adults prioritizing healthy ageing, particularly women navigating midlife and beyond. HealthyCell is positioning Bone Strength as a daily foundational option that fits routine wellness habits, with absorption and convenience as the primary product story.

As with any supplement, consumers should be advised to follow label directions and consult a qualified healthcare professional if they have questions or are managing health conditions or medications.

Clinical Trial Shows Pycnogenol® May Relieve Lipedema Symptoms and Improve Quality of Life in Women

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Lipedema is one of those conditions that can quietly shape a woman’s daily life—pain, swelling, heaviness, tenderness, easy bruising—yet still be mislabelled as “just weight” or confused with other fluid and fat-distribution disorders. For many women, that delay in recognition means years of frustration, body shame, and trial-and-error symptom management.

That’s why a newly published randomized controlled trial is turning heads: it suggests Pycnogenol® (a standardized French maritime pine bark extract) can meaningfully reduce lipedema-related symptoms and improve quality of life in as little as 60 days—without invasive procedures.

What the study tested

Researchers ran a double-blind, randomized, placebo-controlled trial involving 100 women aged 18–40 with a clinical diagnosis of lipedema. Participants took either Pycnogenol® 50 mg three times daily (every eight hours) or a placebo for 60 days, with assessments at baseline, 30 days, and 60 days.

The main measure: quality of life and symptom impact

The primary outcome was a validated lipedema-specific quality-of-life questionnaire called QuASiL. It captures how strongly lipedema symptoms affect day-to-day life—covering issues such as swelling, tenderness, bruising, heaviness, discomfort, and satisfaction with leg appearance.

Body composition was also tracked

Researchers also monitored body composition using bioimpedance, looking at changes such as body fat percentage.

Key findings at 60 days

The results were notable because the placebo group’s symptom burden worsened over time, while the Pycnogenol® group improved.

  • Women taking Pycnogenol® saw about a 29% reduction in overall symptom burden by day 60 based on QuASiL scoring.
  • The placebo group’s scores continued to trend worse across the same period.
  • Improvements were reported across the symptom spectrum, with particularly meaningful gains in common complaints such as leg swelling, heavy legs, tenderness, and bruising.
  • The Pycnogenol® group also showed improvements in body composition measures compared with placebo over the 60-day period.
  • No adverse effects were reported in the study, supporting Pycnogenol®’s reputation as a generally well-tolerated option.

Why this matters for women’s health

Lipedema disproportionately affects women and often appears or worsens during hormonal shifts such as puberty, pregnancy, and menopause. It isn’t simply “extra weight,” and for many women it can feel like living in a body that won’t respond to the rules that work for everyone else—exercise more, eat less, try harder.

The bigger issue: there are still no approved medications and no universally accepted standard of care for lipedema. Many women rely on symptom-management strategies like compression garments, manual lymphatic drainage, physical therapy, movement routines that support lymphatic flow, and lifestyle changes that help manage inflammation and discomfort. These can be helpful, but they rarely feel like a complete solution.

In that context, a natural option showing measurable symptom improvement in a controlled trial is more than interesting—it’s potentially practice-informing.

Why Pycnogenol® is a plausible fit

Pycnogenol® is rich in plant compounds (including procyanidins and other polyphenols) and has been studied for vascular and microcirculation support. That matters because lipedema often involves chronic swelling, tissue tenderness, and a sense of heaviness that may be influenced by circulation dynamics and inflammatory signalling.

The proposed explanation is straightforward: a compound that supports microcirculation, vascular integrity, and inflammation balance could plausibly reduce the symptom “stack” that makes lipedema so physically and emotionally exhausting.

That said, the mechanism is not the same as proof. The strength of this study is clinical outcomes, not a definitive explanation of exactly how the changes occurred.

A clear-eyed look at the limitations

This trial is promising, but it’s not the final word.

  • Short duration: 60 days is enough to show a signal, but not enough to confirm long-term durability or disease-modifying impact.
  • Specific population: women aged 18–40, in one clinical setting. Results may not fully translate to older women or different demographics.
  • Body composition nuances: changes in body fat measures are encouraging, but interpretation should be cautious, especially when baseline differences between groups can influence outcomes.
  • Needs replication: the real test is whether future studies reproduce similar results across multiple sites with longer follow-up.

