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Tea’s Got a New Friend…

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Tea's Got a New Friend...

Over 80% of all tea sold in North America is sold in teabags. Lexaria has made their popular ViPova tea available in conventional tea-bags making it easier for consumers to achieve more consistent portions and cannabidiol per serving. Lexaria now has the opportunity to offer their tea in smaller retail packages at lower cost to their customers, offering the potential of broader consumer acceptance and wider market penetration.

 

For those who want to try their tea for the first time, but are reluctant to purchase the existing larger tin for $99, they will for the first time be able to offer much lower prices for smaller packages. We are currently awaiting delivery of our new packaging options which will be ready for retail sale in either April or May. Although the larger tin still offers the best value per serving, Lexaria expects lower entry-level retail prices to make ViPova(TM) Tea available for enjoyment by everyone. 

 

The new Lexaria website at lexariaenergy.com is under construction and expected to be operational later this month. The new site is focused primarily on the food sciences sector in which they now operate, and will provide more thorough information regarding their patent-pending infusion technology.

 

Lexaria is soon launching a new print ad campaign featuring the slogan, “Tea’s Got a new Friend“, a cheeky and fun ad campaign that is sure to provoke conversation. In limited US circulation to begin, this ad campaign will begin within the next 30 days and is expected to broaden as the year unfolds.

 

According to the Tea Association of the USA Inc, Americans consumed over 79 billion servings of tea in 2012, its popularity far outstripping any alternative health sector. On any given day, over 150 million Americans consume tea, and 84% of all tea consumed is black tea. Lexaria is confident that its unique and proprietary CBD-infusion process will generate success in this very large market. ViPovaTM uses only legal CBD oil extracts, grown from legal hemp in locations where it is legal to do so, in ViPovaTM-branded tea. ViPovaTM uses its patent-pending process to infuse concentrated amounts of CBD within lipids in its tea, providing more bioactivity and comfort to the body during the absorption process. Only ViPovaTM has this ground-breaking technology for CBD/lipid infusion. 

FMC Corp. Joins Field to Market

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FMC Corporation – one of the world’s leading specialty companies focused on agriculture health and nutrition announced that it has joined Field to Market: The Alliance for Sustainable Agriculture a multi-stakeholder initiative working to define measure and advance the sustainability of food fiber and fuel production in the United States.

“Sustainability is central to the way we work at FMC whether we are enhancing food production or influencing the responsible management of natural resources” said Mark Douglas president FMC Agricultural Solutions. “Field to Market offers a very significant opportunity for engagement in supporting the sustainability of agriculture as we seek to lessen our environmental footprint and broaden our sustainable product portfolio.”

Field to Market’s diverse membership of grower organizations, leading companies, academia conservation groups and public sector partners provides a platform that unites the agricultural supply chain in creating opportunities for continuous improvement in productivity environmental quality and human well-being.
“We are pleased to welcome FMC to our growing membership and look forward to collaborating on opportunities to help growers identify opportunities for continuous improvement and drive sustainable outcomes for commodity crop production” said Rod Snyder president of Field to Market. “FMC which has a long history of delivering technology and innovation to the agriculture sector will be a valuable partner for the supply chain as we work to advance sustainability at the farm level.

Field to Market: The Alliance for Sustainable Agriculture brings together a diverse group of grower organizations; agribusinesses; food beverage restaurant and retail companies; conservation groups; universities and public sector partners to focus on defining measuring and advancing the sustainability of food fiber and fuel production. Field to Market is comprised of more than 70 members representing all facets of the U.S. agricultural supply chain with member companies employing more than 3.9 million people and representing combined revenues totaling over $1.3 trillion. For more information visit www.fieldtomarket.org

International News: European Commission launches scientific debate on how to feed the planet

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The European Commission has launched an online consultation on how science and innovation can help the EU ensuring safe, nutritious, sufficient and sustainable food globally.

The discussion is linked to the theme of this year’s Universal Exhibition (Expo Milano 2015) “Feeding the Planet, Energy for Life”, which aims to go beyond cultural activities and open a real political debate on global food security and sustainability.

The paper was presented in Brussels by Tibor Navracsics, Commissioner for Education, Culture, Youth and Sport, and responsible for the Joint Research Centre, together with Franz Fischler, Chairman of the Expo 2015 EU Scientific Steering Committee.

Commissioner Navracsics said: “The European Union has a vital role to play in tackling the challenges associated with food and nutrition security and sustainability. I commend the work of the Joint Research Centre and look forward to working on these issues closely with my colleagues, in particular my fellow Commissioners in charge of agriculture, health, research, environment and development.”

Chairman Franz Fischler said, “I believe that science and innovation are crucial if we are to guarantee access to safe and nutritious food for all, produced in a sustainable way. I hope that the consultation and the discussion paper will steer a global debate.”


