This award is presented by NielsenIQ BASES, the gold standard in innovation, concept screening, product evaluation, and optimization for more than 40 years.
BASES monitors new product launches in over 30 markets across the globe. For the past 11 years, BASES has released its Innovation report, recognizing the most innovative products launched globally in various categories such as personal care, diet and nutrition, food, beverages, and more.
In 2022, the Breakthrough Innovation team reviewed thousands of product launches and recognized 36 established brands with this coveted award. Goli Nutrition is among these brands having successfully disrupted the market by addressing key consumer needs and stand-out experiences through innovation.
“We are honored to be named one of NielsenIQ BASES Innovative Brands,” said Goli Co-founder, Michael Bitensky. “We strive to continue to innovate while keeping health simple, and providing the community with the best products for their everyday wellness journey.”