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Strategies to Expand Your Snack Business: Email Marketing and Video Insights

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IHR Magazine
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Email marketing, complemented by video content, offers businesses a dynamic approach to engage customers and drive sales. For health food stores.  This combination provides a compelling way to showcase products and connect with a dedicated consumer base. Here’s how to harness its potential:

Relationship Building: Use email as a platform to foster trust and establish a rapport with your customers. It’s more than just promotions; it’s about creating a bond.

Develop a Solid Email List: The foundation of any successful email marketing campaign is a robust list. Promote newsletter sign-ups both in-store and online via opt-in forms.

Prioritize Quality Content: Deliver value to your subscribers by sharing recipes featuring well-known brands that are obviously available in your store.  Include health-focused snacking tips, exclusive store promotions, and engaging video content.

The Power of Video: Incorporate video content to showcase product features, demonstrate snack recipes, or share customer testimonials. Videos are more engaging than text alone, can increase click-through rates, and offer a richer experience for the viewer.

Encourage Referrals: Amplify your reach by incentivizing loyal customers to refer friends and family. Offer discounts or other benefits for successful referrals.
Segmentation is Key: Categorize your email list based on shopping habits or preferences, such as frequent buyers or health enthusiasts. Customize your messages to cater to each segment’s interests.
Focus on Engagement: Craft content that not only informs but also engages. Ensure each email, whether text or video, encourages further interaction, such as visiting your website or making a purchase.

IHR Magazine & Viva Magazine Stand with CHFA

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IHR Magazine
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To our readers and the entire natural health community,

We, at IHR Magazine and Viva Magazine, wholeheartedly extend our support to the Canadian Health Food Association (CHFA) and its unwavering initiative to safeguard our industry. In these challenging times, it is not just an option but a duty for every participant in the natural health sector to rally behind our beacon, Aaron Skelton, and the entire CHFA team.

Our esteemed president and CEO, Aaron Skelton, has been granted the honour of attending a GTA Town Hall with the Leader of the Conservative Party of Canada, Mr. Pierre Poilievre. This pivotal discussion, set for Tuesday, August 29, will revolve around the pressing issue of over-regulation that Natural Health Products (NHPs) are currently grappling with.

Event Details:

  • Date: Tuesday, August 29, 2023
  • Time: Doors open at 9 a.m.
  • Venue: Don Beer Arena – Don Beer Banquet Hall, 940 Dillingham Rd, Pickering, ON L1W 1Z6
  • Registration: Click here to register

If you’re in the vicinity, we urge you to join us. This event is open to all, so please spread the word within your networks.

Additionally, please note that due to this significant meeting, the next SOS webinar, originally scheduled for the same day, will now be postponed to Thursday, August 31 at 3PM (10 AM for those registered for the French webinar). Rest assured, the webinar details have been updated, and your calendars should reflect this change automatically. We genuinely hope you can still grace us with your presence. However, if circumstances prevent you from doing so, CHFA will ensure the recording is shared post-event.

Let’s come together, united in our mission, to champion the cause of natural health in Canada. Your support and participation are invaluable.

Warm regards,

IHR Magazine & Viva Magazine Team

MadeGood Launches “Share Some Good Fund” to Support U.S. Teachers

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IHR Magazine
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MadeGood, the renowned organic and allergy-friendly snack brand, has unveiled its “Share Some Good Fund.” This initiative will distribute $200,000 among 1,000 U.S. teachers, aiding them in purchasing essential school supplies for the upcoming academic year.

In collaboration with Emmy® Award-winning actress Sheryl Lee Ralph, MadeGood’s mission this back-to-school season is to spotlight the dedication and hard work of teachers.

Recent data from The Department of Education reveals that over 90% of U.S. teachers dig into their own pockets to provide students with necessary school supplies. With the current economic challenges and inflation, the financial strain on educators and parents has intensified.