The consultation determine a future research agenda to help tackle global food and nutrition security challenges. It will focus on the areas where the EU’s research efforts can have the strongest impact, such as how to improve public health through nutrition, increase food safety and quality, reduce food loss and waste, make rural development more sustainable, increase agricultural yields through sustainable intensification, as well as how to better understand food markets and increase access to food for people around the world.

The consultation is available online for input by all interested stakeholders until 1 September. The results of the consultation will be published on 15 October, ahead of World Food Day, and will contribute to shape the EU’s legacy for Expo 2015. They will complement the scientific programme taking place at the EU’s Expo Pavillion, which will bring together experts and decision makers from around the world.

The 2015 World Expo will take place from 1 May to 31 October in Milan, Italy. More than 145 countries and international organisations will take part in this year’s exposition and around 20 million visitors are expected. The EU’s contribution to the event will draw on the expertise in many areas of the work of different EU institutions and services. Their participation is coordinated by the Commission’s Joint Research Centre.

The EU is a crucial player in different areas related to the Expo: It is the world’s largest food exporter and second largest importer, but also the biggest development and humanitarian donor. The Expo also coincides with the move from the “Millennium” to the “Sustainable” Development Goals, the European Year for Development, and the International Year of Soils, and this provides an opportunity for the EU to take an important step forward.

Agricultural research and development is one of the most effective tools for substantially increasing agricultural production in a sustainable manner. Horizon 2020, the EU’s €80 billion research funding programme for 2014-2020, will invest more than €3.8 billion in research and innovation actions addressing some of our society’s biggest challenges like food security, sustainable agriculture and forestry, marine, maritime and inland water research and the bioeconomy.

In the area of health and food safety, the EU’s policies set the highest food safety standards in the world and are underpinned by solid science and risk assessment. As nutrition is a major determinant of health, promoting a healthy diet is also a policy objective of the European Commission.
The Joint Research Centre, which is in charge of organising the EU’s participation at the Expo, is the European Commission’s in-house science service. It has a long standing track record in food safety and security research, including its environmental aspects.

How can men take baby steps into fertility?

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Which nutritional supplement ingredients can help couples get pregnant? This question was one of a series of insights that the Fruitful Way scientific team sought to discover in their quest to develop a comprehensive science-based approach to getting pregnant naturally.

Fruitful Way selected Fruitful for Him ingredients based on extensive experience and clinical evidence from Mayo Clinic research and numerous scientific articles. “Fruitful for Him is a targeted formula designed to address the primary factors affecting male fertility including sperm count sperm health sperm motility (‘swimming skills’) and sperm morphology (shape and size)” says Arnon Aharon MD VP of Product Development for Fruitful Way.

One of the major causes of sperm damage is oxidative stress. It disrupts the integrity of sperm DNA and causes collateral damage to proteins and lipids in the sperm. This accumulated damage affects the ability of sperm to swim penetrate and fertilize eggs. Oxidative stress is generated by reactive oxygen species (ROS) generated within cells or via environmental insults. Damaged sperm cells cannot protect themselves from oxidative stress. Enriching antioxidant micronutrients in semen helps protect sperm from such stress.

Fruitful for Him contains nutrients that counteract ROS including: natural vitamin E L-carnitine and selenium. These ingredients protect the testes and create a better environment for sperm development and health. Infertile men who took selenium supplements have shown improvements in sperm quality and fertility. Because low levels of zinc in seminal plasma are associated with male infertility Fruitful for Him also includes zinc for healthy sperm production.

One of the most important nutrients in the Fruitful for Him supplement is epigallocatechingallate (EGCG) derived from green tea. EGCG protects sperm-producing cells from environmentally induced damage and cell death and also promotes normal male hormone homeostasis. EGCG has an anti-inflammatory capacity too which can reduce immune-cell infiltration into seminal fluid and prevent potential negative effects on sperm function.

The Fruitful fertility toolkit features a mobile app and three supplements – Fruitful for Him Fruitful for Her and Fruitful Couple. “The Fruitful trio is not just another fertility supplement” explains Udi Alroy CEO and Co-founder of Fruitful Way. “The Fruitful app combines information on the couple’s lifestyle factors that impact chances of getting pregnant and other data to generate fertility-potential scores and recommends the correct dosage to take of each formula based on these scores.”

Fruitful was developed by a group of health nutrition and science professionals from multiple disciplines including medicine biology clinical development clinical practice dietetics and the natural product supplements industry. Its vision is to help couples understand what is fertility how to enhance their chances to get pregnant and how to optimize the process to reduce stressful situations while enjoying the procedure.

