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New Name, New Look: Wholesome Sweeteners Becomes Wholesome!™

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New Name

Wholesome Sweeteners, the leading North American brand of Organic, Fair Trade and Non-GMO sugars and sweeteners, has a new name and a new look. Now known as Wholesome!™, the new brand enjoyed a successful Canadian debut at CHFA West,  where the company revealed its latest sweetener, Organic Coconut Palm Syrup – that will appear on Canadian shelves this fall.

The company is staying true to its Organic and Fair Trade roots and will still sell its same popular line of gourmet sugars, syrups, molasses and stevia but with a different look. The Wholesome! logo and packaging incorporate a bright variety of colors, playful fonts and baking icons and quite literally lead with the heart. Not only is there a heart on the front of each item, but its packaging speaks about the love, care and consideration that was put into creating each product. The focus is on the satisfaction of the consumer, the well-being of the farmer who nurtured the product and maintaining the health of its natural environment.

“Wholesome! is the way we feel about our products, our farmers and our customers,” said Nigel Willerton, Wholesome! chief executive officer. “It encapsulates our organic and social mission and how much everyone in the company cares about delivering the best-tasting, highest quality products possible.”

Wholesome! Organic Coconut Palm Syrup is made from the nectar of the coconut palm tree flower. A warm, caramel flavor with a honey-like consistency, it is a popular ingredient in Asian cuisine, but also makes a great baking ingredient or sweet topping for dishes like oatmeal, pancakes and waffles. This syrup is Certified Canada Organic, Non-GMO, Vegan and Kosher and will be sold in 245mL recyclable bottles.

Wholesome! is dedicated to Fair Trade and partners with caring farming families across the globe ensuring them a fair price for their crops. Since 2005, Wholesome! has paid more than $10 million in Fair Trade premiums to farming co-operatives and partners worldwide helping bring clean water, electricity, schools and health care to villages in Malawi, Mexico, Brazil and Paraguay.

Canada Ahead of the Curve with Speed in Weight Loss Products

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Canada Ahead of the Curve with Speed in Weight Loss Products

A new study south of the border strongly suggests that a number of weight loss and workout supplements that continue to be sold in US health shops contain an amphetamine-like chemical that endangers the health of users.

In a December 2014 advisory, Health Canada announced that the product Jetfuel Superburn had recalled because it contained “amphetamine-like drug substances” that posed “serious health risks.” Their e-mailed statement said, “These stimulants can increase blood pressure, heart rate and body temperature; lead to serious cardiovascular complications (including stroke) at high doses; suppress sleep and appetite, and be addictive.” When caffiene is combined with beta-methylphenethylamine and phenylpropylmethylamine. It can seriously increase these effects.

Health Canada said that the substances wouldn’t be permitted “in natural health products because they are not naturally derived and therefore do not meet the definition of natural health product substance” under the agency’s applicable regulations.

Dutch scientist, Bastiaan Venhuis, compared BMPEA to DMAA, an stimulant known to cause heart attacks and strokes. Supplements that contain DMAA were banned from US military bases after being implicated in the deaths of two soldiers.

Despite two year old documentation about the dangers of BMPEA, the US Food and Drug Administration (FDA) has not recalled the products nor issued a health alert to consumers.

Pointing to the fact that two top FDA officials tasked with overseeing supplements were once leaders of major trade and lobbying groups in the industry, which has led to accusations of conflicts of interest.

 

“To have former officials in the supplement industry become the chief regulators of that industry at the FDA is like the fox guarding the hen house,” says consumer advocate, Michael Jacobson.

Supplements listed in the study as containing BMPEA include JetFuel Superburn, JetFuel T-300, Jetfuel MX-LS7, Aro Black Series Burn, Black Widow, Dexaprine XR, Fastin-XR, Lipodrene Hardcore, Lipodrene Xtreme, Stimerex-ES and Yellow Scorpion. A number of these products are available at US locations of the Vitamin Shoppe – which has refused to comment.

