Flow Beverage Corp has announced a new Strategic Advisory Agreement with former Major League Baseball star José Bautista. Alongside this, the company has successfully closed the second tranche of its ongoing non-brokered private placement offering of convertible debenture units.
José Bautista Joins Flow as Strategic Advisor
Best known for his legendary career with the Toronto Blue Jays, six-time MLB All-Star and three-time Silver Slugger José Bautista has transitioned into a dynamic business career, with ownership stakes in Las Vegas Lights FC, Diesel Optimization, and Bella Aldea Dominican Coffee. Now, he is bringing his expertise to Flow, where he will play a key role in brand, marketing, and media strategy.
As part of his involvement, Bautista has also invested in Flow through the private placement, further strengthening his commitment to the company’s vision.
“José’s dedication to training, lifestyle, and recovery aligns perfectly with Flow’s mission. Our brand stands for superior hydration and wellness, and we believe José’s experience as a professional athlete makes him an ideal advocate for Flow’s mineral-rich spring water,” said Nicholas Reichenbach, Founder and CEO of Flow.
Bautista himself echoed the enthusiasm:
“Becoming a strategic advisor and investor in Flow was an easy decision. As an athlete, hydration is key, and Flow provides essential minerals and electrolytes that support peak performance. This is more than just water—it’s about giving the body what it needs to perform at its best.”
Closing of the Second Tranche in Private Placement
Flow has also successfully completed the Second Tranche of its previously announced private placement, issuing an additional 43.382 convertible debenture units at CDN$10,000 per unit, raising gross proceeds of CDN$433,820.
Each Convertible Debenture Unit includes:
- One 12% unsecured convertible debenture valued at CDN$10,000, maturing in three years and convertible into subordinate voting shares (SVS) at CDN$0.41 per share.
- 4,878 SVS purchase warrants per unit, each allowing the purchase of an additional SVS at CDN$0.41 for the next three years.
In total, Flow issued 211,617 warrants through this tranche. The convertible debenture terms have been amended so they are no longer redeemable at Flow’s option.
Looking Ahead: Future Tranches and Use of Funds
Flow intends to raise up to CDN$7,000,000 in total through additional tranches, though the final amount remains uncertain. The proceeds from this private placement will be used for working capital and general corporate purposes.
All securities issued under the Second Tranche are subject to a four-month and one-day statutory hold period, ending on June 4, 2025.
The Private Placement remains subject to final TSX approval.
Regulatory Notes
This announcement is for informational purposes only and does not constitute an offer to sell or solicit an offer to buy securities. The securities have not been registered under the U.S. Securities Act of 1933 and may not be offered or sold in the United States without registration or an applicable exemption.
Final Thoughts
With José Bautista on board, Flow Beverage Corp. is strengthening its brand and marketing strategy while securing additional financial backing. As the company continues to expand, this latest investment round highlights its commitment to providing premium hydration solutions and driving future growth.