Health Canada Moderates Claims Made for Green Coffee Extract

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Health Canada Moderates Claims Made for Green Coffee Extract

TV health guru Dr. Oz began promoting green coffee extract on his program in 2012 – when he introduced the product to his audience with the help of a celebrity nutritionist named Dr. Lindsey Duncan to vouch for the scientific research behind the product. When it came to light that Duncan made millions selling and promoting green coffee extract, the conflict of interest brought the endorsement to the attention of the Texas Attorney General. The research that the two “doctors” had presented was retracted and Duncan’s mail-order medical degree failed to impress the Federal Trade Commission who followed up with a knock-out punch in the form of false advertising charges.

 

This did not prevent green coffee bean extract from being promoted and sold in American and Canadian health food stores. A recent National Post  article used this event as a launching pad to point out the shortcomings of Health Canada’s “risk-based approach to safety and efficacy” for the fact that the product is still available to Canadian consumers.

 

But, a spokesperson for the Natural and Non-Prescription Health Products Directorate explained that while it is a risk-based system, it’s not a leaky bucket. “There’s no compromise on safety and there’s no compromise on the quality of products.” If a product claims to contain anti-oxidants, it will likely be approved, but if it claims to cure cancer and contains nothing more than anti-oxidants, it will be refused.

 

Before a manufacturer claims on the label that their product can cure a condition, they’d better have some pretty compelling evidence – or they won’t get approval. But if, instead of using words like “cure,” a company simply suggests that a product supports a healthy lifestyle or helps you deal with a troublesome condition – the product is more likely to be approved.

 

Health Canada has set up a website to give consumer advice about weighing the claims of weight loss products. And following the FTC settlement, the Canadian Health Food Association said, “a retraction does not tell us anything about the effectiveness or safety of the treatment.” They suggested that there is a “wider body of research to support various health claims [about green coffee bean extract].”

 

What’s a Nasty Bug Like You Doing in a Place Like This?

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What’s a Nasty Bug Like You Doing in a Place Like This?

A refreshing, tasty glass of fresh juice from a well-known and highly respected health food store – how could that go wrong?

 

Well, bad things can happen to the best of us. If you had a glass of juice at The Big Carrot on Toronto’s Danforth Avenue between March 17th and April 2nd, you may want to take Toronto Public Health’s advice to get vaccinated for hepatitis A. As encouragement to get that vaccination within the recommended two weeks of exposure, they’re even setting up a special vaccination clinic from 1 to 3 pm Sunday at the East York Civic Centre at 850 Coxwell Avenue.

 

In a media statement. The Big Carrot explained that one of their employees had a confirmed case of the disease, but they went on to say that it “appears to be an isolated circumstance.” Both the Big Carrot and Toronto Public Health consider the risk to be low, but contamination is possible and anyone who might have been exposed should make sure they are protected.

 

Symptoms can appear as fever, stomach pain and jaundice, and can take anywhere from two to seven weeks to appear. If you are elderly or have pre-existing liver problems, hepatitis A has been known to cause liver failure.

 

Searchable tool makes it easy to find details on inspections of drug companies.

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Searchable tool makes it easy to find details on inspections of drug companies.

Health Minister Rona Ambrose launched a new tool under the Regulatory Transparency and Openness Framework: the Drug and Health Product Inspections Database.

 

This new searchable online resource was designed to provide ready access to information on inspections of companies that manufacture and sell drug products for the Canadian market.  Canadians can search the site for plain-language, timely information on foreign and domestic drug inspections conducted by Health Canada and abroad since 2012.

 

Ambrose says, “Canadians deserve to know that they can trust the health products they use. While Health Canada has always enforced internationally accepted manufacturing standards to help ensure the medicines we take are safe and of high quality, Canadians can now have a better understanding of exactly how Health Canada does this and how companies are measuring up.”

 

Drugs made in Canada or abroad must meet standards known as Good Manufacturing Practices, which are internationally accepted and enforced by health product regulators. Health Canada licenses and regularly inspects companies that make, package/label, test, import, distribute and wholesale drugs. The searchable Drug and Health Product Inspections Database brings together key data about drug establishments and inspection results, including detailed report cards from inspections of drug establishments in Canada and abroad.

Bringing Down the HIGH Cost Of Accepting Credit Cards

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Bringing Down the HIGH Cost Of Accepting Credit Cards

Finance Minister Joe Oliver unveiled an update to the code of conduct for the credit and debit card industry this week. The new revisions will expand the voluntary code to include mobile payments involving smart phones. And while premium credit cards are also required to be clearly branded, consumers must be informed of the fees that cards impose on business owners.

Although Oliver’s announcement is being supported by the Retail Council of Canada and the Canadian Federation of Independent Business, a group of business owners representing grocers, travel agents, convenience store owners and other associations, feel that the revisions are not enough.

