Whole Foods has announced its plans to launch its first national marketing campaign in the United States, while also extending its home delivery. This comes as a move to compete against other large retailers that are finding success in the natural and organic foods industry.
The Austin, Texas-based company plans to use the campaign as a way to show customers the ways it is better than other grocery stores. It also plans to test a loyalty program soon.
“We believe there are real and substantive differences in the company and in the values and the foods that we sell,” says Walter Robb, co-CEO of the company in a conference call with investors.
The company plans to offer home delivery in 12 to 15 major markets, and may extend it to more locations further down the line. Currently, the grocer delivers to select markets including New York City. The loyalty program should be available for consumers to join by the winter holidays next year.