The “Share Some Good Fund” will grant each selected teacher $200, assisting them in acquiring everything from books to cleaning supplies, ensuring their students have the tools to excel. Sheryl Lee Ralph, partnering with MadeGood for this initiative, expressed her enthusiasm, “Having personally been influenced by remarkable educators and witnessing their impact on my children, I’m elated to support MadeGood in this endeavor. The ‘Share Some Good Fund’ is a significant gesture to assist teachers as they gear up for the school year.”

Until September 24, 2023, individuals across the U.S. can nominate teachers who’ve made a profound impact on them or their children. Additionally, MadeGood will be extending this gesture to 1,000 Canadian teachers, allocating $200,000 USD and $200,000 CAD respectively.

Nicole Bleiwas, VP of Marketing at Riverside Natural Foods, MadeGood’s parent company, remarked, “Understanding the pivotal role of education and the immense effort teachers invest, MadeGood is honored to back them with the ‘Share Some Good Fund’. Our aim is to ensure a smooth start to their academic year.”

MadeGood is celebrated for its diverse range of organic, allergy-friendly snacks, ideal for school lunches or as a treat post-school. Adhering to stringent quality standards, MadeGood’s offerings are organic, non-GMO certified, and devoid of the top-eight food allergens, ensuring a safe and delightful snacking experience throughout the school year.

Mary’s Gone Crackers Welcomes Nate Lindsay as New VP of Operations

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IHR Magazine
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Mary’s Gone Crackers, a frontrunner in organic, gluten-free, and non-GMO cracker brands, is excited to announce the appointment of Nate Lindsay as their Vice President of Operations. With a rich background in operations management and logistics, especially within the food and beverage sector, Nate is poised to bring significant value to the brand.

Taki Fujii, Chairman of Mary’s Gone Crackers, expressed his enthusiasm, stating, “Nate’s dedication to delivering top-tier products and his extensive experience in production and manufacturing make him an ideal fit for our team. We’re eager to witness the innovative directions he’ll steer the brand towards.”

In his new role, Nate will spearhead warehouse management, inventory oversight, shipping, receiving, and quality assurance. His impressive 25-year track record includes pivotal roles at Ready Roast Company, Keurig Green Mountain Coffee, and Land O’Lakes. His insights will be instrumental in devising cost-efficient strategies, aligning with Mary’s Gone Crackers’ ambitious growth trajectory. The brand has recently launched two fresh product lines, Kookies and Cheezee, and Nate’s expertise will be crucial in managing the operations for these expanding gluten-free assortments.

A proud alumnus of Purdue University, Nate holds a Bachelor of Science degree in Business Administration, Management, and Operations. Reflecting on his new journey, he remarked, “Mary’s Gone Crackers resonates with my passion for bridging people with nutritious, innovative snacks. I’m committed to broadening our reach, ensuring more consumers across the U.S. and Canada relish our premium offerings.”

Nature’s Emporium marks its 30th anniversary this year

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IHR Magazine
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Nature’s Emporium, a leading family-owned and operated health food retailer in Ontario, is set to make its debut in downtown Toronto this month. Following this exciting opening, another location will open its doors in Oakville later this September, with ambitious plans for further expansion in 2024. The highly anticipated grand opening of the Toronto flagship store, spanning approximately 25,000 square feet, is scheduled for September 7 at the Shops at One York location.

As Nature’s Emporium marks its 30th anniversary this year, its Toronto debut is a milestone for this trusted brand. The health food industry in Canada is facing challenges and changes like never before, with health-conscious consumers increasingly seeking healthier and sustainable options from brands and businesses they can trust. Nature’s Emporium has been at the forefront of this movement. With the spacious layout of its new Toronto store and carefully curated selection, the company aims to create an immersive shopping experience that educates and empowers customers to make conscious choices about their health and well-being.

Nature’s Emporium, a fast-growing and leading family-run health food market with locations in Newmarket, Maple, Burlington, and Woodbridge, today announced that it will be opening its first location in downtown Toronto with further expansions in Halton Region coming soon. (CNW Group/Nature”s Emporium)

Would you be available for a tour of the new store on September 6, prior to the grand opening? We would also like to offer the opportunity to interview Joe D’Addario, Founder and CEO of Nature’s Emporium, discussing:

  • Nature’s Emporium’s journey, their strategies for staying relevant in a rapidly evolving market, and their vision for the future of health food retail in Canada.