Axxess Comes Out Swinging

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Axxess Comes Out Swinging

During the first quarter of 2015, Axxess Pharma – a specialty pharmaceutical and nutritional supplements company through its wholly-owned subsidiary, AllStar Health Brands Inc. – continued their global expansion of their TapouT product line, while fulfilling re-orders from the United States military. During this time, Axxess Pharma also remained focused on generating additional sales through strong marketing, increased global distribution channels, launching new, all-natural products and forming marketing partnerships with globally branded multi-million dollar and multi-billion dollar companies.

So far in 2015, Axxess Pharma has signed a major promotional deal with ROC Nation. Under the agreement AllStar Health Brands partnered with Roc Nation Sports on their first three boxing events under the throne boxing banner. The first event took place at Madison Square Garden on Jan 9. Axxess Pharma and Roc Nation Sports will work together to promote the TapouT Muscle product line and throne boxing events.

The company recently received approval by a major Canadian distributor to sell Muscle Spray and TapouT Pain Relief Towelettes to over 2,000 independent pharmacies across Canada. This represents approximately ten percent of all Canadian pharmacies.

In the US, Axxess received FDA approval to sell TapouT high potency Omega-3 fish oil, Muscle Growth, Muscle Recovery supplements and Turbo Blend Protein Powders in overseas markets where enhanced regulatory approvals are necessary.

Management is now preparing to launch their latest round of all-natural products by the third quarter of 2015. These lines include Ready to Drink Protein Shakes and Protein Bars. The products – which are flavor-tested, contain high protein content, lactose free, gluten free and have less than one gram of sugar – are expected to be the biggest sellers in 2016.

Dr. Bagi, President of Axxess Pharma, stated: “We are thrilled to have consummated these very important recent events, and will integrate the TapouT line of products into global platforms and aggressively market these with our new partners. The TapouT product lines which represent natural yet effective sports and fitness options provide a perfect synergy for military basis around the world as well as everyone else focused on fitness and personal health.”

For more information, please visit www.axxesspharmainc.com, or contact Investor Relations at (973) 351-3868.

Nut industries eye profits in milking growing non-dairy drink market

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Nut industries eye profits in milking growing non-dairy drink market

Rising demand for non-dairy milk alternatives has Australian nut industries excited about a potentially lucrative new market.

In the United States, sales of almond milk have overtaken soy milk, and the Australian macadamia industry has just launched a range of macadamia milks to try to claim their share of a health conscious big-spending market.

In Australian supermarkets, shelves that once stocked long life milk, and perhaps a small range of soy milks, are now brimming with a huge variety of non-dairy milk products, including oat milk, rice milk, coconut milk, and increasingly a range of nut-based drinks, like almond, cashew and macadamia milk.

Nicolas Raiber, senior brand manager with Patons macadamia company, has just returned from the United States where the market for non-dairy milk drinks is huge and growing. He observed, “The US is probably five to eight years ahead of us in terms of the non-dairy category, especially the milk. What I saw is just amazing. Still almond and soy are probably the two main products that you will see on a shelf, but I came back with samples of quinoa milk, hazelnut milk, cashew, hemp (milk), so it’s just amazing the number of products that they are launching.”

Non-dairy market share

Figures from Retail World for 2014, show sales of non-dairy milk products were worth $171.9 million, up 6.9 per cent on the previous year, while traditional milk sales were worth $2 billion, up 1.3 per cent.

Tim Jackson, marketing manager with almond company, Almondco Australia, has been surprised that customer are willing to pay up to $4 a litre for a product that is about 90 per cent water.

Dairy Australia consumer marketing manager Glenys Zucco said “We know that from the recent Australian health survey that on the day of the survey 68 per cent of Australians had cow’s milk and only 3 per cent were having soy, or other alternatives, so it really is a small part of the market,”

She added that while non-dairy products may be labelled as “milk”, they did not have the same characteristics.

Nicolas Raiber, of Patons, said when the company launched its macadamia milk in Canada later this month, it would not be allowed to call it milk due to Canadian regulations on labelling of non-dairy products. Instead, it will be sold as a macadamia beverage or drink. Dairy Australia believes Australia should consider similar regulations.