How to discuss it responsibly in natural health retail

If you’re in the natural products industry, this study opens a door—but it’s important to walk through it with care.

A responsible framing sounds like this:
“This clinical trial suggests Pycnogenol® may help reduce symptom burden and improve quality of life for women with lipedema. It’s not a cure, but it may be a supportive option worth discussing with a health professional.”

Practical guidance:

  • Encourage customers to seek proper assessment, since lipedema is commonly misidentified.
  • Treat Pycnogenol® as an add-on to foundational strategies (compression, movement, physiotherapy, lymphatic support), not a replacement.
  • Advise consultation with a health care practitioner for anyone who is pregnant or breastfeeding, on anticoagulant or antiplatelet medication, managing complex health conditions, or preparing for surgery.

What comes next

For decades, lipedema has lived in the gap between “common” and “poorly served.” This trial is important because it treats women’s lived experience as measurable—and worth targeting with real clinical research.

If larger, longer studies confirm these outcomes, Pycnogenol® could earn a more central role as an evidence-led, non-invasive option for symptom support. For now, it stands as a credible early signal: not hype, not a miracle, but a meaningful step toward better tools for women who have been told, far too often, that their symptoms are “just weight.”

Salvation Army and Walmart Canada Partner for “Fill the Kettle Day” to Support Families in Need

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For many Canadians, the holiday season is arriving with an extra layer of stress. Grocery bills are higher, housing costs are heavier, and everyday essentials have become harder to stretch from paycheque to paycheque. In that reality, community support is no longer a nice-to-have. It’s a lifeline.

That’s why the Salvation Army and Walmart Canada are joining forces again for the annual “Fill the Kettle Day,” a one-day event designed to help individuals and families in need during the holiday season and throughout the year. On Saturday, December 20, donations made by shoppers to Salvation Army Christmas kettles in participating Walmart Canada stores nationwide will be matched by Walmart Canada up to $100,000.

Why this one-day match matters right now

Financial stress is hitting a broad swath of households, including families who have never needed assistance before. The Salvation Army says many people seeking support are skipping meals, cutting back on essentials, and taking on debt simply to get by, with demand expected to rise further through winter.

The scale of need is significant. Last year, more than three million visits were made to the Salvation Army for supports that included food banks, meal programs, shelter services, and Christmas assistance. Christmas help alone recorded 345,000 visits for food hampers and toys.

For communities, those numbers underline a reality that can be easy to miss in day-to-day life: behind many front doors, families are making impossible choices. A matched donation day is a practical way to turn goodwill into immediate, measurable help.

Where kettle donations go: immediate relief and long-term stability

The Salvation Army’s Christmas Kettle Campaign supports local units in providing basic necessities, while also funding programs aimed at helping people move forward. With a national fundraising goal of $22 million, kettle contributions help sustain services such as:

  • Food support and meal programs
  • Shelter and housing assistance
  • Substance-use recovery programs
  • Job readiness and life-skills training

In other words, a donation can help cover the urgent needs of today while also supporting the longer path out of poverty.

Working together: a partnership built on reach and consistency

Walmart has long supported the Salvation Army’s Red Kettle Campaign, providing high-visibility kettle locations and making it easy for customers to give locally. Since 2007, Walmart Canada and its customers have contributed over $44 million to the Salvation Army through the annual kettle campaign.

This holiday season, Walmart Canada has also donated more than $55,000 to CTV Toy Mountain in Toronto, Ottawa, and Winnipeg, helping the Salvation Army purchase new toys for distribution to children in need.

Beyond the kettles, the Salvation Army is also a key donation partner for Walmart Canada’s non-saleable merchandise program. These contributions help local branches provide essential items and support programming for people working to regain stability.

The importance of giving this season

Fill the Kettle Day is a reminder that every donation, regardless of size, can help provide meals, shelter, and critical services for local families. With needs rising and budgets tightening, community support helps ensure the Salvation Army can continue delivering on its mission of “Giving Hope Today.”

If you’re shopping on Saturday, December 20, consider pausing at the kettle. With Walmart Canada matching donations up to $100,000, your contribution can go further at exactly the moment many Canadians need it most.

ecoVerificado.com from GreenCore verifies 0% tree-fibre diaper cores for LATAM private-label, claiming lower compliance costs plus 58% less water and 47% less carbon.