  • Insights into how the company has navigated the challenges of the health food industry and their approach to sustainability and sourcing.

  • Building a loyal customer base over the past three decades and maintaining customer trust.

  • The unique features and offerings of the new flagship store and its role in serving the needs of health-conscious consumers in downtown Toronto, including an on-site naturopath and holistic nutritionist

  • Ways in which Nature’s Emporium aims to make a positive impact on the community and promote sustainable living.

In a grocery landscape marred by negativity, Nature’s Emporium shines as a family-owned retailer genuinely dedicated to its customers and community. Nature’s Emporium takes pride in being a family-owned and operated health food retailer with a genuine commitment to its customers and the well-being of the community. 

Nature’s Emporium’s customer-centric philosophy extends beyond the products on their shelves, they provide an immersive shopping experience that empowers customers to make informed and conscious choices about their health. This approach stands in stark contrast to the impersonal and often overwhelming environments of some major grocery chains.

IHR Magazine Exclusive: The WHO’s Surprising Endorsement of Traditional Medicine**

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IHR Magazine
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In a recent and unexpected move, the World Health Organisation (WHO) has publicly endorsed traditional medicine, a practice deeply rooted in many cultures for centuries. This endorsement has ignited a flurry of reactions within the medical community. While some laud the WHO for embracing cultural diversity and inclusivity in healthcare, others express concerns about the potential risks of unverified remedies.

Traditional medicine has been in the spotlight, thanks to the WHO – an institution we’ve always looked up to for evidence-based guidance. Through a series of posts on social media platforms, the WHO has been championing the merits of traditional medicine. They’ve even highlighted that many modern medical practices owe their origins to traditional methods. Furthermore, the WHO has stated that nearly 40% of today’s pharmaceuticals are derived from natural sources.

The WHO’s exploration into traditional remedies spans a wide range, from herbal treatments and acupuncture to Ayurveda. For instance, they shared a story of an Olympic long-jumper who found solace in yoga and nature walks, emphasizing well-being over medical intervention.

However, it’s crucial to differentiate between scientifically validated methods and age-old practices. While the WHO categorizes newer concepts like homeopathy and naturopathy as traditional, it’s essential to note that modern medicine seeks to pinpoint active ingredients, comprehend their workings, and reproduce them for consistent use. This approach contrasts with relying on generational remedies. Interestingly, some traditional treatments seem to work despite not having identifiable active components, possibly attributed to the well-documented placebo effect.

The WHO’s recent actions have not gone without scrutiny, especially given their management of the COVID-19 crisis. Accusations of a lack of transparency and potential hidden agendas have been levied against the organization. However, the WHO continues to assert that their primary goal remains the safeguarding of global health. The public’s trust, however, seems shaken, with many calling for increased transparency and accountability.

The WHO’s sudden pivot towards endorsing treatments that lack comprehensive scientific backing is puzzling. Some speculate that this shift aligns with the current movement to ‘decolonize’ medicine, challenging the dominance of western scientific methods. A recent WHO podcast delved into this topic, where a Canadian medical historian criticized the notion of ‘tropical’ medicine as a colonial construct. Such views can be contentious, especially when considering diseases endemic to tropical regions that pose genuine threats to travelers.

The WHO’s recent departure from its traditional stance to support unverified treatments is potentially concerning. Historically, the organization’s significant triumphs, such as the eradication of smallpox, were achieved by introducing scientific methodologies to areas unfamiliar with them. In these instances, traditional remedies paled in comparison to the efficacy of modern Western medicine.

T&T Supermarkets to Open Second Quebec Store in Brossard’s Quartier Dix30

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IHR Magazine
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T&T Supermarkets, Canada’s leading Asian supermarket chain, has announced the opening of its second store in Quebec, located in the bustling Quartier Dix30 in Brossard. This expansion comes on the heels of the successful launch of its Montreal store and is a testament to the brand’s commitment to meeting the growing demand of its Quebec clientele.

