Natural and organic options bring frozen foods back to popularity

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Natural and organic options bring frozen foods back to popularity

According to a recent report from market research company Packaged Facts, consumers are looking to frozen foods at a growing rate since new options have been introduced that are coined either natural or organic.

“Frozen foods of all kinds have been challenged in recent years as a result of the convergence of several trends, especially, but not exclusively, a growing demand for fresh products or at least fresher products in refrigerated rather than frozen form. Nevertheless, frozen food products still have much to offer,” says David Sprinkle, Packaged Facts research director, in a press release. “For instance, frozen products identified as natural or organic are having a more positive experience than frozen foods in general. These organic and natural frozen foods appeal to the consumer who is both cost conscious and health conscious.”

According to Packaged Facts, sales of the entire frozen food category will grow from $22 billion in 2014 to an estimated $23 billion in 2019. In addition, product variations will continue to grow, with more options added for flavour variety, health benefits and better pricing.

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