Consumer group Choice said consumers needed to be aware that milk alternatives were not always nutritionally equivalent to cow’s milk, with rice milk much lower in protein, and almond milk often not calcium-fortified.

 

 

Wildflower Adds New Joint Venture Partner for US Market

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Wildflower Adds New Joint Venture Partner for US Market

Wildflower Marijuana Inc. has signed a Letter of Intent with a manufacturer of cannabis e-juice. The joint venture is established to develop a line of e-juice products for Wildflower. The joint venture partner is currently a licensed Tier 3 producer and processor in the State of Washington.

 

Pursuant to the joint venture, Wildflower will grant an exclusive license to manufacture, market and sell certain products, recipes, and promotional materials under the Wildflower brand in the State of Washington. As part of the agreement, Wildflower will issue 400,000 shares and pay $85,000 to its joint venture partner. In consideration, Wildflower will receive a licensing fee equal to 20% of the gross sales of Wildflower branded products.

 

Wildflower’s new joint venture partner specializes in the manufacture of cannabis e-juice/ vaporized delivery systems market sector. E-juice is a concentrated form of cannabis juice that is consumed through vaporization. The expertise, research and development from Wildflower’s new partner will help develop a full line of e-juice products for Wildflower both in the recreational and medicinal market segments in Washington and other markets.

 

Vaporizing e-juice is growing at an accelerating pace ensuring that, Wildflower will be providing a full line of products to address this trend and growing demand. In the Colorado market, the trend continues to move away from consumption of dried cannabis with fifty per cent of products sold being ancillary products such as edibles, e-juice, infused drinks, topical products, tinctures and oils.

 

In Washington State, licensing requirements stipulate that all license holders and their shareholders, directors, officer and financiers must be Washington State residents. While Wildflower cannot hold any interest in any license in Washington State it can license its brand and provide consulting services. These consulting services will involve the implementation of Wildflower’s Quality Assurance Program, Standard Operating Procedures and Good Manufacturing Practices to ensure all products associated with the Wildflower brand are of the highest quality.

 

The Washington State government continues to work hard to create a viable legal cannabis market. Recent reports show that only 118 retail shops currently report any earnings. The state has legislated giving out 334 retail licenses this year. Retail sales have risen in excess of 100 per cent in the past six months. Washington State has also revisited their taxation system and have now legislated removing any excise tax which reduces the burden placed on the producers and processors. Instead they will now have one sales tax of 37% at point of purchase.

 

President and CEO William MacLean states, “Much like Coca Cola has bottling companies to manufacture and distribute products all over the world, Wildflower will continue to develop strategic partnerships with companies in emerging cannabis markets. These partnerships will be integral to not only developing products and addressing trends in the sector but in positioning Wildflower to set new trends. I am excited with the progress we have made and look forward to continuing to develop the Wildflower brand and product line.”

Natracare Cracks Spring Must-Have Top 10 on Breakfast Television

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Natracare Cracks Spring Must-Have Top 10 on Breakfast Television

Great TV segment on Toronto’s Breakfast Television. US Lifestyle Expert Karen Firsel appeared on Toronto’s #1 morning show.  Toronto is the 5th largest media market across North America and #1 in Canada. The show has a Media Relations Rating Point of 934,000!

Karen featured her TOP 10 SPRING MUST HAVES FOR MOMS including Natracare make up removal wipes. The product looked great on the table with nice close up shots.

Enjoy the segment here: http://www.bttoronto.ca/videos/4179110709001/ 

The Changing Face of Grocery Shopping

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The Changing Face of Grocery Shopping

Loblaws is working with Uber in Toronto to make your grocery shopping more effortless than ever. Uber is the American/international transportation app that uses crowd sourcing to connect riders to drivers. From April 14-20, shoppers can enjoy a free Uber ride to and from one of three Loblaws Click & Collect locations.

The process is actually pretty easy. You buy your groceries at shop.loblaws.ca – then you call Uber with the appropriate promo code. The cost of your ride (up to $30) will be refunded within a week and you’ll be entered to win $1,000 in groceries.