The new T&T Supermarket, spanning a generous 5,000 square metres, is strategically situated in Quartier Dix30. Recognized as the second-largest retail centre in Canada, Quartier Dix30 boasts 3,200,000 square feet of retail and office space. The location is further enhanced by its direct connection to the REM and the anticipation of thousands of residential units in the vicinity in the upcoming years.

Tina Lee, Chief Executive Officer of T&T, expressed her enthusiasm about the new store, stating, “South Shore has been on our radar ever since we made our debut in Quebec. The overwhelming reception we received in Montreal last year solidified our decision to establish another store in the province. Brossard’s Quartier Dix30, with its reputation as a rapidly expanding mall, emerged as the clear choice. As the area around us thrives, we are eager to integrate ourselves into the heart of this vibrant community. With the influx of residential projects in the pipeline, we are poised to cater to the evolving preferences of our customers, ensuring both convenience and an exceptional shopping experience.”

Nicolas Désourdy, President and Partner of Carbonleo, the real estate company behind Quartier Dix30, also shared his thoughts on the collaboration. “We are proud to partner with T&T and contribute to the growth trajectory of this iconic Canadian brand. The introduction of such a significant player in the food sector is a boon for the dynamic community of Brossard and its neighbouring regions. This partnership reaffirms Quartier Dix30’s position as the go-to destination for the South Shore.”

For those unfamiliar with T&T Supermarkets, it stands as Canada’s largest Asian supermarket chain. Currently, it operates 33 stores across British Columbia, Alberta, Ontario, and Québec. Shoppers at T&T are treated to a vast array of Asian products, ranging from fresh produce, meats, and seafood to daily baked bread, ready-to-eat meals, and sought-after T&T private label products.

The Brossard store is slated to open its doors in the fall of 2024. Residents and visitors alike can look forward to a unique shopping experience that combines the best of Asian culinary delights with the convenience of modern retail.

Sleep Equals Success: Quebec’s Proactive Approach to Boosting Children’s Academic Performance

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IHR Magazine
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As the back-to-school season approaches, a groundbreaking survey by Dormez-vous reveals the measures Quebec parents are taking to ensure their children’s sleep quality. With insights from the Canadian Mental Health Association, this study highlights the profound effects of sleep on a child’s mental health and academic prowess. Read on to discover how Quebec is setting a benchmark in championing sleep health.

The Vital Connection: Sleep, Mental Wellbeing, and Academic Excellence
Everyone knows sleep is crucial. But for children, its impact extends beyond just feeling rested. It plays a pivotal role in their physical, emotional, and mental health, directly influencing their academic achievements.

Voices from the Experts: Margaret Eaton on the Role of Restorative Sleep
Margaret Eaton, National CEO of the Canadian Mental Health Association, emphasizes, “Studies have shown that sufficient sleep protects mental health in adolescents and enhances academic performance. Restorative sleep in children improves brain function, development, working memory, and emotional regulation.”

Quebec Leads the Way: Parents’ Active Measures for Sleep Hygiene
The good news? Most Quebec parents are ahead of the curve. According to the Dormez-vous survey, conducted by Leger, a whopping 82% believe their children are getting ample sleep, surpassing the national average of 77%. This achievement is attributed to two main actions: promoting a consistent bedtime routine and ensuring a comfortable sleep environment.

The Recipe for a Good Night’s Sleep: Key Insights from the Survey
Bedtime routines are a cornerstone of good sleep hygiene. 77% of Quebec parents report their children adhere to a set routine. This commitment to sleep is further evidenced by the fact that nearly nine out of ten Quebec children have their own room, with parents emphasizing the importance of a comfortable sleep space. Parents also prioritize creating optimal sleep conditions, such as a dark, cool, and quiet room (49%), ensuring their child sleeps in their own bed (44%), and establishing a calming bedtime routine (43%).

Dormez-vous’ Pledge: A $100,000 Commitment to Youth Mental Health
Recognizing the integral role of sleep in child development, Dormez-vous is donating $100,000 to CMHA’s Campus Peer Support Program. This donation underscores their commitment to awakening Quebecers to the power of sleep and will directly benefit youth at post-secondary campuses across the province.

