Stephen Case has recently become a managing partner of Strauss Naturals, alongside co-owners Peter Strauss, Peter Field and Michael McAdam. Case is the Director of Sales and Marketing at the company.
Case has been the owner and president of Big Picture Sales & Marketing for over 13 years, and provides product formulation, sales, marketing and agent services for marketers, manufacturers and distributors.
Case plans on revamping the company’s marketing strategy to correct past mistakes. “In recent years TV commercials and event sponsorship, while gaining recognition among the public at large did not successfully drive enough new consumers into health food stores,” he says. “Because heart disease is not only the number one killer of men; it is also the number one killer of women, we will be redesigning our packaging and advertising to focus more on women. Our new strategy will also combine retail and consumer education efforts with industry ads as well as partnered co-op advertising with our grassroots retailers.”
Case is also interested in making changes to the environments where Strauss products will be available in the future. “We are focusing on individually owned and small and medium chain health food accounts and moving out of grocery and mass accounts. There will be product, label and branding updates, revised formulas and exciting new products,” he says.
Case, who has been with the company for six months, is passionate about herbs and strong herbal formulas that are effective in dealing with primary health conditions. “I am pleased to be a partner with Peter Strauss, Peter Field and Michael McAdam. Strauss has a strong brand name and is a company with heart!” he says.