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GreenCore Solutions Corp. has announced the launch of ecoVerificado.com, a platform it describes as a new industrial standard for Latin American manufacturers producing private-label baby diapers using TreeFree Diaper® Core. The goal: enable eco-positioned diapers that match branded disposable diapers in performance while costing the same or less for private-label retailers and consumers.

A “Zero-Tree” claim aimed at real-world pricing

The company says ecoVerificado is designed to help manufacturers in Mexico, Brazil, Colombia, Argentina, and Chile bring a 0% tree-fibre diaper to market without imposing a European-style “green premium” on local families. In practical terms, GreenCore is framing this as a private-label advantage: better sustainability story, credible verification, and a price point that can win in-store.

Why pulp is in the crosshairs

GreenCore argues that the diaper supply chain’s reliance on wood fibre has created two issues at once: environmental impact and cost complexity. The company says the global hygiene industry cuts down over 50 million trees per year for disposable diapers, while also driving heavy water use and upstream emissions.

At the same time, GreenCore claims LATAM factories focused on domestic markets still end up absorbing compliance and documentation expenses associated with imported pulp, including audits, chain-of-custody paperwork, renewals, and monitoring. Collectively, the company refers to these burdens as the “German Tree Tax,” estimating they can consume 1.5% to 3.0% of annual revenue for OEM converters, even when products are sold locally.

What ecoVerificado actually verifies

ecoVerificado is positioned as an “instant verification layer” that confirms that a diaper contains TreeFree Diaper® Core, a proprietary absorbent matrix with 0% lignocellulosic biomass (no wood fibre), as GreenCore describes. The system is also used to validate three headline metrics the company is promoting:

  • 58% less water (by removing pulping and bleaching)
  • 47% lower carbon (by removing wet-timber logistics and thermal drying)
  • 0% trees (by replacing wood fibre with a synthetic absorbent matrix)

In other words, ecoVerificado is meant to be the proof layer that turns a product claim into something retailers can put on the shelf with confidence.

The margin story for manufacturers

Beyond sustainability claims, GreenCore is leaning hard into economics. The company says that eliminating pulp and its compliance-related surcharges can allow OEM converters to recover 15–18% in operational margin. ecoVerificado is positioned as having zero licensing fees and being bundled automatically with TreeFree Diaper® Core, which GreenCore says keeps more of the economic value inside LATAM.

What this could mean for private label in 2026

If adoption scales, ecoVerificado could become a new shorthand for retailers competing in baby care: a private-label diaper that is explicitly tree-free, digitally verifiable, and priced to move. The next signals to watch will be which manufacturers adopt first, how quickly major retailers integrate the verification story into packaging and merchandising, and whether performance parity holds up as production ramps.

The IHR Plugin is Coming in 2026, and It Brings Decentralized Warehousing to Health Retail

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Independent health retailers have always won on trust, service, and curation. The challenge is that the modern shopper also expects speed, certainty, and convenience. They want to find the exact format they’re looking for, feel confident it’s in stock, and receive it quickly, without chasing updates or wondering where their order went. In a world shaped by marketplace expectations, the customer experience is often defined less by what you sell and more by how smoothly you can get it into their hands.

That’s the problem the IHR Plugin, launching in 2026, is being built to solve.

In simple terms, the IHR Plugin is a retail growth layer that connects your online store to a broader sellable catalogue and a smarter fulfilment model by decentralizing warehousing. Instead of your e-commerce being limited to what is physically in one location, the plugin is designed to let your store sell through a distributed network of inventory sources. The goal is straightforward: more products your customers want, fewer lost sales, and a smoother, faster buying experience that keeps shoppers coming back.

What decentralized warehousing means, in plain language

Traditional retail warehousing is centralized. Inventory is either in your store, your backroom, or a single warehouse you rely on. That model can work, but it creates friction the moment customers want more variety or faster delivery. You either overstock to cover every scenario, or you accept that you’ll lose sales when the right item isn’t available in the right place at the right time.

Decentralized warehousing flips that model.