Setting the Stage for a Successful School Year: Tips and Recommendations
As children gear up for the academic year, it’s paramount for parents to foster healthy sleep habits. The benefits are manifold: increased energy (80%), enhanced focus in school (71%), waking up in a positive mood (68%), reduced stress (60%), and improved academic performance (59%). For those children not getting enough sleep, the culprits are often staying up too late (51%), inconsistent bedtimes (39%), and excessive screen time (32%).

Prioritize your child’s sleep and set them on a path to academic success and mental wellbeing. Explore Dormez-vous’ Back to School Shop today and equip your child with essential sleep products for a promising school year.

Don’t forget to share this article with fellow parents and educators! Let’s champion the importance of sleep together.

Introducing Genuine Health’s Saffron Collection:

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IHR Magazine
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Genuine Health, a pioneer in natural and evidence-backed supplements, is thrilled to present its latest innovation: a product range infused with the brain-health wonders of saffron. This ancient spice, backed by modern research, is associated with a plethora of cognitive benefits, from stress reduction and mood enhancement to memory improvement.

Our Saffron collection is not just about saffron. It’s a symphony of nature’s best. Adaptogens such as ginkgo biloba and ashwagandha, coupled with potent antioxidants like turmeric and sage, amplify saffron’s naturopathic advantages. It’s a holistic approach to brain health, offering daily, lasting benefits.

Key Highlights:
– 30-day supply with 60 capsules that are easy to consume.
– 100% vegan, gluten-free, and dairy-free.

Into the Saffron Collection:*

– STRESS: Combat the modern-day stressors with a blend of saffron, ashwagandha, and passionflower. Enhance your body’s stress response, find calm, sleep better, and build resilience. Priced at $44.99.

– MOOD: Navigate mood fluctuations with the support of saffron and turmeric. Achieve a balanced mood and a brighter mental perspective. Priced at $44.99.

– MEMORY: Address forgetfulness and brain fog with the potent mix of saffron, sage, and ginkgo biloba. Boost both short-term and long-term memory functions. Priced at $44.99.

Michelle Lostracco, Sr. Director of Growth Marketing, shares, “At Genuine Health, our goal is to offer supplements that truly transform lives. The Saffron collection is our answer to the growing concerns around brain health. The promising research on saffron and brain health captivated us, leading to the birth of this exceptional product line.”

Shoppers Drug Mart Joins New Brunswick’s Pharmacist Care Clinic Pilot: A Leap in Optimizing Pharmacist Role

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IHR Magazine
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On July 26, Shoppers Drug Mart announced that one of its Fredericton locations, situated at 1040 Prospect Street, will be participating in the province’s Pharmacist Care Clinic pilot. This pilot is a collaboration between the Government of New Brunswick, New Brunswick College of Pharmacists, and the New Brunswick Pharmacy Association.

Starting from August 1, patients across New Brunswick can schedule appointments to receive healthcare services at select pharmacy locations for a broad range of needs. The pilot project will also enable pharmacists to assess for and provide point-of-care testing for Group A strep. Additionally, they will provide chronic disease management for diabetes, COPD, asthma, and cardiovascular disease. These services are offered at no cost when patients present their New Brunswick health card at one of the participating pharmacies.

“Today’s announcement is about optimizing the role of pharmacists in New Brunswick by allowing them to practice to the full extent of their education, ultimately unlocking their potential,” said Jeff Leger, President of Shoppers Drug Mart. “We commend the government of New Brunswick for recognizing that pharmacists are uniquely qualified to help address some of the gaps that have emerged in primary healthcare systems, providing patients with more options for the quality healthcare services they need and deserve.”

Shoppers Drug Mart is proud to be a funding partner of the pilot, providing support to the University of New Brunswick Institute for Research, Data and Training as they collaborate with the New Brunswick Pharmacists Association to conduct vital research across participating clinics. This research will inform a study that examines the needs of patients and determines future service offerings.

The New Brunswick location follows the successful launch of Shoppers Drug Mart pharmacist-led clinics in Alberta, Ontario, and Nova Scotia.

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