A leader in the Canadian natural products industry, Suro has now officially entered the European and Asian markets. The certified organic brand now has distribution across South Korea, Japan, China and Europe.
According to Suro President & CEO Sylvain Mercier, this has been a two-year process for the company, starting with applying for and receiving all of the necessary certification for the company to sell organic products in these countries.
“It’s a tough market to get into but once you do, I believe it’s a great market for us,” says Mercier. “Just the sheer size of the population makes a huge difference and of course the demand is higher.”
Suro, based in Quebec and owned by Mercier, Jacinthe Desmarais, and Lawrence Tomlinson, has developed a reputation for offering quality products in Canada so it was no surprise when the company was approached to distribute overseas several years ago.
Today, Suro is known for offering a physician-developed line of elderberry-based medicines and is the only brand that’s 100% locally manufactured.