With a decentralized approach, your store can access inventory from multiple locations and sources, routing orders more intelligently instead of forcing everything through one bottleneck. When your customer clicks “buy,” the fulfilment path can be designed to select the best option for speed and reliability, whether that means shipping from a partner location, a distributor node, or another approved inventory source that meets the order requirements. The consumer doesn’t need to know the complexity behind it. They just experience what matters: better availability, clearer delivery expectations, and faster arrival.

That’s what makes decentralized warehousing such a powerful lever for customer experience.

Why this changes the consumer experience

When fulfillment is smarter, shopping feels different. Customers aren’t stuck browsing a site that says “out of stock” when the product exists nearby. They’re less likely to abandon carts because delivery timelines are vague. They’re more likely to reorder because the process is dependable.

The IHR Plugin is being designed to support that kind of experience by helping retailers move from a “single shelf” mindset to a “sellable network” mindset. Your store remains the brand the customer trusts. The behind-the-scenes fulfilment becomes more flexible and scalable.

The end result is a customer journey that feels more modern: more choice, fewer dead ends, and a better path from discovery to delivery.

What the IHR Plugin is, beyond fulfilment

The plugin is not just a shipping solution. It’s being built as an e-commerce engine that helps independent retailers compete without becoming tech companies. Alongside decentralized warehousing, it’s designed to support cleaner product data and easier merchandising, so your site can present products in a way that builds confidence and makes decisions easier. When product pages are consistent and sales-ready, they do more than display items. They educate, reduce hesitation, and convert interest into purchases.

That combination matters. Speed without trust doesn’t build loyalty. Trust without convenience doesn’t scale. The IHR Plugin is being built to bring both together.

Why 2026 is the right moment

Customers will only become more convenience-driven, not less. Retailers who can offer both credibility and ease will be the ones who grow. Decentralized warehousing is one of the most practical ways to raise the customer experience without forcing independents to gamble on massive inventory positions or expensive infrastructure.

That’s why the IHR Plugin is coming.

Join the waitlist for 2026 early access

Waitlist registration is now open for retailers who want early updates, previews, and first access opportunities as they roll out.

Register for the waitlist: olivier@ihrmagazine.com

Amazon welcomes another Whole Foods exec into Worldwide Grocery, and the timing matters

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Amazon just made another leadership move that tells you exactly where its grocery business is heading. Caitlin Leibert, previously Whole Foods Market’s vice president of sustainability, has stepped into a new role as global head of sustainability for Amazon’s Worldwide Grocery.

On paper, it’s a straightforward executive transition. In practice, it’s a clue that Amazon wants sustainability to function less like a brand value statement and more like an operating system across its grocery banners.

Who is Caitlin Leibert, and why this hire is strategic

Leibert isn’t new to scaling sustainability programmes in complex food businesses. Before Whole Foods, she led sustainability at Chipotle, a brand that had to solve similar questions around responsible sourcing, packaging, and waste reduction at scale. That mix matters because Amazon’s grocery challenge is not “having good intentions.” It’s building repeatable, measurable standards that work across thousands of suppliers, private label programs, store operations, and fast-delivery logistics.

Whole Foods already has a public-facing sustainability identity. It’s part of how the brand earned loyalty: tighter ingredient standards, a focus on responsible sourcing, and a long-running push to reduce waste and improve operational efficiency. By moving a senior sustainability leader from Whole Foods into Worldwide Grocery, Amazon is effectively signalling it wants that discipline to travel across the whole portfolio, not remain a Whole Foods-only advantage.

The bigger story: Amazon is building “One Grocery.”

This move sits inside a wider organizational shift: Amazon has been steadily pulling Whole Foods leaders into broader grocery roles, and restructuring teams and systems so grocery can run more like one connected business.

That matters because integration is where scale is born. When corporate structures unify, standards tend to unify next. It becomes easier to create shared supplier requirements, shared packaging expectations, shared reporting, and shared performance scorecards that apply across banners.

You can read this hire as another step toward Amazon turning Whole Foods from a standalone premium grocer into the operational blueprint for how Amazon wants grocery to run.

Why sustainability is becoming an Amazon grocery lever, not a tagline

Sustainability has moved out of the “nice to have” category for grocery and into the “this affects costs and execution” category. For Amazon, that pressure hits in three places:

Food waste is margin. Every bag of produce or tray of prepared food that doesn’t sell has a real cost: labour, shrinkage, hauling, and lost inventory value. For a business designed around speed and availability, waste reduction isn’t only an environmental win; it’s an operational advantage.