According to CFIB President Dan Kelly, “The number one issue was the high cost of accepting credit cards.”
The Small Business Matters Coalition, which represents over 98,000 businesses in Canada, says that MasterCard and Visa fees are still too high.

Coalition Chair and Vice President of the Canadian Federation of Independent Grocers Gary Sands says, “We continue to believe as a coalition that the fundamental and most important issue remains that of high credit card fees and we are not satisfied as a coalition that there has been a meaningful or significant step in the right direction in that area.”

The coalition also includes the Canadian Convenience Stores Association, the Independent Petroleum Marketers and the Association of Canadian Travel Agencies.

Back in November of 2014, Visa and Mastercard agreed to reduce their fees charged to businesses to an average of 1.5 per cent.

 

Field Roast to Re-Enter Canadian Market after Controversy

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Field Roast to Re-Enter Canadian Market after Controversy

After ceasing distribution in Canada due to Canadian Food Inspection Agency (CFIA) regulations that required packaging changes, testing and possibly manufacturing changes, The Field Roast Grain Meat Company found itself in a bit of a moral quandary.

 

On the Field Roast website, they explained that Canadian regulations rule that they are making a “simulated meat product” and need to add this language to their labels. They explained the complications, “The standards for a “simulated meat product” require a Protein Efficiency Ratio (PER) study (conducted using live animals) to evaluate the protein in relation to animal meats. A PER study has not been done on vital wheat gluten, yet we are making a protein-rich vegetarian sausage entirely from wheat (and vegetables and real ingredients!). Other companies may be making vegetarian meats using vital wheat gluten alongside soy or other recognized proteins with PER results. Furthermore, we would need to add chemical supplements and vitamins to our product to meet these regulations, which would stray from our purpose of making real meat without animal products or additives. As a company, we believe there is a fundamental bias that exists in these regulations; one that holds animal proteins as the standard of all meats.”

 

The Field Roast Grain Meat Company found a temporary solution and began re-introducing its products to Canada, at the CHFA show in Vancouver, BC. After the outpouring of support and outrage by Canadian consumers and over 74,000 signatures gathered, the Seattle company decided to reformulate for its customers, meanwhile forming the Plant Foods Council in order to continue advocating for change.

 

A Temporary Solution

Canada’s current regulations hold animal foods as the standard of good nutrition, by requiring vegetarian sausages to match the nutritional profile of animal-based sausages. In order to comply, Field Roast added two new ingredients to its sausages; pea protein and a vitamin fortification mixture. Furthermore, the words “simulated sausage” and “contains no meat” have been added to the label, which is a change made for the sole purpose of offering these products to our Canadian customers. For the past 18 years, the concept of real vegan meat has been rooted in the Field Roast brand, rather than fake animal meat. Founded in 1997, Field Roast Grain Meat Company creates artisan vegan meats and cheeses, made with real ingredients and traditional food making practices.  The Company has enjoyed a strong following in Canada for the last 7 years. After controversy surrounding the CFIA regulation that called for testing the protein on animals, Field Roast was approved to use an alternative method, not involving any animals.

 

Plant Foods Council 

The Plant Foods Council (PFC) is a trade association of food manufacturers who make vegan products similar to traditional animal products such as meats, milks, cheeses and butters.  Consumer interest in health and in plant-based products has been growing for the last 10 years, and continues to grow exponentially.

 

The animal meat industry currently benefits from large government subsidies, powerful trade associations and support from industry-funded nutrition associations. The Plant Foods Council will work to update Canadian food labelling regulations and promote the health and ecological benefits of a plant-based diet. For information and support, please visit www.plantfoodscouncil.org, join the conversation on Facebook and Twitter or call Kiley Simmons, kiley.simmons@fieldroast.com, 206-762-5961  

World of Moringa and SO Much More

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World of Moringa and SO Much More

The More of Moringa – the World’s Most Nutritious Leaf! is one of Friday’s educational presentations at this year’s CHFA West Conference – this weekend in Vancouver, BC – this one presented by Linda Bolton of Natural Calm / Top Nutritionals.

 

Moringa Oleifera is the most nutrient-rich plant known to science; its leaves have no equal in delivering densely-packed vitamins, minerals, amino and fatty acids and antioxidants. Linda will share what they’ve learned from extensive research on moringa, encapsulated in their book “The More Of Moringa”- a collaborative project, bringing together the wisdom of natural health experts and the ingenuity of raw and vegan chefs. Find out how your customers can use this nutritional powerhouse daily, and receive an additional 10% off on all orders of TOP Nutritionals moringa products placed at the show.

 

For more on this and other CHFA conferences and trade shows, visit the CHFA Website.

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