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Protekt Launches Revolutionary Liquid Immunity Supplement Beverage Enhancer

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The veteran-owned wellness company offering the highest quality products Made in America, launches a new, all-natural Immunity Liquid Supplement Beverage Enhancer that delivers high-impact antioxidants, including vitamin C, zinc, vitamin D, and echinacea, to support optimal health and immunity throughout the body. Offering delectable flavours, including mixed berry and orange, Protekt’s revolutionary liquid formulation disperses instantly in hot or cold water, compared to powders or tablets where endless mixing is essential to diffuse ingredients and flavour.

This all-natural liquid formulation showcases zero calories, no sugar, and no added artificial flavours or ingredients, making it easy to support the body’s first line of defence. Protekt’s new Liquid Immunity Beverage Enhancer guards against external stressors, extreme weather conditions that may alter the immune system, and seasonal viruses to keep your immunity strong and your body healthy. Offering 100% natural ingredients and sweetened with plant-sourced stevia, Protekt’s Liquid Immunity Beverage Enhancer may also support collagen production and contribute to skin health.

“With millions of consumers facing seasonal physical and mental health concerns, Protekt strives to innovate 100% natural products to promote healthy bodies and minds, including our immune system,” said Nick Norris, Co-Founder and CEO of Protekt. “This new formulation was created to fit seamlessly with our lineup of supplements, so consumers can easily work the Immunity formula into their daily routines.”

The Immunity formulation joins a robust lineup of liquid and performance supplements, including Protekt’s best-selling Hydration Liquid Beverage Enhancer, which recently unveiled its new watermelon flavour and is now available for purchase. Protekt’s hydration formula features a proprietary 10:2:1 electrolyte ratio of sodium, potassium, and magnesium, providing vital minerals for intense workouts, heat exhaustion, travel, and improved general wellness.

“At Protekt, our mission since inception has been driven by providing consumer education on essential, science-backed products that establish a health baseline to flourish in life, so creating a supplement that supports our overall immunity and adding new flavours to our existing products were natural next steps for the brand,” said Tim Duba, Co-Founder and President of Protekt. “We take pride in creating a revolutionary immunity formulation to prevent seasonal health concerns that also taste great, and we look forward to continuing expanding our well-rounded wellness product lineup.”

Medterra launches groundbreaking fast-acting wellness gummies

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Three times faster and twenty-two times more effective than a traditional Hemp gummy, advanced nanotechnology allows science-backed formulations of active ingredients and smart botanicals to absorb faster into the system for effects felt in less than 10 minutes.
Wellness support designed for real life, Medterra’s commitment to quality formulas and innovative solutions put consumer health and wellness needs at the forefront. While traditional wellness gummies often take 1-2 hours to feel the effects, the targeted timing of Relax Now and Fast Asleep gummies allows consumers to take full control of their mental and physical well-being.

A dynamic powerhouse formulated around stress-reducing Hemp (Relax Now) and sleep-promoting Hemp (Fast Asleep), both gummies are enriched with science-backed botanicals, amino acids and herbs for maximal nourishment in tandem with confectionary textures and fresh-from-the-patch, all-natural fruit flavours. Full product details include:

Fast Asleep Fast Acting Gummies ($44.99): Made for rapid sleep enhancement, felt in less than ten minutes thanks to advanced nanotechnology, nourishing Hemp, calming melatonin, l-theanine and passionflower help to fall asleep quickly and stay asleep through the night for rest that truly restores. Available in two flavours – Strawberry and Blueberry Pomegranate.

Relax Now Fast-Acting Gummies ($44.99): Made for a quick calming effect, felt in less than ten minutes due to advanced nanotechnology, stress-reducing Hemp, I-theanine, mind-quieting GABA and therapeutic skullcap can relieve tension and soften the body’s stress response for peace and quiet within. Available in two flavours – Citrus and Tropical.

