According to a report by Packaged Facts which was distributed by MarketResearch.com, online grocery shopping accounts for less than four per cent of total sales, both online and offline, in the food and beverage retail segment. However, online grocery sales are rapidly growing and are forecast to reach nearly $100 billion in 2019.
Among other retailers, Amazon, Walmart and Google are all testing out online grocery orders in the U.S., however that comes with its own challenges. Retailers will need to consider how to assemble orders, delivery methods, delivering quickly and at a low cost and converting brick-and-mortar grocery shoppers to online grocery shoppers.