Packaging is performance. Grocery packaging isn’t just about appearance. It impacts breakage, returns, shelf life, cold-chain integrity, and customer satisfaction. As Amazon pushes grocery delivery and pickup, packaging becomes a technical requirement: it must protect the product, travel well, and reduce excess material. When Amazon tightens packaging guidelines for private label, it often influences supplier expectations too.

Supply chain sustainability is increasingly tied to sourcing and private label. In a modern grocery store, the biggest lever is procurement. When a retailer starts defining what qualifies as acceptable sourcing, materials, and reporting, it changes what brands must prove, not just what they claim. Sustainability becomes a gatekeeper, not a marketing message.

What retailers and brands should watch next

If Amazon is centralizing sustainability leadership inside Worldwide Grocery, expect the next phase to show up in practical, sometimes quiet ways:

Standardize food waste playbooks across banners. More consistent markdown strategies, better donation logistics, and more organized diversion efforts (like composting or organics handling) tend to follow central leadership.

Tighter packaging requirements through private label and vendor compliance. Expect clearer guidelines on materials, recyclability claims, and overall packaging footprint, especially where delivery performance and product protection are involved.

Supplier scorecards that connect sustainability to shelf space. The most consequential sustainability programmes are the ones that affect listings, promotions, distribution, and category resets. Once it’s inside the grocery leadership structure, it becomes easier to attach sustainability metrics to commercial outcomes.

A stronger link between sustainability and fast-delivery economics. The more Amazon expands grocery delivery capacity, the more it has to solve spoilage, cold-chain efficiency, routing waste, and packaging performance. Sustainability becomes part of execution, not separate from it.

What this means for health-focused and natural products retailers

Independent retailers won’t win by trying to out-scale Amazon. They win by out-communicating and out-earning trust.

Amazon’s move signals that sustainability language will become more common and more standardized across mainstream grocery. That can flatten differentiation for retailers who rely on vague claims. But it creates an opening for those who can translate sustainability into something customers understand and feel: better product integrity, smarter packaging, less waste, and more transparency.

If you want to stay ahead of where this is going, focus on operational proof. Track your biggest shrink categories. Build a repeatable markdown cadence. Strengthen donation or diversion relationships. Audit your worst packaging offenders. And work with brands that can clearly explain sourcing and materials without leaning on buzzwords.

Rexall President Nicolas Caprio to Retire in Spring 2026: What Canadian Health Retail Should Watch

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Rexall Pharmacy Group is heading into a leadership transition. President Nicolas Caprio has shared that he plans to retire from his role in the spring of 2026, following eight years with the company. Importantly for continuity, he is expected to remain involved as a member of Rexall’s board of directors.

For Canada’s health retail sector, this kind of change matters well beyond org charts. When that seat changes, the ripple effects can touch everything from category direction and promotional cadence to service expansion, talent development, and supplier expectations.

A pharmacist’s lens in a retailer’s role

Caprio’s career arc is a familiar one in pharmacy, but still meaningful: he started in the industry as a pharmacist in 1990 at Pharmaprix, and later held roles connected to Shoppers Drug Mart. That early clinical foundation often shapes how leaders approach the balancing act at the heart of modern pharmacy retail: patient trust and professional care on one side, retail efficiency and profitability on the other.

In practice, that balance shows up in decisions that store teams feel every day, such as workflow design, staffing models, training, customer experience standards, and how aggressively a banner leans into services versus front-end reinvention.

Why the timing is worth noting

Caprio’s retirement is planned for spring 2026, which gives Rexall time to manage succession deliberately rather than reactively. That lead time can be an advantage in a category where stability matters to customers, teams, and partners.

It’s also a moment when Canadian consumers are demanding more from pharmacy: faster access, clearer value, trusted advice, and convenient fulfilment. That combination of rising expectations and operational complexity makes leadership transitions especially consequential. New leaders often arrive with a mandate, even when the public messaging emphasizes continuity.

