United Natural Foods, Inc. (NYSE: UNFI), a leader in the food distribution industry, has recently announced a significant update to its selling show schedule for 2024. This announcement marks a pivotal shift in how UNFI will be conducting its renowned selling shows, aligning more closely with evolving customer buying behaviors and the diverse needs of suppliers.
UNFI’s 2024 Selling Show Schedule: A New Approach
UNFI is renowned for its commitment to helping customers and suppliers thrive in the competitive marketplace. In 2024, UNFI is taking this commitment a step further by restructuring its selling shows. Unlike previous years where the focus was either on natural and organic or conventional products, the 2024 shows will encompass the full spectrum of products and services. This inclusive approach is designed to cater to both natural and conventional suppliers, as well as all grocery retail customer channels, ensuring a comprehensive market positioning.
Sandy Douglas, UNFI’s Chief Executive Officer, expressed enthusiasm for the upcoming selling show season, emphasizing the importance of connecting with partners, sharing insights, discussing industry trends, and exploring new avenues for creating value and driving growth. Douglas highlighted UNFI’s dedication to supporting suppliers and customers through supply chain efficiency, a wide selection of products, and leading market insights and services.
The Exciting Line-Up for 2024
UNFI has scheduled four major selling shows for 2024:
Spring and Summer West Selling Show in San Diego, CA on February 7-8
Spring and Summer Central and East Selling Show in Orlando, FL on February 20-21
Holiday and Winter East Selling Show in Uncasville, CT on June 4-5
Holiday and Winter Central and West Selling Show in Minneapolis, MN on August 6-7
For more details on these events, interested customers or suppliers can visit UNFI Shows and Events or reach out via email at events@unfi.com.
Introducing the Circle of Excellence Awards
In addition to the revamped show schedule, UNFI is excited to announce its inaugural Circle of Excellence (COE) awards. These awards are set to recognize the exceptional performance and growth of UNFI customers and suppliers. The COE awards will honor innovation, diversity in market positioning, and the geographical spread of customers and suppliers across the nation.
The awards will be segmented into various categories, with customer awards being presented at the February shows in San Diego and Orlando, and supplier awards at the June show in Connecticut. Winners will enjoy recognition across UNFI’s selling shows, feature on UNFI’s website, and mentions in post-show press releases.
UNFI’s updated selling show schedule and the introduction of the Circle of Excellence awards in 2024 represent a significant step forward in the company’s mission to support and celebrate the success of its partners. By adapting to market trends and customer needs, UNFI continues to solidify its position as a leader in the food distribution industry. Stay tuned for more updates and exciting developments from UNFI.