Daiya Strengthens Leadership Team with CMO and CFO Appointments

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The company announced the appointment of Melanie Domer as Chief Marketing Officer (CMO) and Erin Legge as Chief Financial Officer (CFO). Domer will lead the Consumer Marketing and Innovation teams, driving a deeper connection to Daiya consumers and helping to build a game-changing innovation pipeline. At the same time, Legge will oversee the finance and IT teams of the company that boasts the largest plant-based food manufacturing facility of its kind in North America.
“As the plant-based category continues to evolve, it is imperative to have strategic, results-oriented leaders who are passionate about the positive impact of the plant-based movement,” said Michael Watt, CEO of Daiya. “With the addition of these two incredible leaders, I am confident Daiya is poised to tackle the next phase of growth as we pioneer breakthroughs, delighting all those who gather around the Daiya table!”

A seasoned CPG veteran with more than two decades of experience in consumer marketing, innovation, and sales, Domer has ascended to leadership positions in some of the top consumer packaged goods companies including S.C. Johnson, Mars Wrigley and General Mills. Domer’s ability to drive brand growth with a consumer and retailer lens will be instrumental in helping Daiya pioneer plant-based breakthroughs in its next chapter of growth.

“Daiya’s purpose is what drew me to the role – changing how the world eats by ensuring consumers have the most delicious plant-based options available to them. I’m truly honoured to join the team at Daiya, as we work towards accelerating growth within the category,” shared Domer.

Legge also brings over 20 years of experience to her new role. Previously, she served as the Vice President, Strategic Projects and Integration at Daiya, initially joining the company in 2021. Prior to joining Daiya, she spent 17 years with George Weston Limited and Weston Foods holding various roles of increasing levels of responsibility within their finance and operations teams. Both Domer and Legge will report to Watt and round out the company’s senior leadership team, which also includes Shawn McLaughlin, following his recent appointment to SVP of Sales in September 2022.

Oragin Foods Provides Update on Unsecured Debentures

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Oragin Foods Provides Update on Unsecured Debentures, Announces Resignation of Directors and Confirms No Interruption to Its Retail and CPG Operations

The Company’s four (4) independent directors, Mr. Ken Villazor, Mr. Keith Stein, Mr. Micheal Lovsin, and Mr. Kevin Williams (the “Independent Directors”), have resigned from the Company’s Board of Directors and confirm that its retail business and CPG Division continue to operate without interruption, each as further described below.
Debentures and Special Committee Formation

Prior to their respective resignations, the Board of Directors had formed a special committee (the “Special Committee”) comprised of the four independent directors to initiate a process to explore, review and evaluate a broad range of strategic options (the “Strategic Options”) with an aim to repay the Unsecured Debentures.

Prior to that, on October 28th, 2022, the Company had announced that it had received Notices of Default (the “Notices”) from the holders (the “Holders”) of the Unsecured Debentures issued on October 25, 2019, which matured on October 25th, 2022 (the “Maturity Date”).

Initially, through management and then through the efforts of the Special Committee since its formation, the Company continued to engage in discussions with the Holders with the objective of coming to mutually beneficial terms with regard to the repayment of the Unsecured Debentures. However, despite these efforts, the Company has been unable to agree with the Holders on mutually agreeable terms and, in the Company’s view, in the best interests of the Company and its shareholders.

The Company may continue discussions with the Holders if the Company believes that mutually agreeable terms are feasible.

Director Resignations

Concurrently, the Company’s Directors & Officers Indemnity Insurance (the “D&O Insurance”), which was scheduled for renewal, could only be renewed with certain limitations related to and as a result of the Notices and related circumstances. It is the Company’s belief that the Independent Directors tendered their resignations, despite continued efforts to reach a resolution with the Holders up until the date of such resignations, as a result of the inability of the Company to continue to maintain full coverage for its board of directors and management.

Matt Lurie, President and CEO, remains as the Company’s sole director.