Caprio’s planned retirement is more than a people update. It’s a marker moment for a major Canadian pharmacy banner—one that comes with continuity (board involvement) and transition (a new chapter ahead). For the broader market, it’s a reminder that pharmacy retail leadership changes rarely stay contained at the top; they tend to echo through strategy, store operations, and the customer experience Canadians feel every week.

 

Canada’s Grocery Code of Conduct Explained: What Metro’s Sign-On Means for the Supply Chain

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Metro Inc. has confirmed it has signed the Canadian Grocery Industry Code of Conduct, adding meaningful momentum to a sector-wide effort to stabilize and modernize supplier–retailer relationships. In its statement, Metro emphasized its long-standing contribution to the Code’s development and its expectation that the framework will promote fairness and predictability across the grocery sector.

At its core, the Canada Grocery Code of Conduct is an industry-led framework designed to create clearer standards for how retailers and suppliers work together. The intent is to reduce uncertainty around fees, penalties, and shifting terms by reinforcing transparency, predictability, and fair dealing in commercial transactions.

The Code’s three-part structure

The framework can be understood through three connected pillars:

  1. Guiding principles and trade rule provisions that shape day-to-day commercial conduct between retailers and suppliers.
  2. A governance model that explains how the Code is administered and how members participate.
  3. An adjudication and dispute resolution process that offers a fair, accessible pathway when conflicts arise.

This structure is important because it pairs principles with real operational expectations and a formal dispute pathway, which helps address long-standing concerns about power imbalances and inconsistent practices in a highly concentrated grocery environment.

Governance and the Code Office

Oversight is intended to sit with the Office of the Grocery Sector Code of Conduct (OGSCC). The Office has been working to finalize governance rules, enrol eligible retailers and suppliers, and establish the foundation for consistent dispute handling.

A critical part of this model is the Office’s ability to act as a neutral administrator and adjudicator, giving both suppliers and retailers a clearer route to resolve issues without immediately escalating to commercial retaliation or drawn-out negotiations.

The timeline to enforcement

While participation is voluntary, the industry has been moving toward a target where the Code becomes fully implemented and enforceable in 2026. The success of this approach depends heavily on broad adoption across major retailers and meaningful supplier participation so that the rules are not applied unevenly.

Why Metro’s signature is a meaningful signal

Metro’s confirmation matters for two big reasons:

  • Market momentum: A Code only works if the largest players participate. Metro’s sign-on helps reduce the risk of a fragmented, two-tier system.
  • Confidence in implementation: By publicly linking its continued 2025 efforts with the Code Office to the path ahead, Metro is signalling that the governance and dispute framework is maturing toward practical, real-world use.

What this could change in practice

If the Code is implemented as intended, the most noticeable shifts should be:

  • Clearer rules around cost recovery and fees
  • More predictable timelines and processes for changes to terms
  • A more structured and credible dispute pathway
  • Improved trust and planning capacity across the supply chain

 

The Code is not a direct promise to lower grocery prices. Instead, it is designed to improve the business conditions that underpin the grocery ecosystem, helping create a more stable and transparent environment for commercial decisions that ultimately support a healthier supply chain for Canadians.

 

Natural Field Headlines 2025 FTA with Ashwagandha White Paper and Award-Winning Co-Loading Liposomes

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Natural Field used the 2025 FTA (Food Research Exchange Super Ingredients Conference) in Hangzhou to position itself as a serious technology leader in functional nutrition, pairing an ashwagandha science-and-market deep dive with fresh proof points in advanced liposome delivery.

At the centre of the buzz was the launch of the company’s Ashwagandha White Paper, described on-site as one of the most systematic, research-forward overviews of the ingredient in China. The document aims to bring clarity to growing global interest in adaptogens by mapping out key actives, mechanisms, standardization gaps, authenticity concerns, and real-world product logic. For brands and formulators, that is a timely move: ashwagandha demand continues to climb, but the category still suffers from inconsistent quality benchmarks and uneven consumer education.

Natural Field also amplified its momentum in co-loading liposome technology, highlighting NF Co-loading® liposomal CoQ10 and curcumin and showcasing data that tackles three persistent pain points in oral functional ingredients: stability, absorption, and multi-ingredient synergy. The company’s presentations referenced improved bioavailability and promising results in inflammatory and organ-specific models, sparking conversations with brand partners about new product development and combination design.

