Exciting Collaboration Marks Blender Bites’ Entry into the Sports Nutrition Market
Blender Bites Limited, a pioneering force in the health and wellness sector, is thrilled to announce a groundbreaking partnership with Orgain, LLC, the leading plant protein powder brand in the United States. This strategic alliance heralds the launch of Superberry Sport™, a revolutionary post-workout smoothie product that promises to redefine recovery nutrition.
A Milestone Collaboration with Orgain
Orgain, renowned for its commitment to clean, organic nutrition, has become synonymous with quality and innovation in the health food industry. With Nestlé acquiring a majority stake in Orgain in 2022, the brand’s influence has only grown, making this partnership with Blender Bites not just strategic but also a significant step towards blending wellness with taste.
The collaboration leverages Orgain’s expertise in plant-based nutrition, bringing to the forefront Superberry Sport™, adorned with Orgain’s trusted trademark. This product is the result of meticulous development efforts by both companies, aiming to set new standards in the sports nutrition market.
Superberry Sport™: The Ultimate Post-Workout Smoothie
Crafted for excellence, the Superberry Sport™ 1-Step Smoothie is not just another addition to the market; it’s a USDA-certified organic blend designed for optimal muscle recovery. Packed with plant-based protein, tart cherry, Maqui Berry, Turmeric, B-Vitamins, and 14 essential vitamins and minerals, it’s engineered to combat oxidative stress, reduce inflammation, and support robust immune health.
Julianne Hough, Emmy Award-winning artist and an investor in Blender Bites, has been instrumental in the creation of Superberry Sport™. Her insights and personal commitment to wellness have significantly shaped the product, promising a blend that’s not only nutritious but also aligned with the needs of active individuals.
A Vision Shared by Leaders
Chelsie Hodge, CEO and Founder of Blender Bites, and Dr. Andrew Abraham, Orgain’s Founder and CEO, share a common vision of making healthy, plant-based, and organic foods accessible to all. This partnership is a testament to their shared values and commitment to nutritional innovation.
Targeting the US Market with a Strategic Launch
With the US protein supplements market poised for significant growth, Blender Bites is strategically positioning Superberry Sport™ to capture this burgeoning demand. Research indicates a strong trajectory for plant-based protein supplements, with North America leading the charge. This collaboration is set to make a substantial impact, with plans for a major US launch that could redefine the wellness and sports nutrition landscape.
Blender Bites’ collaboration with Orgain to launch Superberry Sport™ is more than just a product introduction; it’s a strategic move into the sports nutrition market, leveraging the strengths of both companies to offer an innovative solution for post-workout recovery. With the backing of research and a strong market presence, Superberry Sport™ is poised to become a staple in the wellness routines of health-conscious consumers across the United States.
