Herbasanté is an established Canadian homeopathic and herbal product manufacturer with over 30 years of experience providing natural, non-toxic remedies for common health issues.
Despite the fact that the company has been around for decades, Herbasanté President Patrick Toledano says the company’s vision has changed even in the span of the past five years.
“The landscape has changed dramatically due to mergers and the reality of the new regulations setting in,” he says, referring to the fact that every product must be approved with a Natural Product Number in order to continue being sold in Canada. “For a company like us that has many products made in small batches, it has become very difficult to continue selling certain products due to the high costs now involved in manufacturing them.”
Herbasanté made the decision to trim down its product roster to accommodate the changing economy. They went about it by discontinuing several products that experienced high customer demand but were not cost-effective for the company to continue to manufacture.
“We try to protect ourselves by diversifying into different segments to offset any potential downfalls,” says Toledano. “We must now focus more on exporting products as well as expanding our private label business.”
Toledano believes Herbasanté products speak for themselves, so the company chooses to invest in training employees and sourcing quality ingredients, rather than partaking in traditional marketing methods.
“We’ve had to change our approach,” says Toledano. “Instead of trying to create the best formula possible from all the ingredients available to us around the world, we have to create one using only the ingredients acceptable to Health Canada.”
With that approach in mind, Herbasanté prefers to focus on its own goals, rather than on its competition. “We only pay attention to what we are doing. Trying to get the best formula with the best ingredients to our customers. If we do that, the rest will fall into place.”