With multiple awards spanning raw materials and finished formats, Natural Field’s message was clear: the next competitive battleground is not just what ingredients you use, but how intelligently you deliver them.

Metagenics appoints global health leader Patrick Sly as CEO

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Metagenics has appointed Patrick Sly as Chief Executive Officer, effective immediately, marking a significant leadership transition for the professional-grade supplement company. Current President and CEO Pat Smallcombe, who has guided Metagenics through a period of strong growth since 2023, will move into the role of Co-Chair of the Board. Metagenics continues to be backed by Gryphon Investors, a leading middle-market private investment firm.

The move pairs continuity at the board level with a CEO who brings extensive experience in medical nutrition, healthcare professional partnerships, and large-scale consumer health businesses. For healthcare practitioners, retailers, and distributors, the appointment signals Metagenics’ intention to accelerate its next phase of growth while maintaining a strong focus on science, quality, and professional channels.

Leadership transition with continuity

Under Smallcombe’s leadership, Metagenics has strengthened its position in the rapidly expanding professional supplements segment, invested in clinically tested formulations, and deepened its relationships with healthcare professionals. His transition to Co-Chair of the Board ensures strategic continuity and ongoing stewardship at the governance level, even as day-to-day leadership passes to Sly.

Commenting on the transition, Ryan Fagan, Deal Partner in Gryphon’s Consumer Group, emphasised both continuity and fresh leadership:

“With Patrick’s deep experience in medical nutrition, partnerships with healthcare professionals, and leadership of global businesses, I couldn’t imagine a stronger candidate to succeed Pat Smallcombe’s successful tenure. Patrick’s leadership style focuses on integrity, innovation, and collaboration, an ideal fit for Metagenics’ culture.”

For stakeholders across the health and wellness ecosystem, the combination of Smallcombe’s board role and Sly’s operational leadership sets Metagenics up for a deliberate, well-planned handover rather than a disruptive shift.

A track record of global transformation

Sly brings to Metagenics a proven record of transforming large consumer health and nutrition businesses into sustained value creators. Most recently, he served as Global President of Reckitt’s US$8-billion Consumer Health division, where he led the portfolio to industry-leading profitability, renewed market share momentum, and durable, long-term growth.

Before that, he served as Global President of Reckitt’s US$3-billion Nutrition business, where he delivered a major global turnaround that strengthened margins, accelerated growth, and restored competitiveness across key markets.

Having lived and led in five countries, Sly brings a high degree of cultural fluency, adaptability, and global strategic insight. These qualities have enabled him to inspire diverse teams, navigate complex regulatory and market environments, and build resilient, performance-driven organisations that can adapt quickly to evolving health trends and consumer expectations.

Widely recognised for architecting transformations that elevate brands, expand margins, and create meaningful shareholder value, Sly is known as a leader who combines category expertise with crisis-tested judgement and a strong focus on people and culture.

He earned his MBA from Washington University in St. Louis’ Olin Business School and his Bachelor of Science in Business from Indiana University’s Kelley School of Business.

Positioning Metagenics for the next phase of growth

The appointment comes at a time when the professional supplements category is undergoing rapid change. Healthcare professionals and their patients are demanding more clinically substantiated products, clearer evidence on efficacy and safety, and stronger support around practice integration and patient adherence. At the same time, competition from both practitioner-only and direct-to-consumer brands continues to intensify.

Metagenics’ combination of scientific focus, professional-only distribution strength, and private-equity backing positions the company to invest further in product innovation, clinical research, digital tools for practitioners, and global expansion. Sly’s experience leading large portfolios, managing complex supply chains, and steering global teams is expected to support these ambitions.

“I’m thrilled to be joining Metagenics at such an exciting time,” said Sly. “The professional segment of the supplements category has tremendous growth potential, and Metagenics’ outstanding brand and clinically tested product line position the company for continued success. I’m especially impressed by the very strong team and solid foundation that Pat Smallcombe has built, and I look forward to working with the organisation to drive the next phase of growth.”

For Canadian natural health retailers, clinics, and practitioners, this leadership change underscores the increasing sophistication of the professional supplements space. As companies like Metagenics bring in globally seasoned executives, the bar continues to rise on quality, evidence, and execution—both in the back office and at the practitioner’s front desk.