Status of Listing on the Exchange and Next Steps

As the policies of the Exchange require that there be a minimum three (3) directors on the board of directors of a reporting issuer listed on the Exchange, the Company anticipates that the Exchange will suspend the Company’s listing in the coming days until and unless the Company can fill the vacancies and return to compliance with the applicable policies of the Exchange. The remaining director intends to seek to appoint the two (2) additional directors required pursuant to the Company’s Articles and continues to evaluate the Strategic Options to repay the Unsecured Debentures, improve or remove the limitations pursuant to the D&O Insurance, and undertaking such actions as are required to bring the Company into compliance with the policies of the TSX Venture Exchange (the “Exchange”).

Status of Retail Business and CPG Division

The Company’s retail business and CPG Division continue to operate without any material change or interruption. The Company has sufficient cash on hand to continue its operations without experiencing the impact of the resignations of the Resigning Directors or the anticipated suspension of the Company Exchange listing at this time.

“I would like to thank the Board for their efforts in trying to arrive at an agreement with the Unsecured Debenture holders. It is unfortunate that the set of events that has transpired has led us to this current situation; however, I am committed to working towards remedying the outstanding issues. The Company’s Retail and CPG Divisions continue to function as normal, and the company has sufficient cash on hand to carry on with its operations,” said President and CEO Matt Lurie.

Flow Beverage Corp. Appoints Two Independent Directors

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The company announced that Stephen A. Smith and Michael Lines had been appointed to the Company’s Board of Directors. Mr. Smith will chair Flow’s Audit Committee, and Mr. Lines will chair the Governance, Human Resources & Compensation Committee.

Mr. Smith has extensive leadership and managerial experience in the retail and hospitality sectors, previously serving as EVP Finance and CFO of Loblaw Companies Limited (TSX:L) and as co-CEO and CFO of Cara Operations Limited (now Recipes Unlimited). Mr. Smith currently serves on the Board of Directors of Organigram Holdings (TSX:OGI), Freshii (TSX:FRII), MAV Beauty Brands (TSX:MAV) and CE Brands (TSXV:CEBI).

Mr. Lines has 27 years of experience in the natural and traditional consumer packaged goods sector and is the Founder and President of Wellness Natural Inc. (Simply Protein). He has led branded and private label launches across numerous international markets and was instrumental in Flow’s entry into the U.S. market. Mr. Lines is also the Vice-Chair of Plant-Based Foods of Canada.

“On behalf of the Flow Board of Directors, I am pleased to extend a warm welcome to Stephen and Michael. We on the Board look forward to working with them as Flow continues with high growth and its path to profitability,” said Patrick Bousquet-Chavanne, Lead Independent Director.

“We believe adding depth to our Board in consumer packaged goods, and retail operations will be instrumental in furthering the Company’s strategic transformation into a more streamlined operating model that is sharply focused on the Flow brand and profitable growth,” added Nicholas Reichenbach, Founder, Chairman and CEO of Flow.

Naturade Announces New Hires in Sales, Ecommerce and Supply Chain

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The Irvine, CA-based company made three new hires, including Peter Hartman, its new Vice President of Sales, co-owners Kareem Cook and Claude Tellis announced. Mike Billing has also been hired as the Director of the Supply Chain, and Travis May has been hired as the Director of E-commerce.
 
“We’re thrilled to add Peter, Mike and Travis to our team,” Tellis said. “To hire industry veterans with a deep understanding and belief in our mission was our top priority. We’re excited to see how they can help us continue to grow and create increased access to our products.”

About Peter Hartman:

Hartman is a 17-year veteran of the natural products industry. Before his role at Naturade, Hartman spent several years in distribution and joined the plant-based pioneering brand Vega as its Director of Sales for the United States. At Vega, Hartman oversaw the company’s growth in the US, which ultimately led to its acquisition by WhiteWave in 2015.

In addition to Vega, Hartman’s previous work experience includes roles at Navitas Organics, Fat Snax and EO Products. He was also a board member for WhyBars.

