Duane Keizs has been Empire Health’s new Director of Sales since September 2014. Duane brings over 17 years of international and domestic experience to this role, most recently as the Director of Sales at Peak Performance Products.
Since starting in the new role, Duane has made several advancements on behalf of his company. In September, he attended CHFA East on behalf of Empire Health and used that time to secure orders with key retailers, met all of Empire’s major suppliers and traveled with the company’s Ontario regional sales representative to conduct product presentations.
In October, Duane listed the new superfood VERDA with natural health retailers in Ontario, Alberta and British Columbia, secured an Optimum Nutrition Gold Standard Whey promotional deal with a major sports nutrition retailer chain, realigned the company’s return policy, order entry, back order procedure and sales reporting and also introduced the new CRM program. Duane also interviewed potential new staff members for the Alberta and Ontario regions and provided his sales team with key influencer contacts within the natural health channel.
Duane’s upcoming plans for the year including hiring and providing orientation for Ontario and Alberta sales staff members, initiating brand planning for 2015, streamlining the company’s portfolio and making recommendations to the company President. He will also draft the company’s monthly goals for 2015 and develop a contest for the sales team, work with Finance and Operations departments to help with efficiencies as it relates to the sales team, assist the sales team with planning 2015 promotions with key sports nutrition retailers, list natural health SKUs with key influencers in the vegan superfood and pain management categories, and hire a new outside sales representative for Quebec.
Congratulations on your new position, Duane!