Whether it’s a pilot project or just a short term joint promotion – it will be interesting to see how consumers respond.

Or maybe it was meant to throw up a smoke screen to obscure the launch of startup company InstaBuggy – which boasts that it is an independent business and is not affiliated with, endorsed or sponsored by retailers .- but rather simply uses the existing network of grocery stores to effectively warehouse inventory – so that they can deliver groceries to your door-step in as little as one hour.

They explain that their in-store personnel does the shopping for you – and their delivery team picks up and delivers your groceries from your favorite local supermarkets to your home, office or other choice of destination.

The delivery cost drops as the size of your order increases – so that if order is over $60.oo it will be delivered free.

InstaBuggy prices vary from the store’s price since they are not affiliated to or associated with any in store pricing policies, promotions or sales. But they do honour some coupons and have their own sales and promotions.

 

Inhale that Morning Energy!

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Inhale that Morning Energy!

Eagle Energy is the manufacturer and distributor of North America’s first retail ready caffeine infused disposable vaporizer. Eagle Energy’s energy vaporizer is patent pending and taking orders for distribution across the globe. Their proprietary blend of guarana extract (purest known form of caffeine), taurine, and ginseng delivers the consumer a rush of energy with every inhale.

a Vancouver based company, Eagle Energy Vapor is a tight knit group of entrepreneurs that have invented and manufactured the world’s first caffeinated energy vaporizer. The patent pending blend contains the same three active ingredients as the worlds leading energy drinks: guarana extract (purest known form of caffeine), taurine, and ginseng, and each vaporizer stick delivers 500 puffs, or three days worth of energy, depending on use.

Eagle Energy is nicotine free and marketed not as a smoking cessation device, but rather an extension of the energy product category – they compare themselves to energy shots in their innovation and delivery of “energy when you need it”, and as an alternative to traditional energy drinks given their health benefits and convenience. And it delivers all this with no sugar and no calories.

They offer in-store marketing materials such as posters, customer education literature, and product knowledge sheets to ensure store employees can effectively relay to the customers the benefits of purchasing Eagle Energy Vapor over any other comparable product.

The team at Eagle Energy has gone from inception, to prototype, to a retail ready product in just 8 months and is currently taking orders across the globe. They offer very attractive margins for retailers and distributors and have an in-house marketing department that strives to ensure every retailer they work with has all the support they need to get product off their shelves and into the hands of consumers.

Organika Celebrates 25 Years As Creator/Distributor of Natural Health Care Products

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Organika Celebrates 25 Years As Creator/Distributor of Natural Health Care Products

When Thomas Chin started his company – it was in reaction to how his own health problems – which he was led to believe required imminent surgery – were dramatically and successfully treated by a natural health remedy that was suggested by a friend.

Tom thought “Why go under the knife at all, when most ailments can be cured naturally?”

From that experience, Organika was founded in 1990 to give access to quality NHP’s at an affordable price to help global cultures master their health.

And today, Organika does just that – changing the landscape of health in a positive way across various cultures, one person and one step at a time. There have been trials, great successes and achievements over the years, and every one of them has brought Organika to this moment: as a world-wide supplier of health supplements having achieved 25 years of success and momentum.

Congratulations to Thomas Chin and his whole team at Organika. The marketplace looks forward to your next 25 years.

(Alprazolam)

NeuEnergy Breaks Out

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NeuEnergy Breaks Out

NeutriSci International Inc. has commenced online sales of its revolutionary energy tab NeuEnergy™.

NeuEnergy™ is a new and innovative energy tab designed to deliver enhanced focus and mental clarity with no sugar, no calories and no crash associated with typical energy products.

Glen Rehman, President of NeutriSci, stated: “As we expand our reach into the US through our distribution partners, we are pleased to be able to offer an additional channel of distribution for NeuEnergy into Canada and the US. We see online sales growing in conjunction with storefront retail demand as we continue to grow our worldwide distribution partnerships as part of our global launch.”

Visit their website for more information.

 

 

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