Whole Foods Market has announced plans for a new loyalty program, which will launch across the U.S. in 2017.
The retailer has been piloting the idea since 2014, when it launched a similar program in Philadelphia. The initiative features a number of rewards, including 10 per cent off a new member’s first purchase, a one-time coupon good for 15 per cent off any department, and select free products.
According to Jason Buechel, Whole Foods’ executive vice-president and chief information officer, nearly 50,000 customers have already signed on for the program.
The retail giant notes that the rewards program will be part of an overall greater focus on digital marketing and promotions. Recently, Whole Foods has seen an increase in e-mail promotions, and plans to more digital coupons into the new loyalty program.
In addition to the rewards program, the company will also offer a greater variety of pre-cooked meals, which can be purchased in-store or ordered for home delivery. Whole Foods also plans to expand its partnership with Instacart, a grocery delivery service.