About Mike Billing:

Billing brings 20 years of experience, including seven years in supply chain operations, to Naturade. He most recently worked as a Director at Gilbert Marketing Group, which represented Orgain at Costco Wholesale in the US and Mexico. In this role, Billing oversaw demand planning, sales forecasting, marketing and trade spend and data analytics.

Additional experience includes working directly for Orgain and for a start-up consumer packaged goods coffee company, NuZee dba Coffee Blenders.

About Travis May:

May joins Naturade after two and a half years at Lenny & Larry’s, where he tripled the company’s Amazon business and brought the website to the modern era with a Shopify port and tech stack.

Before Lenny & Larry’s, May worked for Navitas and Vega. He has nine years of experience managing Amazon business for brands and helping to grow online channels for businesses.

Genestra Brands® Introduces Two New Vitamin D

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Genestra Brands® Introduces Two New Vitamin D:  D-Mulsion 2500 and D3 2500, With Increased Levels of Vitamin D

Extra strength formula for those with a risk of vitamin D deficiency.

In addition to being offered in doses of 1000 IU and 400 IU, these two products provide 2,500 IU (62.5 mcg) of vitamin D3 per dosage. With just one capsule or drop daily, the new extra-strength formula is perfect for those with an increased risk of vitamin D deficiency.
This news serves as a reminder that Health Canada updated the recommended daily vitamin D dosage to between 600 IU (15 mcg) and 4000 IU (100 mcg) for Canadians between the ages of 9 and 70. At a national level, Canadians are not getting enough vitamin D from food alone. Based on dietary intake data collected in the Canadian Community Health Survey (CCHS), most age and gender groups had about 90% prevalence of inadequate intakes.1

As we head into cold and flu season, it is especially important we maintain proper vitamin D levels. Not only does Vitamin D promote optimal bone health, but it helps to support immune function as well.

Despite its importance to many physiological functions, many Canadians have inadequate levels of vitamin D. This may result from insufficient sun exposure, limited consumption of vitamin D-containing foods, dark skin colour, older age, or low intake of vitamin D supplements.

Genestra’s D3 2500 helps to prevent vitamin D deficiency and may reduce the risk of developing osteoporosis when combined with sufficient calcium, a healthy diet and regular exercise. For those looking for a liquid alternative, Genestra’s D-Mulsion 2500 is available in a great-tasting natural citrus flavour and can be taken dropped on a finger or spoon, directly into the mouth, or mixed in drinks.

Genestra Brands® products are available through our authorized retail partners, including Amazon.ca, Well.ca and select health food stores, or sold directly through many physicians and healthcare practitioners.

Jarrow Formulas® Introduces Dual-Action Immune Booster

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The new product supports a healthy immune system and normal digestion.* In an easy, single-serve stick pack, Immune Booster offers a tasty, orange-flavoured, fast-melt powder that quickly dissolves on the tongue without needing water.

“Science has clearly demonstrated that 70% of the immune system is housed in the gut, so we knew in developing Immune Booster, we wanted to focus on the microbiome as the immunity power center,” said Hanan Wajih, Chief Marketing Officer of Jarrow Formulas. “Our goal was to create something that could conveniently fit into people’s morning lifestyles and routines while adhering to Jarrow’s strict wellness and efficacy standards.”

Made with PreforPro®, a rockstar prebiotic that helps balance the gut microbiota by allowing beneficial probiotic bacteria to have more room to flourish, Immune Booster provides bacteriophages. Abundant in nature, phages are submicroscopic bundles of DNA and RNA with a protein shell found in seaweed, soil, fermented foods, and the human body. Able to function in both the small and large intestines, bacteriophages help support gut health.*

In addition to PreforPro®, DE111® is another clinically supported ingredient in Immune Booster that functions as a spore-forming, immune-supporting probiotic strain.* DE111® works by secreting digestive enzymes, biosurfactants and exopolysaccharides to support a healthy gut and immune system.*

Always focused on the customer and their health concerns, Immune Booster comes at a time when immunity is a top priority for consumers. A nationwide survey by Jarrow found that immunity is the #1 specific benefit consumers look for, and 81% of consumers have used or are interested in taking a vitamin or supplement with immune benefits.

Jarrow Formulas® strives to meet the needs of all consumers with all products. Immune booster is Non-GMO, vegetarian and contains no wheat, gluten, soybeans, dairy, egg, fish/shellfish, peanuts/tree nuts or sesame.

DSM comments on a new study linking COVID-19 to increased risk of neurological disorders

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DSM comments on a new study linking COVID-19 to increased risk of neurological disorders – Omega 3s to be a potential solution.

Royal DSM, a global science-based company active in Health, Nutrition and Bioscience, comments on the findings from a recently published paper in Nature Medicine which reported that those infected with COVID-19 are at increased risk of long-term neurologic disorders that persist post infection.[i] These symptoms are one part of what is now known as “long COVID,” which is estimated to impact 7.5% of adults in the total US population.[ii] The neurological conditions reported include cerebrovascular disease, cognition and memory disorders, sensory disorders and mental health conditions.
Risk of neurologic conditions related to long COVID were elevated even in people who were not hospitalized with acute COVID-19 infection. The recent study also demonstrated that the risk was present regardless of age, race and sex, or conditions such as obesity, smoking, diabetes and immune dysfunction, amongst other factors.

Researchers are working hard to understand the mechanisms by which COVID-19 infection leads to the neurological disorders observed in long COVID. Mechanisms of great interest include the inflammatory and oxidative stress responses present in COVID-19 infection. It is hypothesized that omega-3s – namely eicosapentaenoic acid (EPA) and docosahexaenoic acid (DHA) – could help to lessen the impact of long COVID because they play an important role in modulating the inflammatory response and resolving inflammation in the body[iii],[iv] Additionally, omega-3s have been shown to have a positive impact on brain health – including brain development[v],[vi],[vii], cognitive performance[viii],[ix] and mood[x],[xi],[xii],[xiii] – thus these nutritional ingredients are of particular interest in the context of neurological outcomes.

The recent publication indicates promising opportunities to expand research on the potential role of omega-3 supplementation as part of a strategy to support long COVID symptoms. “As a global leader of nutritional lipid solutions, DSM remains at the forefront of new developments in omega-3 science,” comments Dr. Sonia Hartunian-Sowa, Director of Science, Translation, & Advocacy, DSM. “We’re keen to help expand knowledge surrounding the role these important ingredients play in this emerging field of research and ultimately inspire the development of purpose-led health solutions.”

New Zeland Natural Health Products

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New Zeland Natural Health Products Sector Welcomes Passage of Therapeutic Products Bill

The body representing around 80% of this country’s natural health products industry welcomes in principle today’s introduction of the Therapeutic Products Bill but says the devil will be in the detail.

The Therapeutic Products Bill replaces the Medicines Act 1981 and Dietary Supplements Regulations 1985 with a comprehensive regulatory regime that Health Minister Andrew Little claims is fit for the future. The Bill will regulate natural health products but in a separate category from medicines and medical devices.

Natural Health Products New Zealand’s Government Affairs Director Samantha Gray says the industry has long advocated for a modern regulatory regime, so today’s development represents a welcome step forward.

“We are still working through the Bill’s detail, but hope it will better enable exports, support consumer safety and also allow consumers to be given accurate, evidence based-information about natural health products’ health benefits.”

Ms Gray says the current regulatory system is badly broken and in urgent need of change.

“The natural health products sector contributes more than $2.3 billion to the economy every year but can do so much better if we have modern, fit-for-purpose regulations.

“We are calling on all parties to support this Bill’s passage into law and also to support the regulations being finalised as soon as possible.”

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